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The Next Five Years | 2022-2027

As the Keeper of the Community Vision, the Chamber’s missionwork is focused on implementing our Vision 100 Community Action Plan for the Rogers-Lowell Area. Vision 100 is what our community has envisioned for itself in anticipation of the population reaching 100,000 in less than 15 years.

We built our vision for the future by convening community tables to collaborate with residents and our leaders. Now, our way forward incorporates our community’s values. We are aligned with a shared vision. Vision 100 is the Chamber’s roadmap to enhance our quality of life and ensure readiness for the future. It guides our mission-work for the next five years through 2027.

Who We Are

We are your Chamber of Commerce. We are influencers for responsible growth, catalysts for positive change, and conveners of the community collaborating on solutions for today’s and tomorrow’s challenges. We are your regional Voice of Business and representation at the table. Ultimately, we help create a cohesive and connected community where people want to visit, live, invest, work, and play.

What We Do

We work with our members, partners, and investors to accomplish our mission-work. Together, we are the trusted source for growing our region’s business, activating high-impact leaders, and building a strong community. Our mission-work encompasses five key focus areas to achieve our Vision:

COMMUNITY DEVELOPMENT

We activate a diverse next generation of business and community leaders. We champion DEI (Diversity, Equity & Inclusion) initiatives, and we engage the right people at the right time to improve our quality of life with quality of place initiatives.

ADVOCACY & GOVERNMENT AFFAIRS

We serve as the regional link between business and government to ensure the Voice of Business is represented and heard. We engage the community in the political process from contacting a legislator to registering to vote. By working together, our voices influence positive legislative outcomes for business-driven, public policy.

SMALL BUSINESS & ENTREPRENEURIAL DEVELOPMENT

We curate essential resources for starting, running, and growing business. We open doors to new connections for small businesspeople and entrepreneurs through educational programs and networking events. We listen to our Small Business Council who guides us as the Voice of Small Business, and we advocate for business-friendly legislation by representing small business needs to our legislators.

ECONOMIC DEVELOPMENT

We create a pro-business, pro-growth economic environment. We spur economic growth as a key driver for increasing the sales tax base. Our work develops talent pipelines for current and future workforce needs by connecting educators with industries. We offer resources and support to help sustain growth and development from Downtown Rogers to Uptown Rogers and Lowell.

DESTINATION MARKETING & MANAGEMENT

We activate quality experiences for both visitors and residents and market our destination by targeting leisure, meetings, sports, and relocation markets to visit and conduct their business here. We cultivate tourism to create economic and community development. Our destination leadership and stewardship help balance responsible economic growth with sustainable tourism and quality of life. We believe that building a place people want to visit also builds a place where people want to live and work. It all starts with a visit.

Why We Do It

We want to make the Rogers-Lowell Area “the center of world-class business, welcoming communities, and opportunities for all” – that’s our Chamber’s Vision. Our mission-work builds a place where people want to visit, live, invest, work and play. That achieves prosperity for everybody.

• Builds a Vibrant, Safe & Welcoming Community • Prepares Leaders for Future Regional Challenges • Helps Businesses Gain Competitive Advantage &

Sustain Success • Attracts Top Talent to the Region with

Quality of Life Initiatives

• Represents the Voice of Business Locally, Statewide and Nationally • Prioritizes the Regional Legislative Agenda • Passes Business-Friendly Legislation • Influences Long-Term Prosperity and Quality of Life

• Helps Entrepreneurs Start, Run and Grow Businesses • Enables Small Business Success • Supports Minority-Owned Business Needs • Promotes Small Businesses to Increase Visibility and Awareness

• Attracts, Retains and Expands Business and Industry • Grows Tax Base to Fund Education, Public Safety, and Infrastructure • Creates Jobs and Career Opportunities • Develops Talent Pipeline Required for World

Class Businesses

• Increases Tourism Revenue for Regional Businesses • Generates a Return on Tourism Marketing Investment • Drives Quality of Place Opportunities • Champions and Sustains Destination’s Quality of Life

2022 Business Plan |

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to Learn More About this Division and Read the Full Program of Work O ur Marketing Communications division’s work impacts the Rogers-Lowell Area, Chamber members and partners, and the business community. They deliver easily accessible and up-to-date information about local businesses and our community by sharing stories about the Chamber’s mission, accomplishments, strategic programs and major events. They also help to unify communications and messaging into “one voice” for our community.