C&D Technologies Scoops up Latest Amplify Award with Power of the Plus

This year’s nominations for the Amplify Award for successful marketing and promotion campaigns attracted a varied and strong set of candidates. That said C&D Technologies emerged as the final winner in a strong, and very varied field amid what had first seemed to be a close race.

Runners up were Clarios with an interesting campaign focusing on the US’ Hispanic citizens; Club Assist in a collaborative venture with the Canadian Automobile Association; East Penn and its Navitas Systems subsidiary with a campaign highlighting the versatility of using lead and lithium in different fashions; Envovix re-imagining traditional battery architecture; Stryten unveiling its clean energy credentials; and, Trojan emphasising the strength of its brand.

But the voting by the independent set of pannellists was clearly on C&D Technologies with its “Power of the Plus” campaign. “Basically, it matched and exceeded most of the criteria we used in assessing the candidates,” said one of the judges who preferred