RIVERDALE Brand Guide
2
CONTENTS
3 – 5
LOGO USAGE
6 – 7
ATHLETIC MASCOT LOGOS
8 COLOR 9 – 10 FONTS 11 TAGLINE 12 – 13
GRADE SCHOOL COLLATERAL
14 – 15
HIGH SCHOOL COLLATERAL
16
COLLATERAL APPLICABLE TO BOTH SCHOOLS
17
SPIRIT WEAR - GRADE SCHOOL
18
SPIRIT WEAR - HIGH SCHOOL
19 STATIONERY
3
LOGO USAGE
Logo lock-up (vertical) Preferred use.
Logo lock-up (horizontal) To be used only if layout doesn’t allow for vertical logo.
Wordmark To be used when logo icon or athletic mascot is used elsewhere in document or design.
Logo “R” icon To be used internally to denote one school or another without wordmark, or in spirit wear.
General wordmark To be used when both schools are being presented in one collateral piece, for internal use, and for spirit wear.
District seal and wordmark The Riverdale District seal should be used for official documents. The Riverdale District wordmark should be used for less formal collateral and communications purposes generated by the district office.
4
LOGO USAGE
Reverse logo treatments Preference is to use reverse logos on blue or black background.
Grade School
High School
General
District
5
LOGO USAGE
Logo spacing and size requirements
Logo lock-up Minimum size: 1.25” width Clear space: minimum area equal to the height of the logo type.
Logo “R” icon and Wordmark Minimum size: 1.25” width Clear space: minimum area equal to the height of the “R” and in the case of the wordmark – the width shown.
Riverdale School District seal and wordmark Seal Minimum size: 1” diameter Clear space: area equal to the radius of the inner circle of the seal. Wordmark Minimum size: 1.25” width Clear space: minimum area equal to the height of the “R” and in the case of the wordmark – the width shown.
6
ATHLETIC MASCOT LOGOS – FALCONS (GRADE SCHOOL)
Four color version
PMS 654
PMS 2985
RGB 0, 58, 112 CMYK 100, 71, 10, 47
RGB 91, 194, 231 CMYK 60, 0, 3, 0
PMS 2935
PMS Pantone Yellow
RGB 0, 87, 184 CMYK 100, 52, 0, 0
RGB 254, 221, 0 CMYK 0, 1, 100, 0
Type pairings
One color version
PMS 654 RGB 0, 58, 112 CMYK 100, 71, 10, 47
Reverse
Note: Athletic mascots should be used with Riverdale wordmarks. Avoid using mascot logos with ‘R’ logos.
7
ATHLETIC MASCOT LOGOS – MAVERICKS (HIGH SCHOOL)
Two color version
PMS 654
PMS 429
RGB 0, 58, 112 CMYK 100, 71, 10, 47
RGB 162, 170, 173 CMYK 21, 11, 9, 23
Type pairings
One color version
PMS 654 RGB 0, 58, 112 CMYK 100, 71, 10, 47
Reverse
Note: Athletic mascots should be used with Riverdale wordmarks. Avoid using mascot logos with ‘R’ logos.
8
COLOR
Primary Riverdale color (Common to all collateral)
PMS 654 RGB 0, 58, 112 CMYK 100, 71, 10, 47 HTML #003A70 Secondary accent colors Grade school collateral
High school collateral
Collateral applicable to both schools (Colors should be used together for joint collateral)
PMS 376
PMS 2985
PMS 376
PMS 2985
RGB 132, 189, 0 CMYK 54, 0, 100, 0 HTML #84bd00
RGB 91, 194, 231 CMYK 60, 0, 3, 0 HTML #5bc2e7
RGB 132, 189, 0 CMYK 54, 0, 100, 0 HTML #84bd00
RGB 91, 194, 231 CMYK 60, 0, 3, 0 HTML #5bc2e7
9
FONTS
Font library (Grade School, High School and District communications) Primary font
Alternative font (if Myriad is unavailable)
Secondary font for blocks of text longer than 125 words – booklets and brochures
Riverdale logo font For Riverdale logotype and use with athletic mascot logos for spirit wear
10
FONTS
Informal fonts
Black Jack, Matt B and SF Slapstick Comic are all fonts to be used to distinguish a special event, for signage, or for headings in print. They are to be used with discretion and not to be used on all Riverdale communications. Their informal nature does not make them good choices for any sort of formal communication.
11
TAGLINE
To be used in advertising and promotional collateral and paired with logo and set in Myriad italic.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
12
GRADE SCHOOL COLLATERAL
Advertising and fliers
We’d like to meet you!
