Industrial Design Portfolio

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RITA HULL Industrial Design Portfolio



RITA HULL BACHELOR OF INDUSTRIAL DESIGN (847) 830 4054 ritahull19@gmail.com issuu.com/ritahull

EDUCATION

Iowa State University

ACHIEVEMENT

Ames, Iowa Industrial Design Cum laude graduate

Alpha Chi Omega, Delta Nu Active Member Fall 2014- Current

Industrial Design Senior Showcase

KTH Royal Institute of Technology

Studio Representative Planner Spring 2017

Stockholm, Sweden Design Engineering and Sustainability Fall 2016

College of Design Dean’s List 6 Semesters

EXPERIENCE

Courage League Sports Sponsored Studio Iowa State University Spring 2016 Designed adaptable sports equipment for a demographic of diverse strengths and abilities, focusing on risk analysis and universal design principles including assistive, inclusive, and transgenerational design

Plato’s Closet Libertyville, Illinois Sales Associate and Social Media Administrator Fall 2010 - Summer 2016 Provided excellent customer service and honed professional business skills in fashion retail environment leading to promotion to Social Media Administrator in charge of the store’s Instagram and Snapchat accounts

Academic Success Center Iowa State University, Ames, Iowa Tutor Spring semester 2015 Assisted students in learning class material by leading discussions, organizing study sessions, facilitating test preparation, and creating supplemental study material for difficult subjects

Award for Competitive Excellence 4 Year Recipient

SKILLS

Creative Adobe Creative Suite Holistic design thinking Visual communication Rapid prototyping Woodworking Solidworks Keyshot Microsoft Office Service design User research

Personal Conflict resolution Decision maker Adaptability Team player


PROJECTS

JAKOB

BUBBLER


AERO

SOMNIA

TAIMI

SPROUT MATE



JAKOB Flat-pack furniture piece using wood joinery Individual Project 5 Weeks


PROJECT BRIEF Design a furniture piece for people living in small homes or apartments with limited space. The piece should be easily disassembled and flat-packed. No adhesives such as glue or screws may be used to put it together.


FORM EXPLORATION Drawing inspiration from clean, minimal joinery methods and simple shapes, the form evolved into an extended triangle.


PROTOTYPING Developing connections without using nails, screws, glue, or adhesives was a defining element of the process. Prototypes were experimental to find the most secure joints.


FINISHED JOINERY Each piece of poplar wood locks in place using angled slot joints.


ASSEMBLY The design uses nine separate pieces. Instructions are absent of words in order to convey the assembly steps in a universal form.


FINAL DESIGN The final design, titled the Jakob Ascending Shelf, is a flat-pack, multipurpose storage statement piece. Different heights of the shelves create different levels of adaptability; the top for quick reach items, the middle for display pieces, and the bottom for storage.



THE BUBBLER Upcycled lighting fixture Team Project 1 Day


DESIGN CHALLENGE Design and build a lighting fixture using discarded material. Create a beautiful form by using repetition of the material. We were given one light bulb and six hours to complete the challenge.


THE BUBBLER The design formed around using air-filled, plastic packaging cushions. Each piece was twisted and tied together, creating chains that wrapped together and hung around the light. The Bubbler was chosen to be displayed in a Design Expo featuring Upcycling.



AERO DRYER Digitally developed hairdryer modeled in Solidworks and rendered in Keyshot Individual Project 3 Weeks


INSPIRATION Aerodynamic, sporty, sleek


Aerodynamic handle

Graceful curves

Angeled front


ABS Plastic Body

Polypropylene Button

Synthetic Rubber Handle grip

MATERIALS

PVC Plastic Cord


Vent Allows for airflow

Power Button Decisive mechanism

Grill Energetic airflow

Handle Grip Ergonomic and stable



SOMNIA HOOD Travel wearable to aid in sleeping for busy, nomadic lifestyles Individual Project 8 Weeks


USER RESEARCH Millennials are suffering from chronic sleep deprivation due to busy and demanding lifestyles, causing lack of energy, inability to focus, depression, and declining health.

22%

Only 22% of individuals in their 20s and 30s say they are getting enough sleep regularly

40%

40% of Millennials report that their stress has increased in the last year

29%

Only 29% of Millennials say they are doing a good job reducing stress

DESIGN GOALS Encourage busy students or professionals to sleep more by napping during breaks or while traveling. Create a portable product that adapts easily into fast paced, nomadic lifestyles and provides a comfortable, convenient experience in order to improve the energy levels and health of the users.


