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Good morning, honored guests: It is a great pleasure to see you today at the world’s first IDA Congress. I would like to welcome you all on behalf of the Republic of China and invite you to bear witness to this historical moment of the opening of the IDA Congress in Taipei. The Taipei 2011 IDA Congress is the first crossfield design congress since the establishment of International Design Alliance (IDA) by the three organizations representing the fields of industrial design, graphic design and interior design. Experts from various fields such as economy, technology, cultural studies and environmental protection are also here to find out how design can change people and culture in the middle of climate change and social turmoil. The establishment of IDA represents a cross-field alliance devoted to creating a balanced and sustainable world. It is also a symbolic and indicator of how cross-field design is becoming a major trend in the world today.
M r. M a r k B r e i t e n b e rg , P r e s i d e n t o f t h e International Council of Societies of Industrial Design (Icsid), Mr. Russell Kennedy, President of the International Council of Graphic Design Associations (Icograda), Ms. Shashi Caan, President of the International Federation of Interior Architects/ Designers (IFI), Minister of Economic Affairs Mr. Shih Yan-shiang, Taipei Mayor Mr. Hau Lung-bin, President of the Taiwan Design Center Mr. Wang, and all the industry leaders and representatives, welcome to the 2011 IDA Congress!
Taiwan Design Center, working on behalf of the Ministry of Economic Affairs, obtained the privilege to host the 2011 IDA Congress in Taipei, winning out of a total of 19 competing cities from 13 countries. Taiwan would like to thank the IDA for giving us this opportunity. The government has put its full effort into preparing for the congress, and we hope that the 2011 IDA Congress will establish a good precedent for future events. Once again I would like to welcome all our honored guests and to thank the IDA. Hosting the first IDA Congress in 2011, the year which also marks the centennial of the ROC, is truly an honor. Here’s hoping the event will be a tremendous success. Thank you.
Day 1
Oct.24 Mon.
09:30-10:20 Opening Ceremony 10:25-11:50 Keynote Session / Economic Development / Modeling the experience of Northern Europe to drive sustainable economic development of nations 11:50-12:15 Icograda Announcement 13:40-15:10 Parallel Sessions Design Salon A1, A2 Education Conference A1, A2, A3 Design Practice A Young Designers Sharing A1, A2, A3 Design Exploration A1, A2, A3 15:30-17:00 Design Salon B1, B2 Education Conference B1, B2, B3 Design Practice B Young Designers Sharing B1, B2, B3 18:30-21:30 Welcome Party / Location: National Chiang Kai-shek Cultural Center
Design is in 《Brain》and Taiwan News join forces for Congress Daily By Helen Wang
In reading the congress daily for the first day of the 2011 IDA Congress Taipei on October 24, readers may be curious the main purpose for this publication. Actually, it is designed just to help you catch up on what’s happening in IDA Congress Taipei at a glance. After all these years of attending more than 20 editions of the international congress held in different cities such as New York, London, Paris, Barcelona, Cairo, Barcelona, Dubai, Cancun, Tokyo, Seoul and Moscow, we here in Taiwan have always played a role as listeners in the past. Now, it’s finally Taipei’s turn to hold the 2011 IDA Congress Taipei, which is being held in coordination by three international alliances. Every time I attend an international advertising congress I find that the congress daily helps participants understand the experts’ viewpoints and the latest trends as reported by local media. In addition to the formal agenda, the congress daily also 2011 IDA CONGRESS TAIPEI NEWSLETTER VOL.1
includes interesting events and the latest creations, tools, materials, and methods to be found in the exhibition area, the interaction going on between different countries, and feedback from participants. These valuable tidbits of instant information and peeks of activity are never plentiful enough in the catalog and congress guide. Through the congress daily, 《Brain》hopes to capture the changes, talk about the trends, analyze the designs, explore the cultures, enjoy the creations, and discuss the dreams being presented, all from an expert’s viewpoint, in a forum of designs, theses, creative exchanges and adventures that will help visitors cope with all this stuff in just 3 days. What’s more, 《Brain》 has asked Taiwan News to cooperate in helping overseas designers know Taiwan better.《Brain》is responsible for the Chinese content here, while Taiwan News is responsible for the English content. Because of variations in the needs of Taiwanese participants and foreigners, the content of the Chinese and English
