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DTR Inc Goals

Downtown Rogers (DTR), Inc. creates experiences designed to bring our community together in the downtown district to celebrate the past and embrace the future. They work hard to make downtown a destination where people can explore our historic brick streets and buildings and enjoy fun, recreational activities. It’s all about uniting the downtown area’s unique mix of creatives, artisans, cuisine, and entertainment.

Division Goals Position Chamber/DTR Inc. as the Go-to Source for What’s Happening in Downtown Rogers

DTR is Where You Want to Be

Gain Stronger Support from the Community for Program Funding

Develop and Sustain the DTR Market

Bringing People Together Downtown through Food and Music

Making DTR a NWA Holiday Destination

Our Government Affairs division serves as the link between members and local, state and federal government by advocating for pro-business and quality of life issues that are important to Northwest Arkansas. They also engage in activities that produce long-term positive impacts including voter registration and education, engagement of members in the political process and continuously improved outreach efforts.

Division Goals Change the Political Paradigm in Northwest Arkansas

Develop the Northwest Arkansas Regional Legislative Agenda (NWARLA) in Preparation for the 93rd General Assembly Beginning in January 2021

Lead The NWA Regional Business Community Effort for Successful Passage of Increased Highway Funding that Will Appear as Issue 1 on the Ballot in November.

Programs in our Community Development Division impact and enhance the quality of life in Rogers, Lowell and the region. They are committed to expanding our diversity, equity and inclusion (DEI) initiatives to better welcome the growing number of residents, workers, and visitors from all backgrounds. They also support educational programs and help develop our leaders for the future.

Division Goals Impart Best Practices on Current and Future Business and Community Leaders to Positively Impact our Region

Ensure Future and Current Leaders Represent the Entire Community

Increase Member Engagement with Northwest Arkansas Emerging Leaders (NWAEL)

Increase Awareness of the 2020 Census and the 2020 Elections

Serve as the Welcoming Coordinator for the City of Rogers

Help Coordinate an Educational/Outreach Program for the 2020 Census

Increase Minority Small Business Membership

Improve Graduation Rates for Minority Students

Develop and Implement a Lowell Community Strategy and Contract for Services

Membership in the Chamber is a direct investment in the work we do to grow business and build community. Our Member Services division helps you understand how to connect, invest and grow with us. Whether you are a community partner, member, or both, we provide “over-the-top” customer service by offering valuable information, services and programs to deliver value and return on your investment with the Chamber.

Division Goals Increase Annual Member Investment

Provide Five-Star Customer Service to Retain and Gain New Members

Provide Value-Added Member Benefits

Develop a Plan to Become a Data-Driven Sales Team

Visit Rogers creates economic opportunity for our community by attracting meetings, conventions,and leisure visitors to the city of Rogers and Northwest Arkansas. Overseen by the Rogers Advertising and Promotion Commission, Visit Rogers is our Destination Marketing Organization responsible for marketing the city to visitors.

Division Goals Market Rogers as a Premier Destination for Leisure Travelers, Conventions and Sporting Events

Promote Rogers as a World-Class Destination through Digital, Print, and Social Media Marketing Strategies

Promote Rogers as a World-Class Destination through Public Relations and Media Campaigns

Provide Incentives and Services to Existing and Potential Customers that Ensure Successful Events and Enhance Return Business Opportunities

Provide Destination Marketing Excellence to Rogers and the Northwest Arkansas Community

Support Rogers-Lowell Area Chamber of Commerce Goals and Objectives

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