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RISHIE KHANGURA Rishie Khangura's guide to understanding the importance of digital marketing
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• Digital Marketing turns out to be cost efficient:
For the matter of fact, marketing cost plays a crucial role when it comes to deciding the extent to which the company is gaining any significant amount of money in the form of profit generated from the money spent on the advertisement. If you start growing your business digitally, the major portion of that money would be available for further expansion of your business. Digital marketing puts everything behind the screen, thus cutting a huge expenditure on these colourful yet expensive sheets of paper having the same advertising content that a digital image contains.
Digital marketing, along with e-commerce, lets you avail a way to put your garment store online and target the potential customers. It simply allows a user to see everything at one place and compare various products without even having to go to the actual store. Audience targeting tools allow your product to be visible to relevant customer profiles so that chances of generated sales can be increased. The use of various digital marketing tools provides ways to let the products and services reach their relevant customers.
• Effective targeting of the audience is possible using digital marketing
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