如何走进妈妈的
内心深处
We Learn, We Shine! Gold 2014 Q1 sustain campaign
GENERAL GUIDELINES (PLS DELETE THIS SLIDE FROM YOUR PRESENTATION) 1. Pls search from the net for any strong visual aids to support your team’s recommendation •
http://www.corbisimages.com
1. http://www.gettyimages.cn 2. http://xiuxiu.web.meitu.com/main.html (Web-based Photo Editing)
2. You may use as many slides as you like
3. Pls note that each team has 8 minutes in total to present the answers to the full brief
STRATEGY
2013
2014
We Learn, We Shine! ACTIVATION
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- Viral Video in Social Media and Online TV Site
Engage MAMA upload Baby learning and playing in family videos to campaign site.
- Talent show winning child and behind scene
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Send gift to consumers in trade with QR code to campaign site
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Tailor-Made videos to e-card as the Women’s Day gift to the Mothers
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Engage consumer to share in social media
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Produce Micro-Film base on the materials uploaded.
ACTIVATION
思 维 营 养 高 表 现
智 学 因 子 新 升 级
Thank You!