The CSG Herald - '11 Christmas Edition

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Christmas Edition

FREE

2012 SCHWINN CATALOGUE INSIDE

MIKE COTTY IN “LE GREAT ESCAPE”

Page 39

UNDER CONSTRUCTION Work is well under way on the new offices By JAMES CHAMPION

in the same place with the aim of improving

Well, it may only be down to the other end of the communication. building but it’ll have a big impact on the business. Not least because of the improved working

Not only that, we’ve invested in new IT and

the extra space was desperately needed for the plans

the overall running speed of all equipment.

environment it will create for all our staff, but also

telecom’s hardware and software that will improve

in hand of expanding the workforce in order to

Youraccount details will automatically appear on the

provide an increasingly improved service in all areas. sales or accounts representative’s screen when they The new offices sit where many of you will have

walked around checking out the 2012 Cannondale

models at our industry only “Ride the Revolution”

answer an incoming call and we’ll be able to analyse call statistics to enable us to further tailor our services to your requirements...

show in August. As well as the all important extra

Ultimately, the move will herald a huge step

re-unite all members of specific departments together

that we can provide to you as a business.

space, the new offices mean that we’re able to

forward in the level of communication and service

TRADESHOW: Find out what went on at CSG

THE CSG 2011 TRADE SHOW REVIEW See Page 2


We have continued to tweak and add functionality to the B2B site over the past few months, here’s an outline of the developments you might find useful: - Favourite products page: Here you can see a list of the parts you have ordered the greatest quantities of.

This should save time re-ordering your best sellers.

- Back order listing: Further tweaks have been made here so

RIDE THE REVOLUTION TRADE SHOW REVIEW By JAMES CHAMPION

A huge thank you must go out to all the dealers who attended our Ride the Revolution trade show in August. Building on the success of last year’s event and taking the lessons learned forward, work began on the show much earlier than the previous year and we hope that it showed in the end result which we believe showcased our products magnificently. There are some absolutely fantastic new products for the 2012 model year, not to mention 2 new brands in Muc-Off and Sugoi. Ride the Revolution was the first chance for dealers and press alike to see these new products and to place orders for the first deliveries. A few facts and figures: • We hosted over 200 dealers at the show throughout the 4 days. • With many dealers bringing more than one person we had over 350 people in total. • Representatives came from 12 different magazines and websites. • 240 bikes were on display.

you can see current due dates, this takes into account any delays in production / shipping.

- Bike Specs: All 2012 bikes have specification grids in their detail view.

The product managers, brand managers and engineers that made time to fly over and speak directly with dealers were a huge hit, as were the riders that came over, Daniel Oss from the Liquigas Cannondale professional road team who came all the way over from Italy and Chris Akrigg from Mongoose who came from a little closer in Yorkshire to name but two.

- Clothing orders made easier: We have

This year there was even more added value for dealers in terms of a dedicated parts and accessories room where they could see in one place, all the latest and greatest and ever expanding range of parts and accessories on offer from CSG UK. There was also the chance to sit down with our B2B website manager and chat through any suggested revisions which will ultimately help us understand more of what you need from the service we provide.

and click “Update Basket”.

The reps were kept busy with many dealers taking the opportunity to place their sign up orders for the year with the bikes in front of

changed the way we handle clothing and

footwear to allow easier order entry, with all sizes / colours listed in table to save browsing time.

- Amend QTY while viewing basket: You can now change item quantities at the view basket stage, just change the number - Parts and Accessories navigation: From the “Parts and Accessories” page

you can use the pop out menus to browse by brand or category to quickly find the items you need.

We strive to make the B2B site as fast as

possible, with hardware upgrades having been made recently and further software

upgrades over the next few months which will bring further speed improvements.

them and with brand mangers on hand to answer any questions.

If you are not already using B2B, or have

Roll on Ride the Revolution 2012!

Jethro.loader@cyclingsportsgroup.co.uk Tel: 01202 732288 Ext number: 216

any suggestions for the site, please contact


THE CSG HERALD, Christmas Edition 2011

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INTRODUCING MUC-OFF An already very well established brand in the UK and overseas, Muc-Off is the market leader in bicycle cleaning/ maintenance products. Started in 1994 by Rex Trimnell and now owned and operated by Rex’s son Alex the companies range of products has expanded massively from the famous pink cleaning liquid into a full stable of bicycle and rider care products. Alex and the team’s passion for product development is self evident in their everincreasing and ever-improving products that have proven to be so popular and which are now available through CSG UK. Forged in the fast paced world of international motorsports where only the finest, highperformance products make the cut, UK-based Muc-Off has evolved into “The UK’s most Adrenaline Fuelled Care Products” company. Their exciting, innovative and leading edge products are aimed at consumers who are looking for the highest quality product performance. They currently manufacture over 200 products for bicycles, motorcycles, cars and tech. The Muc-Off brand has become synonymous with innovative, premium quality products for specialist applications.

SHOWCASING A SMALL PART OF THE HIGHLY RATED MUC-OFF LINE 1 litre cycle cleaner The famous pink cleaning spray is still the top seller after 17 years of production! Muc-Off Chain Cleaner spray uses advanced solvents to cut through dirt and grease quickly and effectively.

Disc brake cleaner 400ml Essential item for all shops and home mechanics! Disc brakes these days feature on the vast majority of mountain bikes across all price ranges and the cleaner is a must for keeping them sharp.

Wet Lube 120ml One of the new generation of products from Muc-Off but already one of the top sellers, a great performing product, low cost & high volume. It’s specifically formulated to excel in long distance wet or muddy conditions.


INTRODUCING SUGOI Sugoi is a force to be reckoned with in the triathlon and running markets but has flown slightly under the radar in the UK cycling sector until now. Although the eagle eyed will have noticed the Sugoi brand logo’s on Liquigas-Cannondale’s pro team kit. Owned by Dorel Industries (the same company that owns CSG) Sugoi have been manufacturing highly technical, superior quality, cycle clothing for over two decades. The word Sugoi is Japanese for ‘incredible’ and their latest range of performance apparel is certainly that. Cycling Sports Group has added Ryan Hiscoe to the road sales team. Ryan will cover the UK as Account Manager for Sugoi. We will be placing Sugoi adverts in all leading cycle and running publications as well as supporting Sugoi with a busy PR program. Ryan has recently returned from Sugoi’s Vancouver HQ where he received training and details of the new Fall/Winter 2012 line. Ryan can be contacted on Ryan.Hiscoe@cyclingsportsgroup.co.uk Mob:07739 344641

SHOWCASING A SMALL PART OF THE HIGHLY RATED SUGOI LINE Gustov Short Elite baggy shorts featuring BOA closure system to enhance fit and removeable liner with RC Pro chamois. Durable double needle stitching, seamless crotch gusset to eliminate saddle hooking.

Turbo Tri Suit Top quality Tri-suit for race days featuring smart seams which increase movement and reduce abrasion and mesh inserts to increase ventilation.

RSE Bib Short Pro level bib short featuring the most advanced chamois in the range, Mobil Mesh breathable and stable upper bib, 10 panel body contour fit, flat seams and a compression leg band for secure and comfortable grip.


THE CSG HERALD, Christmas Edition 2011

L O S E TH E R AT R A C E join the HUMAN ONE Ride through life on a bike backed by 115 years of Schwinn quality.

