BRAND GUIDE
OUR HERITAGE
Once upon a time
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In the beginning…
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Since 2002 we have experienced…
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We distinguish ourself…
OUR VALUES WE ARE: INNOVATIVE, CREATIVE, DUTCH, REBELLIOUS, YOUNG.
OUR PRODUCT
OUR VISION BEING THE AUTHORITY THROUGH INSPIRATION & INNOVATION.
OUR MISSION WE ARE THE MOST DESIRED ‘FIT THE BRAND’ COMPANY IN RETAIL/FASHION WORLD
OUR PERSONALITY WE ARE passionate,honest and reliable,experienced and flexible,transparent and informal,contemporary and experimental.
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WE react quickly, deliver anytime and anywhere, think in solutions and outside the box.
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AND most of all we want to know our clients.
OUR CUSTOMER Confident, at ease, self aware, stylish
OUR PROMISE
JUST DO IT!
VALUES
What are the brand’s core unique values?
INNOVATIVE, CREATIVE, DUTCH, REBELLIOUS AND YOUNG.
MAIN PRODUCT
What is the business about?
VISION
What does the market look like in 5-10 years? What position does HB have?
MISSION
What do we have to do to make our vision come true?
BRAND PERSONALITY
How can you describe the brand as if it was a person?
CUSTOMER
Who is your end and middle consumer?
BEING THE AUTHORITY THROUGH INSPIRATION & INNOVATION.
WE ARE THE MOST DESIRED “FIT THE BRAND” COMPANY IN RETAIL /FASHION WORLD.
WE ARE:PASSIONATE, HONEST AND RELIABLE, EXPERIENCED AND FLEXIBLE, TRANSPARENT AND INFORMAL, CONTEMPORARY AND EXPERIMENTAL. -REACT QUICKLY,DELIVER ANYTIME AND ANYWHERE,THINK IN SOLUTIONS AND OUTSIDE THE BOX BUT MOST OF ALL: WE WANT TO KNOW OUR CLIENTS
CONFIDENT, AT EASE, SELF AWARE, STYLISH
PROMISE
What is the most important promise we make to our customer?
JUST DO IT
VALUES
INNOVATIVE, CREATIVE, DUTCH, REBELLIOUS AND YOUNG.
What are the brand’s core unique values?
MAIN PRODUCT
What is the business about?
VISION
What does the market look like in 5-10 years? What position does HB have?
MISSION
What do we have to do to make our vision come true?
BRAND PERSONALITY
How can you describe the brand as if it was a person?
BEING THE AUTHORITY THROUGH INSPIRATION & INNOVATION.
WE ARE THE MOST DESIRED “FIT THE BRAND” COMPANY IN RETAIL /FASHION WORLD.
WE ARE:PASSIONATE, HONEST AND RELIABLE, EXPERIENCED AND FLEXIBLE, TRANSPARENT AND INFORMAL, CONTEMPORARY AND EXPERIMENTAL. -REACT QUICKLY,DELIVER ANYTIME AND ANYWHERE,THINK IN SOLUTIONS AND OUTSIDE THE BOX BUT MOST OF ALL: WE WANT TO KNOW OUR CLIENTS
CUSTOMER
CONFIDENT, AT EASE, SELF AWARE, STYLISH
Who is your end and middle consumer?
PROMISE
What is the most important promise we make to our customer?
key objectives
JUST DO IT
components
senses
language
artwork
collection build
COMPONENTS shape
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material
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color
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style
SHAPE rectangle; open forms (gelaagdheid)
SHAPE hard, organic vs tech; + authority means precious metals
COLOUR Black & whites,warm greys and denim blues + vibrants and spotlight colours
STYLE Urban global coolness (A LITTLE SOPHISTICATED) search the fucking fun
SENSES SIGHT
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TOUCH
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SMELL/TASTE
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LANGUAGE
SIGHT arty with a rauw randje
TOUCH unexpected, cold vs warm, open vs closed, raw vs smooth
TASTE/ SMELL
LANGUAGE
VISUAL MERCHANDISE clean squared open
ARTWORK clean squared open
ARTWORK BOLD but schaars use of big font
GOTHAM BLACK
DIDOT didot italic
“THANK YOU”