We’d like to meet you!
Info Day
Rovit siminctem
Rovit siminctem
Info Day
Nihicat estrunt eicit molor andi aut Molor danihic to
Sunday, Nov. 15 Program starts at 1 p.m.
RIVERDALE Grade School provides an exceptional, academically rigorous and comprehensive K-8 program with a commitment to keeping performing and visual arts, second language, and physical education part of the core curriculum.
Rovit, siminctem restior ectempe rcipsam, tem us consequi. Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.
Rovit, siminctem restior ectempe rcipsam, tem us consequi. Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.
RIVERDALE Grade School provides an exceptional, academically rigorous and comprehensive K-8 program with a commitment to keeping performing and visual arts, second language, and physical education part of the core curriculum.
Our engaging faculty, small class size, and friendly students and parents make this community everything that it is – an exciting energetic place where your child will be challenged intellectually and welcomed for who they are.
Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.
Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.
Our engaging faculty, small class size, and friendly students and parents make this community everything that it is – an exciting energetic place where your child will be challenged intellectually and welcomed for who they are.
Teaching students to be thoughtful in their education,
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Sunday, Nov. 15 Program starts at 1 p.m.
Nihicat estrunt eicit molor andi aut Molor danihic to
about each other, and for their community.
Register today at www.riverdaleschool.com
503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219
Register today at www.riverdaleschool.com
503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219
Brochures
Teaching students to be thoughtful in their education, about each other, and for their community. Teaching students to be thoughtful in their education, about each other, and for their community.
Register today at www.riverdaleschool.com
503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219
Teaching students to be thoughtful in their education, about each other, and for their community.
Register today at www.riverdaleschool.com
503-262-4847 | 11733 S.W. Breyman Ave. , Portland, OR 97219
13
GRADE SCHOOL COLLATERAL
Banners and signage
Join us for an
Join us for an
INFO DAY
INFO DAY
March 24th • 1-3 p.m.
March 24th • 1-3 p.m.
Lorum Dolor Set Porrum
Lorum Dolor Set Porrum Lorum Ipsum Dolor
Web advertising
Lorum Ipsum Dolor
Join us for an
INFO DAY
Join us for an
INFO DAY
click for details
Email and blog banners
click for details
14
HIGH SCHOOL COLLATERAL
Advertising and fliers
We’d like to meet you!
We’d like to meet you!
Info Day
Rovit siminctem
Rovit siminctem Nihicat estrunt eicit molor andi aut Molor danihic to
Sunday, Nov. 15 Program starts at 1 p.m.
Rovit, siminctem restior ectempe rcipsam, tem us consequi. Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.
Rovit, siminctem restior ectempe rcipsam, tem us consequi. Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.
Rovit, siminctem restior ectempe rcipsam, tem us consequi. Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.
Rovit, siminctem restior ectempe rcipsam, tem us consequi. Id mod utem volores torepel ectotas aut eos sequo et unt alis autemporeius adipis quam dollabo rumquos delique omnis qui volut as volori cor resti officip ienditiis.
Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.
Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.
Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.
Consequi te si odipsa nectiist quodior si audam, officat uritae vel ma voluptas intur aut ate sit od mos reptatempel et omnim po rernam vent. Nihicat estrunt eicit haribusapit audae destet re sus el maximilit volorib eatempore.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Teaching students to be thoughtful in their education, about each other, and for their community.
Sunday, Nov. 15 Program starts at 1 p.m.
Nihicat estrunt eicit molor andi aut Molor danihic to
Register today at www.riverdaleschool.com
503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219
Register today at www.riverdaleschool.com
503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219
Nequia site voles alit ut quo volor mod volorem.
Brochures
Teaching students to be thoughtful in their education, about each other, and for their community. Teaching students to be thoughtful in their education, about each other, and for their community.
Register today at www.riverdaleschool.com
503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219
Info Day
Register today at www.riverdaleschool.com
503-262-4847 | 9727 S.W. Terwilliger Blvd. , Portland, OR 97219
15
HIGH SCHOOL COLLATERAL
Banners and signage
Join us for an
Join us for an
INFO DAY
INFO DAY
March 24th • 1-3 p.m.
March 24th • 1-3 p.m.
Lorum Dolor Set Porrum
Lorum Dolor Set Porrum Lorum Ipsum Dolor
Web advertising
Lorum Ipsum Dolor
Join us for an
INFO DAY Join us for an
INFO DAY
click for details
Email and blog banners
click for details
16
COLLATERAL APPLICABLE TO BOTH SCHOOLS
Advertising and fliers Inspiring passionate learners Grades K-8
Teaching students to be thoughtful in their education, about each other, and for their community.