INTRODUCING SCHWINN Cycling Sports Group has been appointed the UK distributor of Schwinn from January 1st 2012. The range is excellent. Schwinn will be focussed on smooth tyre bikes urban, hybrid and entry level road at the heart of the range. Schwinn bikes will be available early in 2012 and the reps have details of the range now. Please also see the catalogue included with this newsletter. Contact the sales team on 01202 732288 for more information on how to become the Schwinn dealer for your area. For over 115 years, Schwinn has set the standard for producing high-quality bicycles with outstanding value. Schwinn is synonymous with bicycles, and has brought joy to generations of cyclists across the United States and around the world. Enjoy The Ride!

www.schwinnbikes.com

SHOWCASING A SMALL PART OF THE HIGHLY RATED SCHWINN LINE Urban - The Slicker A simplified road bike with singlespeed style, the all-new Slicker features a Reynolds 520 chromoly frame and 9-speed drivetrain. An outstanding choice for urban cyclists who need a few extra gears to handle undulating terrain.

Sports Hybrid - Sporterra Comp All-new Schwinn sport hybrid triple-butted aluminium frame & carbon fork for an efficient & super-smooth ride, w/ rack & fender mounts. Shimano Alivio/Altus components with 24-speed drivetrain for quick shifting.

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Road - Fastback Comp All-new Schwinn Fastback triple-butted aluminium frame & carbon fork for a fast, comfortable ride, Shimano 105 components with 20-speed compact drivetrain for outstanding value and performance.



THE CSG HERALD, Christmas Edition 2011

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HOWDY y’all... CSG CATCHES UP WITH JIMMY IN THE USA

Jimmy’s woodland retreat, nice eh! Got room for one more?

Interviewed By Mike Cotty

CSGUK bid farewell to talented graphic designer and all round funny guy Jimmy Browning aka whoisthiskid? at the tail end of October, as he went to join the mothership CSG in the USA as their BMX graphics and colour designer. Here we caught up with Jimmy in the US and asked him a few questions a month on since leaving... Q. So, how did the big move go? I have one phrase for this question...Winging it! The first of many funny things I did when I first arrived here was when I had to go fuel up with petrol/GAS! I could not get the pump to work, it was only when a kind lady said I needed to pay first! WHAT?? Pay before you get it? So I did that and then freaked out, what fuel do I put in the hire car? The easy, most stupid way to work this out is to undo the fuel cap and sniff hard.... Just before I almost passed out I knew it was petrol not diesel I needed to put in! Q. What’s life like for Jimmy Browning now? It’s certainly a massive change, everything is new, big and a lil’ bit scary, but I dig that. I have started living the dream, I am a proper woodsman, I have grown a massive beard, I live in a little cottage in the woods, I chop wood for the fire, working on getting a ratty pick-up as we speak and a gun to follow. Just had a pretty bad snow storm which was pretty scary with trees

coming down, just missing the cottage! I still don’t have power 9 days later, I carved this into a piece of bark! Been partying all over too, so far have spent some time rocking out in Miami, New York, Connecticut and Boston and yes, American women do love English accents, especially Dorset ones, they call it Dirty English! Q. How’s your American coming on? Ha! my American is bad, nobody understands me, all I have learnt so far is ‘Yo, homie’, from my first mate from Brooklyn! I refuse to start speaking American/backwards, ha! I am just going to be patient and continue to teach the Americans true English, well true Dorset Pirate English! Arrrrrrrr! Q. What’s your first project? My first project was to re-do a handful of the colour and graphics on the Mongoose 2013 BMX range, as well as the Mongoose Fireballs, to make them Sick to the Rad within a short amount of time (approx. 2 weeks) as they were already behind on this, waiting for my visa and getting me over the pond. It was super tough to do this in such a sort time scale, whist learning at the same time the way they work here and how the graphics should be artworked for production. As an experienced graphic designer, this was no shock, it’s a huge part of your job meeting deadlines on time, so I was confident I would be able to it and maintain a high standard, which will really push the brand forward in the BMX market. There was a lot of beer drinking done after those first two weeks!!

Q. When will we get to see your work in production? I will first see prototypes in January, when I go to visit the factories in China and Taiwan for two weeks, which will be where I will be spending my 26th birthday (could be dangerous!) I will have to import some Monster Munch, so I wont have to eat lizards on a stick! I’m guessing you guys will see them summer time. Q. Any big graphic plans you can let us in on? Yep... Q. And finally, have yo been arrested yet? Arrested, no, not yet...Although there’ve been a couple of short car chases and a note from the Bethel State Police saying I need to call them, so will keep you posted on that one! Fingers crossed...

CSG NEW STARTERS Jimmy’s gone but CSGUK continues to grow and we have a few new faces here. Peter Luscombe Warehouse Manager E: peter.luscombe@cyclingsportsgroup.co.uk T: 07714 481059 S: csgukpeter

Sharon Wade Business Performance Analyst E: sharon.wade@cyclingsportsgroup.co.uk T: 01202 732288 S: csguksharonwade

Ryan Hiscoe Sugoi Account Manager E: ryan.hiscoe@cyclingsportsgroup.co.uk T: 07739 344641 S: csgukryan

James Horton Warranty/Customer Service E: james.horton@cyclingsportsgroup.co.uk T: 01202 732288 S: csgukjamesh

Chris Hughes PR/Marketing Co-ordinator E: chris.hughes@cyclingsportsgroup.co.uk T: 01202 732288 S: csgukchrish

Edward Thomas Tele Sales E: edward.thomas@cyclingsportsgroup.co.uk T: 01202 732288 S: csguked


SPOTLIGHT ON CANNONDALE - 29’ER

GALLAGHER WAS RIGHT, ‘YOU GOTTA ROLL WITH IT’ CANNONDALE.COM No longer confined to the fringes of the mountain bike world, 29’ers are fast becoming the norm. Roots, rocks, ruts, you name it. 29” wheels roll right over obstacles, increasing stability, improving traction and offering a more comfortable ride in the process. Amazingly, contrary to what you may have led yourself to believe, those extra few inches do make all the difference. 2012 marks a revolution in our vastly expanded 29’er range, now with thirteen models across three segments (including full suspension, carbon hardtail and alloy hardtail) & something for just about every riding preference & budget. To set things rollin’, starting at £599.99, is the TrailSL 29’er Singlespeed. With it’s optimised 6061 alloy frame with Fatty rigid fork and all the benefits of a big wheel bike with the simplicity, low maintenance and lightweight of a singlespeed. Perfect for those looking to try a 29’er and a pretty handy commuter to boot!

Stepping up a level is our Flash 29’er Alloy range (prices from £1,399.99) with race oriented geometry, shorter chainstays, lower BB and a touch steeper head angle designed to replicate the sharp handling, liveliness and incredible power transfer of their 26” counterparts. Hands down the lightest, stiffest and smoothest riding 29’er hardtail frame ever made, the Flash Carbon’s BalisTec ultra high-strength fibres, developed for military ballistic armouring, and impact-resistant resins actually make it lighter and stiffer than aluminium and pound for pound stronger than steel. If you’re looking for the ultimate 29’er race bike then look no further. And now, introducing the all new Scalpel 29’er. 100mm of super-light, rock ‘n’ rollin’, big wheeled goodness. With elements from our Flash 29’er, Scalpel, RZ and Over-Mountain bikes we’ve designed, tested and perfected a full suspension 29’er specific chassis designed to address the three biggest issues that plague most 29‘ers - Weight. Stiffness. Handling.

