Gap analysis

Gapanalysis

During the development of the strategy gaps in the current operation of events within Council were identified:

Currently achieving

• Event organiser facilitation • Event promotion • Annual grants • Curation and delivery of a suite of innovative council events • Event risk management • Post event evaluations • Blanket DAs for key venues

Gaps identified

• Non sport event attraction and bid development funding and resourcing • Event administration support • Year-round balanced calendar of events –including national sporting events balanced with cultural/social • Packaging events –accommodation, attractions/experiences • Document review/updates to toolkits, planning guide • Formalised mentoring/skills development of external event organisers • Systems to support events across the organisation –from event applications and approvals through to Customer Relationship Management • Event support capacity within Council –increasing event facilitation, bookings, event management support • Event infrastructure - venues not designed with events in mind, ongoing consultation needed when upgrades occurring eg. 3 phase power, lighting, pathways, parking, waste • Managing out of round funding requests • Support for established/flagship events

Risk/impact

• Results in missed opportunities and lack of engagement with major events • Current staff continue to be over committed resulting in WHS risk to the organization including fatigue management • Potential for poor investment decisions as not well resourced, diminishing our reputation as a regional event destination • Council seen as unsupportive of events in city as cannot adequately support them • Potential regulatory failures due to inadequate processes/systems