Roger Glyndwr Lewis

Contact

Address

15 Heol Cefn-Yr Hendy, Miskin

Cardiff, CF72 8QT

Phone 07498880719

E-mail rogerglewis13@gmail.com

Skills

Site assembly, acquisitions, Agency, budgeting

Reports, consultancy, Contracts, Finance, Consultant selection and instructing, Marketing, investment strategy, Investments, Partner, Managing, marketing, mentoring

Versatile Real Estate professional and Team Player, with proven abilities . Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in all aspects of Real Estate Investment and development acquisitions Management and disposals. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations both in-house and working with external consultants to maintain compliance with industry regulations delivering projects on time and on budget. Encouraging manager and analytical problemsolver . Dedicated to applying training, monitoring and moralebuilding abilities to enhance employee engagement and boost performance.

Work History

2018-01Current

Managing Director

RldDevelopmentsLimited, Cardiff, MidGlamorgan www.realrld.com

A start up which has established market knowledge and been re-positioned adapting to the extraordinary events of the past 3 years. Development of Home@ix Brand . New House building Brand and delivery Concept across , Starter Home, Live-work and retirement sectors using MMC off BIM. Based in Sweden ,Cardiff and London.

2003-012012-04

Managing Director

BelmontEstateGroup, Bristol, NorthSomerset Following selling Redwell Investments, moved out of London to Bristol Restored 230 acre Belmont Estate, including Belmont House 15,000 sq ft listed Georgian Mansion House, cottages and Carriage House

Transformation from a derelict wreck in 2003 to fully restored working Estate by 2006 included Listed Building planning consent and Building control and was completed on time and on budget ( £4 million construction Contracts ) Ran successful 'Three Day Event' for British

Negotiating, networking , Deal making

Advanced Management, Real Estate, Research, spreadsheets, Tax

Advanced Valuation, Digital Technology Advanced

Project management Advanced

Business Development

Advanced

1996-032007-04

Eventing established the basis for professional Eventing Yard and livery business . Estate Sold 2012, final land disposals 2016

Managing Director

RogerLewisDocklands,RldGroup, London, Docklands

West hill House Henley Limited , Rushmills Limited, Lanark House Limited,1-3 Cuba Street limited & Orchard Wharf Limited. Combined group of companies along with the property management companies Managed by Roger Lewis Docklands liaised with the companies legal adviser's, architects and other professionals driving through planning, sales, purchases and construction of various projects totaling more than £100m from 1997-2007,

Strategic planning

Languages

Some Swedish, German and French

Team of professionals and investors consisted of more than 50 individuals with 12 Staff Inhouse. Sourced opportunities and Bank debt and equity raises as required instructing external professional teams liaising with and managing both commercial and investor relations

Managing Director

RedwellInvestmentsLimited, London, Docklands RLD Group

At the request of some International Private investment clients and with their investment Capital set up series of Single Purpose property Development, Investment and Trading companies with personal equity participation

These ventures Included, Redwell Investments Limited, Telegraph Residential Developments Limited, West hill House Henley Limited, Rushmills Limited, Lanark House Limited, 1-3 Cuba Street limited & Orchard Wharf Limited

Oversaw operations and provided corrective feedback to achieve daily and long-term goals.

Senior Partner

RogerLewisDocklandsRealEstateConsultancy, London, Docklands

1986-09 -

1990-06

Set Up Roger Lewis Docklands

Specialist Real Estate Consultancy for Commercial Real Estate , in London Docklands , 53 rd largest UK consultancy, according to RICS published Data , by value of instructions by 1996

1996 - Roger Lewis Residential Sales and Lettings of residential properties

Skilled at working independently and collaboratively in team environments

Organised and detail-oriented with strong work ethic.

Proven ability to develop and implement creative solutions to complex problems.

Trainee Surveyor

Rapleys,PrudentialAssurance,LondonShopPlc, HillierParker, London, Mayfair

Completed training for RICS at The Pru,London Shop and Hillier Parker gained broad spread of experience - working in Management Surveying and Investment and Research rolls

Directly reported to Research Director of London

Shop PLC during the hostile takeover by Peel Holdings

Appointed as Junior Surveyor helping to to set up Hillier Parker's London Docklands Office March

1989

Valuation, Office Agency, Development and Investment Agency, Site Finding

Sourcing of investment opportunities through existing network whilst also developing new relationships

Clients included Nordic Construction Company, London and Edinburgh Trust, St Andrews Land, Warleggan Estates, Property Enterprise Trust, London Docklands Development Corporation, Port of London Authority Cable and Wireless and many others.

1985-06 -

1986-09

Trainee Valuation Surveyor

ShellUK, London

Shell UK group , Trainee Valuation and Management Surveyor

Built early spreadsheet for Rating Assessment of St Fergus Gas Terminal in Lotus 123, using Contractor's principle Development Appraisal and sophisticated Valuation/ Investment appraisal. Developed core competencies in DCF analysis including Monte Carlo Simulations

Assisted in negotiating rent review of 30,000 sq ft office in Little Adelphi, Strand, London WC2 . 3rd Party Arbitration successful award for Client Group.

