SWEET TOOTH ISSUE ONE
1
2
The 1950’'s issue a celebration of the wonder years
3
4
From me to you Welcome to the first ever issue of Sweet Tooth Magazine. Your go to magazine for all things baking and beauty. We live in a generation of recyclers, everything has stems from some kind of influential period of history. Sweet tooth focuses on the revival of beauty and baking trends from throughout history and recreates them in a contemporary modern manner. It is a true celebration of nostalgia, trend revival and the simpler things in life. This summer issue has a fun focus on the lifestyle of the 1950’s. An era known for its make do and mend mantra, idealised home lives, glamour and domesticity. I also learnt a lot about the 50’s lifestyle. The way we perceive the 50’s today is often very different to how it actually was. Living in the post war era was hard, life was difficult for many families and it sure wasn’t as perfect as it is now represented; but families made the most of what they, and always aimed for perfection in house, home and appearance. That’s what I wanted to highlight, the make do and mend not throw away and spend way of living which has been adopted by our generation. What comes around goes around and that’s the beauty of trend revival. I’m really excited for you to indulge in Sweet Tooth as I had so much fun creating it. So put your feet up with a cuppa and enjoy. Lots of Love
Sweet Tooth xoxo
5
6
Sweet treats
13
The Retro Food Revival
10
WIsh List
10
WIsh List
12
Chocolate Crunch recipe
12
Chocolate Crunch recipe
CONTENTS
6
14
The do’s and donts of beauty
24
Crunchy Shortbread
16
Natural Beauty
26
How to: Longer lasting lipstick
18
Skin Sins
28
DIY lip scrub
30
The victoria Sponge
51
The Essential E’s
38
The colour pallet
52
Adventure Time
48
The American Diner
54
The Beauty Parlour
page 56
Sweet Cheeks
62
Afternoon Tea
70
Old Wives Tales
7
68
The perfect cup of Tea
Sweet treats “There are no bigger trends in food than nostalgia and interactivity.”
8
Corner shop sweets are what everyone remembers from their childhood, retro sweets are all the rage, Entire sweet shops are popping up dedicated to tastes of the past. Nothing brings back memories or creates new ones like sweets of childhood. The nation has an obsession with retro foods, foods which represent innocent, happier times. Britain saw sweet rationing come to an end in 1953. Children all over the country began to empty their piggy banks and run straight for the local sweet shop. It wasn’t just children either, adults were joining in on the sweet frenzy too as men in the city would queue up in their lunch breaks to buy some hard boiled sweets and enjoy the luxury of not having to ration what you could get. For many people, there was a Saturday ritual of sweet buying. Popping to the local tuck shop was the highlight of the week for many kids. The local sweet shop was a world of excitement, colours and fun spread all over the walls, head to toe of jars on the shelves tempting anyone who walked by. The way it worked was simple; once you chose your favourite, they were weighed out in old fashioned metal scales and put into small white paper bags.
Despite the end of rationing, sweets still stayed as a treat, not as they are today where you can pop to the local shop, supermarket, even some clothing shops and grab a bag of your favourite sweeties. It’s easier than it once was, everything is more accessible today and more mass produced. There is an unlimited amount of what you can buy and we do not hold back like our ancestors once would have needed to. It’s not just supermarkets bringing back nostalgic sweets; the iconic style of old fashioned sweet shops has been taking high streets all over the UK by storm recently. The rows and rows of large jars of sweets are there to tempt all. The novelty of buying sweets today from the authentic sweet shop is more exciting and there’s more choice than a bag of your favourite brands. Choosing the sweets yourself, weighing them out and seeing jar upon jar makes the experience interactive, sweet shops have the upper hand in this sense. Its a cheap thrill which evokes memories which is what we love!
