Sherri Johnson – 4 Ways to

4 Ways to Maximize the Marketing of Your Next New Listing

By Sherri Johnson

In today’s highly competitive and fast-paced environment, it’s easy for agents to get into a “checklist” routine of doing things quickly and without an effective strategy. This type of approach means that agents are simply going through the motions rather than proactively and strategically marketing a new listing in a manner that drives more buyers to the property.

Historically, open houses have been a large and fundamental part of selling homes, yet today’s agents tell me that homes aren’t on the market long enough to hold an open house. But this can change if you create a better strategy and control the marketing launch of your next new listing. Here are four ways to maximize the marketing of your next new listing to create mass exposure that will generate more prospective buyers:

1Create a better marketing strategy. Instead of listing the house on a Monday and selling it by Wednesday, create a plan that gives you time to strategically prepare your marketing materials to go active closer to the weekend. This will provide the opportunity to make the open house part of the initial marketing plan.

2Launch your new listing with a better timeline. Launch a listing with the on-market, go-active date later in the week so that you can create urgency for showings and the open house. You can slow down the launch and be better prepared with new listing postcards, inviting neighbors and prospective buyers to the open house. Be sure to follow clear cooperation guidelines, as well as your MLS’ rules and requirements for when to activate new listings with or without the “coming soon” status.

3Launch a ‘Grand Opening Open House’ event. If you expect large crowds, plan to have a second agent on your team attend the event to help provide tours and greet guests. Remember that you’re exposing your skills to prospective buyers, potential sellers and even neighbors who might hire you down the road, so make it a memorable event.

Create a plan that gives you time to strategically prepare your marketing materials to go active closer to the weekend.

4Convert attendees from your Grand Opening Open House into potential buyer and seller leads. Having created the strategic timeline that gives you the opportunity to market the home and attract more buyers for the property, you’ll also meet new buyers and potential sellers.

By incorporating a more effective and strategic marketing plan for sellers, you can better market your new listings, creating a sense of urgency and driving more qualified buyers to your listings. You’ll also be creating more opportunities to help future buyers and neighbors buy and sell. Additionally, you’re providing more value in your listing presentation, generating more traffic and buyer opportunities to market your new listings. It’s a win on so many levels. RE

Sherri Johnson is CEO and founder of Sherri Johnson Coaching & Consulting. Johnson offers individual and group real estate coaching, and is a preferred coach for multiple national brokerages. She consults and speaks for many leading organizations, including RISMedia, NAR, McKissock Learning and Homes.com.