Business
Now is the Best Point in Time to Become an Entrepreneur By Salvatore Buscemi
Today, it's not Many of the relevant industries and about making companies that we see now didn't even a new widget. exist 10 years ago. WE’RE IN THE MIDDLE of the richest time in human history. Half of the relevant industries and companies that we see now didn’t even exist just 10 years ago. It’s been transformative. Money moves faster now, and companies sell faster now. And that wealth effect has transcended to millions of ordinary people globally have been beneficiaries just by standing in the wake of decentralized and digital commerce. But deep below the surface, there is much more that’s happening. Looking back after two years, the pandemic was the catalyst for a lot of personal and societal changes.
The impact of the pandemic For professionals, the pandemic created a new movement initiated by the new work-from-home white-collar norms; this entrepreneurial class has formally splintered from the middle-class. For the motivated who wanted to start a business, they suddenly realized that it’s never been easier before in the history of humanity to start a business and generate revenue on your own. Yesterday’s entrepreneurs had to worry about operating capital, getting started, finding clients and customers. To bring a product to market was expensive and one failure could wipe you out. Today’s entrepreneurs can test messages, products and pictures on social media, get an immediate response and change course immediately. We see this with politicians more and more now, too. 10
March-April 2022
It's almost all about owning your media. Case in point, one of the new entrants to NFL ownership happens to be hip-hop mogul Jay Z, and he got there by not being shy, nor by taking any company public. Well, yet.
The middle class has a resume. Entrepreneurs have a brand. Media in general has been a tremendous wealth creator for most. Think about it: Owning your media is perhaps one of the easiest levers of socioeconomic mobility readily available to the poor and middle class. That’s very different than it was in the ’60s and ’70s. Back then, if you had a Ph.D. or an MD, that amounted to a much higher social status and that mobility was all but certain. You were a professional, and that meant there was a market for your specialized skillset. Which begs the question: Does this new entrepreneur class have a different set of values from the middle class that is left working in cubicle still working for a salary? Certainly. Because the entrepreneur has a brand, which is a function
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