9
10
11
12
Mug. £7.99 www.falconenamelware.com Fujifulm Instax mini 8 camera Currys £79.99 Marc Jacobs Daisy limited edition £52 Boots Roberts revival radio - £159 John Lewis
Adorn. £16.99 Waterstones. Cat eye Sunglasses £12 asos.com
THE WISH LIST
Kitchenaid mixer £429 John Lewis Lip tint £5.99 Lush
Shell Bag £35 Accessorize Scales £6 Wilkinsons
13
EOS lip balm £5.59 Selfridges Paul & Joe Nail Polish £7 asos.com
Grandmas Chocolate Crunch 6oz S.R flour 6 oz margarine 3/4 oz cocoa powder 1/2 egg vanilla essence Melt marg in a saucepan Add vanilla essence, Mix the sugar, cocoa, egg and flour with the marg in a bowl. When fully mixed together, Spread in a small baking tray, sprinkle with sugar and pop in a slow oven for 30 minuets on 170c. 14
The Retro Food revival Nostalgic recipes are making a comeback with television shows embracing the retro cooking craze. Shows are encouraging more and more people to home cook. Today’s thrifty economic climate means that using ingredients from your kitchen, rather than ready made products, is better for your purse. There has always been an up and down relationship with the trend of home made baking. Back in the 1940’s rationing was tough and families had to make do with what little they had, there wasn’t much time for baking. The 1950’s however saw rationing come to an halt and a rise in the trend. The consumption of cakes soared. The era idealised femininity and celebrated baking, afternoon tea and knitting, which was addictive to a generation who idealised domestic home life. The 60’s saw the trend fall as housewives were being spurred on to be more adventurous with their recipes. The traditional tea time, of tea and home baked cakes was slowly faded out as food started to become mass produced. Nowadays the trend is well on its way back with 72% of women baking because they enjoy it. Cooking should be seen as something fun and enjoyable, not as a chore, it’s only complicated if you make it. Designer retro bake and cookware is cropping
up in stores all over at the moment so there’s no excuse not to have a baking day soon. Falcon Enamelware has been an iconic brand of British home life since the 1920’s with its distinctive blue rim, its a classic timeless design and still being produced now. Brands like Falcon Enamelware show how baking is a timeless tradition, as a brand can last for so long selling cooking equipment. The ranges are being revitalized with new colours, and products are being extended due to this rise in home cooking and baking. We all want designer homes and we don’t have to pay designer prices for them either. It’s all about making do with what you’ve got and sticking to a budget and baking ingredients are readily available and so affordable. You don’t need fancy machines or expensive baking trays. Don’t fret about baking disasters, we all have them, trial and error is the perfect way to discover the best way to make recipes. They say baking soothes the soul, we here at Sweet Tooth truly believe this. There’s something about baking which is highly therapeutic and what better reason have you got now not to go straight to you kitchen and get mixing, a therapy session and a delicious reward at the end!
15
The
16
DOs And Don'ts OF BEAUTY
There were strict regulations on how to approach beauty in 1950. We’ve put together a list of do’s and don’ts of beauty from then and now. Some of us are probably guilty of breaking a few of these rules, take a guess at which tips came from the 50’s.
do
DON'T
Cleanse your face at least twice a day
Neglect the neck when caring for skin or applying make up
Use foundation - powder straight onto the face blocks the pores.
Sleep in old make up - skin needs to breathe. 17
Use a suitable powder base before using powder - you want to look luminous not like the cake you just made Apply make up carefully to avoid looking un-natural
Ever be seen with perspiration marks on dresses and blouses. Forget to wash up before bed
(this may not seem like a beauty regime but in the 50’s house doing chores made you beautiful.)
Give yourself a manicure each week
Be lazy with your make up. Apply it daily and touch up throughout the day.
Use hand lotions regularly especially after activities that are hard on the hands
Cut fingernails with scissors or clippers - us a file weekly
Use a brush and a comb to ensure your hair is beautifully presented Use perfume; but don’t over use
Allow your skin to burn in the sun
Skip lip colour- it brightens up a washed out face. Overdo mascara - clumpy is not beautiful.
en
h Kitc
rd
C
oa upb
ty
u Bea
Natural Beauty
Believe it or not but there are hundreds of home made alternative products to your favourite branded ones. But if you don’t fancy spending time in the kitchen rustling up a face mask there are also lots of natural beauty brands available for us too. Today there are lots of brands out there which aim to use 100% natural ingredients to make their beauty products. A main one which is of affordable pricing is Lush.
18
Lush is a high street shop which began producing fresh products in 1995. The team spent over 20 years developing products with natural ingredients before it launched properly. It is a fresh, home made cosmetics company. Founders gave the store the name Lush because it is defined as fresh green and verdant which reflects the brands homemade fresh product ethos. The company is completely against animal testing, bad chemical products. They don’t use preservatives, and products have a shelf life, unlike most shop brought products which could last for years, It makes you question what you’re putting on your face if it can last. It is also a very eco friendly brand. 70% of products have no packaging, and they spend that money on using the best ingredients possible. If you return the packing of a product you also get money off your next purchase. A win win. Lush is most famous for its beautifully smelling scent which seeps out of its doors as you pass by, its iconic colourful bath bombs and gifts. Alongside the bath goodies, Lush actually has a really big product range which can sometimes be lost within the overwhelmingly good looking
bath bombs. Shampoos, shower gels, moisturizers and scrubs, pretty much a product for every part of your body from head to toe to fingertips. In 2012 Lush launched a natural make up collection that can be applied in multiple areas such as lips and cheeks. The collection named ‘Emotional Brilliance’ includes lipsticks, eyeliners, eye shadows, colour supplements and mascara. So if you’re looking for something natural and a product which wont break the bank, Lush if for you. The brand has a slogan of ‘We Believe’. They state that: “We believe in making products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe in happy people making happy products, We also believe words like fresh and organic have honest meaning beyond marketing.” Lush a trustworthy, friendly relatable company whose stores are always welcoming. The wide variety of products, ingredients and benefits can be overwhelming but the friendly staff are always knowledgeable and helpful for decision making. Pop down to your local lush and get experimenting and try out some new fresh, natural products. If you fancy making your own we’ve got some really fun simple recipes for you to try at home.