At a scant 1,850g, the new Scalpel 29’er Carbon is the lightest 29’er dual suspension frame on the market (by a considerable margin). Combined with the additional weight savings possible with System Integration of the Lefty fork, OPI stem and Hollowgram SL chainset, simply put ‘it’s party time!’ BallisTec carbon construction and ECS-TC (Enhanced Centre Stiffness-Torsion Control) system borrowed from our Over-Mountain bikes ensure that the responsive feel and immediate power delivery is right on queue when you stamp on the pedals. Through performance-driven engineering, the Scalpel 29’er has geometry and trail manners that mimic the stable-but-nimble feel of our Flash Carbon hardtails, not an easy task when you’re adding 100mm of travel. Scalpel 29’er Alloy from £1,799.99. Scalpel 29’er Carbon from 3,699.99. Don’t ride against it.....roll with it. Learn more about Cannondale 29’er technology at...


THE CSG HERALD, Christmas Edition 2011

SPOTLIGHT ON CANNONDALE - 29’ER

2FA293

FLASH 29’ER ALLOY 3

JET BLACK (GLOSS) (BLK).

FRAME

FLASH 29'ER, SMARTFORMED ALLOY, SPEED SAVE

CRANKS

BRAKES

AVID ELIXIR 1, 180/160MM

FORK

ROCKSHOX RECON GOLD TK 29, 80MM

DERAILLEURS, R/F SHIMANO SLX / DEORE

TIRES

SCHWALBE RAPID ROB, 2.25"

WHEELS

MADDUX DC3.0 29'ER

SHIFTERS

SIZES

M, L, X

SHIMANO M552, 42/32/24

SHIMANO SLX

2VP94

SCALPEL 29’ER ALLOY 4

JET BLACK (GLOSS) (BLK).

FRAME

SCALPEL 29'ER, 100MM, SMARTFORMED ALLOY

CRANKS

BRAKES

AVID ELIXIR 3, 180/160MM

SUSPENSION

X FUSION E1 RL / ROCKSHOX RECON GOLD TK 29, 100MM

DERAILLEURS, R/F SHIMANO XT / SLX

TIRES

SCHWALBE RAPID ROB, 2.25"

WHEELS

SUNRINGLE INFERNO25

SHIFTERS

SIZES

AA, BB, CC, DD, EE, FF, GG, HH CM

FSA COMET, 42/32/24

SHIMANO DEORE

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OUT CORNER. OUT CLIMB. OUT SPRINT. OUT EVERYTHING. At 695 GRAMS*, lightness is only part of what makes the 2012 SUPERSIX EVO the fastest race bike ever created. Designed to be more aerodynamic, and more compliant, it also recorded the best stiffness-to-weight ratio ever – 142.3 NM/DEG/KG. Add it all up, and you have the perfect ride.

createtheperfectride.com


THE CSG HERALD, Christmas Edition 2011

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SPOTLIGHT ON CHARGE NEW FOR 2012 2012 has been a successful year thus far thanks to a much more focused product range and better price points. We have introduced the steel 29” Cooker MTB range as well as a titanium version frameset that has received an excellent review in MBUK November issue. We also hotly anticipate delivery of our new Scourer & Zester urban 700c bikes, these are a great alternative to the stuffy, purposeful commuter hybrid by adding a bit of zest. Wide bars, fast 32c tyres and smack on gearing make these two models a refreshing change to the dull, trudging norm of the daily commute. Of course we haven’t forgotten the essentials, rack and mud guard compatibility was top of the list when we were drafting these up. Following the success of the Filter bikes in 2011 we have added a key price point model for 2012, the Filter Hi comes equipped with 10 speed Tiagra, Tektro Lyra CX disc brakes and fully sealed road disc hubs all for the handsome sum of £999.99... it has been one of the most requested models for magazine review so far and we expect this bike to be one of our best selling for the model year.

COOKER We’ve worked hard to bring you the most spritely feeling steel 29er frame out there. Its carefully selected tubeset provides the ultimate combination of strength, weight and comfort yet responsive ride characteristics. Based around a 100 to 120 mm travel suspension fork the new Cooker’s unique geometry dispels any rumours that 29ers are unwieldy and boatlike in their technical handling. Quite the opposite in fact.

COOKERMID Tange Infinity, seamless, double butted cromo frame Suntour XCR-LO 29”, 100mm fork, al steerer Suntour XCR crank Shimano Alivio 9 speed derailleur Shimano Alivio 9 speed shifters Tektro Draco Pro brakes Kenda Karma 2.1, 29”, skinwall tyres Available In S,M,L, XL

COOKERHI Tange Infinity, seamless, db cromo frame RS XC-28 29” 100mm fork, TK lockout SRAM MTH-406 hubs, Alex SX-44 rims SRAM X5 GXP 10 speed 38/24 crank SRAM X5 10 speed derailleur SRAM X5 10 speed shifters Avid Elixir 1 brakes Kenda Karma 2.1, 29”, skinwall tyres

By NICK LARSEN

S, M, L, XL


THE CSG HERALD, Christmas Edition 2011

SPOTLIGHT ON CHARGE BRAND NEW FOR 2012 ARE OUR FIRST ALUMINIUM URBAN COMMUTERS The all new Scourer and Zester are our take on the fast 700c urban commuter bike. Classic looking circular-tubed, double-butted alloy frames with compact geometry form the basis for these great value disc braked, derallieur-geared urban bikes. Alloy frames are a departure from the norm for Charge, but used in this way they fit the brand ethos and enable us to explore a market that we see growing very rapidly - Modern lightweight classics.

ZESTER DB alloy frame, full mudguard & rack mounts Alloy fork SRAM X7 hubs, alex DC19 rims SRAM S150 10 speed 50/34 crankset SRAM Apex 10 speed derailleur SRAM SL700 flatbar shifters Avid Elixir 1 brakes Continental contact 700x32c tyres XS, S, M, L, XL

SCOURER DB alloy frame, full mudguard & rack mounts Alloy fork Shield road disc hubs, Alex DC17 rims FSA Tempo 50/34 crankset Shimano Acera 9 speed derailleur Shimano Acera shifters Shimano M416A cable disc brakes Continental Contact 700x32c tyres XS, S, M, L, XL

By NICK LARSEN

FILTER HI The Tange Prestige butted steel-framed filter is based around our titanium cyclo-cross machine, the Freezer. We’ve adjusted the geometry slightly so it’s a little more relaxed, you can also fit full length mudguards and pannier racks making it the perfect commuter. Make no mistake though the Filter is ready to race too, plenty of mud clearance and cables routed on top of the top tube make it ready to compete on the race track as well as the route to work, now complete with disc brakes on the Hi and Apex models.

HIGHLIGHTS Tange Infinity Double Butted Cromo Frame Tange Cyclocross Disc Fork Charge sealed Disc Hubs / Alex DC19 Rims Shimano Tiagra 50x34T Crankset Shimano Tiagra 10 Speed Derailleur Shimano Tiagra STI 10 Speed Shifters Tektro Lyra, Cable Disc Brakes Kenda Kwick Trax 700x28c Tyres Available In XS, S, M, L

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SPOTLIGHT ON GT

Just because GT XC race bikes have carried countless riders to the top of local, national, and world championship podiums doesn’t mean they’re too fragile to be used as an everyday trail machine. Just as capable off-course as they are on, our XC bikes are just as durable and reliable as they are nimble and lightweight. “Ultra reliable, lightweight and responsive were top of our list for the all new Zaskar 9’r” - Mark Peterman - GT Bicycles The Zaskar has a new look for 2012 in the way of big wheels. 29” wheels are the new big thing and this legendary GT frame is back, bigger and better than ever. The Zaskar 9r comes in three platforms, the aluminium 9r Elite £1399.99, Carbon 9r Expert £2499.99 and Carbon 9r Pro £3299.99. With the latest in GT Carbon technology, Hi Modulus FOC Ultra, tapered head tube and replaceable drop outs this bike is set up to eat up trail after trail, mile after mile.

