Real Estate Magazine - William Raveis Real Estate - October 2021

Page 16

WOMEN IN REAL ESTATE

experience domestic violence or sexual harassment from clients or colleagues in the workplace. “When people find out that I work in domestic violence, it starts a conversation, and then they realize that it’s a confidential conversation,” she says. “I’m known as a resource, just like when a real estate agent needs to get an inspector.”

Ida Petkus

How One REALTOR® Fights Against Domestic Violence By Jordan Grice

F

or Ida Petkus, a home is more than four walls and a roof. It should also be a safe space for its owners.

Petkus, a REALTOR® with Berkshire Hathaway HomeServices Florida Realty, has worked to ensure that people can live safely in their homes. However, after more than a decade of advocating for domestic violence victims, she knows that isn’t always the case. “I don’t think that crosses people’s minds until it is in front of them,” Petkus says, remembering her first encounter with domestic violence early in her career while working with a client in 2006. “I knew it was a divorce scenario, but I had no idea what the history was of the divorce,” she says, adding that as she toured the property, one of the sellers had spray-painted a threat to her client. According to Petkus, the incident served as a wake-up call and catalyzed her path to becoming a domestic violence advocate and establishing the Domestic Violence 14 October 2021 RISMedia’s REAL ESTATE

Advocacy (DVA) Center in 2009. The nonprofit works to help victims navigate the court system, provide referrals and counsel people across demographics confidentially. “That moment was just like, wow, real estate is much more than buying and selling properties. It’s about people’s lives, and I always consider it a business relationship that doesn’t end at the closing table,” Petkus says. Being a Resource While her advocacy work has earned recognition, Petkus says the accolades serve a bigger purpose. “Any time someone is recognized, hopefully, it elevates someone else or inspires them to volunteer for what’s important to them,” she says. “It’s not about the recognition. It’s about awareness.” Petkus’ reputation in the nonprofit and advocacy sector has also turned her into a resource for agents who

“Real estate is much more than buying and selling properties. It’s about people’s lives.” -Ida Petkus, REALTOR®, Berkshire Hathaway HomeServices Florida Realty; Founder, Domestic Violence Advocacy (DVA) Center.

Finding Your Cause According to Petkus, finding time to volunteer within the community and various organizations is a great way to mix things up as an agent. “It sparks a little flame in you that you are doing something good,” Petkus says. “You have to recognize what your priorities are and understand that you need some balance from going 100 miles an hour with real estate.” According to Petkus, getting started is as simple as tapping into resources like community groups and established initiatives within local organizations or brokerage-sponsored efforts. “You can start by volunteering,” she says. “Many brokers have a designated nonprofit that they help. See what your options are and see what fits, and if you want to head one up, reach out to get a mentor or someone that does similar work to find out how things work.” RE Do you know someone who is making strides toward the advancement of women in the real estate industry? Contact editorial@rismedia.com to learn more about our Women in Real Estate series.


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Articles inside

Sarah Bernard – 5 Strategies

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page 100

Sherri Johnson – Real Estate

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page 101

Service Profiles

41min
pages 102-113

RE: Real Estate—It’s Always the

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Verl Workman – How to

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Verl Workman – Gain a

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Gretchen Pearson, Berkshire

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Frank Nolan, Vanguard

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Randy Coffman, Better Homes and Gardens Real Estate Wine Country Group

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Jeff Bailey, Todd Bailey and Anthony Laurita, United Real

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Kathleen Kuhn – Leverage Your Network and Don’t Lose a Repeat Customer Again

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Josh Naughton, RE/MAX

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Bill Scavone – Elevating the Customer Experience Every Step of the Way

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Diane Hartley – Why and How

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page 86

Lane Hornung – ‘Power

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Shawn Terrel – Online Auctions a Sound Marketing Method for Real Estate Professionals

2min
page 83

Allen Alishahi – ‘Tokenization’ and Its Role in the Post-Pandemic Real Estate Model

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pages 81-82

Josh Harley – Lessons From Fathom Realty’s Successful IPO

2min
page 80

Rick Haase – Will You Bestow a Thriving Brokerage?

2min
page 79

Olivia Mariani – Smart Agents

2min
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Michael Minard – How

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Turning a Vision Into Reality

5min
pages 74-76

5 Ways to Rebrand Your Real Estate Business

4min
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‘Zombie Foreclosures’ Falling, But Will Likely Rise Again

3min
pages 66-67

Becoming a Champion of Green and High-Performance Homes

5min
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Innovative Furniture Leasing Company Feather Emerges Victorious From ‘Pitch Battle’

2min
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Taking the Verified Path to Success

4min
pages 60-61

Strength and Savvy Keep Real Estate Legacy Going Strong

9min
pages 56-59

A Better Future for Agents

12min
pages 48-53

Brokers Discuss the Modern Meaning of ‘Full-Service’

4min
pages 54-55

Housing Price Growth Breaks Record, But Likely to Slow

1min
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Real Estate Webmasters Wins Gold at Muse Creative Awards

2min
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Curbio: A Revamped Home Renovation Experience

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Propertybase: Standing Out

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Constellation1: A Customized

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HSASM Home Warranty

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Verl Workman – Tracking Key Metrics Vital to Growth

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pages 35-36

The Experts at McKissock

2min
pages 37-38

Darryl Davis – Promoting Your Commitment as a New Real Estate Agent

2min
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Cinch Home Services: A

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Sherri Johnson – Create

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Brian Buffini – Go From Busy to Productive With These Simple Tips

2min
page 31

Power Broker Perspectives

2min
pages 28-30

Meet the Newsmakers: Jessica

1min
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REBAC Report: Is Your Digital Marketing Strategy Still Relevant?

3min
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Women in Real Estate: How One

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Great Spaces

1min
pages 20-22

From the Publisher

5min
pages 9-12

Policy & Legal Matters

2min
page 23

NAR Power Broker Roundtable

3min
pages 14-15

Marketwatch

1min
page 13
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