When life gives you lemons... Use them! The lemon is such an easy fruit to buy, its cheap and readily available. These citrus fruits are the key secret to many home made beauty treatments. 1. Lemons contain citric acid which is effective in treating acne. 2. The Vitamin C is vital for glowing skin. 3. Drink lemon juice mixed with water for it to really work. 4. Research shows that the scent of lemons has a calming effect and can sometimes remove fatigue. 5. Lemon and Honey can cure a cold. 6. Fresh Lemon juice can add a luxurious shine to the hair and also lighten it in sunlight. 9. Lemon juice contains natural bleaching components which helps to brighten and freshen up the skin. 8. On top of all this, a little bit of juice helps to soothe insect bites.
19
en
h Kitc
20
rd
C
oa upb
ty
u Bea
No More Skin Sins
21
The key to Flawless skin
Luminosity was Key.. Icons of the fifties, Grace Kelly, Sophia Loren and Audrey Hepburn, to name a few, were not only fashion icons but worldwide beauty icons. Their make up looks helped to define the era as one of glamour and beauty. The key to charm and beauty for women of the decade was delicate and luminous skin, alongside good posture of course. 22
Women everywhere wanted the flawless skin of movie stars. At the time make up brands were trying to formulate products to make that look attainable and longer-lasting than the existing products. Max Factor introduced “Pan Cake” foundation which was used to help everyday women like you and me to get the look of perfected, glowing skin. It covered up imperfections and made you look natural; ‘cakey’ was not the look these ladies were going for and we’re sure we speak for everyone that we don’t want our face to be caked now either. Adverts were targeted towards women who had to look good for their husbands, but why not aim for flawless skin if you’re a single lady too!?
These days skin care is available at the click of a finger ranging from the humble high street to the extra pricey high end brands. As nice as it is to have a little bit of luxury in our lives every now and again, why buy a product which costs the same as your weekly shop when you don’t even know how to pronounce the ingredients within it, let alone know what they are! We’ve come up with a recipe easy as pie to naturally exfoliation and make your skin smooth and glowing. It’s easy peasy to create with ingredients you’ll have lying around the kitchen, plus you get the satisfaction of making it yourself.
Ingredients Grab a tub, bowl, jar or something you can store the scrub in. Half a cup of sugar 1/2 a freshly squeezed lemon 1 tablespoon of olive oil 1 tablespoon of honey Firstly, add the lemon juice to olive oil and mix together Add the honey and stir quickly until they all bind together and become thicker. Gradually add the sugar and mix in together You can top up the sugar if you feel as though there isn’t enough product and also add more honey depending on how thick you want the scrub to be. The great thing about this scrub is that it can be used all over your body, face, hands and nails to enjoy silky soft skin and it smells good enough to eat!
23
THE BENEFITS LEMON - a natural source of Vitamin C - commonly used to even out skin tone, it tightens pores and brightens the complexion SUGAR - a natural exfoliator - cleans pores, evens out skin tone and improves general skin texture by removing dead skin cells OLIVE OIL - Vitamin E- used to soothe and heal skin. It is naturally moisturising and also benefits anti-ageing
HONEY - also perfect for anti-ageing and
keeps the skin hydrated. The antibacterial properties in honey help to reduce unwanted breakouts too. 24
25
crunchy SHORTBREAD Makes 20-24 biscuits 125g butter 55g caster sugar 180g plain flour Heat the oven to 190c/ Gas mark 5
26
Beat the butter and the sugar together untill smooth. Stir in the flour to get a smooth paste Put the mixture on to a floured surface and roll out until it’s about 1 cm thick. Cut into shapes or place in a tray. Sprinkle with caster sugar (it’ll make it crunchy) Chill in the fridge for 20 minuets and the bake in the oven for 15-20 minuets until golden brown. When cooked, place to rest on a cooling rack and enjoy!
27
HOW TO: Longer Lasting Lipstick The average woman will wear 4 kilos of lipstick in her lifetime. A girls best friend is her lipstick. The last thing we want is to be constantly touching up every 10 minuets because it just wont last! The fifties saw Hazel Bishop believe she had found the solution for all our lipstick troubles.
28
In the 50’s, lips were the next big thing. Bright, bold and full in a multitude of shades of reds, pinks and oranges, the everyday girl was able to transform her appearance with lipstick. Taking influence from hollywood, using lip liner and lip colour to change lip shape and size was the thing to be doing. Hazel Bishop, a chemist and founder of cosmetic brand Hazel Bishop Inc founded the first no smear, longer lasting lipstick. “Wont ear off, bite off kiss off,stays on you, not on him!” The slogan for the lipstick sounds like every girls dream, no re-applying, no touching up and no worrying about smudging or fading. Article after article was written about the revolutionary invention however the formula was made from acid dyes, this meant that it caused dryness which got worse with each application. The invention also needed a lot of effort and patience on the girls behalf in order for it not to kiss off. They were expected to wait for the lipstick to set.