3.299.99

ZASKAR CARBON 9R PRO

(BLUE CHROME)

29” FOC Ultra Carbon, Tapered HT, Post Mount Disc, Replaceable Derailleur Hanger Rockshox Sid RLT 29”, 100mm, Adjust Rebound, Lockout & Compression Threshold, 15mm Maxle Raceface Respond, 165mm, 36T Ring

Shimano Deore XT, RD-M780-GS DT Swiss M1800 Wheelset Formula R1X, 160mm Rotor

ZASKAR CARBON 9R EXPERT

(WHITE)

2.499.99 29” FOC Ultra Carbon, Tapered HT, Post Mount Disc, Replaceable Derailleur Hanger Rockshox Reba RL 29”, Dual Air, 100mm, Adjust Rebound & Lockout

All Terra Lite Alloy, SB, Disc, QR

SRAM S1400 2.2, Oct Hollow Forged, 2X10, 39/26T

Formula RX, 160mm Rotor

SRAM X9, Medium Cage


THE CSG HERALD, Christmas Edition 2011

SPOTLIGHT ON GT Riders who plan to spend long hours in the saddle don’t want some mind numbing, super stiff XC race bike. GT trail bikes are built with this in mind, giving riders who want to spend an entire day (and perhaps part of the night, too) on their bikes a ride that won’t make them want to call Mummy. And because it’s a GT, reliability and durability go without saying. Which is a pleasant thought, if you’ve been carving single track for three plus hours…and find yourself some three plus hours from your car. The GT Avalanche has an all new frame for 2012! With new hydroformed tubing, triple butting and integrated cable routing, not only does that make it lighter by 200gs it looks super clean! At £649.99 the Avalanche 2.0 second in command in the Avalanche range, behind the flagship £799.99 Avalanche 1.0. With a RockShox fork, Shimano finishing kit and svelt frame this bike is not only great value, but looks super cool in blue and white for 2012!

AVALANCHE 1.0 799.99

(PEARL WHITE)

6061-T6 AL, Double Butted Tubing, Zerostack HT, Post Disc Mount, Replaceable Derailleur Hanger Rockshox XC30 TK, Mag Lowers, Post Mount Disc, TK Adjust Lock Out & Rebound, 100mm

All Terra Alloy Disc, QR

FSA Gamma Drive Mega-EXO, 42/32/24T, 3X10

Avid Elixir 1, 160mm Rotor

Shimano Deore XT, RD-M780-SGS

649.99

AVALANCHE 2.0

(BLUE)

6061-T6 AL, Zerostack HT, Post Mount Disc Mount, Replaceable Derailleur Hanger Rockshox XC28 TK MG, Mag Lowers, TK Adjust Lock Out & Rebound, 100mm

All Terra Alloy Disc, QR

FSA Dyna Drive, 44/32/22T

Tektro Draco Pro Hydraulic Disc, 160mm Rotor

Shimano SLX Shadow RD-MM62-SGS

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THE CSG HERALD, Christmas Edition 2011

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SPOTLIGHT ON MONGOOSE

MAURICE Instead of taking a cramped bus or train to work, hop on a bike – You know it makes fun, fitness and fixie sense... No matter where you live, getting around town on a bike is the best way to get where you need to go. The Mongoose Maurice is back for another year, and looking better than ever... Featuring a full 4130 chromoly double butted frame and chromoly fork, specifically designed for the fixie trend! Coming in two guises the Maurice and Maurice Freestyle, the Freestyle is the bike to have if you want to want to join your mates to do some tricks or join in a bike polo match. The Freestyle comes with toe straps, one piece bar/stem, so you can ride in style straight out of the box!

MAURICE FREESTYLE

Colour: Black & Cyan

All-New Mongoose 4130 Chromoly Double-Butted Fixie Frame & Mongoose Unicrown Freestyle Chromoly Fork with 1 PC Bar/Stem and WTB Thick Slick Tyres / Odyssey Twisted PC Pedals with Mongoose Foot Straps / Also Includes Top Tube Pad

RRP: £449.99

The Maurice is the little brother of the Freestyle, with the same frame and similar fixie looks as it’s big brother but for less. This bike can be used to learn your fixie tricks and stunts or for your refgular commute to work but in Fixie style!

MAURICE

Colour: White

All-New Mongoose 4130 Chromoly Double-Butted Fixie Frame & Mongoose Unicrown Freestyle Chromoly Fork / WTB Thick Slick Tyres / Odyssey Twisted PC Pedals

RRP: £429.99


THE CSG HERALD, Christmas Edition 2011

SPOTLIGHT ON MONGOOSE

TYAX If you’re looking for a solid and reliable bike to rip through your local XC course, our hardtail line has plenty of choice. The Mongoose Tyax range is looking it’s best once again! With lightweight XC aluminium frame and XC orientated finishing kits, these bikes are more than capable of riding any XC trail. Starting at £399.99 for the Tyax Sport, £499.99 for the Tyax Comp and £599.99 for the Tyax Expert you get a ‘Whole lot of Rosie’ for your money. These entry level XC bikes are an ideal upgrade from your Mongoose Rockadile or just as a new addition to the garage!

TYAX EXPERT

Colour: Gloss White/Orange

All-New Mongoose XC Aluminium Hardtail Frame with Suntour XCR LO, 100mm Travel, Hydraulic Lockout Suspension Fork / SRAM X5 Rear Mech & Shifters / Tektro Draco Pro Hydraulic, 160mm Rotor

RRP: £599.99

TYAX SPORT

Colour: Green

All-New Mongoose XC Aluminium Hardtail Frame with Suntour XCT V3, 100mm Travel, Lockout Suspension Fork / SRAM X4 Rear Mech & Shifters / Tektro Novela Mechanical Disc, 160mm Rotor

RRP: £399.99

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SPOTLIGHT ON SCHWINN URBAN Whether you’re taking a quick spin down to your local coffee shop or your daily commute to work, our Urban line makes it easier than ever to experience the advantages of getting around town on a bike. Our Urban line features a diverse mix of contemporary models and old-school classics, including innovative commuter models like the 411 and Slicker – along with our time-tested Classic models and fashionable singlespeeds – each of which enhances urban mobility for cyclists everywhere. A new addition to our Urban line, the Classic series represents generations of Schwinn heritage with timeless models that feature today’s modern technology. Featuring durable steel frames with elegant styling, each Classic model gives you a fun bike ride through town with ease.

