Brand Manuel
Brand Manuel
Hotel Havana
Brand Manuel
Welcome Hotel Havana is off the beaten path in a neighborhood that has cultural nuance and depth. The property aims to engage with the soul and substance of its surroundings. Hotel Havana also gives a revitalized energy that helps it and its community to evolve in a healthy way without diluting its spirit. The Hotel is Contextually designed for guests to work, eat, drink, and play like they belong to the neighborhood.
Hotel Havana
Brand Manuel
Hotel Havana
Brand Manuel
Brand Universe
Applying The Brand
3.Inspiration
41.Window Display
6.About The Brand
43.Hotel Sign & Wall Paper
7.Essence
45.Display & Lounge Chairs
10.Target Market
47.Pool Tiles and Cushion
Brand Identity Elements 13.Core Purpose 14.Values 15.Our Vision 16.Mission 17.Spacing 18.Minimum Size 19.Color 21.Typography
49.Table & Pillow 51.Mugs & Tote 53.Journal Tape & Matches 55.Toiletries 57.Gift Bags 59.Hotel Card & Door Hanger 61.Menu & Wine Bottle 63.Vehicle Wrap
Branding Digital Media
22.Unacceptable Logo Uses
67.Inspiration
23.Photo Library
69.About The Brand
Business Stationary 29.Business Cards
71.Essence
Contact Information
33.Letter Head
75.Contact Information
35.Second sheet
77.Page Layouts
37.No.10 Envelope
Hotel Havana
Brand Universe
Brand Manuel
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Hotel Havana
Inspiration Our
Hotel
was
founded
apron
the
historical
background of the neighborhood around it in Florida little Havana and Cuban culture. We set out to tell authentic stories that give meaning to our travels. Designed through the lens of a unique protagonist with local roots, Hotel Havana reveals the architectural, cultural, and historical nuances of the local neighborhood for travelers in search of new perspectives. We tell stories, so that you can find moments of exploration and belonging within yours.
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Brand Manuel
Hotel Havana
Brand Manuel
About The Brand Hotel Havana brings in the cultural and earthy tones of Havana incorporating ethnic Cuban foods, art and interiors adding a modern twist. Hotel Havana aspires to integrate its guests in to the community providing the ability to relax and eat like a local. We create spaces for organic human connection. Forming a community allows us to belong to something greater than ourselves. Hotel Havana combines humble luxury and earthy laid back vibes emphasizing the personality of the hotel. We consider every detail so that our Houses tell thoughtful stories with depth, designed to encourage more meaningful experiences.
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Hotel Havana
Essence The
Hotel
is
neighborhood
situated
in
immediately
a
largely
west
of
Hispanic Downtown
Miami, Hotel Havana is designed to suit its setting. Dark wooden furniture and herringbone flooring, earthy tones and patterned accents were chosen for the “tropical mansion”. Imagine walking into a lush, tropical 1920s Cuban mansion where worldly travelers mingle and smoke cigars. Hotel Havana is a high-born expeditions’s tropical estate with a lush rooftop cocktail bar & restaurant.
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Brand Manuel
Hotel Havana
Brand Manuel
Target Market The hotel currently appeals to a younger generation looking for an all inclusive stay. This younger generation appreciates the culture and personality of life house. The tropical adventurous haven provides a space to decompress and immerse yourself in the local culture. They value experiences over material possessions, and the ability to meet and mingle with others is an important part of travel. With their focus on experiences rather than possessions, they want authentic local experiences rather than traditional, guided touring. It’s important for hotel brands to offer opportunities for guests to enjoy local food and entertainment as part of a cultural immersion in the community.
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Hotel Havana
Brand Identity Elements
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Hotel Havana
Core Purpose Little Havana provides its guests with authenticity, a story with ethnic culture. The property has stylish rooms, a rooftop pool, and one of the only bars and restaurants in Miami with panoramic skyline views. As travelers crave more local experiences, Life House, does away with cookie-cutter properties and incorporates the local area’s character. It is an experience rather than a place to stay.
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Values The traits associated with Hotel Havana’s Brand Perception include:
1. Community oriented 2. Authentic 3. Lively 4. Cultural 5. Laid Back 6. Earthy
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Hotel Havana
Our Vision Is to become known for our authentic story creating a narrative for the neighborhood and all who live it. We want to make everyone feel seen and heard through the cultural background of our hotel.