It also meant that taking the lipstick off was a nightmare. Make up remover quality was far from how good it is now. Water and the cleanser of the time, cold cream, struggled to remove the stain. The company tried to see the benefits of this and created a campaign “You wake up beautiful” However after endless scrubbing the lipstick turned out to be more hassle than it was worth and was discontinued by the end of the 1950’s. Without using dangerous dyes which harm your lips there’s actually a number of things you can do to help make your lipstick last longer. Long wearing lipstick has been a goal of cosmetic companies since before the 1950;s with hazel bishops invention and whilst some brands have probably achieved a longer lasting formula today, there are other ways to help your lips without breaking the bank.
Lipstick wont latch on to dry, chapped so use a lip balm morning and night to keep your lips smooth and protected. Prime your lips. This works for some people but not others, its worth trying because priming your lips could be your saviour ! It creates a smoother surface for the lipstick to apply to and therefore lasts longer. Use a lip pencil this helps prevent the lipstick from spreading and rubbing off. Apply once, blot with a tissue then re-apply once more, this removes oils from the first layer and the second will cling to it more easily.
29
en itch
K
rd
oa upb
C
ty
u Bea
D.I.YFORLIP SCRUB SMOOTH LIPS
You will need : Mixing Bowl Pot 1 tablespoon of honey 1 teaspoon of Vaseline 2 drops of strawberry flavouring 1 tablespoon granulated sugar 30
the Method Pour out a tablespoon of sugar in to the bowl and then add the honey Scoop out a teaspoon of Vaseline and add it to the mixture. Mix everything together, the honey can be a little tough, but be persistent! We like to add a couple of drops of flavouring for colour and a yummy smell but that’s up to you. When it’s all mixed together, it is ready to apply! Gently rub the scrub to your lips in circular motions, wash it off with water and pat dry as this will remove any excess skin. The use a lip salve to keep your lips moisturised. We like to keep ours in a little pot and in the fridge to keep fresh.
31
32
The Perfect Victoria Sponge 33
34
THE cake Baking trends come and go, but the Victoria Sponge cake is here to stay. Crowned as the nations favourite cake by the National Trust. Its a baking classic and also makes a nice tasty treat. A versatile recipe and one which can be whipped up in an instant with no fancy ingredients.
You will need: 200g caster sugar 200g soft butter 200g self raising flour 4 eggs
35
THE method Heat the oven to 190/gas 5. Grease and line 2 sandwich tins. In a large bowl cream the butter together with the sugar in a bowl until fluffy. Beat in the eggs and gradually fold in the flour, add a little milk if the mixture looks too dry. You should be left with a smooth consistency. Divide the mixture between the two sandwich tins and spread out gently. Bake for 20 minuets or until golden brown, poke a clean knife into the cake and if it comes out clean, its ready! Once cool, spread jam (we love raspberry) on one half and add cream or butter icing. Pop the other half of the cake on top, sprinkle with icing sugar and enjoy!
36
37
38
39
THE COLOUR PALLET The colour pallet of the 50’s is one so iconic and representative of the era. From furniture to kitchens to make up. Everything had a colour range to be kept to. The 1950’s design aesthetic screams mid century modern. Spanning trends such as atomic design which stemmed from the developed obsession with space, Scandinavian influences and inspiration from Hawaiian travel, the decade was overflowing with style and flourished in design and colour schemes. The economic changes of the time led to increased alterations household design aesthetics. The economy was growing and as a result new style homes were being developed. 40 In the fifties, kitchens were considered the heart of the home. Covered in pastel colours it gave the space a carefree and warming atmosphere and appearance. The kitchen was probably the most used room of the house. Interiors of homes were bright and colorful, the colour palette ranged from neutrals to bright lively colours found on furniture and kitchen accessories. While the pastel scheme may be the most memorable and iconic, there was actually a lot more going on than just the subtle tones. Bold contrasts between colours were also a huge trend; checker board flooring, black ,white, red and bright yellow colour blocking was prominent in kitchens, bathrooms and diners. When modern Scandinavian furniture became stylish, wooden furnishings were paired with olive greens, pale grays, bone white and pale sky blue. Light blue and darker greens were used together frequently and light pinks were used as accent pieces. The atomic era expanded colour schemes to include bright shades as well as pastels and
neutral earthy hues reflecting the advances to future design. Furniture often had up to five colours on it in the iconic boomerang shape. Geometric shapes, shades of orange, bright yellow, turquoise inspired designs. Bold yellows and oranges sat well with olives reds and browns on the same fabric prints. During the 1950’s, the economic boom led to another boom in the cosmetic industry. Women wanted to feel feminine again and make up brands gave that back to them. Pastels ruled the decade for the beauty market. Beauty books of the time advised women on what make up and colours to wear and for what occasions depending on the time of day. Online blogs, youtube videos and magazines nowadays all give us step by step guides on how to create specific looks at certain times of day and what products to use for it. Pale skin was in, the delicacy and luminosity of it was a goal for most women and a peachy powder completed any look. Minimal make up was essential for anytime of day, soft cat eye eyeliner helped open the eye for an evening look with rosy red and pastel rouge blusher used on the apples of the cheeks. Older women wore more red lips, darker, sophisticated colours. Teenagers swayed away from what their parents word and created their own identity with more youthful, playful colours; cherry, apricot, rose and lavender. These were very radical shades for the time period and were worn by the teenager and the youth of the 1950’s making a clear divide between the ages.