RRP: £399.99 Pearl Black

RRP: £399.99 Light Cream

COFFEE & CREAM

3-SPEED

Schwinn Classic Downtown steel frame & fork with timeless style and durability to get you around town. Shimano Nexus 3-speed internal drivetrain for maintenance-free shifting. Schwinn Classic Downtown saddle for comfort; also includes fender set & rear rack for extra style and function.

spec

COFFEE & CREAM 3 SPEED

FRAME

Schwinn Classic Downtown Steel / Step-Thru Steel

CHAIN

KMC Z410

BRAKE LEVERS

Tektro Alloy

FORK

Schwinn Classic Steel, 1"

REAR COG

Shimano 19t for internal hub

SADDLE

Schwinn Classic Downtown rivets

RIMS

Schwinn Alloy 36 Hole

FRONT DERAILLEUR

N/A

SEATPOST

Schwinn Alloy, 25.4 x 350

HUBS

Schwinn Alloy 36 Hole (F), Shimano Nexus 3-speed internal 36 Hole (R)

REAR DERAILLEUR

N/A

SIZES

S/M, L/XL

SPOKES

14G stainless

SHIFTERS

Shimano Nexus Revo

EXTRAS

Schwinn Phantom Grips (Also includes fenderset, rear rack & kickstand)

TYRES

CST Classic Venice, 700 x 40c

HANDLEBARS

Schwinn Classic Steel, 25.4, 105mm

PEDALS

Schwinn Typhoon with reflector

STEM

Schwinn Alloy Quill, 25.4

CRANK

Schwinn Alloy 38t

HEADSET

VP Threaded, 1"

BOTTOM BRACKET

Cartridge

BRAKES

Tektro Alloy Caliper


THE CSG HERALD, Christmas Edition 2011

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SPOTLIGHT ON SCHWINN MONGOOSE CRUISERS This quintessential American bicycle – the most authentic expression of carefree fun on two wheels – has brought joy and happiness to many generations. Schwinn introduced the first cruiser over 75 years ago, and we are proud to continue to produce the finest cruisers available today. Our Cruiser line includes classic and modern aesthetics to match your personal style, while providing a comfortable and smooth ride with outstanding value. Each model features curvy frames and fashion -forward designs that embody the fun of riding a Schwinn.

RRP: £399.99

RRP: £349.99

White

Celery

HORNET

STARLET

This is not your average 3-speed cruiser. Featuring plenty of colormatched parts - spokes, handlebar assembly and fender set to name a few - the Hornet is dressed for success with our Cup Holder Cruiser aluminium frame and a healthy dose of red accents that will stop traffic at your local seaside.

Bright, lively, energetic - these are only a handful of words that describe the Starlet. Built for carefree riding on the beach or around town, this gem features our Cup Holder Cruiser aluminium frame and singlespeed coaster brake drivetrain to perfectly complement the Starlet’s eye-catching style.

RRP: £299.99

RRP: £299.99

Black Satin

Pearl White

CORVETTE

SPRITE

Unlike its four-wheeled counterpart, this Corvette is tailor-made for low-speed cruising. Featuring our Cup Holder Cruiser steel frame that’s been burnished for the top shelf and a singlespeed coaster brake drivetrain, this cruiser is ready to rumble on any drag.

Animated and full of verve, the Sprite delivers a free and easy ride for beach-goers everywhere. Built with our Cup Holder Cruiser steel frame and a singlespeed coaster brake drivetrain, it’s the closest thing you can get to heaven on two wheels.


T HE WO RLD

needs a pause

BUTTON Ride through life on a bike backed by 115 years of Schwinn quality.


THE CSG HERALD, Christmas Edition 2011

www.schwinnbikes.com

01 23


MARKETING HIGHLIGHTS It’s impossible to deny that there is a real buzz in the market for our latest and greatest 2012 product. Winning ‘Bike Distributor of the Year’ at the prestigious Bike Biz industry awards ceremony at the end of September was a particular honour and testament to the hard work that all of the team here at Cycling Sports Group have endured to continually improve the service that we are able to offer to our retailers (the best in the world we hasten to add!)

Cycling Sports Group won ‘Bike Distributor of the Year’ at the prestigious Bike Biz industry awards

With its sub 700g frame and engineered to provide the best stiffness to weight ratio ever recorded, the Cannondale EVO continues to not only turn heads but provide permanent neck ache to all that strain to get a longer glance at it as it speeds past. Unanimously voted for by a select group of industry experts, the EVO won the Eurobike GOLD award for technology, innovation and value for money whilst Bicycle Buyer editor, David Hopkins, was blown away by the ride saying “the Evo is hands down the best bike I’ve ever ridden. So comfy, swift and laughably light. I’d defy anyone to buy anything else once they’ve ridden it”.

RRP: £999.99

SUPERSIX EVO

EFFICIENCY EVOLVED. Head to head in MBUK’s £1,000 full suspension shootout the Mongoose Salvo came away as the worthy winner offering a capable ride and great value for money. The new 120mm Slayton has had a positive early outing with the boys from MBR magazine, acknowledging it as a bike that “impressed us across the board”. GT’s hardtail line, including Zaskar and Karakoram, continue to excite with the Zaskar Expert quoted by MBUK magazine as being “an education in practicality - get on it, go fast for ages, get off and repeat. It’s absolutely superb”.


THE CSG HERALD, Christmas Edition 2011

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SPOTLIGHT ON MARKETING HIGHLIGHTS MONGOOSE The plug from Charge needs little introduction as a bike that helped to sculpt the singlespeed market into what it is today - and, as Cycling Active put it, “It’s a singlespeed sensation”.

RRP: £429.99

Also winning rave reviews is Charge’s new Filter Apex as Bicycle Buyer put, “Looks and styling, beautifully machined hubs, one of the most attractive bikes on test”, “There really isnt anything we can find fault with here”. Are you sitting comfortably? If not then you really need to check out the multi award winning Spoon, Knife and women’s specific Ladle, all of which have taken top honours across the board in the press.

Spoon saddle, Multi award winning, available in a variety of covers and rail options

SPOON REVIEWS SPOON “At this price there really is only one way to go. A great shape, firm and supportive” - MBUK

RZOne20 2 “We were blown away by the Cannondale’s pedigree. So good we didn’t want to give it back” - BikeMagic

Supersix 105 ““Multi award winning SuperSix offers lightweight, quality and comfort. Take a good look” - Cycle Magazine

MAURICE “You’re going to be really hard pushed to find something this good for the money” - Bicycle Buyer

KARAKORAM 29ER “You probably won’t find a better riding 29er at this price”

LADLE “Superb value with an emphasis on long-term comfort” - What Mountain Bike

- MBUK SALVO ELITE “Strong spec, distinctive graphics and capable suspension performance” - What Mountain Bike

HOB “Our favourite fixed gear to get around the city, providing performance with good looks” - Monocle Magazine

AGGRESSOR 2.0 SuperSix Ultegra Feminine “It’ll draw the absolute best from any rider, whether they be an enthusiastic sporting amateur or an elite pro, and is guaranteed to get you fit fast!”- Road.CC

“The frame is well put together and finished and offers a reasonably responsive and solid ride for the money”

- Bicycle Buyer

ZASKAR COMP “Efficient ride makes mile munching easy” - MBUK

TYAX SUPER

“A long forked trail bike with fast tyres & classy finishing kit” - MBUK

THE MIXER “The Mixer is miles more fun, faster and felt like a bike you’d be proud to be seen out and about on” - Cycling Active

SuperSix Evo “The EVO is a marvel” - RoadCyclingUK.com

ZASKAR SPORT FILTER HI “Super-stylish all-round steel roadster that mixes the latest disc brake technology with retro British charm” - Bike Radar

ZASKAR EXPERT “Light, stiff, flickable, reassuring handling, serious fun. It’s a fantastic bike” - MBUK

Quick 4 “Responsive, scarily quick for a hybrid & comfortable too, the Quick 4 is a metaphoric sleeping giant” - Bicycle Buyer

“Good riding position, suspension performance and great geometry”

- MBR

SuperSix Ultegra “Looks fantastic and performed flawlessly all daylong” - Cycling Weekly

RZOne20 3 “Unshakable on trail confidence thanks to great handling and descent suspension performance” - What Mountain Bike

COOKER TI “A great position and smooth ride add up to the perfect weapon for understated trail attacking” - MBUK

SWITCHBACK SPORT “Solid dual-purpose bike that’s surprisingly capable off-road” - MBUK

SENSOR 3.0 “A well priced, good-looking bike with decent handling & potential” - What Mountain Bike


MARKETING TEASER TIMEHIGHLIGHTS CSG CROSSWORD PUZZLE

CSG WORDSEARCH PUZZLE

Words are placed forwards, backwards, up and down and are also placed diagonally in any of the four diagonal possibilities. Words do overlap.

