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PopEarn Are you familiar with Pay Per View advertising? It's a business opportunity that every Internet marketer should explore. Even if you don't decide to take part in PPV, it's certainly worth understanding how it works. It's gaining in popularity and is having an impact on the Internet marketing world in a number of different ways.

PPV advertising involves bidding on URLs or keywords through a PPV network.

When people who are part of the PPV network's user base visit those URLs or enter search queries containing those keywords, your advertisement is automatically served to them in the form of either a popup or popunder ad.

The PPV companies get their audiences by offering people things like video games, ringtones or software for free. In order to get the goodies, the people must agree to install special adware software. That's what allows the company to serve ads directly to the users and to "see" which URLs their visiting and which keywords their using in searches.

You might not know it, but literally tens of millions of people are part of these networks. That's what makes PPV a business opportunity of interest. You can reach a lot of people with this advertising mechanism and you can do so quite affordably. Right now, it's possible to get your advertisement in front of people for as little as a penny per view in many cases.

Now, before you decide this is a business opportunity you can't ignore, you'll want to learn about the details of PPV. Some products don't convert as well as others and the massive traffic that's possible can drain one's bank accounts in a hurry if they don't know what they're doing. Just like any other marketing strategy, it requires some study and research. PPV has a number of unique wrinkles and one shouldn't really enter the space without first having a good plan in mind and a solid knowledge base about what works and why.

That being said, many people are finding PPV to be a business opportunity with tremendous appeal. Whether you plan on using it to your own advantage or not, it's certainly worth investigating in some detail. for more information on PopEarn visit http://www.popearn.com