S / S 14 BEAUTY TRENDS BRIGHT WHITE
White is a key colour of the season. It brings freshness to the face and looks amazing with a tan white on white will wash you out.. Go for a sporty flick of white eye liner or a softer take on the trend with a light wash of white shadow on the lids. § Try a white polish to brighten your nails, go short and chic try to avoid the tip-ex look though! Wear as a day to night transition look out to dinner with friends
BLUSH RUSH
For this seasons day and night looks less is definitely more. Fresh, glowing and natural skin is the new no make up make up look. Adding a bit of blusher will give your face a healthy glow and touch of colour which exudes natural beauty. Keep it simple and do not over do the colour for the perfect flawless skin look.
RED HOT
Hot red lips are a fashion statement in themselves and this spring summer is no different. From cherry to berry to pillar box hues, red lips are the perfect finishing touch to any look. Pair with a simple day or night outfit for a high-impact beauty look.
Tangerine Dreams
Orange is the new red this season and it will be on everyone’s lips this summer - the brighter the better. A compliment to every skin tone its a colour which should be gracing every girls make up bag this spring summer for the perfect spring fresh look. Celebrities are rocking it all over the red carpet.
41
42
43
44
45
46
47
48
49
The American Diner It goes without saying that the diner is one of the ultimate symbols of 1950’s America.
50
Five Guys With the boom of the post war lifestyle, A real American brand brought over Diners became an attractive treat from to the UK, based in Covent garden, small suburban towns to highway strips. Islington, Kingston and Guildford. Delicious food in generous portions in Television and film used diners to a lively, music filled venue. What more symbolise the prosperity and optimism could you ask for! which took over people in the fifties. Films such as Grease presented Diners Eds Easy Diner as an essential part of teenage life, Located all across the UK from a place to hang out, go on dates and London, to Kent, Norwich to Cardiff, spend most of their spare time. Ed’s Easy Diner is fun for all the family. Over the years, the novelty diner has made its way over to the UK and influenced many to indulge in the American style food. Todays take on the retro Americana diner can be seen all over Britain, with diners popping up all over the UK. They have a nostalgic appeal with their inside decor, incredible menus and amazing milkshakes. We took the time to sample some of these diners and have given you our top four in London.
The perfect 1950’s Americana decor, staff on roller skates and the genuine juke boxes filled with 50’s hits, it epitomizes the feel good mood of the era. Tinseltown. A more modern twist on the retro diner aesthetic. Incredible milkshakes and a great menu. You’ll often find celebrities in there to, with photos posted all over the walls of the diner. You cannot beat their milkshakes, and did we mention they do amazing milkshakes?
All Star Lanes With branches in Brick Lane, Bayswater and Holborn, the All Star Lanes is everything you could wish for from a diner and more. It not only offers an incredible menu of mains, deserts and even cocktails, but both bowling and karaoke, you are guaranteed an entertaining evening here
51
Vanilla Caramel Milkshake.
52
Ingredients
For one milkshake you will need, a glass of milk, 2-3 scoops of ice cream and 3-4 tablespoons of some caramel syrup.
Method Pop the ingredients all in a blender and gradually add the syrup until you’re happy with the sweetness. Give it a blend for about a minuet and serve. Alternatively you can whisk the mixture until the ingredients are blended nicely and there is no lumps. Double up quantities for more glasses and enjoy!
The essential E's The 1950’s said there was the 3 essential E’s of beauty, Eating healthy, Exercise and Early to bed. We’re not too keen on the first two, we like chocolate too much, but the final, we can definitely work on. Only some of us were born morning people, for the rest of us, 9.00 am on a weekend is practically the middle of the night. Waking up,(and actually getting out of bed) early is probably the most efficient thing to do to get the most out of the day and be productive. It’s proven that we do things better at those pre midday hours, but why is it most of us feel pretty awful and groggy in the mornings and could do with pressing snooze one or five more times. We want to be able to look forward to the day ahead and make the most of it, not sit longing for an acceptable time to crawl back in to bed. We’ve collated some of the best tips and tricks in order to get the most fulfilling nights sleep so that when the dreaded alarm starts to buzz, you can get up and get ready with energy, and not feeling like you over did the drink the night before. 1. We know how scrolling through Instagram and twitter is a bed time ritual, but don’t you find that after a certain time of night, the posts slow down and there’s nothing new to refresh? Stop pressing that refresh
button, put your phone, tablet or laptop down and read something else for a change. The lights in our beloved screens actually activate the brain which is the last thing you want just before trying to get a bit of shut eye. Try your favourite magazine or that new book your friend lent you. 2. Avoid coffee and chocolate before bed; its been scientifically proven to disturb your sleep more than any other food. 3. Routine. Try to go to bed at a similar time each night. You’re probably sleep deprived if you wake up desperate for another hour under the covers, get your body into a routine, and before you know it, you’ll be waking up before the alarm has even gone off!. 4. Get up straight away. As hard as that sounds, when you wake up, pull those covers off and get straight up and out of bed. It will make you feel more alert. 5. Plan something exciting so when you wake up you’re happy to get out of bed
53
Adventure time We’ve put together a little list of places we love to go and things we love doing which are all reminiscent of the golden age - the fifties. From sewing classes, to beauty salons, here is our top six in London.