Inspiring passionate learners Grades K-8
Fici quam voloreperum quo te volor res sus dolorporem atusciEx eicatemos prorro tem qui inullupta doluptatem. Est, quiam re sit aut aliquo quo estis solest eaquassitium sinvell oreribus, id quibus explabo.
We’d like to meet you!
Grades 9-12
Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt et voluptae dolum imi, sent eturio qui in reium sedi corrum doluptatur? Fersper orendust.
Teaching students to be thoughtful in their education, about each other, and for their community.
Inspiring passionate learners Grades K-8
Fici quam voloreperum quo te volor res sus dolorporem atusciEx eicatemos prorro tem qui inullupta doluptatem. Est, quiam re sit aut aliquo quo estis solest eaquassitium sinvell oreribus, id quibus explabo.
Teaching students to be thoughtful in their education, about each other, and for their community.
Inspiring passionate learners Grades K-8 Fici quam voloreperum quo te volor res sus dolorporem atuscix temeicatemos prorro qui doluptatem. Grades 9-12 Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt ae dolum imi, sent eturio qui in reium doluptatur. Teaching students to be thoughtful in their education, about each other, and for their community.
We’d like to meet you!
503-262-4847 • www.riverdaleschool.com
Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR
Inspiring passionate learners K-12
Inspiring passionate learners
We’d like to meet you!
click for details
Email and blog banners
We’d like to meet you!
We’d like to meet you!
Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt ae dolum imi, sent eturio qui in reium doluptatur? Fersper orendust volore, quasped utesto quam que voloresed.
Vidiscipiet rereptur, sit lam, simusdant imus, chiciunt et voluptae dolum imi, sent eturio qui in reium sedi corrum doluptatur? Fersper orendust volore, quasped utesto quam que voloresed.
503-262-4847 • www.riverdaleschool.com
K-12
Grades 9-12
Grades 9-12
Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR
Web advertising
Fici quam voloreperum quo te volor res sus dolorporem atuscix tem eicatemos prorro qui doluptatem. Est, quiam re sit aut aliquo sinvell oreribus, id quibus explabo.
click for details
503-262-4847 • www.riverdaleschool.com
Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR
503-262-4847 • www.riverdaleschool.com
Grade School • 11733 S.W. Breyman Ave. , Portland, OR High School • 9727 S.W. Terwilliger Blvd. , Portland, OR
17
SPIRIT WEAR – FALCONS (GRADE SCHOOL)
Select either athletic mascot or logo “R” icon to pair with Riverdale font – Pirulen.
18
SPIRIT WEAR – MAVERICKS (HIGH SCHOOL)
Select either athletic mascot or logo “R” icon to pair with Riverdale font – Pirulen.
19
STATIONERY
Grade School
High School
District
Letterhead
11733 SW Breyman Ave. • Portland, OR 97219 • Phone: 503-262-4842 • Fax: 503-262-4843 • www.riverdaleschool.com
9727 SW Terwilliger Blvd. • Portland, OR 97219 • Phone: 503-262-4844 • Fax: 503-262-4845 • www.riverdaleschool.com
11733 SW Breyman Ave. • Portland, OR 97219 • Phone: 503-262-4840 • Fax: 503-262-4841 • wwww.riverdaleschool.com
Business Cards RIVERDALE First Last Title 503-262-4842 phone 503-262-4843 fax name@riverdale.k12.or.us
RIVERDALE
RIVERDALE
First Last Title
First Last Title RIVERDALE GRADE SCHOOL 11733 SW Breyman Avenue Portland, OR 97219
SCHOOL DISTRICT 51J
503-262-4844 phone 503-262-4845 fax name@riverdale.k12.or.us
RIVERDALE HIGH SCHOOL 9727 SW Terwilliger Blvd. Portland, OR 97219
SCHOOL DISTRICT 51J
503-262-4840 phone 503-262-4841 fax name@riverdale.k12.or.us
11733 SW Breyman Ave. Portland, OR 97219
SCHOOL DISTRICT 51J
Teaching students to be thoughtful in their education, about each other, and for their community.
11733 SW Breyman Ave. Portland, OR 97219 503-262-4842
9727 SW Terwilliger Blvd. Portland, OR 97219 503-262-4844
www.riverdaleschool.com
www.riverdaleschool.com
www.riverdaleschool.com