Development Marketing
INTRODUCTION
OUR MISSION
OUR ADVANTAGE
MEET YOUR ADVISOR
TELLING YOUR STORY
CUSTOM BRANDING
VISUALIZATION
PRINTED COLLATERAL
SIGNAGE & PROMOTIONAL
PHOTOGRAPHY & VIDEOGRAPHY
IMMERSIVE WALKTHROUGHS
DIGITAL MARKETING
PRINT ADVERTISING
PROPERTY DISTRIBUTION
Introduction
Our Mission
AN ICONIC BRAND
The Sotheby’s International Realty brand provides our listings with an increased perception of value We don’t just list homes, we brand them
Recognized worldwide, the prestige of the Sothebys brand is unparalleled Yet, while Sotheby’s is recognized as a luxury brand, at Piatt Sothebys International Realty, the “luxury” is about the level of service we provide to every client and for every home at every price point We believe that everyone deserves the world’s best marketing, service, and professionalism
SERVICES
Piatt Sothebys International Realty combines innovative sales and marketing expertise with unmatched global reach to maximize results
Our expertise and market knowledge ensure that our clients properties will be on the cutting edge of design and perfectly positioned in the market.
METHODOLOGY
DISCOVERY
We work with clients to identify who their buyers are and how best to engage with them We build on this and craft a story that is unique to your brand
STRATEGY & DESIGN
We develop a strong plan of action. We define the proper messaging, positioning and channels to successfully market your project.
IMPLEMENTATION & EXECUTION
We oversee and manage your project to ensure that our marketing plan is implemented efficiently, accurately and with the highest level of quality and service possible.
I N T R O D U C T I O N
Our Advantage $167BIN GLOBAL SALES VOLUMEIN 2022 >$3B #1MOST PROFILED LUXURY REAL ESTA 1,075COUOFFICES IN81NTRIES& TERR 26KSALES4ASSOCIATES 3OF THE TOP250 >1MSOCIAL MEDIA FOLLOWERS 400K 200M 48MVISITS TOSOTHEBYSREALTY.COM 75MVIDEOS PLAYED IN 2022 TOP AGENTS IN AMERICA YOUTUBE VIDEO VIEWS YOUTUBE SUBSCRIBERS IN ANNUAL GLOBAL REFERRALS We take a hands on approach to help clients optimize the value of a property. This includes everything from consulting on branding, unit mix, and giving our input to your designers on finish selections. Our brand advantage and sphere of influence includes local, national and international wealth advisors, seasoned brokers, investors and clients. INSIGHT REACH VALUE PIATT SOTHEBY S INTERNATIONAL REALTY • NOTHING COMPARES TO WHAT'S NEXT BRAND PERFORMANCE
MeetYourAdvisor
Racheallee Lacek
GLOBAL REAL ESTATE ADVISOR
412 225 3404
412.471.4900
rlacek@piattsir.com
After completing her education in Atlanta, Georgia, Racheallee decided that her hometown of Pittsburgh was the place she wanted to begin her professional career. Returning home, she found a city in the midst of a renaissance and she saw the city through a new lens An influx of new investment in the technology, medical and education sectors, layered onto an already firm foundation established by one of the most dedicated non-profit communities in the country to work together on Riverfront Development, infrastructure and neighborhood revitalization to drive Pittsburgh to new heights.
Invigorated, she leveraged her resources to open a successful designer boutique before transitioning her considerable sales skills into a successful career in real estate.
For more than a decade, Racheallee has sold and negotiated home sales and purchases in Southwestern Pennsylvania She has made her mark as a Downtown Residential Specialist and Luxury Home Market specialist In addition, she has also facilitated the listing and sales of several unique estate-style properties that were served well by her personal business model of believing that every home, no matter the price or location, has a buyer/seller waiting for it.
“My clients know that I have a deep-seated belief that nothing is impossible. They know that they will receive 100 percent of my best efforts to bring them success in their transactions.”
She has continued to leverage her past entrepreneurial successes by becoming a multi-million dollar producer every year since beginning her career.
In addition to providing the best luxury service available to her clients, Racheallee is passionate about world travels, food and wine. She makes it a point to keep her clients informed of new trends in housing, culture, art and food. She loves to travel and make worldwide connections that her clients can take advantage of for years to come.
Her charitable work is a testament to her success and aligns with the spirit of giving that is found within Piatt Sotheby’s International Realty and the city itself Her charitable endeavors include The Piatt Family Foundation, The Lemieux Foundation (Austin’s Playroom) Folds of Honor and the Cystic Fibrosis Foundation when she was named a 50 Finest Nominee She was nominated for Woman of the Year in 2013 for the Leukemia and Lymphoma Society, as well as Faces of Gilda in 2011. She is also the author of “Ask the Expert,” a quarterly column in The Downtowner.
