Industry News
Radisson Hotel Group set to Double its West and Central Africa Portfolio by 2025 By Tatiana Rokou
R
adisson Hotel Group has identified West & Central Africa as key markets in its African development strategy, growing its portfolio from one hotel in 2008 to the current portfolio of 25 hotels in operation and under development. With its robust expansion strategy, the Group is on track to cement its leadership and double its portfolio to 50 hotels by 2025. Radisson Collection Hotel, Bamako, www.radissonhotels.com/ Despite the pandemic, West & Central Bamako/Mali Africa remains a strategic territory for Radisson Hotel Group’s expansion. In 2020, the their properties, allowing the Group to expand Group was able to increase its West & Central even faster. African portfolio with three new hotel signings, Erwan Garnier, Senior Director, Development, adding over 625 rooms, further reinforcing its Africa at Radisson Hotel Group said, “We have presence in key markets such as Nigeria and identified six countries for growth in West & Mali while entering a new West African market, Central Africa, with a clear strategy to have city Ghana. With conversions at the forefront of scaled growth in the key African capital cities, the growth strategy for the Group, Radisson financial hubs and resort destinations. We have Hotel Group was able to open within the same also identified eight pro-active cities in West & year, further demonstrating the strength and Central Africa in which we are focusing our efforts ability of the company to accelerate rebranding for scaled expansion. The focus destinations are and repositioning of existing hotels.. Another Abuja, Lagos, Accra, Abidjan, Dakar, Yaoundé, milestone, was the debut of Radisson Collection Douala, and Kinshasa. Our development brand in Africa, with the opening of Radisson Collection Hotel, Bamako in December. In April this year, the Group launched its first Radisson Individuals property in Africa, with the signing of Earl Heights Suites Hotel, a member of Radisson Individuals, in Accra, Ghana, due to open during the first quarter of 2022. Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity. The pandemic has set a trend of consolidation in the lodging industry, giving individual hotels the opportunity to rebrand Radisson Blu Hotel Abuja City Centre, blogs 10 | ABA Publications | Africa TRAVEL | Nov 2021
