Mainbeam 20_Layout 1 04/02/2014 10:07 Page 2
Issue 20
New Wireless Ambient Lighting. Discover your car in a new light! Osram are excited to launch a new range of Wireless Ambient Lighting. Osram’s LEDambient® products are unique car styling accessories utilising high quality Osram LEDs to create a wide range of colours for the interior of the vehicle. The LEDambient ® range allows drivers to express their mood and sense of style from the inside out. Designed so that they can be easily integrated along door sills, arm rests, around the dash, under the centre arm rest or in the foot well; the placement opportunities are endless-illuminating dark corners and adding an attractive glow to any car. What makes these products unique is that they are wireless and rechargeable via USB. Kits can be synced together and work in harmony with each other.
LEDambient® Product Features: – – – – – – – – – –
Stylish design Slim product size Seven selectable colours Four levels of dimability: 10%, 25%, 50%, 100% Sharp and uniform light distribution All modules controllable by one remote Powered with rechargeable batteries Rechargeable via USB Easy installation - no need for special tools 2 year Osram guarantee*
In this issue: Wireless Ambient Lighting ++ Osram Installer Programme ++ DRLs * Visit www.osram.co.uk/guarantee for details.
www.nightbreakerunlimited.co.uk
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WIRELESS AMBIENT LIGHTING CONTINUED FROM FRONT PAGE
So what’s in the box...? Welcome to this exciting issue of Mainbeam. It’s 2014 already and we are looking forward to a bumper year with our Stockist Partners and Installers. In this issue of Mainbeam we introduce the new Osram Installer Programme aimed at garages and workshops nationwide in partnership with our Osram Stockists. The Osram Installer Programme is designed
The LEDambient® range is available now in two different packages. The first is the LEDambient® Interior package complete with a wall washer, two spotlights with light guides, a remote control, a variety of fixings and a USB cable. The interior package can be mounted almost anywhere. The wall washer is perfect for placing centrally in the car and provides a uniformed light distribution across a large area. The spotlights can be used with or without the light guide depending on how and where it is installed. The light guide can be bent into any space and illuminates tight places and long distances such as in the door arm rest or around the edge of the seats.
to give the much needed application and product information to garages, MOT stations and workshops to enable them to fit OE quality bulbs with confidence. Launched very recently the programme already has many garages 'signed up' with all the benefits that Osram Ref: 510269 - LEDINT101 EAN 10: 4052899074927 Sales Pack: x 2 Packages
entails. All Installers will receive a free copy of our Bulb Fitting DVD detailing how to change and upgrade bulbs on most makes of car. The DVD also provides information on headlamp alignment and recommends Osram products for each application on the vehicle. It is an invaluable tool especially combined with the 'Approved' website listings, POS packs and assistance with marketing initiatives. The Osram Installer Programme is well equipped to assist garages in increasing their bulb fitment and sales as well as assisting their customers in making choices. With the quickly changing market and the growth in 'added value' products and services, we are confident that this programme will assist garages and our stockists in maximising the potential of existing products and helping them to sell up with the new
The second package is the LEDambient® Door Entry Ledge (for the door sills). Included in this package are two door ledges, a remote control, a variety of magnetic fixings and a USB cable. These can only be used in the door sill areas and an application guide is available. The highlight of this package is that it can be programmed so that when the car doors are opened it turns on automatically. Should the interior package also be installed then this will also illuminate when the doors are opened providing the packages have been programmed using the remote control.
lighting innovations that are becoming available. One of these is the new Wireless Ambient range which can completely change the appearance of the interior of a customers vehicle. Read on to see how you can sign up to the Osram Installer Programme and maximise your bulb potential.
John Lancaster SP Business Unit Manager
Osram Ref: 510268 - LEDDEL101 EAN 10: 4052899074903 Sales Pack: x 2 packages
Mainbeam 20_Layout 1 04/02/2014 10:07 Page 4
WIRELESS AMBIENT LIGHTING
Installation is simple. The door entry package is supplied with a number of strong magnets in various sizes so that it can be installed in a wide range of vehicles. The interior package is supplied with strong velcro fittings so that the wall washers and spotlights can be mounted easily around the vehicle. The velcro and magnets allow for the units to be removed easily when recharging is required.
Recharging and Lifetime. Charging of both packages is easy via a USB cable. The average battery lifetime after a full charge is approximately 48 hours of continuous usage. If however you have both packages programmed to come on and off with the door entry then normal battery lifetime can be up to 10 weeks**.