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Mission To provide a space for travelers to relax like a local. Designed for guests to work, eat, drink, and play like they belong to the neighborhood.
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Hotel Havana
0.846”
Spacing The logo must have space to breathe, with rules concerning spacing and margins. It should not be cramped or overshadowed by other visual distraction. There should be clear breathing room with at
0.786”
0.786”
least .786” of space horizontally and .846” of space vertically. Overall the logo should be free from other graphics and interference.
0.846”
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Brand Manuel
Height: 1.298”
Minimum Size To ensure the integrity of the Hotel Havana Logo do not reduce its width to less than 1.298” for print. When the hotel Height: 1.255”
Havana logo type is going over a solid color or white surface or background. The same size goes for when the logo is being put over a busy background. Other reproduction methods will require the minimum size to be greater than the sizes identified here.
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Hotel Havana
Color Color is the grounding of the Hotels Identity. These colors
RGB: 36 68 62
embody the brands image and
CMYK: 81 51 67 47
compliments the Hotels physical characteristics. While black is appropriate for larger bodies of small text these primary colors should be used for all elements.
RGB: 118 166 143 CMYK: 57 20 50 1
RGB:234 175 160 CMYK: 06 35 31 0
RGB: 244 220 215 CMYK: 02 14 10 0
RGB: 250 242 235 CMYK: 01 03 06 0
RGB: 104 21 21 CMYK: 33 96 90 49
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Hotel Havana
Typography Three standardized fonts have been chosen for the hotel brand
Branding Aliskaje
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
identity. The first font is for more bolded and headlined sections
SS Nickson One
of writing whereas the second
ABCDEFGHIJKLMNOPQRSTUVWXYZ
font SS Nickson One should be used as a secondary header font.
Erotique Trial
Erotique Trial is exclusively used
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz
in the “H’s” in the Hotel Havana Logo and no where else. Lastly Avenir Light should be used for any body copy.
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Avenir Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqurstuvwxyz
Brand Manuel
Unacceptable Logo Uses Relax like a local
The Consistent and correct application of the Hotel Havana
Never Tilt
Never Substitute Type
Logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Hotel logo.
Never Change Color
Never Distort the Logo
Never Alter the Proportions
Never add elements over the logo
Tropical Oasis
Never rearrange elements of the logo
Never change words in logo
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Hotel Havana
Photo Library A carefully managed approach to selecting photography and/ or illustration will distinguish Hotel Havana’s brand and create a lasting impression. Using images of the environment and people can help to support the brands story. It is important to select imagery that is dynamic celebratory and emotionally engaging.
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Hotel Havana
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Hotel Havana
Business S tat i o n e r y
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Hotel Havana
Business Cards The front of the business card contains the hotel signature with key hotel imagery. All of the contact information and website are located on the back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock used is Strathmore pure cotton Ultimate White Letterpress 111# Cover.
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Hotel Havana
Personalized Cards
Hotel Manager
Restaurant Manager
The front of the business card
Joe Smith
Cosmo Kramer
(8 6 6) 4 6 6 - 75 3 4 r i l e ya n n h a n s e n @ g m a i l .c o m 5 2 8 S W 9 t h Av e , M i a m i , F L 3 3 1 3 0 l i f e h o u s e h o t e l s .c o m
(8 6 6) 4 6 6 - 75 3 4 r i l e ya n n h a n s e n @ g m a i l .c o m 5 2 8 S W 9 t h Av e , M i a m i , F L 3 3 1 3 0 l i f e h o u s e h o t e l s .c o m
contains the hotel lobby image. All contact information with signature and website is located on the back. Depending on the employes position in the hotel the color of their business card is different.
