The Beginners Guide to Social Media Marketing
The process of building awareness about the company, its products or services through the various social media channels is known as the social media marketing. To take hold of a larger traffic to the website, increase the visibility of the product and gain more followers to the social media is the ultimate aim of any social media marketing campaign. Read the following steps to stand out among the beginners, build a proper social media presence fast and take advantage of social media. 1. Use apt social media platform: Choosing the very best social media platform to concentrate on is the utmost important tip every beginner should know. Rather than trying to work on all platforms simultaneously, attaining the maximum result from the one platform focussed is the trait of a good social media marketer. The platform best suited for your niche can be chosen by finding influencers and analyzing their areas of success. 2. Optimizing social media profiles: After choosing the best social media platforms, the next big step is optimizing the profiles on these social media platforms. Chances of getting more followers by optimizing profiles are high, that sequentially to boosting the SEO efforts. 3. Connecting website with social media pages: Websites or blogs should then be connected to social media pages by using certain procedures that have to be followed for each platform. An accurate binding flanked by the
two means that search engines and social media websites know which website corresponds to which social media page. 4. Addition of social media buttons on the website: Social media buttons should be added on websites so as to enable readers to easily read and share the contents. There are many methods and plugins to add social media buttons on different social media platforms. 5. Find influencers in your niche and follow: Finding and following influencers belonging to your niche is the next giant step towards achieving greater results in social marketing. They might not follow you back initially, but let that not stop you as it is always hard work that pays. On the basis of people you follow, social media platforms will give suggestions on whom to follow in your niche, in turn telling them you are in the niche as well. When you follow the followers of popular personalities, chances are there that some might follow you back. You get to learn more as these people will most probably share important and useful information about the niche you are in. 6. A balance should be maintained between following and followers: It is always important to keep a proper balance between the number of people you follow and the number of people following you back. A balanced profile is effective for Search Engine Optimization. According to the social media brains, a strong profile is that profile which has more followers than following and that is followed be influencers in the niche. 7. Attention-grabbing content: A successful social media marketing campaign consists of catchy content. ‘Content is king’ and is true when it comes to social media marketing. Interesting and useful content grabs more share, re-shares and visitors to the website, and who knows; sometimes more customers can be driven to the website as well. 8. Post repeatedly but don’t overdo it: The number of times a post can be reposted depends on the network. The reposting of a post according to the social media marketing strategy example is as follows: •
Facebook personal page – As many times as you want
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Facebook business page – At most 2 times a day and no more than 7 times a week.
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Twitter – The more the best. And so on.
9. Follow back is a must: Following back those who have already followed you is as important as getting new and more followers. Viewing the people who are following you already and deciding whom to follow back should be included in your daily routine. Some followers are more likely to unfollow you if you don’t keep a regular check on this. 10. Persistence is the key: In order to keep spammers away, the social media platforms have certain rules, such as the limit on the number of people you can follow per day and more. Consequently, it is certain that to build thousands of followers, you need to be patient and of course, try not to adopt in any crooked methods to achieve success as it may lead to the suspension of the profile as such. The major two important pillars of social media are to setup own social media profiles and using them efficiently. Hence, keep the above points in mind and you are all set to begin your own first ever social media marketing campaign.