Choose a colour to suit your mood. Thanks to the special Osram RGB LEDs used in the LEDambientÂŽ range, up to seven colours can be selected using the remote control. Colours include: Red, Green, Blue, Orange, White, Pink and Turquoise, so it is possible to select a colour to suit your mood.
WHITE
RED
PINK
GREEN
TURQUOISE
BLUE
ORANGE
For more information including a video on our new range of LEDambientÂŽ products go to www.nightbreakerunlimited.co.uk/led-ambient-interior **10 week battery lifetime calculated as 8 cycles per day with 30 seconds each cycle, 1 cycle per week with 30 minutes.
Get the Osram App and stay informed even when on the road! To ensure you always know which type of bulb is required for a vehicle, there is the "Vehicle Light" App for Apple and Android devices to assist you in making the right bulb choice. Find the right product for most makes and models of vehicles for almost every application; ranging from dipped beam, main beam, indicator and brake lights, right up to the reversing lights. For passenger cars you can now also find the right bulbs for interior lighting applications. Download it for free now at your App store.
Mainbeam 20_Layout 1 04/02/2014 10:07 Page 5
NIGHT BREAKER® UNLIMITED
Get your hands on the best selling halogen upgrade bulb: NIGHT BREAKER® UNLIMITED! After its successful launch late last year this high performance
NIGHT BREAKER® UNLIMITED is the essential bulb range for you
halogen upgrade bulb is creating a buzz amongst users and it is not
to offer to all your customers and if you are a garage or MOT
too late for you to get involved.
station then it makes perfect sense to offer a ‘supply and fit’ service.
NIGHT BREAKER® UNLIMITED is the best selling halogen upgrade bulb from Osram – providing up to 110% more light on the road
Please contact us via the Osram Installer Programme for advice,
ahead compared to a standard Osram OE bulb, as well as a 20%
customer leaflets and your local offers to your customers.
whiter light for fatigue free driving.
Why choose NIGHT BREAKER® UNLIMITED...? – To get up to 110% more light* on the road ...intensively illuminating the road ahead, right where drivers need it. – To get up to 20% whiter light* ...whiter light reduces eye strain and makes night time driving a more comfortable experience. – To increase headlight beam by up to 40 metres** ...allowing obstacles on the road ahead to be seen sooner, increasing the time in which to react to avoid a potential hazard. – To increase safety on the road ...not only for drivers, but for other road users and pedestrians.
Stock up and sell out! Available in H1, H3, H4, H7, H11, HB3 and HB4 halogen ECE types there is a product to fit most makes and models of vehicles where halogen bulbs are used. The NIGHT BREAKER® UNLIMITED range are all ECE approved and road legal for use on public roads across Europe. No re-wiring is required as they are like for like replacements for standard halogen bulbs.
BS Ref. Osram Ref.
EAN 10
ECE
V
W
Base
Pack Type
448 448 448 453 472 472 472 499 499 499 711 9005 9006
4052899016286 4052899016743 4052899016781 4052899016729 4052899017214 4052899017191 4052899017177 4052899017061 4052899017023 4052899017047 4052899016804 4052899030756 4052899030817
H1 H1 H1 H3 H4 H4 H4 H7 H7 H7 H11 HB3 HB4
12 12 12 12 12 12 12 12 12 12 12 12 12
55 55 55 55 60/55 60/55 60/55 55 55 55 55 60 51
P14.5s P14.5s P14.5s PK22s P43t P43t P43t PX26d PX26d PX26d PGJ19-2 P20d P22d
DUO PACK Twin Blister Single Blister Single Blister DUO PACK Twin Blister Single Blister DUO PACK Twin Blister Single Blister Single Blister DUO PACK DUO PACK
64150NBU-HCB 64150NBU-02B 64150NBU-01B 64151NBU-01B 64193NBU-HCB 64193NBU-02B 64193NBU-01B 64210NBU-HCB 64210NBU-02B 64210NBU-01B 64211NBU-01B 9005NBU-HCB 9006NBU-HCB
* Compared to a standard Osram halogen bulb. **H7 type.
Mainbeam 20_Layout 1 04/02/2014 10:08 Page 6
XENARC® NIGHT BREAKER UNLIMITED
Now available: XENARC® NIGHT BREAKER® UNLIMITED. To complement the halogen range there are also HID (High Intensity Discharge) NIGHT BREAKER® UNLIMITED bulbs available in D1S and D2S ECE types. These HID bulbs offer something more for those with HID bulbs fitted. Providing up to 70% more light on the road compared with a standard Osram OE HID bulb and producing a beam that is up to 20m longer**, XENARC® NIGHT BREAKER® UNLIMITED is Osram’s most powerful HID bulb. The D1S and D2S bulbs are available now in single boxes; with the D2S also available in a DUO BOX. BS Ref.
