Social Media Seminars for your Business
Ten Sessions to Jumpstart your Social Media Presence Social Media experts share insight and practical knowledge on leveraging interactive marketing for your firm
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We offer ten introductory seminars as well as individual, customized coaching and social media management.
Social Media Overview “It’s not a matter of if… but when and how well you will use social media.”
Introduction to today’s social media focused on “the Big 4”: • • • •
Facebook Twitter LinkedIn Blogging and micro blogging
The Social Media Overview seminar is a 90minute session followed by an interactive question and answer session. Who should attend? • • •
Seminar includes: • • • • • • 2
Why should our business participate? Social Media background, demographics and growth by platform Five Goals of Inbound Marketing and the Spectrum of Interaction Tools to manage each outlet Strategies to engage current and prospective clients Case Study
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Business owners and managers Marketing and PR agency account executives Corporate marketing and communications staff Senior executives
For the seminar: • •
Participants should sign up for accounts on Facebook, Twitter and LinkedIn Participants should have their own laptop with Wi-Fi access
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Social Media for Retail An advanced session focused on platforms that retail businesses should leverage, including: •
Location-based services • • •
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Four Square Yelp! Facebook Places
Blogging Groupon / Scoutmob QR Scan Codes
Seminar includes: • • • “The return on investment of social media is that your company will still be in business in 5 years.”
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Why should our business participate? Social Media background, demographics and growth by platform Five Goals of Inbound Marketing and the Spectrum of Interaction Tools to manage each outlet Strategies to engage current and prospective clients Case Study
The Social Media for Retail seminar is a 90-minute in-depth session followed by an interactive work session. Who should attend? • • 3
Retail business owners and managers Marketing and PR agency account executives
Social Media for Small Business and Professional Services An advanced session focused on platforms that effectively impact small businesses and professional service firms, including: • • • • • •
Blogging YouTube Yelp! and other review sites Facebook Twitter LinkedIn
Seminar includes: • • • • • •
Why should our firm participate? Social Media background, demographics and growth by platform Five Goals of Inbound Marketing and the Spectrum of Interaction Tools to manage each outlet Strategies to engage current and prospective clients Case Study
The Social Media for Small Business and Professional Services seminar is a 90-minute in-depth session followed by an interactive work session. Who should attend? • •
Small business and professional service owners and managers Marketing and PR agency account executives
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Social Media for Real Estate Sales and Property Management An advanced session focused on platforms that real estate professionals should leverage, including: •
Location-based services • • •
• • • •
Four Square Yelp! Facebook Places
Blogging YouTube QR Scan Codes Mobile-based apps
Seminar includes: • • • • • • “Use of the mobile Internet is driving mobile device growth exponentially faster that any previous computing technology.”
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Why should our business participate? Social Media background, demographics and growth by platform Five Goals of Inbound Marketing and the Spectrum of Interaction Tools to manage each outlet Strategies to engage current and prospective clients Case Study
The Social Media for Real Estate Professionals seminar is a 90-minute indepth session followed by an interactive work session.
Social Media for Events An advanced session focused on platforms to promote events and create an interactive guest experience including: • • • • • • • •
Twitter Live Twitter feeds at event YouTube Flickr Yelp! and other review sites Facebook iPhone and other smart phone apps SMS and text based apps
Seminar includes: • • • • • •
Why should our event participate? Social Media background, demographics and growth by platform Five Goals of Inbound Marketing and the Spectrum of Interaction Tools to manage each outlet Strategies to engage attendees Case Study
The Social Media for Events seminar is a 90-minute in-depth session followed by an interactive work session.
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Blogging with WordPress An advanced session focused on blogging for businesses.
The Blogging with WordPress seminar is a 90-minute in-depth session followed by an interactive work session. Who should attend?
Seminar includes: • • • • • • 5
Why should our business blog? In-depth instruction on how to set up and manage a blog using WordPress, themes, plug-ins, and widgets Tracking visitors and understanding analytics Integration across social media platforms Strategies to engage current and prospective clients Case Study
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Business owners and managers Marketing and PR agency account executives Corporate marketing and communications staff Senior executives
Twitter In-depth
Facebook Pages for Business
Leveraging LinkedIn
An advanced session on Twitter.
An advanced session on Facebook Pages.
An advanced session on LinkedIn.
Seminar includes: • • • • • • • • •
Strategy to leverage platform Establishing a follower-base Tools to manage accounts Leveraging search function and lists Integration with blogs, Facebook Pages, and other platforms Identifying key influencers Monitoring brand mentions Incorporating Twitter into your customer service Case Study
The Twitter In-depth seminar is a 90-minute session followed by an interactive work session. 6
Seminar includes:
Seminar includes: • • • • • • • • •
Strategy to leverage platform Getting people to “Like” you Tools to manage accounts Customizing landing pages Understanding FB Insights Advertising on Facebook Integration with blogs, Twitter, and other platforms Incorporating Facebook into your customer service Case Study
The Facebook Pages for Business seminar is a 90-minute session followed by an interactive work session.
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Strategy to leverage platform Establishing connections Tools to manage accounts Writing effective profiles Using LinkedIn as a recruiting tool LinkedIn Groups Advantages relative to other platforms Integration with blogs, Twitter, and other platforms Case Study
The Leveraging LinkedIn seminar is a 90-minute session followed by an interactive work session.
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Using Video and YouTube
The Using Video and YouTube seminar is a 90-minute in-depth session followed by an interactive work session.
An advanced session focused on integrating digital video into your social media platforms.
Who should attend?
Seminar includes: • •
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Why video is important Instruction on how to shoot basic blog-quality video with inexpensive video cameras and smart phones. Establishing your own YouTube channel Strategies to engage current and prospective clients Case Study
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Business owners and managers Marketing and PR agency account executives Corporate marketing and communications staff Senior executives
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Webinars and Online Meetings An advanced session focused on hosting online webinars and meetings.
The Webinars and Online Meetings seminar is a 90-minute indepth session followed by an interactive work session. This session will be held as a webinar to demonstrate the effectiveness and capabilities of the medium.
Seminar includes:
Who should attend?
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Strategy of extending your reach and building relationships beyond the local market Instruction on how to use GoToMeeting and Skype Using Slideshare, issuu, and YouTube to archive meetings Case Study
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Business owners and managers Marketing and PR agency account executives Corporate marketing and communications staff Senior executives
@RitchBrandon http://on.fb.me/BrandON http://linkd.in/RitchBrandon
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BrandOn! Atlanta’s premiere Inbound Marketing Firm www.TurnYourBrandON.com 404.955.8447