Power Broker Perspectives

RISMedia Launches Monthly Broker Confidence Index

By RISMedia Staff

The residential real estate market is changing at a faster pace than ever before. With market dynamics in constant flux, it can be a struggle for brokerage owners and their sales associates to plan and implement effective business strategies from one month to the next.

To help brokers and real estate professionals keep up with market trends, RISMedia recently announced the launch of the RISMedia Broker Confidence Index (BCI), a monthly survey of the company’s Power Broker audience, a contingent that numbers well into the thousands. Power Brokers are those firms who participate in RISMedia’s acclaimed Annual Power Broker Report & Survey, now in its 34th year. By tapping into the industry’s most successful brokers, RISMedia’s BCI will track and forecast the strength of the residential real estate market on a monthly basis by asking brokers to rate their current confidence level on a scale from 1 - 10. On a quarterly basis, the BCI will take an even deeper dive into broker activity and predictions, providing more robust data to help real estate professionals understand where market strengths and weaknesses lie in the months ahead.

RISMedia’s monthly BCI surveys, which will take less than two minutes to complete, will also gather broker insights on timely industry trends and issues. Quarterly surveys will go more in depth to track increases and declines in brokerage sales and transaction volume, as well as uncover the market conditions causing fluctuations in production.

“We’re calling on brokers to share their insights on a monthly basis so that together we can continue to thrive as an industry,” says RISMedia President & CEO John Featherston. “Our monthly surveys will be short, but the information they yield will be invaluable to our entire community, so I urge you to take part, and take advantage of the insights we provide.”

The monthly BCI results will be available on rismedia.com starting this month, and in-depth editorial analysis, including commentary from brokers and other market experts, will be available to subscribers on the recently redesigned RISMedia.com.

Brokers interested in helping to track and forecast the residential real estate business by participating in the monthly BCI can email editorial@ rismedia.com. RE