ACROSS 3. 6. 7. 11. 12. 18. 21. 22. 26. 27. 28. 29. 31. 32. 35. 37. 38. 39. 40. 42. 43. 44.

GT’s XC carbon 29r bicycle Name Charge’s flagship 26” hardtail CSG’s mongoose sponsored Yorkshireman (2 words) What brand provides ‘Nuts n Bolts’ and ‘Liqour’ rims Finish the name of Eclat’s famous grips, Ashley... Whats Surface’s waterproof jacket fabric called? GT’s iconic frame design (2 words) He featured with Amir Kabbani on the ‘Know Your Roots’ roadtrip, Steve... How many days does a B2B basket last? Charge’s award winning cross-commuter (2 words) Abbreviation for Head Tube Cannondale’s matte black, stealth-fighter urban bicycle? (2 words) Name the Mongoose fixie What brand uses the term earn your wings? What Charge product beat Specialized in the 29r test in MBR? (2 words) Cannondale’s ultimate mountain bike What’s the award winning saddle from Charge? Never settle in our quest to create the -------- ride GT’s road bike series Name the famous WTP handlebar ‘Mad’... Whats the surname of this Irish bmxer, Jason... One bike from Charge’s new urban range is the Scourer, the other is?

DOWN 1. 2. 4. 5. 8. 9. 10. 13. 14. 15. 16. 17. 19. 20. 23. 24. 25. 30. 31. 33. 34. 35. 36. 38. 41.

Clothing range from charge Mongoose’s first product back in 1974 was the... What brand makes the Corvette cruiser? The UCI proteam, Cannondale... What was the title of Mongoose’s roadtrip across the USA? (3 words) CSG’s trade show event name (3 words) Almond’s newest shoe is The Riviera, the other is? Escape and Comand are two types of tyre from Eclat, whats the third? Famous bmx company based in Cologne, Germany What shop have Charge just done a collaboration in the Big Apple with? The SuperSix Evo utilises Cannondale ----------carbon technology CSG won ‘bike --------- of the year award’ at the bike biz industry awards Where is CSGUK’s hq? Sugoi is Japanese for? Fuse products are primarily used for what purpose? Once referred to in a magazine as a ‘one man army’ Jason Phelans signature frame ? (2 words) Mongoose bmxer, born and bred in Bournemouth, Ben ......... Dirty bike, you need... Finish Chris Akrigg’s video title, ‘A Hill In ? Surface’s ultimate rain jacket Xposure’s stem product is named after what car component? What factory was Cannondale born above in 1971 Name CSG’s newly acquired clothing brand? What is the colour of Muc-Offs famous cleaning spray?

mongoose

justice

gtbicycles

salt

chris akrigg

tyax

schwinn

infinity

towerpark

zaskar

capture

liquigas

chargebikes

avalanche

filter

alloy

supersix

focultra

csguk

sugoi

salvo

carbon

eclat

cannondale

ridetherevolution

downhill

compe

program

russell

road

jekyll

fly

neil

mountain

cooker

ladle

wethepeople

bmx

xposure

dish

CSG SUDOKU LEVEL: Moderate TARGET: 22mins

FILL the grid so that every column, row and 3x3 square includes all the digits from one to 9.


THE CSG HERALD, Christmas Edition 2011

01 27


SPOTLIGHT ON WTP

THE ZODIAC After we had designed the Zodiac we did wonder if we had just designed one of the most desirable BMX bikes ever. The new graphics compliment the faultless geometry perfectly in a match that was made to be. You are truly spoilt for choice with the Zodiac; a fully crmo frame with built in chain tensioner and butted/ tapered down tubes, wethepeople tires, the new extra wide nylon/fiberglass éclat “Plaza” pedals, the classic éclat pivotal “Gonzo” seat, and a pair of éclat “Trippin” double wall rim on the front and rear. Oh and if that isn’t enough to make your jaw drop, the Zodiac comes complete with a saltplus LSD/RSD switch cassette hub, a built-in cast cromo seat clamp and a saltplus “Manta” full CNC alloy sprocket. Just in case you thought that was your lot, we forgot to mention that the Zodiac comes with the new SaltPlus investment cast dropout fork called “The Magic” and a 16 spline saltplus 3pc crank set, this is truly an unbeatable bike set up.

Also available in Titan

Also available in Black & Red


THE CSG HERALD, Christmas Edition 2011

SPOTLIGHT ON WTP

THE JUSTICE The Justice 20.5” and 21” make a lasting impression. Outstanding elegance is the hallmark of its distinctive appearance while the flawless black design perfectly expresses their treacherous souls. Including design features from our pro-level bikes, the Justice is one of the most desired bikes in our collection, and if you thought it looked good last year then watch out for 2012. The Justice 20.5” and 21” both have a different handlebar raise on each and both have a tapered top tube with a 35mm outer diameter at the head tube and a 33mm at the seat tube, this in essence makes the top tube super strong and is the first complete bike of its kind with a tapered top tube. Both versions come with crmo down tubes, top tubes and chain stays. They also include 25t/9t gearing, WTP “Justice” pivotal seat, éclat “Surge” nylon/fiberglass pedals, fully sealed bearing cassette hub and a look to die for. The Justice is precisely what you need in order to ride precisely everything!

Also available in Red & Black

THE ARCADE Arcade gets the most out of every corner it takes and every ramp it rides, thanks to the technical precision you get from wethepeople. Arcade gets the most out of every corner it takes and every ramp it rides, thanks to the technical precision you get from wethepeople. The Arcade includes amazing high-end elements from the WTP collection including the integrated headset / Mid-BB, 25t/9t gearing, WTP “Arcade” pivotal seat, éclat “Surge” nylon/fiberglass pedals, and a fully sealed bearing cassette hub. A stunning set of graphics adds the finishing touch to a bike that is designed for a rider fresh on the scene. The Arcade is also available in an 18” wheel version

Also available in Black

01 29



THE CSG HERALD, Christmas Edition 2011

01 31

JASON PHELAN

catch up with My favoUrite Irish BMXer, Jason Phelan. Interviewed By Chester - WTP Chester from WETHEPEOPLE caught up with Irish BMX’er Jason Phelan to talk about his new signature frame, the party scene in Liverpool and if the world will end next year... Q. What’s up Jason? How you holding up after that wild crash? I’m doing good just trying to take it easy for a bit, but its hard as im trying to film a good section at the same time. No rest for the wicked.

