Riviera River Cruises Names Industry Veteran Clark Reber Southeast Regional Sales Director
Reber Joins Riviera Amidst Aggressive U.S. Market Push Heading into 2025; New Ships & Product Offerings on Tap for Brand in Coming Year, Along with Revitalized Onboard Experience & Renewed Commitment to Travel Advisor Community
Fort Lauderdale, Florida.– (November 14, 2024) – Riviera River Cruises, the award-winning ultra-premium river cruise line owned by UK-based Riviera Travel, today announced the appointment of industry veteran Clark Reber as southeast regional sales director. With a 40-year legacy of delivering exceptional vacation experiences, the creation of Reber’s role signifies the next wave of Riviera’s U.S. market expansion, with a variety of brand enhancements on tap for 2025 including new ships, new onboard offerings, new itineraries, and an array of special promotions designed to create unparalleled river cruise experiences for both travel advisors and their clients.
“I am thrilled to welcome Clark to our team after having known him through the industry for many years and watching him excel in his roles at several leading cruise lines,” said Marilyn Conroy, executive vice president of marketing and sales for Riviera River Cruises. “Clark has incredibly strong relationships with our key travel partners and I am confident that between his deep understanding of the market and his personal approach to doing business, he will be instrumental in Riviera’s success as we push to further develop our brand footprint in the North American marketplace."
Reber began his career at his family’s travel agency in St. Louis, which he later helped expand, opening a second location. After transitioning from retail to the supplier side, he became a district sales manager for Norwegian Cruise Line, followed by a role with Crystal Cruises in the Midwest. Reber eventually returned to Norwegian as regional sales director, overseeing the southeast region and leading the inside
sales team at the line’s Miami headquarters, where he played a key role in establishing the President’s Club. He also pioneered the development of Norwegian’s home-based sales channel. Most recently, Reber managed trade sales and served as the point person for charter sales for Bahamas Paradise Cruise Line (now Margaritaville at Sea).
With more than 30 years of experience as a frontline travel advisor, owner of two travel agencies, and a leading cruise line sales executive, Reber brings a unique perspective on the daily challenges and opportunities faced by both travel advisors and agency owners. His work with top host agencies, consortia, and franchise partners at the executive level has provided him with a comprehensive understanding of the industry.
“The opportunity to join Riviera’s sales team was appealing to me not only because of the brand’s highquality product and their immersive shoreside experiences, but also because Riviera is truly the most travel advisor-friendly river operator in the industry,” said Reber, who is based in Florida and will represent Riviera River Cruises across the U.S. southeast markets.
Riviera River Cruises, owned by Riviera Travel, is a multiple award winning, ultra-premium river cruise brand with a fleet of 13 custom-designed ships that sail Europe’s most iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and the Dutch Waterways. The company is renowned for its exceptional cruise directors and local guides, immersive itineraries and an elegant fleet of luxurious ships. It is also well-known for its dedicated departures for the solo travel market, strong partnerships with travel advisors, and commitment to delivering superior service at outstanding value.
The addition of Reber to the Riviera River Cruise team comes as the brand is preparing for several new announcements in 2025 and making a significant push to reintroduce itself to American travel advisors and consumers. Last week at CruiseWorld, the line touched on several upcoming pieces of news, including the addition of two new ships to its fleet - the 114-guest, 57 cabin Riviera Rose, set to sail on the Douro beginning in March 2025 and the 178-guest, 89 cabin Riviera Radiance, debuting on the Danube in May 2025. Other enhancements on tap for 2025 include a new Superior Drinks Package, an expansion to its already robust solo cruise program, new combination cruises allowing guests to sail for up to 29 consecutive days, and a variety of new curated themed sailings with culinary and wine tours, historical excursions, and agricultural experiences.
“I am thrilled to be onboard at this stage of Riviera’s journey as there is much opportunity ahead, and it’s a wonderful time for travel advisors to begin educating themselves and their clients about this phenomenal product,” said Reber. “I look forward to sharing all that I’ve already come to love about this brand with my friends in the travel advisor community and I can’t wait to expand on all of the exciting things we have planned for 2025!”
In the coming weeks, Riviera will be rolling out a variety of limited-time offers for U.S. travel advisors and their clients, as well as sharing additional details of new on board product enhancements and a new pricing strategy for 2026 departures.
For more information or to book a sailing with Riviera River Cruises, contact a travel advisor or visit RivieraRiverCruises.com. Stay up-to-date on the latest news by following Riviera River Cruises on Facebook Facebook.com/RivieraRiverCruises, Instagram @Rivieratravel, and LinkedIn.
MEDIA NOTE: A hi-res image can be found HERE.
About Riviera River Cruises
Riviera River Cruises, owned by Riviera Travel – the UK's largest river cruise and tour operator for more than 40 years – is an ultra-premium river cruise brand offering luxurious, memorable experiences aboard its fleet of 13 custom-designed ships, which sail along Europe’s most iconic waterways, including the Danube, Douro, Rhine, Moselle, Main, Rhône, Seine, and the Dutch Waterways. The company is renowned for its exceptional cruise directors and local guides, immersive itineraries and elegant fleet of ships Riviera River Cruises is a leader in the solo travel market with more dedicated solo traveler departures than any other river cruise brand, and is known for its strong partnerships with travel advisors, as well as its commitment to delivering superior service at outstanding value. The fleet’s ships offer a range of amenities, such as a panoramic observation lounges, five-star dining, a spa and wellness area, and sun decks, creating a relaxed yet sophisticated atmosphere for travelers exploring Europe’s rivers and landscapes. Riviera River Cruises consistently earns high ratings for guest satisfaction and value, making it a top choice for discerning travelers seeking memorable river cruise adventures.
Media Contact:
Becca Maroney / Allie Kresek
203-807-3450
Riviera@hemsworthcommunications.com