G L E N L E N N OX BRAND GUIDE 04/26/18
TA B L E O F CO N T E N TS
Brand Vision
4-5
Brand Attitude
6-8
Badge Logo
9-10
Monogram Logo
11-12
Open Monogram
13-14
Open Badge
15-16
Clear Space
17
Incorrect Logo Use
18
Color Palette
19-21
Typography
22-23
Patterns & Shapes
24-30
3
BRAND VISION
Over more than a decade, through hundreds of events and conversations with thousands of current and former Chapel Hillians, three key themes emerged as priorities guiding the future of Glen Lennox: Character, Culture and Community. This framework captures the creative expression of the brand and purposefully influences everything–from development principles to the conceptual master plan to the design language of the 15 year project.
4
BRAND VISION CHARACTER THE LEGACY TO INSPIRE.
Central to our strategy, our positioning promotes the evolution of Glen Lennox’s unique history and heritage.
THE THREE C’S
CULTURE THE EXPERIENCE TO U N D E RSTA N D.
We draw inspiration from our diversity and reflect the rich cultural mix in our own neighborhood and in the larger community.
COMMUNITY T H E I N G E N U I T Y TO S O LV E .
The people in our neighborhood inspire us, and we’re prioritizing their experience by improving the quality, look and opportunities at Glen Lennox and by creating a revitalized district our community can be proud of.
GLEN LENNOX BRAND MAGIC WE BELIEVE THE SUCCESSFUL REDEFINITION OF GLEN LENNOX IS FOUND AT THE INTERSECTION OF THE THREE C’S: CHARACTER, CULTURE AND COMMUNITY.
5
B R A N D AT T I T U D E
These attributes contribute to how the re-imagined Glen Lennox looks, sounds, feels and performs. By referring to them, we ensure messaging, communication and design remains on brand.
UPSTANDING ------HONEST INFORMED PRINCIPLED W E L L- M A D E
POSITIVELY REAL
DYNAMIC
EVOLVED
-------
-------
ENERGETIC
OPEN-MINDED
GENUINE
IMMERSIVE
ASPIRING
R E L ATA B L E
R I C H LY D I V E R S E , Y E T A L W AY S COHESIVE
ACCESSIBLE
-------
A R T I C U L AT E , YET CASUAL ENGAGING
A DA P TA B L E BY DESIGN
F O RWA R D THINKING
6
B R A N D AT T I T U D E IS.
ISN’T.
I N N OVAT I V E
ELITIST
INTENTIONAL
EXPECTED
VISIONARY
STUFFY
W E LCO M I N G
UNCOMPETITIVE
DY N A M I C
PRETENTIOUS
INVITING
RANDOM
N E I G H B O R LY
U N S U STA I N A B L E
L AID-BACK
PLAN B
8
G L E N L E N N OX
9
BADGE LOGO
BADGE LOGO - PMS 5 48
BADGE LOGO - REVERSE
G L E N L E N N OX
11
MONOGR AM LOGO
MONOG R AM LOGO - PMS 5 48
MONOGR AM LOGO - REVERSE
G L E N L E N N OX
13
OPEN MONOGR AM
WATERMARK
OVERL AY
G L E N L E N N OX
15
OPEN BADGE
OPEN BADGE - PMS 5 48
OPEN BADGE - REVERSE
G L E N L E N N OX
17
MASTER LOGOS - CLEAR SPACE
BADGE LOGO CLEAR SPACE
