Industrial Design Project for
Rishabh Mody Sayani Bose
Nespresso is the brand name of NestlĂŠ Nespresso S.A., an operating unit of the NestlĂŠ Group, based in Lausanne, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules, or pods in bar machines, a type of pre-apportioned single-use container of ground coffee beans, sometimes with added flavorings. Nespresso is a premium price coffee and by 2011 had annual sales in excess of 3 billion Swiss francs. The company sells its system of machines and capsules worldwide, as well as the VertuoLine system in North America.
History In 1976, Eric Favre, an employee of Nestlé, invented, patented and introduced the Nespresso system to the business market in Switzerland, initially without significant success. A decade later, in part due to the efforts of JeanPaul Gaillard who introduced the “Le Club” community, the product became more successful. In 1990, Nestlé signed a contract with Turmix, which started to sell Nespresso machines in Switzerland. Thereafter, other contracts were signed with Krups, Magimix, Alessi, Philips, Siemens and De’Longhi. The first patent application for Nespresso’s process of brewing espresso from capsules containing ground coffee was filed in 1996.
Machines Nespresso sells or licenses a number of different machines. The machines carry the brand names of well-known kitchen-equipment manufacturers such as Krups, Magimix, Miele, Siemens, and DeLonghi, but are mostly manufactured by Eugster/Frismag, a Swiss company that is one of the world’s largest coffee-machine producers. In 2000 Nespresso began distributing machines bearing the “Nespresso� brand. There are numerous models that range in complexity and price, from the entry level Inissia, U and Pixie ranges.
Capsules Nespresso capsules are sold exclusively by Nespresso and are significantly more expensive than an equivalent quantity of “loose” ground coffee. The cost per serving is up to three times higher than that of alternative brewing methods. Because of the hermetically sealed capsule, however, the coffee aroma does not degrade with time like coffee in a pack that has been opened. Nespresso sells more than 20 different coffee “Grand Cru” arabica and robusta capsules. Two Limited Edition Grand Crus are released each year as well as a new set of “Variations” - flavored espresso capsules. Each capsule contains 5–6 grams of ground coffee and makes one serving of coffee. Depending on the length of the pour, the capsule can produce a 40 ml espresso shot, or a 110 ml lungo (long) pour. The capsule body and perforated top are both made of aluminum. To assuage concerns on potential aluminum health effects, most of the capsule interior is lined with food-grade lacquer.
Initial Sketches
Technical Drawings
Materials and Detailing
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Body PVC and Silicone machine moulded Buttons Silicon Clock LED Display Radio with internal speaker and printed circuit board Clock and Radio uses AAA batteries Bluetooth connectivity Alarm setup Day and Date display
Design Statement This product was developed for Nesspresso to be gifted to their esteemed customers. It’s modular design allows it to be used together as well as independently. The modular clock and radio design was inspired from their iconic and patented Coffee pods. This product blends in perfectly with Nesspresso’s Design language and also provides additional space to store and display upto 12 pods. They come in variety of colors in line with their color scheme.
Modularity
Modularity
Perspective View
Rendered Views
Rendered Views
Model Clock
Model Radio
Model Radio