JBGoodwin REALTORS® was honored with its first Top Workplaces USA national award in 2022. Here, San Antonio agents come together for a Habitat for Humanity build.
Winning With Culture JBGoodwin REALTORS®’ Quantifiable Culture Fuels 50-Year Success By Maria Patterson
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BGoodwin REALTORS® may be celebrating its 50th anniversary in business this year, but the company’s culture is more relevant than ever. With a simple but mighty mission statement to “help people,” the Austin and San Antonio, Texas-based firm has fostered an environment that supports and motivates agents. JBGoodwin REALTORS® has been named a Top Workplaces award winner in Austin for 11 consecutive years, and in San Antonio for 10 consecutive years. In 2021, both markets took first place in regional awards, and in 2022, the company was honored with its first Top Workplaces USA national award, securing an impressive thirdplace slot in its size category, competing against firms across all industries. The recognition from Top Workplaces gets even more granular— and more significant—for JBGoodwin REALTORS®. In 2021, the firm was honored with all 12 Top Workplaces Culture Badges, scoring in the top 5% or top 25% against its real estate brokerage peers nationally. The 64 June 2022 RISMedia’s REAL ESTATE
Culture Badges recognize the many subsets that define a winning culture, such as “Employee Appreciation,” “Meaningful Work” and “Supportive Managers.” JBGoodwin REALTORS® was the only brokerage in the country to earn all 12 badges, a feat it accomplished in 2020 as well. Creating a Top Culture The Top Workplaces honors are especially meaningful to JBGoodwin REALTORS® because the judges come from within. The awards are based entirely on employee and agent feedback via a once-a-year, anonymous survey conducted by Energage, a firm which then partners with local newspapers to further
Founder & CEO J.B. Goodwin
brand and promote the recognition. “Our Top Workplaces successes are based on a variety of factors, but if you were to boil them down to a single concept, I’m sure it would be ‘support,’” explains JBGoodwin REALTORS® Vice President of Marketing & Communications, Tony Zavaleta. “We never stop trying to innovate, we consistently introduce new tools, we are always refining our training and generally strive to support our agents at every level of their business.” But this is nothing new for the brokerage. It’s a philosophy that has driven the firm since the very beginning. “The company’s ‘Help People’ motto genuinely extends to our agent partners,” says company Founder & CEO J.B. Goodwin. “We make it a priority to not only listen keenly to our agents’ opinions and needs, but to take the steps necessary to implement the best of their ideas and to fulfill those needs.” This commitment to agents was underscored in pandemic times, Zavaleta explains. “As with many organizations, we adapted a number of our practices during the pandemic, and found that not only did that lead to quite a bit of agent success during that period, it served to establish new ways of doing business that are part of the norm now.”