OSRAM Ref.
EAN 10
ECE
W
Base
Sales Pack
n/a
66140XNB
4052899047068
D1S
35
PK32d-2
10 x Single Boxes
n/a
66240XNB
4052899047082
D2S
35
P32d-2
10 x Single Boxes
n/a
66240XNB-HCB 4052899047105
D2S
35
P32d-2
10 x DUO PACKS
* Compared to a standard Osram HID bulb. **Depending on the headlamp system.
Read all about it online!
k Checour out site Web
For more details on the NIGHT BREAKER® UNLIMITED range and other products from Osram, check out our website. Jam packed with product information, videos, a bulb application guide, as well as a 'Find a Retailer' and ‘Find an Osram Installer’ tool; it has everything you need to know. Go to www.nightbreakerunlimited.co.uk now and read all about it for yourself!
New Osram Standard LED retrofit bulbs. Osram’s LED retrofit bulbs are direct replacements for standard bulbs. To complement the existing range of longer lifetime LED bulbs, Osram are pleased to launch two new W5W standard types in Cool White (6000K) and Sky White (6700K). These two new types come with a 3 year Osram guarantee* and up to 2000 hours lifetime. They are competitively priced enabling you to offer a full range of LED bulbs to suit all budgets.
NEW Osram Standard LED Retrofits
3 year guarantee and up to 2000 hours lifetime
Osram Part No. 2880CW-02B 2880SW-02B
EAN 10 4052899067820 4052899067844
ECE W5W W5W
Osram Longlife LED Retrofits 5 year guarantee and up to 5000 hours lifetime 2850WW-02B 2850CW-02B 2850BL-02B 2855YE-02B 6498WW-01B 6498CW-01B 3850WW-02B 3850CW-02B
4008321657633 4008321657657 4008321875549 4008321875600 4008321658159 4008321658173 4008321657893 4008321658111
BS Ref. 501 501
V 12 12
W 1 1
Colour Cool White Sky White
Kelvin 6000K 6700K
MOQ Sales Pack Qty 10 x Twin Blisters (20 bulbs) 10 x Twin Blisters (20 bulbs)
501 501 501 501A 239 239 233 233
12 12 12 12 12 12 12 12
1 1 1 1 1 1 1 1
Warm White Cool White Ice Blue Amber Warm White Cool White Warm White Cool White
4000K 6000K 6800K 2000K 4000K 6000K 4000K 6000K
5 x Twin Blisters (10 bulbs) 5 x Twin Blisters (10 bulbs) 5 x Twin Blisters (10 bulbs) 5 x Twin Blisters (10 bulbs) 5 x Single Blisters (5 bulbs) 5 x Single Blisters (5 bulbs) 5 x Twin Blisters (10 bulbs) 5 x Twin Blisters (10 bulbs)
5
W5W W5W W5W WY5W C5W C5W T4W T4W
*Visit www.osram.co.uk/guarantee for details. Non CAN bus compatible.
Mainbeam 20_Layout 1 04/02/2014 10:08 Page 7
OSRAM INSTALLER PROGRAMME
Be part of the Osram Installer Programme. Osram’s Approved Installer Programme has generated a huge interest since it was launched with over 180 garages, workshops, MOT stations and mobile mechanics signing up in the first few weeks. The Osram Installer Programme offers an exclusive opportunity to sign up and become an approved ‘Osram Installer’ with one of the leading automotive bulb and lighting accessory manufacturers in the world. Signing up is absolutely free and once your details have been verified they will be listed on our website. Becoming part of this exclusive programme also allows you access to Osram’s unique Bulb Fitting DVD with detailed fitting instructions for most makes and models of cars. For each application there are detailed illustrations and instructions on how to change a particular bulb. It even shows you how to change some bulbs that have been regarded as dealer fit only in the past.
