Business Commentary: Welcome to 2022

By Monica Melton, Managing Editor, The Plug

WELCOME TO 2022! With the current surge in a new variant of Covid-19, a post-pandemic world seems to be one in which the virus, and all its upheaval, will be with us for the foreseeable future.

Communities have now lived through the calamitous eff ects of the virus for more than two years but we’re only just beginning to scratch the surface of the wider-ranging future implications of zoonotic viruses on our health, way of life and how we conduct business.

Applying ‘the Covid factor’, The Plug has identifi ed four key areas of growth and challenge that will matter most to the Black innovation economy.

• Codifying policy to support communities of color most impacted by Covid-19: The virus has taken a steep death toll in Black and

Latinx communities. As a result, more federal funding and policy may come about to usurp the eff ects of the ongoing pandemic. • A testing ground for NFTs, crypto investments, DAOs and a nascent Web3:

While the uniqueness of NFTs has come into question investors in this commodity saw gains through 2021. The fi nancial underpinnings of cryptocurrency and mainstream appeal may also provide a crash course into this space for novice investors, but the masses will increasingly want evidence that these tech-enabled solutions are a better alternative to existing systems. The decentralized nature of these technologies has been often associated with advancing marginalized communities.

• Breaking up with traditional venture

capital: The numbers have hardly budged over the years for Black founders seeking venture investments. Increasingly traditional fi rms, DAOs and new, alternative investment vehicles will emerge, led by Black founders.

Even in majority Black emerging markets (think sub-Saharan Africa) the pattern of more male founders accessing funding than women is being replicated, which begs the question, can VC be saved from its propensity toward inequity? The excluded may not wait around for an answer, but build something better instead.

• Even more robust digital collaboration

tools: As Zoom-fatigue set in and we took to the metaverse to do the same things we did in existing digital spaces, tech that brings us together but integrates more IRL charm will become all the rage. Whether it’s real-time synchronization, which audio-only platforms capitalized on this time last year or more shared digital experiences, business, socializing and life will continue to be lived online in a major way. Rising technologies will need to factor in privacy, protecting against hate speech, and monetization for online community leaders and trendsetters. There’s also room for the next Calendly to emerge and dominate how the enterprise schedules and conducts itself online.

It’s easy to take a pessimistic view, but with challenge comes opportunity and the Black

innovation economy won’t wait for opportunity, so much as create it.

www.tpinsights.com Image credit: The Plug