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Engagement with the campaigns/interventions on domestic violence
Several campaigns were developed under theDVproject:2650 with the aim of challenging social norms, attitudes and behaviours to help promote respectful relationships at home, in the workplace and other social settings to increase support for gender equality and to promote active bystander action in the Wagga Wagga community.
Based on the results the most engagement was coming from the Reflect Respect campaign, where approximately a quarter of the sample had seen the campaign (see table 29 and Figure 15). This could be explained by the visual nature of the Reflect Respect and We do Respect campaigns. Again, the campaign with the most engagement from the Wagga Wagga community was the Reflect Respect campaign, with 2.8%. As was previously observed by the project team many people did not associate the name of the campaign with the actual visual TV campaign, unless they were shown promotional materials.
Table 29. Engagement in the campaigns and interventions, in terms of seeing, hearing of, and participating in, among the respondents from the Wagga Wagga community in 2021.
Seen Heard of
Participated in
% Frequency % Frequency % Frequency Reflect Respect Campaign 25.7 264 19.2 197 2.8 29 We Do Respect Campaign 11.4 117 17.0 174 2.3 24 16 days of activism campaign 7.4 76 7.8 80 1.6 16 My Story 6.3 65 14.8 152 1.9 19 Enlighten for Equity 1.2 13 7.0 72 0.4 4 eLearning modules 2.4 25 4.7 49 0.6 6 Voice Against Violence workshops 3.3 34 12.1 124 0.8 8 Inspire Respect workshop 1.6 16 8.6 88 0.5 5
Wiradjuri and First Nations youth Project
2.3 23 8.3 8.3 0.6 6
While participation in the campaigns were not required due to the visual nature of the campaigns (TV and radio ads), analysis comparing residents from the different demographic groups was not appropriate. Instead, the following analysis exploring the differences in overall engagement, in terms of seeing, hearing of, and/or participating in the various campaigns was applied.
When it came to exposure either through seeing (participating) in the event, hearing about the campaign/event, or participating in the campaign/event, there were no difference across groups for the various demographic factors. All groups had similar exposure to the Reflect Respect campaign and the My Story. Our Story with Ray Martin event.
We do Respect campaign
Exposure to the We Do Respect campaign differed for the three education groups in Wagga Wagga: high school, TAFE/Trade school, and University. Residents who studied at TAFE or Trade school (24.4%) were 2.0 times more likely to have seen, heard of, or engaged in the We Do Respect campaign than residents who stopped studying during or at the end of high school (14.0%). Additionally, residents with a university education in 2021 (21.2%) were 1.7 times more likely to have seen, heard of, or participated in the campaign than high school educated residents. In summary, those with higher education were more engaged with the campaign.
16 Days of Activism
Differences were found between the three education groups, and between the currently employed and unemployed in engagement with the 16 days of activism campaign. In terms of education, residents with a university education (16.5%) were 3.8 times more likely to have seen/heard of/participated in the campaign than residents who studied to high school (5.8%). In terms of employment status, residents that were currently employed (14.0%) were 2.1 times more likely to have engaged with the campaign than the residents that were not employed at the time of the survey (7.1%). Overall, residents that were educated and employed were more likely to have engaged with the campaign.
Engagement with the Enlighten for Equity project differs across the age groups and education levels. While the project targeted primary and high school students, the results show that:
• people in Wagga Wagga aged 25 to 39 (5.8%) were 2.9 times more likely to have seen/heard of in the campaign than those aged over 55 (1.9%), and those between 40 and 55 (7.6%) were 3.8 times more likely to have engaged with the campaign than residents aged over 55. For differences across education levels, residents with a university level education (5.6%) were 3.0 times more likely to have engaged with the campaign than the residents with a high school education (3.5%). The results suggest that 25-55 were more likely to engage, perhaps as parents.
eLearning modules – partnership between WWCC and Southern Sports Academy
Gender, age, and employment status differences were found for the awareness about eLearning program introduced at the Southern Sports Academy. Specifically, males (7.2%) were 2.0 times more likely to be exposed either through seeing, hearing of, or participating in the program than females (3.3%). For age, 40-to-55-year-old residents (7.6%) were 3.6 times more likely to have seen or heard of, than over 55 years of age (1.9%). Finally, people that were employed at the time of the survey (6.0%) were 2.9 times more likely to have engaged through either seeing or hearing about the program than the residents that were not employed (2.7%). As this initiative targeted young athletes, it was not surprising that males, middle-aged and employed individuals were more likely to engage with eLearning.
NRL’s Voice Against Violence workshops
There were minimal differences in the Wagga Wagga community for the Voice Against Violence campaign. The only difference found was for gender. Specifically, males (9.7%) were 1.7 times more likely to have been exposed to the information about the workshops than females in Wagga Wagga (5.9%). Given the sporting partnership of the initiative, males were more likely to have engaged.
NRL’s Inspire Respect
Similar to the previous campaigns, there were very few differences in the community in terms of exposure through either seeing or hearing about the Inspire Respect workshops (delivered at some primary schools). The only differences found were for gender, and for age-groups. For example, male residents in Wagga Wagga (8.7%) were 3.1 times more likely to have seen, heard about the program than the females (3.3%). For age, we found that residents aged 40 to 55 (8.0%) were 2.4 times more likely to be exposed through either seeing the program, hearing of it, or participating in the program than those aged over 55 (4.8%). Again, males were more likely to have engaged given the sporting partnership of the initiative.
Wiradjuri and First Nations Youth project
Finally, for the Wiradjuri and First Nations Youth project, exposure differed for age-groups, ethnicity, education, and income. For age, residents in Wagga Wagga aged between 25 and 39 (7.7%) were 3.5 times more likely to have seen, heard of, or participated in the program than those aged over 55 (2.9%). It was also found that those aged 40 to 55 (6.8%) were 3.0 times more likely to have engaged with the program (e.g., seeing, hearing of, or participating in) than those aged over 55. For ethnicity, ATSI residents in the community (18.3%) were 3.5 times more likely to be exposed to the program than the Anglo-Saxon residents (4.8%). In terms of education, those who studied at TAFE or Trade school (7.3%) were 3.9 times more likely to have seen, heard of, or participated than those who studied to high school (4.3%). Similarly, residents with a university education (5.6%) were 3.7 times more likely to be exposed to the program than those whose highest level of education is high school. Finally, residents earning $50,000 and below (9.1%) were 7.6 times more likely to have engaged with the program, through either seeing, hearing of, or participating in, than residents in the $100,000-$150,000 income bracket (2.2%). Overall, those that were exposed to the program were 25-55, ATSI, low income and with more education.
Other than theDVproject:2650 campaigns, participants were asked if they had engaged in activities that were focussed on prevention of violence (such as challenging disrespectful behaviour etc) among their colleagues, friends, and families. Figure 16 shows the percentage that took some action with most (82%) engaging in a conversation on prevention of violence and (70%) calling out inappropriate attitudes/behaviours. Thus, Wagga Wagga residents are more likely to call out inappropriate behaviours and engage in preventing DV through conversation with families and friends, indicating that the took personal responsibility to bring change to their circles of concern.
Figure 16. Over last 12 months, prevention of domestic violence efforts engaged in
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO UNSURE
82%
56% 70%
39%
15%
3%
Engaged in conversation with friends/family on prevention DV 5%
Intervened against disrespectful behaviour 26%
5%
Called out inappropriate behaviour/attitudes 49% 46%
5%
Shared on social media about prevention of DV