Offer your customers a choice and let them know you can provide an installation service! Signing up to the programme can increase your bulb sales. Not only can you offer the complete range of Osram OE quality products, you will also have access to bulb fitting information that could open up additional business opportunities such as the replacement of HID (Xenon) bulbs or the installation of DRL Kits. The Osram Installer Programme allows garages and workshops to fit Osram OE bulbs with confidence with the backing of full application and installation information via the Bulb Fitting DVD. The Osram Installer welcome pack includes bulb menus, POS and the Bulb Fitting DVD. Installers will be able to use the bulb menu to upsell to customers when their car is in the garage and also offer a wide range of accessories and LED variations. Lighting and signalling is the most common failure on an MOT so it makes sense to offer a free bulb check for all customers and if a headlight bulb has failed then it is an ideal opportunity to sell up to a pair of upgrade bulbs such as NIGHT BREAKER® UNLIMITED for more light; COOL BLUE® INTENSE for a bluer light or ULTRA LIFE®, Osram’s longer lifetime bulb that is perfect for use where bulb changes are complex or headlamp units are hard to access. Your customers may not even know these choices exist and with the Osram Bulb Menu we can make that choice even simpler. Present the Bulb Menu to your customers, explain the features and benefits of the products you have to offer and they are likely to upgrade. Offer a fitting service too and it’s a win win situation. Via the Installer Programme, Osram can also help to ensure that installers can order Osram products easily and access them through our partner network of key Osram distributors. This makes obtaining and fitting Osram OE bulbs and accessories a positive reason to increase bulb sales and profitability with add-ons as well.
Don’t miss out on this fantastic opportunity. Here are some of the benefits of being an approved Osram Installer: – Free website listing as an Osram Installer on www.nightbreakerunlimited.co.uk/find-an-installer – Exclusive access to your very own copy of the Bulb Fitting DVD – Receive a Welcome Pack including everything you need to know about Osram’s complete range of products – Get a Certificate for displaying in your workshop to confirm you are an approved Osram Installer – Gain access to point of sale materials to promote the Osram range to your customers – Get access to templates for local marketing campaigns – Get a copy of our printed Application Guide – Receive regular product and innovation updates directly from Osram by email – Get a copy of the Osram Bulb Menu and Cross Reference Chart – Have access to the best OE quality products from the leading automotive bulb manufacturer via Osram’s approved distributors
SIGN UP
NOW!
Mainbeam 20_Layout 1 04/02/2014 10:08 Page 8
DRLs
Daytime Running Lights. Daytime Running Lights, also known as DRLs have been incorporated in newly manufactured cars since February 2011. Osram can offer a range of aftermarket DRL kits to suit all driving requirements and makes and models of vehicles. Whilst it is not a requirement to have DRLs fitted in the UK, drivers of older vehicles may want to increase their safety on the road or simply want to achieve that same ‘stand out’ look that DRLs provide. Osram’s DRLs offer that solution. All the DRLs comply with ECE regulations and are fully road legal for use on public roads. The kits have all been designed with easy installation in mind and every one includes comprehensive step-by-step fitting instructions. If however the fitting of a DRL kit is a little overwhelming, the Osram Installer Programme means you and your customers can locate an approved Osram Installer in your local area who can fit a DRL kit for you. The ‘Find an Osram Installer’ tool can be found at www.nightbreakerunlimited.co.uk/find-an-installer along with application guides and installation videos. For more detailed information on Osram’s range of DRL kits go to www.nightbreakerunlimited.co.uk/drl-kits
LEDriving® PX-4
LEDriving® FOG
OSRAM Ref: LEDDRL401 EAN 10: 4052899000070 Sales Pack Quantity: x 5 DRL Kits
OSRAM Ref: LEDFOG101 EAN 10: 4008321890566 Sales Pack Quantity: x 4 DRL Kits
– Ultra slim for easy installation into bumper grille – 4 pixel ‐ dotted diode effect – Easy installation
– Replaces most modern fog lamps – Fog lamp and DRL all in one – Intelligent control box allows automatic operation – Light guide technology
To help demonstrate the LEDriving® FOG DRL, Osram can offer a Demo Unit for placing on the counter. The interactive unit allows customers to see for themselves how the FOG DRL will perform when in use. The demo can switch between the FOG lamp and the DRL giving customers a real feel for how it works. The demo unit is available with a minimum order quantity of kits and whilst stocks last. FOG DRL Demo Unit. Approximate size: 230 x 210 x 140mm
DRL Highlights App. Transform a car with LED Daytime Running Lights! With the innovative "Highlights" App you get an interactive experience of the advantages of fitting LED Daytime Running Lights. It couldn't be easier: Take a photo of the car into which you want to "install" the DRLs and see for yourself how they will look and perform. Save the photo on your smartphone or share it with your friends by email or social media.
Sign up to the Osram Installer Programme.
Osram Installer Contact Name:
If you want to be part of Osram’s fast growing Installer
Company Name:
Programme that is absolutely FREE, sign up now.
