LOOKBOOK AUTUMN/ WINTER 2016
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#TAKEME
TO THE MOUNTAINS
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#HOW ACTIVECAN
ELEGANCEBE?
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THE WORLD OF
PETRÛS
Here we are, alone in this cottage. It’s clanking cold outside – the snow crunches underfoot. The logs crackle in the fireplace, and the flames are reflected in your eyes. The atmosphere is electric. Who are you, stranger? Your accent suggests that you’re on some sort of mysterious mission. A mission I’m not privy to. So I’m not going to ask. I’m on a quest. Always on the lookout for the best ski slopes, the most beautiful women, and the best materials. Because the name Petrûs means stone. In this case, precious stone. And in the same way that a goldsmith creates jewellery from precious stones, I track down the ingredients for the best in fashion. The most elegant fabrics, flattering cuts and extravagant materials. For men who like to express their character – and for women who like to dress with style.
I can feel the fluttering of your breath on my neck. I turn around, touch your collar and let the fabric glide between my fingers. The fine texture fires my senses. I see that you have a sense of true luxury. Exactly to my taste. Glamour with a touch of nonchalance. Let’s see if your hip swivel on the piste carries through to other situations. Your fingers on my jacket – breathtaking.
I’m slowly unzipping your Petrûs jacket and am transported to a world of adventure. Both of us in deep snow, holding a glass of gin – infinite freedom. The gin slowly trickles over the white world of clinking ice. When I look into your eyes, I see the fire reflected. The ice is melting…
I don’t even know your name. But one thing is as clear as the fiery ice in your eyes: you appreciate the finer things in life. How do I know that? By the look and feel of your jacket.
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O PA L | peacoat blue
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#NEVER
COLD
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C H R O M E | anthracite
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S P I N E L | phantom grey
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E M E R A L D | phantom grey
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ADJUST YOUR ALTITUDE
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JA S P E R | black coffee
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JA S P E R | peacoat blue
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#SNOW FALLS, NATURE
LISTENS
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Q UA RT Z | tango red
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Q UA RT Z | tango red
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Q UA RT Z | caviar black
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UNLIMITED ELEGANCE
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Q UA RT Z | caviar black
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A M E T HYS T | black iris blue
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L A R I M A R | anthracite
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L A R I M A R | smoked pearl grey
L A R I M A R | tango red
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DEFY THE COLD
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M A R C A S IT E | smoked pearl grey
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M A R C A S IT E | phantom grey
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M A R C A S IT E | smoked pearl grey
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S P I N E L | phantom grey
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30 C O- R A L- | jet black
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#TAKE YOUROWN
PATH
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C O R A L | smoked pearl grey
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C O R A L | jet black
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#ONTOP
OFTHE
WORLD
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D I A M O N D | alloy grey
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I O L IT E | blue graphite
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I O L IT E | alloy grey
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I VO RY | black iris blue
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CHILDREN OF WINTER NEVER GROW OLD
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I VO RY | black iris blue
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I VO RY | caviar black
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B E RY L | anthracite
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BE UP THERE
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TO U R M A L I N E | pine bark brown
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TO U R M A L I N E | phantom grey
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TO U R M A L I N E | pine bark brown
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A M B E R | tango red
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#NEVER
MINDTHE
COLD
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A M B E R | silversand
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A M B E R | tango red
A M B E R | jet black
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J E T | tango red
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J E T | caviar black
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S H E L L | jet black
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THE BEAUTY OF WINTER
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S H E L L | jet black
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P E R I D OT | alloy grey
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P E R I D OT | tango red
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#BEST RUNNINGS
2015
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EMERALD PHANTOM GREY
ANTHRACITE
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OPAL
PEACOAT BLUE
PHANTOM GREY
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DIAMOND
ALLOY GREY
LUNAR ROCK GREY
CAVIAR BLACK
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JADE
PEACOAT BLUE
BLUE GRAPHITE
BUNGEE CORD BROWN
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#CLOSE TOHEAVEN
DOWN
TOEARTH
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