FABRICATION The hood has a core of soft material in between layers of knit cotton. The inside layer is jersey knit cotton, soft on facial skin. The outside heather gray fabric mimics a sweatshirt aesthetic.


13 17.50

4.50

7.50

Heather gray knit cotton

Black jersey knit cotton

White elastic

All dimensions in inches


USER SCENARIO Place the hood on and pull the elastic to gently contour around face to block undesired noise and light. Sleep comfortably on the go: at a desk, on the train, or on the bus.



TAIMI Aeroponic sprouting machine Team Project 15 Weeks


THE PROBLEM Demand from a growing population will require 35% more food, which will affect how and what we eat. Some of the nutrients in food are lost due to long distance transport and stressed soils. Most of the world’s population lives in or near a large city.

DESIGN GOALS To contribute to a self-sustaining urban environment. Design and develop a smart, convenient, and effective product based on modern home perspective with the user in focus. The product should provide a large audience with healthy, nutrition-packed sprouts through beautiful, smart, and valuable experience.


RESEARCH

BENEFITS OF SPROUTING

What is sprouting? Sprouting is a method of germinating seeds, including grains, nuts, beans, or other kinds of seeds, to make them easier to digest allowing your body to access their full nutritional profile.

How to sprout

Increases nutrient absorption

Sprouting begins with soaking the seeds, which activates them. After the required soaking time, the seeds need to be rinsed 2 to 3 times each day. This process does not require soil, only simple supplies. Easy to digest

Water

Seeds

3 to 8 days

Full of fiber and nutrients User Experience Sprouts are easy to grow and highly rewarding both in nutrition and convenience

Contain antioxidants

More densely nutritious than mature plants


BRANDING We focused on fitting the project into the product line of iittala, an iconic Scandinavian housewares brand.


Aeroponics

Hydroponics

Manual

IDEATION Integration of service design


USER EXPERIENCE

Encounter

Purchase

Interest

Set up

Reward point

Reward point

Order more

Make dinner

Share with others

Sparks interest in more people


FINAL PRODUCT We chose the Finnish word “taimi� to name the product, meaning seedling or sapling. This word characterizes the function of the product as well as the user experience; users are introduced to a new awareness of sustainable living which grows with the use of the product.

Plant Lights Aids plant growth

Multifunctional Pods Allows for overlapping cycles

Dishwasher-safe Materials Convenient cleaning


AEROPONIC SYSTEM The water tank uses a spring loaded cap that acts as a valve; when in place, the weight of the tank pushes the cap and releases the water into the small reservoir located between the tank and the pump. The pump distributes the water to the nozzles, which provide each sprouting pod with moist air.


MATERIALS The design emphasizes wood and glass to further connect to the iittala brand. However, the structure requires steel to provide adequate support to the entire structure. Instead of welding or adhesives, the construction utilizes geometrical lockings and four screws.

Treated wood

Clear glass lid

Metal mesh

Steel structure

Frosted glass base

Steel screws



SPROUT MATE Logo design and app interface Individual Project 6 Weeks


LOGO DESIGN The logo characterizes classic alfalfa sprouts, one of the most popular sprouting seeds, in both form and color. Beginning with a variation of hand sketches, the final logo was done in Illustrator. The name “Sprout Mate� communicates to the users that the app is a helpful tool to accompany their sprouting products.

Mate Sprout Mate


APP DESIGN Throughout the development of the product, it became clear to include a base of information where users can find information about product usage and recipes. The app is designed to be optional yet compliment the use of the product if users decide they need more information or timely reminders. Tech is purposefully left separate from the sprouting system to allow users to connect to the natural sprouting process.


DEVELOPMENT The app includes timed notifications that remind the users to rinse the sprout seeds and add water. Users keep track of the sprouting process by logging into the app and checking on their sprouting cycle which shows a time line of the process.


USER EXPERIENCE The app provides nutrition information as well as a system in which users can order new seeds to sprout. Users can see where the seeds are harvested. The app also has an option for returning a damaged or broken product as well as providing customer service.


RITA HULL Industrial Design Mundelein, Il

(847) 830 4054 ritahull19@gmail.com


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