Address:
SIGN UP
Complete the form and return it to: Osram Ltd, FREEPOST, NAT 10207, Langley SL3 6BT. Alternatively email your details to: automotive@osram.co.uk
Postcode Telephone: Email: Website: Terms and Conditions: Osram are only offering you and your business a free listing on the www.nightbreakerunlimited.co.uk website. Osram cannot be held responsible for incorrect information listed on our website and should your details change or you wish to be removed it is your responsibility to let us know. You are a workshop/garage/factor (with fitting bays on site) or Mobile Mechanic that can provide a professional supply and fit 'OSRAM Installer’ service to customers. Osram will not be held responsible or liable for any maintenance, labour or fitting costs incurred. Your business will have no association with Osram and Osram reserves the right to remove your name and contact details from the website at anytime. If you are not fully committed to stocking, supplying and fitting Osram products then we reserve the right to remove your details from our site.
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Check out the Osram Installer locator tool online. www.nightbreakerunlimited.co.uk/find-an-installer
Mainbeam 20_Layout 1 04/02/2014 10:07 Page 1
www.nightbreakerunlimited.co.uk
Inspect the Uninspected! Workshops and garages are not necessarily the brightest of workspaces. Poor lighting in a garage or workshop can not only affect the productivity of technicians, but it can also have considerable effects on the health and safety of employees and the owners of the vehicles they are working on. Osram’s range of inspection lamps just got bigger with the arrival of the LEDinspect® Rechargeable Inspection Lamp. This new flexible, high quality, robust LED working lamp is available now to order. Features of the LEDinspect® Rechargeable Inspection Lamp:
able l i a Av ow N
– 26 powerful, long lasting LEDs – Main light source utilises 21 LEDS – Additional 5 LEDs on the top – Easy to grip dirt resistant surface – Rechargeable via AC mains or 12V cigarette lighter – No batteries required – Operating time of 4 hours with a full charge – Metal hook and strong magnet Osram Ref: LEDIL301-UK EAN 10: 4052899109896 Sales Pack: x 10 Rechargeable Inspection Lamps
After a full charge the LEDinspect Rechargeable Inspection Lamp provides workshop technicians with the perfect solution to poor lighting in the workplace and most importantly under the bonnet or in those hard to see areas. ®
Launched late last year, the LEDinspect® Mini Inspection Lamp is the perfect portable solution for lighting those hard to see areas. The Mini Inspection Lamp has a total of 27 LEDs and two functions: a main light source with 24 high powered, long lasting cool white LEDs and an additional 3 LEDs on the top which can act as a torch. Complete with a rotating hook and a strong magnet it can be hung or stuck almost anywhere. Complete with 3 x AAA batteries it is ready to use straight from the pack.
Osram Ref: LEDIL302 EAN 10: 4052899009578 Sales Pack: x 24 Mini Inspection Lamps
Contact Us... Sam Buckley Mike Ford Terri Pearson John Lancaster
AM Internal Sales Advisor Aftermarket Sales Manager SP Marketing Manager SP Business Unit Manager
01744 831908 07795 186969 01753 484275 01753 484154
COMPETITION! We have got 10 LEDinspect® Mini Inspection Lamps up for grabs. Simply answer the following question correctly, complete the form below and return it to our FREEPOST address: Osram Ltd, FREEPOST, NAT 10207, Langley SL3 6BT. 10 lucky winners will be picked at random!
How many LEDs does the LEDinspect® Mini Inspection Lamp have in total?
WIN!
Name: Company: Address:
Postcode: Email: Telephone: Terms and Conditions apply: 1) Closing date for entries is 30th April 2014. 2) Only one entry per person. 3) x 10 LEDinspect Mini Inspection Lamps to be won. 4) No cash alternative offered. 5) Images shown for illustration purposes only. 6) Ten winners will be picked at random from all correctly answered entries received by the closing date. 7) Winners will be notified by 31st May 2014. 8) All data supplied will only be used by Osram UK Ltd and will not be released to any third parties. 9) If you wish to be removed from the Osram database please write to us – automotive@osram.co.uk.
Osram 1 2
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Osram Customer Service Centre: Telephone: 01744 812221 Fax: 01744 831900 Email: automotive@osram.co.uk
From time to time we would like to keep you informed and updated on promotions and new products from Osram, including the receiving of Mainbeam direct to your door. If you do not wish to receive any further information from Osram please tick here and your details will be removed and you will no longer receive Mainbeam.