THE DEFINITIVE LIFESTYLE BRAND TommyBahamaistheisland-inspiredlifestylebrandthatdefinesrelaxed, sophisticatedstyleinMen’sandWomen’sSportswear,Swimwear,Accessories, Footwear and Home Furnishings. Our vision is TO BE THE DEFINITIVE LIFESTYLE BRAND.
25th Anniversary Opened second Marlin Bar in Palm Springs, CA
BRANDHISTORY Overthelast25years,TommyBahamahasbuilt the premier island-lifestyle brand.
Opened Waikiki store & restaurant in Hawaii IntroducedFootwearcollection Beganinternationaldistribution in Canada Launched Women’s Sportswear & Swimwear collections
Openedfirstinternationalcompany-owned retail store in Hong Kong
Purchased by OxfordIndustries,Inc.
Openedfirstlicensed store in Dubai
2017
2015
2013
2011
Opened first homestorewith LexingtonFurniture
Openedfirstlicensed storeinAustralia
2003
2001
Opened 100th store Launchede-commercebusiness
Introduced Accessories (watches, eyewear, belts,jewelry)
1999
Opened store & restaurant on Fifth Ave., New York City
2009
IntroducedFurniture with Lexington Home Brands
1997
1995
Openedfirst retailstore& restaurantin Naples, FL
1993
OpenedGinzastore &restaurantinTokyo
2007
Located sourcing operations in Hong Kong
Opened150thstore
2005
FoundedwithaninitialfocusonMen’s Sportswearsoldindepartmentstores
Openedfirst Marlin Bar conceptstorein Florida
25th ANNIVERSARY
We’recelebrating25yearsofparadisebytakingourguestsonanexcitingjourneyofcolor,craftsmanship,innovationandartistry. • Seasonal catalogs inspire and showcase our latest collections. • Special edition 25th Anniversary apparel and products.
RETAIL 166 retail locations worldwide. Several new concept stores, including threeMarlinBarslocationsinCoconutPoint,PalmSpringsandDaniaPointe. Over 13.7 million visits in 2017.
GLOBAL STORE COUNT U.S.
20 22 24 24 23 145 146 21 1 44 1 4 1 8 133 120 105
International
95
2011
2012
2013
2014
2015
2016
2017
2018
RESTAURANTS 17locationsaroundtheworldwithisland-inspired cuisine and handcrafted cocktails. Eachcapturestherelaxedambienceuniquetoitslocale. FlagshiplocationsincludeWaikiki,NewYorkCityandTokyo. “ThemostcreativetacosintheU.S.”–HuffingtonPost. $48.00 average check per cover.
MARLIN BAR A twist on our traditional restaurants, the Marlin Bar is an upscale casual dining concept with walk-up ordering, full indoor/outdoor bar and patio seating. COCONUT POINT ESTERO, FLORIDA First Marlin Bar concept location. Adjacent to high-performing retail store. Exceeded traffic and revenue expectations, creating momentum for launches at other locations. PALM SPRINGS PALM SPRINGS, CALIFORNIA New development location in vibrant downtown. Unique blend of interior/exterior atmosphere. Expanded patio seating area. DANIA POINTE DANIA BEACH, FLORIDA NewdevelopmentcentrallylocatednearPortEvergladesCruisePort, #1 Port in the country. Expanded patio seating.
WHOLESALE We have over 1,200 specialty store accounts worldwide. Weareourwholesalepartners'top-performing island-inspired brand.
LICENSING We help our guests experience the brand at home or on the beach. We have licensees in 25 product categories, including Home and Accessories. Lexington Furniture is our trusted partner in the manufacture and sale of our furniture.
MEN’S APPAREL & ACCESSORIES Despiteitsoriginsonthebeach,TommyBahamaMenswearisafour-seasonbrand,appropriatefortheofficeorweekend.