versions may not be exactly the same. Carrying out this task calls for a massive bit of help from our colleagues in the Taiwan Design Center who have given 《Brain》 reporters a great deal of tips for writing news. We also appreciate the input of the President of Taiwan News, Jack Wong, who is personally leading the editors and reporters so that overseas designers will have news of the congress, a profile of Taiwan, and an introduction to some of the famous travel spots around Taipei. We appreciate our sponsors, who help cover the costs of preparing and printing the daily. When you read this congress daily, please note the advertising it bears. And if you run into《Brain》reporters who are busy interviewing, please show your support. Helen Wang is the Editor-in-Chief of《Brain》. Her e-mail address is helen.wang@brain.com.tw
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2011 IDA Congress Taipei facilitates interchanges between Taiwan and the world Taiwan’s successful experience in hosting other major design events such as the 1995 congress of the International Council of Societies of Industrial Design (ICSID), one of the three member groups constituting IDA, was also a convincing factor in the choice. Chang adds that Taiwan has been actively involved in international design circles in recent years, a trend which has seen rich fruit as local designers have brought home 1,071 design related awards from various leading design competitions as of this year. Last but not the least, Chang says, the Oriental nature and cultural variety of Taipei also added to the allure of Taipei among the competitors. The three-day Congress will see nearly 60 speakers and panelists from more than 21 countries brainstorming and exchanging ideas with each other regarding five principal issues from economy to biotechnology facing the globe today.
By Psyche Cho
Hosting the 2011 IDA Congress is a great opportunity for Taiwan to conduct broad interchanges with the international design community while at the same time integrating local talents into the discipline, says Tony K.M. Chang, Chief Executive Officer of the Taiwan Design Center (TDC). Taipei outshone other strong competitors to win the right to host this year’s inaugural congress of the International Design Alliance (IDA), which encourages dialogues between designers and nondesigners, for several reasons, notes Chang. “Strong support from the government,” he points out, was the main impetus in winning the bid.
A Sentence a Day
“I wish each of you a fantastic first IDA Congress and hope this congress will spark debate and dialogue, leading to collaboration between participants.” – Mark Breitenberg, Icsid President 2009-2011 “Our hope is that the legacy of this first IDA Congress will be to consolidate and clarify the voice of design, and improve its ability to be heard and understood.” – Russell Kennedy, Icograda President 2009-2011 15 brain October 24,2011
“Non-design professional speakers will delve into those five topics and expect responses from panelists with design-related backgrounds,” says Chang. This is the real essence of the theme of this year—‘Design at the Edges’, which evolved from the initial concept of ‘Fusion’ and more than a hundred other ideas. Action always speaks louder than words. In the afternoon, eight carefully-mapped routes await exploration by the participating guests. “Each team signed up for the Design Exploration will be able to see the real Taiwan under the guidance of local designers,” Chang says. “It’s really a huge challenge to host such a grand event,” especially the need to communicate with and coordinate each participating unit, he notes. Chang and his staff have spared no effort making the summit flawless and expect to “pass down something from the event.”
Taipei 101 Address: No. 7, Sec. 5, Xinyi Rd., Xinyi Dist., Taipei City, Taiwan How to get there: MRT City Hall Station What’s special: The 508-meter-high Taipei 101 is the second tallest building in the world after Dubai Tower. It offers a wide range of attractions including the world’s largest vibration damper, weighing 660 metric tons, at the 89F Indoor Observatory. Down below, Taipei 101 Mall boasts the world’s leading brands in luxury items, promising customers a wonderful shopping experience.