DRINK SHOP DO Cafe by day, bar by night and much more. A cafe in London which has more 54 to offer than meets the eye. In fact, you can drink tea, eat sweets, buy the furniture you’re sitting on, do something crafty and once that’s all over; end the day by dancing the night away on the table tops in the basement which gets taken over by one of the many infections DJ’s who will have you dancing all night whilst eating a pic ’n’ mix. What more could you ask for from a cafe come craft bar come club!
HULA NAILS
Stitch n Bitch
If you’re in London you must take a visit to Hula Nails, a fun, unique beauty salon, a haven for the nostalgic girl with a passion for a pamper session. A five minuet walk from Old Street station, created for the fun, cheeky, retro woman, hula nails focusses on the treatment side of beauty, (nails, waxing, lashes) as well as hair and make up styling lessons. Its the perfect kitsch salon and a perfect little luxury day out. From vintage inspired moon manicures to bespoke nail art the salon offers a reverse spray tan - forget the orange glow, its all about porcelain for these vintage girls.
Stitch n Bitch is a name used by knitting groups which meet weekly all around the world. It’s a great community to get sociable and also improve your knitting. Usually held public places like bars and cafes, its an easy place to pop along and get creative. Its free to join and cake contributions are very welcome. Visit http://stitchnbitch. org to find your nearest group.
Vintage heaven
The secret tea room
If you fancy escaping the weekend crowds on Columbia Road then there’s no better place than Vintage Heaven. What looks like a fab vintage shop from the outside is actually a little cafe. Vintage Heaven is your treasure trove of retro art and objects opening up the world of yesteryear to one and all. The decor is charming and the place has a real tea room feel. The layout is cluttered but beautiful and they serve delicious cakes! What could be better?!
Hidden above Londons Coach & Horses pub, the secret tea room offers an indulgent afternoon tea menu served by authentically dressed staff. Beautifully presented cakes and sandwiches and friendly atmosphere makes a visit there well worth it. We recommend booking as it should be renamed the not so secret tea room as it gets pretty busy. The tea room soothes the stresses of Londons busy streets playing original records off the gramophone , transporting you to a world from the past.
Issy’s milky way We’re dreaming of a world tinted pastel, if you are too take 55 a visit to Camden Passage to Issys milky way. A tiny kitsch cafe, nestled between vintage shops, inspired by 1950’s America, this tiny cafe has a lot of character selling food and some of the best creamy milkshakes you’ll ever taste. We recommend you try an Elvis cupcake too!
e h T y t u a e B r u o l r a P
With rationing coming to an end in the early 1950’s, women were looking for a way to be feminine again, craving glamour and style
56
Development throughout the era led to women feeling liberated. Clothing moved away from the strict regulations of war time, people began to look to fashion as a form of self expression, much like how we approach fashion today. Alongside the advances in fashion, the cosmetic industry started to flourish once again with new brands and new products constantly trying to stand out from one another. Hollywood icons shaped the look of the era and influenced many make up and skin care trends, and with the explosion of colour in motion pictures, women were fully able to see and appreciate the make up which was being worn. Beauty salons began to open around every corner and it became much easier for the everyday girl to obtain the styles of their favourite icons because of this.
accentuated. Lucky ladies would spend a weekly average of 2-3 hours in the beauty salon. Experts said that ‘a woman’s attractiveness began in the hands of a hairstylist, the transformation of hair could change the look of a little girl to a gorgeous woman all with the help of scissors and a comb’. Special facial treatments were also undertaken to bring confidence to women and also a look of health and youth.
Beauty parlours of the time were seen as a place where women were transformed from ‘common place to outstanding’ and where natural beauty was developed and
We have compiled a few suggestions and tips on how to have your own pamper session to really feel relaxed and fresh.
If only we had the luxury of visiting the beauty salon once a week! We here at Sweet Tooth know that the sweet tooth reader is busy and often, quick beauty treatment fixes are what’s needed. The beauty industry is ever expanding and there’s so many pamper products available for you to have your own home salon in your bedroom if you wanted!
