Business
7 Tips for Starting an Online Business By BOSS Editorial
ANYONE CAN START an online business but there are critical questions that most aspiring online entrepreneurs fail to answer. Many of them are not sure about the specific thing they want to sell. Another set of newbie entrepreneurs doesn’t know where or who to sell to. Another significant portion is the one that is not sure about how to sell or market their online shop. If you can successfully answer these three questions, you are ready to start an online business and make it a huge success. Like a physical shop, an online shop has products. It uses different strategies to let customers know they exist and what they offer them. These seven tips will help you get started.
names are good, but they might not be related to your online business niche. You should look for online business name generators or brainstorm several others and choose the best.
Create your online shop Most online businesses do not have a physical shop. If it is a goods shop, they store their goods in warehouses and display them online. That means you must create an online shop that your customers will interact with online to make purchases.
Define your niche The online market is wide, with millions of businesses and billions of customers. There is absolutely nothing that you cannot purchase online. Some businesses make good money on Etsy selling photography prints. Others sell software, electronics, fabric, machines, toys, etc. When a customer wants to buy photography prints, that is the keyword phrase they will type, and the search engine will display a long list of shops selling those products. You must be specific on your niche and start to build your list of products for that niche.
Create a name that relates to your niche Every business has a name that customers identify it with. Your business name will be your brand name. Whenever your customers or searchers come across that name, it should give them an idea of what kind of products you are selling even before they go deeper to find out. Some business 14
May-June 2022
Your firstt step Y t tto creating ti an online li shop h is i to t have a domain name, a hosting company, and a website. Most hosting companies also sell domain names to make your experience better. Build your website or blog and make it easy to navigate. DAWN
www.africabusinessassociation.org