Presented To: Sparkling Ice
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A Chicago Blackhawks Radio Sponsorship with the HOTTEST Sports Franchise in Chicago –The Chicago Blackhawks!
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A Chicago Blackhawks Radio Sponsorship will give Sparkling Ice a NEW and REFRESHED Marketing Approach and will Tap into a NEW Customer Base –
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Chicago Blackhawks Fans are positively influenced by Chicago Blackhawks Sponsors • 90% of Fans surveyed are more or somewhat likely to consume a product/service if it were aligned with the Chicago Blackhawks
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A Chicago Blackhawks Radio Sponsorship will give Sparkling Ice a great association with live play-by-play
John Wiedeman Radio Play-by-Play Commentator John Wiedeman enters his 8TH season as the radio play-by-play voice of Blackhawk Hockey. Wiedeman, 57, had served as the radio play-by-play voice of the Islanders from 2001-02 to 2005-06. Prior to joining the Islanders broadcast team, Wiedeman spent four seasons, as the radio play-by-play voice and Director of Media Relations for the Cincinnati Cyclones of the IHL. In 1996-97, he served as the radio play-by-play broadcaster for the Philadelphia Flyers. Troy Murray Radio Color Analyst Troy Murray enters his 16th year as a member of the Blackhawks broadcast team and his 12th year as the color analyst for Blackhawk Hockey. He made his debut as the color analyst on November 14th, 2003 replacing Dale Tallon who stepped aside to assume the role of assistant general manager before being elevated to general manager. Murray was originally selected by the Blackhawks in the 1980 NHL Draft. In parts of 12 seasons playing for the Blackhawks, he ranks 14th on the teams all-time assists list, 15th alltime in points and he became the first Blackhawk to win the Frank J. Selke Award for the NHL’s top defensive forward for his performance in the 198586 season.
The Kap & Haugh Show presented by United Simulcasts LIVE Weekdays from 9am – 12Noon on WGN Plus & CSN Chicago “Kap & Haugh Rewind” Weeknights at 11pm. This hour-long “best of” show will feature the top celebrity interviews of that day’s show.
KAP & HAUGH Breakdown TV: Comcast SportsNet Chicago CSNChicago.com Video on Demand (*KAP & HAUGH streaming proj. Spring ‘15) • Available on desktop computer • Available on smartphones • Available on iPad/ Tablet CSN’s David Kaplan and Chicago Tribune’s David Haugh talk sports better than anyone in the business. Notable guests include: • Blackhawks President & CEO, John McDonough • Former Bears GM, Jerry Angelo, • Cubs GM, Jed Hoyer • Cubs Hall of Famer, Ryne Sandberg • White Sox Hall of Famer, Frank Thomas • Blackhawks stars, Patrick Sharp & Jonathan Toews • Bulls stars Jimmy Butler & Taj Gibson • Yankee Skipper Joe Girardi • & many, many more
The Chicago Blackhawks 2015 Stanley cup champions return to the Sparkling Ice October 2015 lead by the superb goaltending of Corey Crawford, the great stickhandling of Jonathan Toews, & Patrick Kane and the defensive prowess of Duncan Keith! The Hawks promise to make their 2015/16 Season a memorable one. Sparkling Ice can be a part of the excitement of Blackhawks Hockey on WGN Radio and wgnradio.com.
Oct/Nov 2015: Win Seats to the Blackhawks on The Sparkling Ice Building on the excitement and momentum of the Stanley cup champions, Sparkling Ice will kick off the season with an exciting opportunity for Chicagoland to win a once in a lifetime experience, a pair of tickets on the Sparkling Ice (Glass seats) and a VIP tour of the WGN broadcast booth at the United Center, meet John Weideman and Troy Murray. • • • • • • • •
Four week on air campaign driving traffic to Jewel food stores to get text to win code/secret code to enter contest 20x :30 second commercials each week,Total–80x Web takeover Opening day of the Blackhawks Fan Van Hit at Jewel food store Social media posts on Facebook/Twitter Four ( 1x each week) :30 second commercials in the Kap and Haugh (Comcast Sports Net) featuring sparkling ice in the studio Ten(10x) :30 second commercials to run PIP in the Blackhawks game broadcast (games TBD) Bank of :30 commercials to be used by sparkling ice for retail - 30X
December 2015: Celebrate the holiday with Sparkling Ice. Four week live read campaign with WGN radio personalities to drive traffic to Jewel food store to pick up their favorite Sparkling Ice beverage for their holiday party’s. Live reads in each show: • Steve Cochran- 5A-9A, • Bill & Wendy- 9A-12N, • Bob Sirott& Marianne-12N-3P, • Roe Conn- 3P-7P • • • •
60x (15x each week) live read commercials to air Monday-Friday– 6AM-7PM Meet and greet event at WGN radio to introduce Sparkling Ice (and all the ways to drink it) to WGN on air staff. Representatives from Sparkling Ice, Jewel, 7-Eleven, and WGN staff to attend Digital Video outreach Campaign for four (4) weeks to run across over 100 websites, targeting females that are in the market for Sparkling ice. Bank of :30 commercials to be used by sparkling ice for retail - 30X
January/February, 2016: Blackhawks Fly-a-way to see Tampa bay game (or other warm weather destination) Four week Campaign to drive traffic to Jewel food stores at the Sparkling Ice display to get text code/secret code to enter the contest • • • • • • • •
Twenty (20x) :30 second commercials each week, Total-80x Fan Van hit at Jewel food store Web takeover during promotional time frame Social media post Facebook/Twitter Four ( 1X each week) :30 second commercials in the Kap and Haugh (Comcast Sports Net) featuring sparkling ice in the studio Trip to include airline, tickets to the game, dinner and overnight stay. Ten(10x) :30 second commercials to run PIP in the Blackhawks game broadcast (games TBD) Bank of :30 commercials to be used by sparkling ice for retail- 30X
2015-2016 Season
2016-2017 Season
Two year commitment