Firstly, turn the taps on and run yourself a bubble bath. Light some candles, dim the lights, lay back and relax. Try using a hair mask, coconut oil is the perfect mask to use as it is so nourishing for your hair. When you are done soaking and relaxing put on some comfies, we recommend a cosy onesie and put your favourite film on. Apply a face mask. You can buy great ones from the shops but we also think making your own is a fun thing to do, especially if you’re having a night in with the girls. Leave it on for about 20 minuets and rinse it off. Now it’s time for the nails. Remove any old nail polish and grab your favourite colour and get painting. When they’re dry you can tuck in to some yummy snacks or even a glass of wine for a real relax. Get an early night and wake up feeling refreshed. We have to say, this does sound like a perfect relaxing evening and its a quick fix for between salon trips.
57
SWEET CHEEKS 58
The perfect companion to any look in the 50’s was a subtle touch of blusher. Top off your look with a light frosting of blush to give your cheeks that healthy summer glow. From pinks to peaches and plums, there’s a shade which is a perfect to suit your skin tone and style so tuck in to this trend and pick n mix shades!
PALE / FAIR SKIN Pale pink is a go to shade for pale or fair skin. It looks so natural and gives a subtly touch of colour. Peachy tones are also perfect for fairer skin tones. It is universally flattering, but particularly so on those with a yellow undertone to their skin as it enhances the skins natural blush.
Shimmery subtle tones are also great to blend so the shine is not overwhelming but it highlights your features. Sheer plum tones give a more dramatic look. Use a little plum blush in the hollows of cheeks for added definition rather than a harsh line of product. Stay away from harsh deep colours to avoid looking colour blocked.
59
MEDIUM SKIN Medium skin can get away with a little more colour and drama than fair skin. It tends to have warmer tones already, Look for more brighter and statement hues to give your skin a pop of colour. Apricot and dark orange blushes are super flattering and allow you to go bolder with other make up without looking OTT. Mauve is great for adding richness to medium toned skin together with berry tones too. Medium pink colours work perfectly on medium skin. It is soft, delicate and adds a vibrant natural stain to cheeks. 60
OLIVE SKIN Olive skin looks amazing with a flush of warmer tones such as orange and peach tones.
DARK SKIN To those with dark skin tones, do not be afraid to experiment with warm colours and different textures. Deep reds and oranges will add instant colour, freshness and a dewy glow to your skin Colours might look way too intense for you when in the pot but once on your skin they will end up looking surprisingly natural. 61
62
63
You me and Afternoon tea
64
The concept of afternoon of tea dates way back to the early 19th century and it is said that all credit is due to the Duchess of Bedford. She noticed she had a ‘sinking feeling’ which came on around late afternoon. We all know that rumble you get in your stomach when you feel a bit peckish. The solution for this dip in energy and, as a bridge between meals, was a pot of tea and a light snack in the afternoon. As time went on it became a more sociable affair and duchesses around the UK caught on to the idea and began to invite their friends to join them for tea and some sophisticated chitchat. Before long, it became a fashionable thing to do, sitting to drink tea and eat nibbles in the middle of the afternoon. Sounds perfect to us! Traditionally the upper classes would serve afternoon tea around 4 o’clock, middle and lower class would have to wait till later in the day when they had returned home from a hard days work. This was known as High Tea, a working class meal which consisted of more substantial food than cakes. It was generally the dinner time for the
workers as those of lower statuses could not afford to waste anything. It was also given the name high as families would sit high at the main table, rather that comfortably in an armchair or settee to relax and enjoy afternoon tea. As time progressed, tea rooms, tea gardens and tea dances began to spring up all over. Tea became an essential part of peoples entertainment. Rationing was brought on by the war, it meant that families had to monitor what they had and be in control of their eating. Tea was released from rationing in 1952, shortly followed by sugar in 1953, this led to high tea was revolutionised. The past time began to be known as an elegant thing to do, and was no longer seen as a thing just for those of higher status, it was brought around for everyone to enjoy. It began to indicate elegance and no longer referred to the old definition of the working class meal.
Nowadays afternoon tea has much the same meaning as it once did. It is now seen as a treat rather than a mandatory part of the day, and its available for everyone. From swanky hotels to nature park tea rooms, afternoon tea can be found around just about any corner and its suitable for all ages. The beauty of afternoon tea is that it is Brilliantly British and there is a more civilized way to spend an afternoon. There are no set rules about the menu, but typically there are a few different types of afternoon tea. Traditional Afternoon Tea tends to consist of the following: freshly prepared sandwiches, warm scones with clotted cream and jam, a variety of home made cakes and pastries and of course a pot of tea of your choice. Cream Tea is just fresh scones, clotted cream and preserves with a pot of tea And last but not least is Champagne Afternoon Tea. It is all the lovely things from the traditional menu but with a glass of champagne to top off the afternoon.