Jason’s new signature frame ‘The Irish’, also see page 30...

Q. You working in any projects at the moment?

Jason’s neckbrace after that wild crash...

Q. How’s the BMX/Party scene in Liverpool these days? Still crazy as ever? To be honest I havent been here much this year and I’ve calmed down quite a bit but i dont think it’s what it used to be, I still do have the odd crazy night out tho. Q. Your new signature frame is sick! Can you tell us about it? Yeah it is sick! I love it! Its just the type of frame I like to ride. Nice and high, so its easier for barspins and the short backend is good for spinning. As Van Homan said about his frame, I can pretty much say the same “its not a scooter.” Its also the strongest frame I’ve had in years and i have deffo put it to the test this year as i have been filming non stop. Its just one frecken good bmx “extreme” frame for extreme people like Joe Bailey (The most extreme person i know) I’m also real happy about the stickers! I got an Irish friend that i grew up riding with to do the design (danleodesign.com) so he knew what I was into. I’m real happy he was apart of it and now i just cant wait to see what people think.

I feel like you’re all over the place. You’re right i am all over the place this year. It’s been great! Right now i’m just finishing up filming for the Props Owned DVD which should be out by Christmas. I’ve been to so many countries this year, from road trips around Europe to contests in America. I also did an Irish road trip a few weeks back, the video should be online any day now. Q. How was your summer? So good just been to so many places hung around with so many good people, what a way to live! Q. Name 5 things you always travel with? 1: Hair straighteners 2: Nail clippers 3: 2 liter bottle of water 4: A dog 5: My lucky charms Q. Do you believe the world is gonna end in November of next year? I hope not then no one will see my Owned section, and me getting first at the Worlds next year. Q. You still drinking river-view’s finest? HAHA! I haven’t touched that stuff in so long! For you guys who want to party on the cheap, this is the wine for you.

Q. Any shout outs or things you want people to check out? Just thanks to everyone who is supporting me and helping me out so I can do what i love and making a 25 year old child’s dream come true! Like lets be honest no one wants to walk around without wearing Nike 6.0. And i certainly dont want to fall on my knees without wearing Fuse pads. And if i was you i would just be bloody embarrassed if i wasn’t riding down the road on an IRISH WeThePeople frame.


CHARGE BIKES INfILITRATE NYC THE CONRAN SHOP COLLABORATION Over the past sixty years, designer Sir Terence Conran has contributed to the way we live, eat and shop. He is one of the world’s best known designers, retailers & restuaranteurs. For 2012 Charge has teamed up with Conran to design and produce 2 bicycles which closely echo Conran’s philosophy that good design gives you pleasure and improves the quality of all of our lives through products that work well, are affordable and look beautiful. The new Conran X Charge Bikes Hob and Plug models are simple, practical, low maintenance, and affordable. With a classic steel frame and 3 speed Sturmey Archer internally hubbed gears the ladies and mens bikes are design classics with an understated yet contemporary style. Fitted with Charge’s multi-award winning saddles and with an upright riding position, the bikes are not only comfortable but practical and allow great control and visibility in urban environments...

For One Day Only. To celebrate the launch of the collaboration with the Conran shop, Charge have been invited to release their 2012 range in a number of Conran shops globally. This began with a product preview day in Conran’s flagship store in the amazing Michelin building in Chelsea, London and it was later displayed in the NYC shop Broadway, Manhattan. Bicycles are displayed in store, around and on furniture throughout the store to great effect. The juxtaposition of the bicycles and furniture creates an intriguing display for both the invited press and public alike.


THE CSG HERALD, Christmas Edition 2011

01 33

NEW WEBSITE Bang! New model year, new bikes and an all-new fresh website. Packed full of news, features and videos, the new Charge website is designed with the purpose of bringing back visitors again and again, maximising their exposure to the brand and its ethos.

CHARGE ‘12’ AT EUROBIKE September hails the annaul Eurobike show and as every year Charge were there in full force with yet another show-stopping booth. For Eurobike 2011 the Charge team re-cycled, pun intended, the 2010 merry go round stand but with a twist. With traditional British royal coat of arms crests, union jack flags and blue, white and red colour scheme the brand were in no way trying to conseal their heritage. Couple the 2012 ‘designed in GB’ decal present on every bike with punnets of strawberries and cream and you had what seemed like a home-from-home.

The royal Charge crest

2012 marks a new era for Charge, more focused product and keener price points were top of the agenda for the expanded Charge team. For the past few years, Charge has been at the forefront of the fixed bike scene and whilst still maintaining a firm grip on the singlespeed sector they are clearly looking to broaden their offerings in other areas where they are strong.

Urban: For 2012 Charge break the mould and venture, with the Scourer and Zester models, into aluminium 700c. With 32c tyres, wide bars and compact gearing, Charge are looking too accomodate the commuter that prefers a fun and more aggressive ride position. In fact, CyclingPlus said of the Zester “A quirky, individual ‘commuter’ bike that should have widespread appeal”. Also, Charge have expanded upon the successful Filter range by adding an additional model, the Filter Hi. With the usual high quality Tange Infinity tubing, cable disc brakes and new Tiagra 10 speed groupset, all for £999.99, this bike is set to be one of our best sellers. Mountain: 2012 has seen Charge embrace the 29 inch wheel invasion with a brand new range of MTBs... The Cooker. The Charge crew worked hard to combat the boatlike handling that most 29ers seem to suffer by developing their own unique geometry. High bottom brackets and steep head angles keep the bike turning and riding more like a 26er in what we feel is the best riding 29er out there. Indeed, check out some sterling press in the not so distant future.

This is done in a number of ways. 1. By regularly updating the news section with fun and informative posts about the brand, its products, riders and events. 2. By incorporating regular photo features on products, people and races. 3. With new videos promoted every other month, produced by some of the most talented film makers in the industry. 4. The team’s blog. Not only is the news section updated constantly, but each of the team riders has their own blog which feeds into the team page so visitors can keep up to date on what all their favourite riders have been up to. 5. The “My Bike” section of the website where Charge owners can upload images and info about their bikes and see other people’s machines, there are now almost 400 bikes on the “My Bike” register, with new ones popping up every day. Not only is the fantastic content there to draw in consumers but the rest of the website has been given a revamp too.It now features a cleaner, fresher look in line with the new graphics featuring on the bikes. Facebook and Twitter accounts have been incorporated into the site with the added integration of a tweet button and a Facebook ‘like’ button so Charge fans can share the products they like with their friends through those websites. Finally, the navigation has also been vastly improved to make it easier to find specific products quickly.

www.chargebikes.com


Pertex Jacket

Slim-fit breathable, Shower-proof quick drying Pertex fabric, Packs into own pocket, Taped seams, Vented pockets, Full zipped body with Storm-flap, Internal draft excluder cuffs Available in Purple, Black and Lime.


THE CSG HERALD, Christmas Edition 2011

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THE CSG HERALD, Christmas Edition 2011

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The summer season is now behind us with multiple success for both of our Cannondale and GT race teams. Ranked as the number one Xterra athlete in the UK and regular top 10 finisher on the world stage Sam Gardner continued his dominance, this time aboard the Flash Carbon 29er.

