MARKETING PRESENTATION - HIGH SUMMER 2011-2012
SEE MORE AT RIPCURL.COM
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OW E N W R IG H T
T H E e x p e r i e n c E
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MIRAGE
C O V ER T
m i r a g e - RIPC U R L . C O M
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INTRODUCING STL ILLUSION SEAM TAPE: THE WORLD’S FIRST ULTRA SONIC SEAM TAPED BOARDSHORT. Rip Curl’s ultimate stretch fabrics are now fused with an equally flexible Stretch Tape. By removing all joins, the incredibly smooth illusion finish now gives your surfing a seamless reality... Mirage, like wearing nothing.
Mirage Fabrics: 4
FANNING SONAR 21”
MIRAGE
MIRAGE
MIRAGE
OWEN COVERT 19”
F E AT U R E S
F E AT U R E S
IDR 799K
IDR 799K CBORXD MIRAGE OWEN COVERT 19”
CBORXK MIRAGE FANNING SONAR 21”
ES3
ES3
W/S $ 45.45 RRP $ 99.99
W/S $ 45.45 RRP $ 99.99
K FANNING
Relaxed fit Engineered sublimation Multi placement prints Illusion STL tape OCTOBER - MARCH SIZE AND COLOUR
Mid fit Engineered sublimation Multi placement prints Illusion STL tape OCTOBER - MARCH SIZE AND COLOUR
OWEN WRIGHT WILKO FREELINE 19”
BLU BLK GRE
RIPPIN 17”
BLU WHI YEL 30
30 32
32
34
34 36
36
38
38 BLACK
BLUE
GREEN
WHITE
YELLOW
MIRAGE
MIRAGE
BLUE
F E AT U R E S
F E AT U R E S
IDR 599K
IDR 549K
CBORXF MIRAGE FLEX FREELINE 19”
CBORAD MIRAGE FLEX RIPPIN 17”
ES3
ES3
W/S $ 36.36 RRP $ 79.99
T WILKINSON
W/S $ 31.81 RRP $ 69.99
Mid fit Engineered sublimation Multi placement prints
Mid fit Engineered sublimation Multi prints
NEBULA 19”
OCTOBER - MARCH SIZE AND COLOUR
BLU SKY CDV
PACK BY COLOUR
6H
ULTRA 21”
NOV DEC JAN FEB MAR
BLU
30
BLK
32 34 36 38
BLUE
CORDOVAN
BLACK
SKY BLUE
MIRAGE
MIRAGE
BLUE
F E AT U R E S
F E AT U R E S
IDR 549K
IDR 699K
CBORXX MIRAGE FLEX NEBULA 19”
CBORXC MIRAGE ULTRA 21”
ES3
ES3
W/S $ 36.36 RRP $ 79.99
W/S $ 45.45 RRP $ 89.99
Mid fit Engineered subilmation Multi placement print
Relaxed fit Engineered sublimation Multi placement prints STL seams NOVEMBER - MARCH SIZE AND COLOUR
OCTOBER - MARCH SIZE AND COLOUR
RED BLU
Other Mirage Features: 30
BLU BRD 30
32
32
34
34
36 38
40
RED
BLUE
36 38 BLUE
BLACK/RED
BLUE
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LIVE THE SEARCH ripcurl.com
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In the water or on the street, the boardwalks series ensures all needs are met.
“It’s where fashion meets function” We’ve combined our walkshort and boardshort technology to create the ultimate all purpose short.
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4)"((: %0(
&/%"/, 40&,".5* 5&/"(& %&"5) 45"3
/:.1)&" ,*/( 0' 1"/%"
45"3 *4$ 130 (30.4&"3$) '*/"- 4, $0.1&5*5*0/ 4611035&% #:
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9
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the real indo boat trip 11
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darma putra "tonjo" 13
GIRL MAGZ
LIFE STYLE MAGZ
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MEN MAGZ
CORE MAGZ
ADVERTISING PLACEMENT INVESTEMENT IDR. 200.000.000 VALUE PROMOTION IDR 1.010.000.000
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VISITORS OVERVIEW asia.ripcurl.com
Rip Curl Asia
Jul 1, 2011 - Dec 5, 2011
Dashboard
Comparing to: Site Visits
2,000
2,000
1,000
1,000
0
0
Jul 4
Jul 18
Aug 1
Aug 15
Aug 29
Sep 12
Sep 26
Oct 10
Oct 24
Nov 7
Nov 21
Dec 5
Site Usage
102,713 Visits
37.30% Bounce Rate
560,995 Pageviews
00:03:42 Avg. Time on Site
5.46 Pages/Visit
76.69% % New Visits
Visitors Overview
Map Overlay Visitors
2,000
2,000
1,000
1,000
0
0 Jul 4
Jul 18
Aug 1
Aug 15 Aug 29 Sep 12 Sep 26 Oct 10
Oct 24
Nov 7
Nov 21 Dec 5
Visitors
81,110
Visits 1
Traffic Sources Overview
27,905
Content Overview Referring Sites
Pages
Pageviews
% Pageviews
/?home=
58,081
10.35%
/?guysboardshorts_W11=
35,244
6.28%
/?mirageboardshorts_S11=
25,865
4.61%
/?stores=
18,549
3.31%
/index.php?guyswatches10=
14,960
2.67%
49,340.00 (48.04%)
Search Engines 45,535.00 (44.33%)
Direct Traffic 7,837.00 (7.63%)
Other 1 (> 0.00%)
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Rip Curl Asia
Jul 1, 2011 - Dec 5, 2011
Visitors Overview
Comparing to: Site Visitors
2,000
2,000
1,000
1,000
0
0
Jul 4
Jul 18
Aug 1
Aug 15
Aug 29
Sep 12
Sep 26
Oct 10
Oct 24
Nov 7
Nov 21
Dec 5
81,110 people visited this site 102,713 Visits 81,110 Absolute Unique Visitors 560,995 Pageviews 5.46 Average Pageviews 00:03:42 Time on Site 37.30% Bounce Rate 76.69% New Visits
Technical Profile Browser
Visits
% visits
Firefox
31,247
30.42%
Chrome
25,832
25.15%
Internet Explorer
21,939
21.36%
Safari
18,330
17.85%
1,507
1.47%
Opera Mini
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facebook.com/ripcurlasia
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O N E Y L
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A N W A R H
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