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Marketing Travel

Rihanna and LeBron James are the New Faces for Travel Luggage Brand Rimowa By Nasha Smith

Rihan

Roger Federer

inger/business mogul Rihanna, NBA superstar LeBron James, 20time Grand Slam tennis champion Roger Federer, and multidisciplinary artist Patti Smith are all part of the new global Rimowa campaign “Never Still” which showcases their personal relationship with travel. The Covid-19 pandemic created a shift in travel, forcing the industry

Patti Smith

to redefine how we experience diﬀerent destinations. The legacy LVMH-owned luggage label is leaning into more purposeful travel and has enlisted the high-profile icons to share their own travel stories. The reflective and intimate short videos feature a poem written and narrated by Smith and a custom score by Jamie xx. “Travel as we knew it is over,” says LeBron James in a 15-second clip.

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