CAMP SHIRTS
SWIM
POLOS
JEANS
KNITS
MAUI JIM® SUNGLASSES
WOVENS
OUTERWEAR
FOOTWEAR
ACCESSORIES
MEN’S SALES MIX Woven and knit shirts are the largest categories of Men’s sales in both our U.S. and Asia retail stores.
3%
2%
9%
33%
22% 31% 2% 16%
24%
16% 14%
28%
WOMEN’S APPAREL & ACCESSORIES Tommy Bahama Womenswear is a complete head-to-toe collection that combines relaxation and sophistication. SWIMWEAR
KNITS
DRESSES
JEWELRY
SWEATERS
FULL OUTFIT
WOVENS
MAUI JIM® SUNGLASSES
FOOTWEAR
ACTIVEWEAR
23%
WOMEN’S SALES MIX Tops and swim are the largest categories of Women’s sales in both our U.S. and Asia retail stores.
33%
9% 4%
13%
15%
18%
5% 31%
13% 13%
23%
PARTNERSHIPS
We partner with premium brands that share our values of quality, inspiration and relaxed living. MAUI JIM® • Pioneers in protective polarized eyewear.
AIRSTREAM • Iconic American RV manufacturer.
LEXINGTON FURNITURE • Global leader in upscale home furnishings.
PENDLETON • Iconic American textile manufacturer.
THE FAN ZONE
We partner with major sports teams and leagues to create fan apparel suitable for all ages and generations. • Includes COLLEGIATE, MLB® and NFL gear.
PRINTS & PATTERNS Each season, Tommy Bahama designers create a broad range of unique, colorful prints that are incorporated into our collections. Many of them are hand-drawn by our own artists.
GET TO KNOW OUR GUESTS
65% 87% 72% 75% 64% Ta k e T H R E E O R MORE personal vacations each year
O W N a home
have an income of $18 0 , 0 0 0 +
75% own a S E C O N D home
INTERESTS INCLUDE: culture/arts, gourmet food and wine, sporting events, international travel
are M A R R I E D
completed C O L L E G E OR HIGHER
Source: Epsilon 2015
U.SL.OCATIONS
We have 166 global retail locations, 17 restaurants and three Marlin Bars. They are concentrated in Hawaii, California and Florida, but we are expanding into major urban areas throughout the U.S. We are headquartered in Seattle. CORPORATE RETAIL STORE
OUTLET STORE ISLAND(RESTAURANT+RETAILSTORE) MARLIN BAR
NEW YORK FLAGSHIP RETAIL STORE & RESTAURANT NEW YORK, NEW YORK ( 15,719 sq. ft. )
PALM SPRINGS RETAIL STORE & MARLIN BAR PALM SPRINGS, CALIFORNIA ( 5,722 sq. ft. )
COCONUT POINT RETAIL STORE & MARLIN BAR ESTERO, FLORIDA (4,476 sq. ft. )
LEGACY WEST RETAIL STORE & RESTAURANT PLANO, TEXAS ( 9,508 sq. ft. )
KIERLAND COMMONS RETAIL STORE & RESTAURANT SCOTTSDALE, ARIZONA ( 13,500 sq. ft. )
WAIKIKI FLAGSHIP RETAIL STORE & RESTAURANT HONOLULU, HAWAII ( 17,000 sq. ft. )
DISNEY SPRINGSâ„¢ ICONIC RESORT CONCEPT STORE LAKE BUENA VISTA, FLORIDA ( 4,097 sq. ft. )
WHY TOMMY BAHAMA? • Authentic island-lifestyle brand, uniquely positioned. • Tommy Bahama global brand sales: US $1.3 billion. • Men’s and Women’s Apparel, Swimwear, Footwear and Accessory collections. • Strong position in all channels with operations in five countries: à 166 retail stores (Full price and Outlet) à 17 restaurants à 3 Marlin Bars • Curating new experiences within a quickly changing retail landscape. • Available in top department stores and over 2,000 specialty stores worldwide. • 25 years of apparel, restaurant and retail experience. • Strategic partnerships with: à Pendleton à Maui Jim® à MLB® à NFL à Collegiate
THANK YOU