National Chiang Kai-shek Memorial Hall Address: No. 21, Zhongshan S. Rd., Zhongzheng Dist., Taipei City, Taiwan How to get there: MRT C. K.S. Memorial Hall Station What’s special: The site occupies an area of 250,000 square meters, including the C. K.S. building as well as the National Theater and Concert Hall.
Tamsui Old Street Address: In the neighborhood of Zhongzheng Rd., Zhongjian St., and Qingshui St., Tamsui Dist., New Taipei City, Taiwan How to get there: MRT Tamsui Station What’s special: Visitors can seek relief from the bustling downtown scene here by enjoying the famous view at Fisherman’s Wharf, as well as the ancient sites and art spaces nearby.
National Palace Museum Address: No. 221, Sec. 2, Zhishan Rd., Shilin Dist., Taipei City, Taiwan How to get there: MRT Shilin Station What’s special: National Palace Museum houses the finest collection of art and treasures from over 5,000 years of Chinese history.
“I invite you to engage with us, to participate in, and together, to be inspired by and pursue these conversations at the edge of design.” – Shashi Caan, IFI President 2009-2011
Lungshan Temple
“This day has finally come.” —Leslie Chan, Creative Director of Leslie Chan Design Co., Ltd. “Let Taiwan be seen.”—Wen-shin Wang, General Manager of MUJI.tw Co., Ltd. “Creativity is a universal language.”—Go-ji Lin, Fashion Director of GOJI LIN Design. “A design that can solve problems is a good design.”—Jack Yang, Vice President of Graphic Design Association of the Republic of China. “A good design is simple, clear and straight to the heart.”—Yvonne Syau, Program Manager of HP. “A good design makes people comfortable.” — Ling-Hung Shih, Professor at National Taiwan Normal University, Department of Fine Arts. “If a design involves environmental protection, energy saving and green life, it has greater educational value.” —Smith Yeh, Project manager of Lianhwa Foods Corp.
Taipei Fine Arts Museum
Address: No. 211, Guangzhou St., Wanhua Dist., Taipei City, Taiwan How to get there: MRT Lungshan Temple Station What’s special: Lungshan Temple is one of Taipei’s most historically significant temples. It features exquisite wood sculptures, a pair of bronze dragon poles in the front hall and four pairs of dragon poles in the middle hall, and remains an active center of worship for people from all over Taiwan and overseas.
Address: No.181, Sec. 3, Zhongshan N. Rd., Zhongshan Dist., Taipei City, Taiwan How to get there: MRT Yuanshan Station What’s special: Opened to the public December 24, 1983, the Taipei Fine Arts Museum was the first modern museum in Taiwan. It showcases ongoing exhibitions of post-1940 artistic works including photography, oil paintings, sketches, metal works and digital graphics throughout the year.
Masters at Work – A glorious contest in designing event posters The production of posters for this year’s IDA Congress was in itself a contest between master designers from all over the world. Organizers invited over 200 designers from 22 countries to submit designs. They received 94 different designs and from those, after careful consideration, they chose 4 to become the 4 posters for the Congress, each one a masterpiece. The theme of the IDA Congress taking place October 24 to 26 is “Design at the Edges”. The design of 82-year-old Kazumasa Nagai, who himself is a national treasure to Japan, uses his longestablished technique of geometrical shapes and lines to construct a picture of two personified birds, their bodies overlapping with each other, symbolizing designers of varying fields meeting in Taipei. The design incorporates a childlike innocence that at the same time possesses both depth and appeal. The care shown in the depiction of feathers leaves a deep impression of the master’s attention to detail. A second poster was also designed by a Japanese
designer, Watanabe Katsunori, who has received various awards in Japan, the US and Europe. His design utilizes the event name, “IDA”, and morphs it into a creative work. The design centers on the curve of the letter “D” and creates three-dimensional texture on a two-dimensional surface. The work integrates graphic design, industrial design and architecture, giving off a very technological feeling. German designer Helmut Langer believes design starts with interaction between people. He thus uses the five colors of the Olympic circles to represent the five major continents and symbolize the harmonious interaction of all humanity. The image is that of a human face, the blue eye also being the Earth, watching over the whole world through the eyes of design. The rising spiral at the center of the poster tells us that modern designs should be sustainable and resource saving. The poster of Taiwanese designer Chen chintong shows strong oriental colors, using an ori-
ental red as the ground and a Chinese calligraphy technique to display the theme of the Congress in Chinese characters “ 交 鋒 ” (meaning confrontation or conflict). The three patches of color at the top of the poster symbolize designers in three major fields: graphic, interior and industrial. The design is rich in creative energy. Finally, the main poster of the Congress designed by Taiwanese designer Leslie Chan is a black ground which depicts a night sky lit up by fireworks. The flames of the fireworks are the same colors as the logo of the Congress, red and yellow, creating a dazzling contrast. The design straightforwardly expresses the idea that the suggestion of “confrontation” between designers both within fields and across different fields is meant to stimulate even better and more stunning bursts of creativity.