WHITE & BOWERS PODIUM AT 24HR SOLO CHAMPS! Congratulations to Ant White and Hannah Bowers who took second and third respectively in the 24 Hours of Exposure Championship race earlier in the year whilst Mike Cotty placed 5th overall in the Elite category in the season long Southern XC mountain bike series. Cotty now heads into a winter filled with dirty weekends, along with his pair of SuperX bikes, in defence of his Wessex Cyclocross title. Can’t beat a threesome (apparently).

SCOTTISH NATIONAL CHAMPION... DAVE HENDERSON RETAINS XC TITLE By James Champion

Dave Henderson has retained his Scottish National XC Champions title in a hard fought race at Drumlanrig castle. Congratulations Dave, a well deserved result. “The iconic venue of Drumlanrig castle hosted this September 4th’s Scottish XC Mountain Bike Championships. Drumlanrig is famous for its slippy roots and is favoured by many riders as a true XC mountain bike course. With heavy rain during the week the Saturday pre-ride with team mate Gareth was soggy to say the the least. However, by race day the course was drying out although still plenty to catch you out! After a good warm up I made my way to the start line. I took the lead early on with

Grant Ferguson and Rab Wardell coming with me. Going into the 2nd lap it was just Grant and I. In the 3rd lap , Grant opened up a slight gap and I fought to get back up onto his wheel and we were back together for the 4th lap before the attacks started in the 5th. I managed to get away towards the end of last lap and held on to take the Scottish Champs title 2011! Grant gave me a great race after just getting back from achieving a 4th in the World Champs at Champery on the Thursday. Team mate Gareth finished 4th in his first race back after breaking his collar bone. Successfully defending the title was a goal for me in 2011 and means a lot to me during what has been a mixed season.”

Model

BUMP Gt Dirt

Highlights GT CROMO MAIN TUBES FRAME, INTEGRATED HEADTUBE, REMOVABLE ROTOR GUIDES, 20.75” TOP TUBE | MID SEALED BB | GT CROMO THREADLESS STEERER, TAPERED FORK | GT TUBULAR CROMO 3PC CRANKS 175MM | 25/9 GEARING | GT CROMO 8.2” RISE BARS GT INTEGRATED SEAT WITH POST | ALIENATION RIMS | GT TOP LOAD STEM WITH COLD FORGED CLAMP, 50MM REACH | RRP: £339.99


COBBLE WOBBLE III

World Cup 4X rider takes the crown A couple of months ago we saw the third annual Cobble Wobble take over the centre of Frome, with hundreds of riders signing up to tackle the steep, cobbled 179-yard climb. There was a wealth of talent from right across the cycling field on show. But there could only be one winner, and this year it was World Cup 4X rider Lewis Lacey, who ripped up the cobbles in 22.20 to take the gold bike and bragging rights for the year. Lacey took over a second out of second-place Gareth Montgomery, who finished in 23.36, and he in turn edged out pink-skinsuit-clad Murray Roe, who completed his final run in 23.57.

RedBull Minidrome Glasgow The first of two Redbull minidrome events came back to the UK on 2nd October. The old fruit market in Glasgow was the venue for round 1 where hundreds of spectators were on hand to witness the action live on the smallest velodrome in the world. The Red Bull Mini Drome is engineered by Velotrack, the team who built the velodromes for the Atlanta Olympics and the Delhi Commonwealth Games.

The track measures 25 metres in circumference and is 1.8 meters wide. Congratulations to our winner! Toms Alsberg came all the way from Latvia and in the process broke the world minidrome record with a staggering time of 33.555 seconds over 10 laps, an average lap time of 3.355 seconds (took me a while that one), Obscene!

RedBull Minidrome MANCHESTER The second of the two Redbull minidrome events played host to the third and final round of the UK Mini Drome series. Set in the amazing Victoria Bath Spa, the track was built into the old pool which made for fantastic viewing and hosted by biking legend Chris Akrigg and Chris Fuber coach of the British Paralympics cycling team. 100 competitors battle it out to place in the knockout rounds later that evening, the fastest 10 laps would then go head to head in a dual sprint eliminator, all the favorites were there, Toms, Ricky, Cunny, Chicken along with a host of new brave faces.

It’s exciting to watch riders from all disciplines battle it out on a track that doesn’t favor any of them, BMXers are not used to riding fixed, whilst track riders found riding the steep and narrow banks a challenge. Toms, winner of the previous Glasgow and Poland events was the clear favorite, although in both knockout rounds Ricky and Cunny were leading but it was Toms’ experience that inevitably won him another gold plug. Toms 1st, Ricky 2nd, Janis 3rd. Well done guys see you all next year. Toms Alsberg once again took gold


THE CSG HERALD, Christmas Edition 2011

01 39

LE GREAT ESCAPE TRIALS, TRIBULATIONS AND TARMAC By Mike Cotty

There’s nothing quite like a beach holiday to ease away the every day stress and strain. Cool breeze blowing off of the coast, ice cream in one hand, iPod in the other. When our marketing man, Mike Cotty, booked a few days off work nothing seemed untoward until we got wind of a little known ride he’d dubbed ‘Le Great Escape’.

able accomplices, as they conquer the 425 mile road non-stop from the Atlantic to the Mediterranean coast, with every undulation in between”. Cast (in order of appearance): Aubisque, Soulor, Tourmalet, Aspin, Peyresourde, Mente, Portet d’ Aspet, Port, Pailheres, Moulis, Garabel, Jau.

In Mike’s words “The eagerly anticipated sequel to John Sturges’s iconic 1963 classic, starring the late and undisputed ‘king of cool’ Steve McQueen, based on a true story ‘Le Great Escape’ tracks the trials, tribulations and tarmac of one (slightly deranged) rider, and three willing and

“Another deep breath and the Mediterranean finally comes in to view. Light at the end of the proverbial tunnel, or something like that. The roads are busy, a far cry from the serenity of the hours that have just passed. The aroma of sea salt drifts inland with increased potency, acting as a stimulant for both body and mind. A smile as long as the coastline beams brighter than the

Piece of cake (on a laptop screen)

The road is long, with many a winding turn

intensity of the mid afternoon sun. The type of warmth inside you wish you could reignite during the darkest depths of winter. They say it takes exactly 119.53 seconds to pour the perfect Guinness. I’ll confess, I’ve never been much of a drinker. Two hundred and eighty thousand leg revolutions, quarter of a million heartbeats, twenty-one thousand calories, eleven thousand metres of elevation, four hundred and twenty-five miles or thirty hours and forty three minutes. Give me these numbers any day. The Raid Pyrenees non-stop by bike. We made it! DVD available in the spring.

Just another day (and night) out for the SuperSix


SHOCK HORROR! COTTY CONfESSES TO ALL NIGHTER! SEE PAGE 39 fOR fULL STORY

2011 saw GT Racing UK compete in a fantastic first year for the team in which we saw one rider crowned National Champion for Scotland, - another winning the Scottish XC Series, a BMBS round 3rd place, numerous regional wins and top performances at the home World Cup and throughout the British Mountain Bike Series. Turn to Page 37

MINIDROME Two Redbull Minidrome events happened within weeks of each other to round off the UK Mini Drome series. Latvian Toms Alsberg won both events in Glasgow & Manchester to take the Gold Plugs. Turn to Page 38

Imagine a bike race where the whole of a market town in the West of England stops and gathers round a steep, cobbled, 179 yard street on a sunny, Sunday afternoon in early autumn. For Full Story Turn to Page 38 Welcome to the 3rd annual 2011 Frome Cobble Wobble....


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