I N T R O D U C T I O N
PIATT SOTHEBY S INTERNATIONAL REALTY • NOTH NG COMPARES TO WHAT S NEXT
Piatt Sothebys International Realty, Top Producer, 2017
Silver Award, Piatt Sotheby’s International Realty 2021
Pittsburgh Business Times, Top Realtor®: 2016 - Present
Homesnap, National top 25% of Realtors® 2022
Pittsburgh Real Producers, Top 200
Strip District Neighbors, Board Member
Downtown Neighborhood Alliance, Board Member
Women’s Collective, Business Member
Pittsburgh Fashion Week 2022 (Co-Host & Event Organizer)
Realtors® Association of Metropolitan Pittsburgh
Builders Association of Metropolitan Pittsburgh
NAIOP (Commercial Real Estate Development)
REALM (Founding Member, Global Real Estate Network)
Pacaso, Second Home Specialist
Piatt Place
Residences at 43rd Street
Brooks and Blair – South Side
Chiseled Homes
CLS Star
Bailey Park – Mt Washington
501 Grandview
Lando Lofts
P ATT SOTHEBY S INTERNATIONAL REALTY • NOTHING COMPARES TO WHAT S NEXT
NOTABLE
AWARDS & ACCREDITATIONS PROFESSIONAL ASSOCIATIONS
PAST DEVELOPMENTS
Our expertise and market knowledge ensure that our client's properties will be on the cutting edge of design and perfectly positioned in the market. The luxuries we offer include brand development, comprehensive marketing strategies, the creation of a project timeline, and management of marketing and sales material development.
TellingYourStory
Custom Branding
Our talented team of graphic designers will work with you to develop custom branding that best reflects your unique property This tailored branding and logo design create a unique identity for a project, setting it apart in a competitive market. The graphic design team can translate collaborative ideas and concepts into compelling visuals that enhance brand recognition and foster a strong impression, leaving a lasting impression on potential buyers.
O ON O G A C LOR O O O O HOR Z N A 2 4 P ATT SOTHEBY S INTERNATIONAL REALTY • NOTHING COMPARES TO WHAT S NEXT
Visualization
We will utilize visual renderings, 3D floor plans and models and printed collateral to effectively market your project These tools will provide prospective buyers with realistic representations of the property, allowing them to visualize the end product and experience its potential. Visual renderings go a step further bringing architectural concepts to life, highlighting design nuances, and showcasing the project’s unique features.
T E L L I N G Y O U R S T O R Y P ATT SOTHEBY S INTERNATIONAL REALTY • NOTHING COMPARES TO WHAT S NEXT
Printed Collateral
Printed collateral will be created using the custom branding and visualization assets The printed assets, in conjunction with the digital ones, will be used to create custom marketing materials that offer a tangible takeaway for a potential buyer Together, the visual and printed elements create a compelling and comprehensive marketing package generating interest and setting the development apart in a competitive market.
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Signage & Promotional
We will work with you on the design and implementation of all signage to create a branded site sign for exposure at the property T E L L I N G Y O U R S T O R Y townsonfifth townson5thpgh.com | 412.471.4900 PIATT SOTHEBY S INTERNATIONAL REALTY • NOTH NG COMPARES TO WHAT S NEXT T T T T T T T ELEVEN06 FUTUREESPLANADE HEINZFIELD PNCPARK THEPOINT MARKETSQUARE STATIONSQUARE MOUNTWASHINGTON STRIPDISTRICT CULTURALDISTRICT PPGPAINTSARENA T-LINESTOP ouA H Y ouAre Her e
Photography & Videography
Our curated team of professional photographers and videographers go beyond the ordinary, capturing the essence of each space with a keen eye for detail Each one has gone through a meticulous selection process involving rigorous reviews and approvals by our marketing director, guaranteeing a roster of professionals who not only meet, but exceed Sothebys International Realty standards.
We elevate your property's visual narrative by transforming your project into captivating visual marketing pieces that leave a lasting impression Excellence is not just a standard but a commitment to our clients
PIATT SOTHEBY S INTERNAT ONAL REALTY • NOTHING COMPARES TO WHAT S NEXT
PIATT SOTHEBY S INTERNATIONAL REALTY • NOTH NG COMPARES TO WHAT S NEXT
Immersive Walkthroughs
We use industry-leading technology to visually set your home apart, offering an immersive, online 3D experience for buyers to tour your property
This technology is the only all-in-one reality capture system that gives you realistic, interactive 3D and VR experiences that feel as real as being there.
PIATT SOTHEBY S INTERNAT ONAL REALTY • NOTHING COMPARES TO WHAT S NEXT
Digital Marketing
T E L L I N G Y O U R S T O R Y PIATT SOTHEBY S INTERNATIONAL REALTY • NOTH NG COMPARES TO WHAT S NEXT
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Print Advertising
Your project will be advertised in various print publications, both locally and nationally, to ensure maximum exposure and reach
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Property Distribution
Your property will be exposed locally, nationally, and internationally through our partnerships with high-end and luxury real estate distribution partners. No other brokerage can offer that type of exposure for your project.
GLOBAL & NATIONAL PARTNERS
T E L L I N G Y O U R S T O R Y
Piatt Sotheby’s Internationa Rea ty • • 260 Forbes Avenue, Su te 1525, Pittsburgh PA 15222 • 724.765 7000 (O) piattsir com • info@piatts r.com Sothebys nternat onal Realty and the Sothebys Internat ona Rea ty ogo are registered (or unregistered) serv ce marks used with permiss on Sothebys nternationa Realty Affi iates LLC ful y supports the pr ncip es of the Fair Hous ng Act and the Equal Opportun ty Act Each office is Independent y Owned and Operated