Posters of the Masters – A top of the field showdown Selected from international submissions, 4 posters for the 2011 International Design Congress are high in artistic quality. The masters of graphic design behind these 4 posters are:
Kazumasa Nagai
Watanabe Katsunori
Helmut Langer
Chen chin-tong
Born in Osaka, Japan, 1929
Teaches design at Nagoya University
Member of the Board of the International
Chairman of the Japan Design Committee
Winner of various awards in Japan, the U.S.
Council of Graphic Design Associations
Vice president of Taiwan Graphic Design Association
Awarded the Japan Achievement Award in Art
and Europe
Appointed Honorary Professor by Nagoya
Creative Director at Magic Creative Co., Ltd
Style: hand-drawn pictures of animals and
Graphic Design Festivals of Chaumont and
University
Winner of Taiwan Design Award
plants and nature, Ukiyo-e
Warsaw
Created many multicultural and global com munications projects of international significa-
(meaning “pictures of the floating world”)
tion for several UN organizations including UNESCO, UNEP, UNFCCC, UNISDR
Facts about Taiwan
Numbers talk
Population: 23 million
Taipei stood out among 19 cities representing 13 countries to win the right to host the 2011 IDA Congress Oct. 24-26.
Exhibition and Taiwan Design Museum --- are taking place at the Songshan Cultural & Creative Park from Sept. 30 to Oct. 30.
The Congress is expected to attract 1,200 designers from Taiwan and overseas and will showcase a total of 6,000 design-related works.
Two more events titled “Design Exchanges” and “Design Creativity” will run Oct. 22-30 at the Nangang Exhibition Hall and TWTC Exhibition Hall 1 respectively.
Ten exhibits --- the Theme Exhibition, International Industrial Design Exhibition, International Interior Design Exhibition, International Graphic Design Exhibition, International Craft Design Exhibition, Interdisciplinary Creative Works on Asia’s Cultural Creativity Exhibition, Golden Pin Design Exhibition, Glory of Taiwan Design Exhibition, Design Players
A total of 57 companies, 50 design houses, 26 schools and institutes of design and 42 design-related organizations from 18 countries are taking part in the 2011 Taipei World Design Expo.
Area: 36,000 square kilometers Ethnic Groups: Min-nan 70% / Hakka 15% / Waishengren (mainlanders) 13% / Indigenous 2% Language: Mandarin / Taiwanese / Hakka / Indigenous Languages Religion: Buddhism / Taoism / Christianity / Islam Unemployment rate: 4.45% Economic Growth Rate: 4.81% GDP: US$20,629 (per person) GNP: US$21,280 (per person) Computer Penetration Rate: 88.0% Internet connection rate: 82.8% International design awards: 1,071
The number of visitors for the 2011 Taipei World Design Expo from Sept. 30 to Oct. 30 is expected to reach 500,000.
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