Manager
Event Coordinator
Riley Hansen
Rick Grimes
(8 6 6) 4 6 6 - 75 3 4 r i l e ya n n h a n s e n @ g m a i l .c o m 5 2 8 S W 9 t h Av e , M i a m i , F L 3 3 1 3 0 l i f e h o u s e h o t e l s .c o m
(8 6 6) 4 6 6 - 75 3 4 r i l e ya n n h a n s e n @ g m a i l .c o m 5 2 8 S W 9 t h Av e , M i a m i , F L 3 3 1 3 0 l i f e h o u s e h o t e l s .c o m
Catering Director
S avannah Jesup (8 6 6) 4 6 6 - 75 3 4 r i l e ya n n h a n s e n @ g m a i l .c o m 5 2 8 S W 9 t h Av e , M i a m i , F L 3 3 1 3 0 l i f e h o u s e h o t e l s .c o m
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Business Card Grid The front of the business card contains the hotel signature with key hotel imagery. All of the contact information and website are located on the back. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock used is Strathmore pure cotton Ultimate White Letterpress 111# Cover.
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Hotel Havana
Letter Head The letterhead contains the hotel signature and cotact information. Colors used on the front of the letter head are full-color CMYK. Stock used is Strathmore pure cotton Ultimate White Wove 28# Woven.
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(8 6 6) 4 6 6 - 75 3 4 l i f e h o u s e h o t e l s .c o m 5 2 8 S W 9 t h Av e , M i a m i , FL 33130
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Hotel Havana
Secondary Letter Head The letterhead contains the hotel signature and contact information. Colors used on the front of the letter head are full-color CMYK. Stock used is Strathmore pure cotton Ultimate White Wove 28# Woven.
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Hotel Havana
No. 10 Envelope The #10 two-color square flap envelope contains the hotel signature and contact information. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Strathmore Writing Ultimate White Envelopes-No. 10 Square Flap (4 1/8 x 9 1/2) 24# Writing Wove 25% Cotton.
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Hotel Havana
A p p ly i n g t h e Brand
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Hotel Havana
Window Display All environmental sinage will utilize the hotel signature and sporting photographic and illustrative imagery.
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Hotel Havana
Hotel Sign & Wall Paper Outdoor sinage is also accompanied by supporting imagery and iconography such as the wallpaper seen on this very spread.
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Hotel Havana
Display & Lounge Chairs Environmental sinage can also be accompanied by thematic checkered patterns. Patterns created from icons in the hotel logo can be seen printed on fabrics through out the hotel.
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Hotel Havana
Pool Tiles & Chair Cushion Patterns are also use for pool tiling and textile chair cushion fabric.
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Hotel Havana
Table & Pillow Patterns can also be featured on things such as table tops. Throw pillows may feature the whole hotel signature.
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Hotel Havana
Mugs & Tote Mugs and Tote bag features the entire hotel signature.
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Hotel Havana
Journal, Tape & Matches The Matchbooks contain the hotel logo on the outside and contact information on the inside.
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Hotel Havana
Toiletries Soaps and other Toiletries are all unified with the same logo and logo side. On white surfaces the logo is the royal green and on darker surfaces the logo is cream.
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Hotel Havana
Gift Bags The Gift Bag contains the full hotel signature. Depending upon the size of the bag the color will differ.
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Hotel Havana
Key Card & Door Hanger Key Card and Door hanger contain the full Hotel signature.
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Hotel Havana
Menu & Wine Bottle The Menu and Wine Bottle contain the full hotel signature.
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Hotel Havana
Vehicle Wrap The Vehicle wrap contains the primary hotel Signature. Colors used are full CMYK. Adequate white space around the logo allows the logo to be prominent.
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Hotel Havana
Branding D i g i ta l M e d i a
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Hotel Havana
Desktop Website The website contains the Hotel signature and contact information. It helps the users understand what the hotel is like and allows them to book a room.
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Hotel Havana
iPhone The website contains the Hotel signature and contact information. It helps the users understand what the hotel is like and allows them to book a room. The Hotel Instagram is also featured.
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Hotel Havana
Apple Watch & iPad The website contains the Hotel signature and contact information. It helps the users understand what the hotel is like and allows them to book a room.
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Hotel Havana
C o n ta c t I n f o r m at i o n
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Hotel Havana
Hotel Havana Contact Info (866) 466 7534 528 SW 9th Ave, Miami, FL lifehousehotels.com
Design Inquiries Riley Hansen Creative Director, Designer (971) 212 8279 Press@lifehousehotels.com
Terrace (305) 204 1793 528 SW 9th Ave, Miami, FL reservations@terrasmiami.com
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Hotel Havana
Designed by Riley Hansen Printed by Blurb Color CMYK Copyright 2021
Brand Manuel
Hotel Havana