MONOGR AM LOGO CLEAR SPACE
G L E N L E N N OX
18
MASTER LOGOS - INCORRECT LO GO USE
NEVER T WO COLORS*
NEVER IN A SHAPE
NEVER T WO COLORS*
NEVER ROTATE
*A W H I T E BAC KGRO UN D CAN BE A D D E D BE H IN D IN TE R IO R BA D GE E L E ME N TS, IF N E E D E D FO R L E GIBIL IT Y
NEVER T WO CO LORS
NEVER CHANGE SPACING
G L E N L E N N OX
19
COLOR PALETTE
NATUR AL
PMS CMYK RGB
614 15 10 47 0 219 212 153
PMS CMYK RGB
7536 36 32 48 1 167 159 136
PMS CMYK RGB
1545 39 73 96 46 103 57 24
PMS CMYK RGB
7475 76 38 47 11 68 121 123
PMS CMYK RGB
COOL GRAY 6 36 29 28 0 167 168 169
PMS CMYK RGB
WARM GRAY 11 53 53 59 24 111 98 89
PMS CMYK RGB
457 30 33 100 3 185 156 22
RICH + ACCENT
PMS CMYK RGB
318 44 0 16 0 132 218 222
PMS CMYK RGB
379 15 0 74 0 225 230 103
PMS CMYK RGB
7457 26 4 7 0 185 219 229
PMS CMYK RGB
324 38 0 16 0 153 217 217
PMS CMYK RGB
162 0 30 34 0 255 190 159
PMS CMYK RGB
COOL GRAY 1 14 11 12 0 217 216 214
PMS CMYK RGB
155 4 18 40 0 241 208 159
PMS CMYK RGB
7710 81 12 29 0 0 165 181
PMS CMYK RGB
382 30 1 100 0 194 213 0
PMS CMYK RGB
7709 61 13 25 0 97 176 188
PMS CMYK RGB
564 49 3 30 0 128 199 188
PMS CMYK RGB
178 0 80 58 0 255 89 90
PMS CMYK RGB
2727 77 49 0 0 42 125 225
PMS CMYK RGB
158 3 66 99 0 238 118 35
PMS CMYK RGB
322 100 35 50 13 0 112 120
PMS CMYK RGB
574 65 44 90 36 77 90 49
PMS CMYK RGB
548 100 64 50 43 0 59 77
PMS CMYK RGB
556 60 22 53 2 111 160 136
PMS CMYK RGB
181 31 86 80 33 131 51 46
PMS CMYK RGB
269 81 96 26 13 82 45 109
PMS CMYK RGB
1545 39 73 96 46 103 57 24
G L E N L E N N OX
20
APPLIED COLOR PALETTE
MASTER - PMS 5 48
NATUR AL
RICH / ACCENT
G L E N L E N N OX
22
T YPOGR APHY
Kelson Bold
HEADLINE ONE
KELSON LIGHT
------HEADLINE TWO
G I L R OY EXTRA BOLD G I L R OY L I G H T
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
RA
CTER
CU
LT U R E
N
IT
CALL OUT LOREM IPSUM DOLOR. CALL OUT LOREM IPSUM.
CO
MMU
CALL OUT LOREM IPSUM DOLOR.
Y CHA
Adelle Light CALL OUT LOREM IPSUM DOLOR. CALL OUT LOREM IPSUM.
CALL OUT LOREM IPSUM DOLOR. CALL OUT LOREM IPSUM.
MMU
A NEW COLLABORATIVE CENTER M O D E R N S PA C E S P R O A C T I V E LY FACI L I TAT E E M P LOY E E CO N N ECT I O NS.
CO
N
IT
LT U R E
Y CHA
CTER
CU
RA
G L E N L E N N OX
PATTERNS & SHAPES - OVERVIEW
24
G L E N L E N N OX
25
PATTERNS & SHAPES - LINE
PATTERN IN CIRCLE
PATTERN EXPANDED
G L E N L E N N OX
26
PATTERNS & SHAPES - DOT
PATTERN IN CIRCLE
PATTERN EXPANDED
G L E N L E N N OX
27
PATTERNS & SHAPES - ELBOW
PATTERN IN CIRCLE
PATTERN EXPANDED
G L E N L E N N OX
28
PATTERNS & SHAPES - ZIGZ AG
PATTERN IN CIRCLE
PATTERN EXPANDED
G L E N L E N N OX
29
PATTERNS & SHAPES - CIRCLE
PATTERN IN CIRCLE
PATTERN EXPANDED