65
Afternoon tea Etiquette. 1. Pick up your cup and saucer together, cup in one hand, saucer in the other. 2. Ring and little fingers should not be extended but should curve elegantly towards your wrist. 3. Once stirred, never leave the spoon in the cup, place it on the saucer on the right hand side under the handle. 4. Never sip your tea from the spoon or place your finger in your mouth to taste your desert. 66
5. Always take small bites, no matter how delicious and mouth watering your pastry is. 6. Hold the cup with thumb and finger, never hold the bowl of the cup 7. Under no condition should one ‘dunk’ a biscuit 8. One must sip not slurp. 9. One should add the milk once the tea has brewed 10. Do not over fill the cup to avoid spillages.
67
68
69
THE PERFECT CUP OF TEA Tea is an essential part of the majority of Brits mornings, afternoons and evenings. With roughly 165 million cups drunk daily, its no wonder we’ll take any excuse for a tea break.
70
So much so we’ve even given tea drinking time multiple names over the years, as if we need another excuse to indulge in yet another cuppa. Tea, Rosie lee, a cuppa,a builders brew, whatever you call it, we all love it, and we all love it differently. The introduction of tea bags left us Brits naturally wary of the new invention as fresh tea leaves was the norm at that time. It wasn’t until the 1950’s when they really took Britain by storm. The fifties is known as a time of innovation with all manner of household gadgets being promoted amongst family homes. Tea bags gained their popularity quickly as it meant it was easier to clean the tea pot. The convenience factor was more important to the british tea-drinker over brewing time. By the late fifties, tea bags made up less than 3% of the market, but in 2007 they made up 96% and this figure is ever growing. There is hardly a home or office out there without a stash of tea bags
Making tea comes naturally to us, we could probably do it with our eyes blindfolded if we really wanted to. (don’t try this at home, we don’t want you to burn yourself) However, it seems that there is a constant, ongoing controversy debate surrounding tea. To dunk, or not to dunk? What comes first the water or the milk? How long should the tea bag rest? We are each particular about the way we like our tea. If tea is brewed in a pot, it does not matter however when in a cup, its never milk first, sorry to disappoint! It reduces the water temperature, resulting in the tea not brewing properly We’ve been collating some expert tips for the perfect cuppa. The key secret ingredient is a dash of patience.
71
We’ve been collating some expert tips for the perfect cuppa. The key secret ingredient is a dash of patience. When using a tea bag it is recommended to pour the water directly on to the bag to help the tea infuse better. Leave it to brew for 4-5 minuets according to your preference on strength. Remove the tea bag and add a splash of milk. Leave the tea for 7 minuets and it will be at its optimum drinking temperature. Now sit back with a biscuit, relax and enjoy.
Old Wives Tales Back in the 50’s some women couldn’t afford the real thing so made their own and passed on their wisdom to their families. There are hundreds of beauty-related old wives tales that have been making the rounds for years, passed on from generation to generation . How do we know what’s true and what’s not? What will actually work and what wont?
“MY GRAN WOULD RUB LEMON ON HER ELBOWS TO SOOTHE AND LIGHTEN THE SKIN” 72
This technique has been used for years and years passed on from grandmas all over. But does it work? Lemon does have a mild bleaching effect, but not enough to make a significant difference on the skin. When applied to hair, lemon juice is so acidic that it can lighten the hair a little bit, mainly if exposed to the sun.
“I EVEN RUB MY TEETH WITH A STRAWBERRY, BECAUSE IT’S SUPPOSED TO HAVE A WHITENING EFFECT.” Strawberries are actually help to whiten your teeth because of their high acidity, but make sure you brush your teeth properly after doing so to avoid any damage from the acid.
“A DROP OF TOOTHPASTE TREATS SPOTS” Truthfully, It won’t clear a spot, but it usually contains menthol which cools skin and soothes inflammation.
“I PUT PETROLEUM JELLY ON MY EYELASHES TO MAKE THEM GROW” Unfortunately this does not make them gain length but it can cause puffiness and whiteheads so ditch this myth!
“DON’T EAT CHOCOLATE BECAUSE IT CAUSES ACNE” Not completely true, so don’t hide the chocolate just yet! I has been proven that acne is not caused by any specific type of food including chocolate. The actually cause of the acne is linked to the levels of testosterone in the body, some people may find they break out more when they eat chocolate but its down to your hormone levels.
“A YOGHURT FACE MASK IS GREAT FOR ACNE PRONE SKIN” . This is true as it contains lactic acid and an enzyme which is calming for the skin.
“BRUSHING YOUR HAIR WILL MAKE IT GROW FASTER.” Unfortunately, false. Hair growth is very much dependent on your hair follicle, lifestyle and genes. Brushing it has nothing to do with it.
73
The future We hope you enjoyed this first issue of Sweet Tooth and all of its contents. The next issue will be on its way soon for you to indulge in again. Inspired by the psychedelic sixties Sweet Tooth is going to explore the beauty trends brought to us by Twiggy and the introduction of more experimental baking. We would love it if you’d follow us on social media to keep up to 74
date with all of
Sweet Tooth’s news.
THANK YOU Photographer - Bradley Helbert www.bradleyhelbert.co.uk
75
76