Real Estate Magazine - Gibson Sotheby's International Realty - June 2022

Page 31

COACHING with the information they need to adjust their business practices and stay on the cutting edge of the industry.

How Professional Development Helps Agents Earn More

W

By the Experts at McKissock Learning

hile most real estate professionals are great at investing in high-quality marketing materials, a good CRM and other real estate-related tools, there is one area that tends to be overlooked, resulting in potentially thousands of dollars left on the table. In late 2021, McKissock Learning conducted a survey that found that real estate professionals who invest in professional development earn approximately $72,000 more annually than those who don’t. Considering the median amount spent on professional development for real estate agents is $680 a year, according to the National Association of REALTORS®’ 2019 Member Profile, that’s an impressive return on investment. In other words, agents who make an effort to invest in themselves through professional development have more opportunities to increase their earning potential and grow their business. The following outlines how investment in professional development directly contributes to a higher annual income.

Professional Development Helps You Stand Out From the Competition The key to standing out in the competitive real estate industry is strategically marketing your niche to potential clients, rather than appealing to every sector. Clients often appreciate working with agents who have tremendous experience with the type of property they would like to buy or sell. The same survey by McKissock Learning found that the luxury real estate markets offer one of the most lucrative niches, with agents earning, on average, $183,000 each year. Other profitable specialties in the industry include eco-friendly properties and foreign or international investments. The ability to adapt to emerging specializations provides agents

Professional Development Helps You Stay Ahead With Current Industry Trends and News Real estate agents have learned that unpredictable events and trends can change the industry at a moment’s notice. In 2019, no one predicted the global changes COVID would bring with it, specifically in the real estate market. This further demonstrates the importance of remaining both adaptable and flexible in business practices.

Real estate professionals who invest in professional development earn approximately $72,000 more annually than those who don’t. Remaining up to date with the latest industry news is a great way to predict new trends and changes in the industry’s direction. As the industry continues to evolve, McKissock Learning provides the professional development tools you need to help you excel in your field and connect with like-minded professionals. To access the full Income Report, visit McKissock.com/income. RE As part of the Colibri Real Estate family of premier education brands, McKissock Learning helps hundreds of thousands of real estate professionals each year achieve sustainable success throughout each stage of their career via continuing education and professional development courses. RISMedia’s REAL ESTATE June 2022 29


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Articles inside

Power Team Profile – Giving

4min
pages 82-84

RE: Real Estate — Championing

3min
pages 98-100

Service Profiles

41min
pages 86-97

Dean A. deTonnancourt

2min
page 78

Verl Workman – Setting

2min
page 85

Carol Drake and Rick

5min
pages 79-81

Dan Steward – How Pre-Listing Home Inspections Benefit You and Your Clients

2min
pages 76-77

Jesse Williams – Fed Proposes

2min
page 75

Venkatesh Ganapathy

2min
page 74

Allen Alishahi – Web 3.0: The

2min
pages 72-73

Brien McMahon – A

2min
page 70

Michael Minard – Is 100

2min
page 68

Flavio Jimenez – Committed to

2min
page 71

Nishika Green – Mindfulness

2min
page 69

Winning With Culture

5min
pages 66-67

Global Spotlight: Indulge in Tasmania’s Island State of Mind

3min
pages 64-65

Reexamining the Conversation Surrounding Unconscious Bias and Discrimination in Real Estate

9min
pages 60-63

Real Estate Webmasters Makes a Big Investment in Customer Success

2min
page 59

It Takes a ‘Vyllage’ to Foster a Culture of Success

5min
pages 50-51

Real Estate Relationship Building in the Digital Age

8min
pages 46-49

Reimagining Real Estate Technology

11min
pages 40-45

Rocket Mortgage: Service That

3min
page 39

Curbio: Home Improvement Redefined

2min
page 38

Buffini & Company: Investing

2min
page 37

Terri Murphy – Secrets to

2min
pages 34-35

American Home Shield®

2min
page 36

Darryl Davis – Prospecting

2min
page 33

Sherri Johnson – 6

2min
page 32

The Experts at McKissock

2min
page 31

Meet the Newsmakers: Industry

2min
page 19

NAR Power Broker Roundtable

6min
pages 14-15

Policy & Legal Matters: NAR Secures

2min
page 23

Broker Perspectives: Paul G

3min
pages 29-30

CRD Connect: Marketing by Generation: Your Shortcut to a Targeted Marketing Strategy

3min
pages 24-28

Great Spaces

3min
pages 20-22

Women in Real Estate: Real Estate

2min
pages 16-18

Marketwatch

0
page 13
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