Education

1986-01 -

1990-04

1984-01 -

1988-04

MRICS- RoyalInstitutionOfCharteredSurveyors

Bachelor of Science: Estate Management

PolytechnicoftheSouthBank

2.1 Estate Management

1981-01 -

1983-04

A Levels

KentSchool- Hostert

Economics (Grade A) and Law (Grade B)

1976-01 -

1981-04

WarrinerSchool- Bloxham

8 O'Level Passes including English, Maths and Physics.

Additional Information

DOB 13th September 1964 , 58 years young Married to Johanna with Two Children Rhiannon 17 and Rasmus 13

Been Based between Sweden, London and Cardiff since January 2020

Hobbies & Interests: , Student of Politics, Philosophy and Economics, Guitar Player EX

County level Rugby Player

Home@tix Context in US and UK Markets.

Much has been written in the past 5 years about the Housing Crisis and Modern Methods of Construction have been presented as a Panacea to cure all ills of , Labour Shortages, Land Banking, Planning system problems, Nimbyism. Of Course Off-site Manufacture is nothing new and one can paraphrase G K Galbraith's quip about innovations in Finance , applied to Modular Offsite Construction.

“

"In Finance “Modern Methods of Construction” many of the greatest inventions are in terminology. A new Name for and old idea."

It is apparent to us at Home@tix from our extensive research over the two years of the pandemic that westand at the threshold of the hottest sectors of both single and multi family real estate in the United Kingdom market over the coming decade; namely, the Senior living and the budget housing sectors. As we Introduce our Homeagineering Dashboard model to the UK signposts also point to the widerAnglo-sphere and Europe as future markets for Home@ix. Due to a combination of Policy and Credit allocation oversights coupled to demographic certainties. Both these sectors have Pent Up unrequited demand exacerbated by long term neglect of a large and growing market segment.

Whats The Home@ix Roadmap.

Home@ix Over 5 years plan to generate £2.5-5billion of gross sales. Most importantly, it is profitable and robust in its underlying marketfundamentals. That is this is a commercial and not a political or strategic project. Home@ix is a bespoke solution to the specific problem of undersupply in both the affordable homes and retirement homes markets.

Home@ix is A fully ESG compliant, Carbon Neutral offsite Building Manufacture system based upon the Inno and Parabuild Systems Supply Chains and utilising Pop up production Lines.

Home@ix, as a one stop affordable homes package will; revolutionise, New Homes Sales in the same way Direct Line revolutionised the insurance market in the 80's. What we have developed is a new way of building, selling, financing and renting homes in the affordable and Seniors sector.

The marketing opportunities for industrially produced residential property and packaged mortgage finance open up the direct sales cable/online marketing space. We have developed our Paradigm defining approach with Irving Martin . Irving is the top Direct response TV producer in Europe.

Our Manufacture is Based upon a Customer Demand Pull delivery fulfillment model. Our collaborative Sales Dashboard is Based on a Direct Response Television and Media Sales Model

”It is by far the quickest way of establishing a brand”. Irving

“Home@tix is a Homeagineering Dashboard empowering Homeagineers with a self build Mind set with a Volume House Builders Skill Set”.

Home@tix RLD Limited act as Project Manager and Brand Manager for Targeted Niche Market Sectors, We lead the consultancy and sales and Marketing Teams &Verrym@ix Marshall's the supply chain. Our Homeagineer Dashboard Curates origination of SiteAcquisition and Placemaking composition guided by our stable of talented Architects and Project managers in private practice.

Home@tix is the mother brand to a range of designs or Product lines. The Ranges are Stylem@ix Loftm@ix Silverm@ix Ladym@ix & Housem@ix

During 2020, Real Estate Land and Developments researched and had initial discussions on a number of Projects of interest. Midland Road Luton. Wilko Kingston upon Thames, 152a Lea High Road, Kingston Bridge house were all suitable for the Stylem@ix and Loftm@ix Brands . The Gap in the market for a Generic Volume House building Brand using Offsite Manufacturing became obvious. The Initial Brand idea was Modulr and Moduloft which has become the Loftm@ix sub brand of the Generic Home@ix Mother Brand.

Everything we do is Driven by the Homemaker. #Homeagineer

1. Site identification and acquisition and Planning permission.

2. Sales funnel coordination with Regional Site availability

3. Curation of customer demand into pre sold or pre-let Developments

4. qualifying customers Mortgage status and coordination with BOPA’s and Insurance backed Higher LTV mortgage product

5. Facilitating Customer Orders into Assembly line programs

6. Customer and after sales service

Home@tix means - Customer Choice Now! Your Choice of DesignYour Choice of FinanceOptions? Your Choice

#AuthenticPlacemaking #AuthenticHomemaking

Our analysis of the MMC offsite and Modular Markets show that Katerra and the work they did with The Wolff company, is the closest attempted example to our Model. That is it is more or less our model except we have built the model around a volume house building brand and Paradigm defining Homeagineering Dashboard and a Direct Sales marketing model, Where Customer inquiries drive the Project origination process.

A Summary analysis of The Off Site MMC Space.

Katerra/Wolff https://www.awolff.com/about/ https://katerra.com/projects/helm/ https://www.awolff.com/asset/helm/

Z Modular have shown a strong production process with excellent product design similar to Katerra. Katerra have the edge in that they cater for both steel frame and laminated timber, the Katerra/Wolff model is the most Complete along with Seksui House in their Home market, Japan.

The Absence of Vertically Integrated Sales driven and Collaborative Origination.

We believe that what is proposed by Home@tix is a comprehensive twist that does vertically integrate the process of housing development to the extent that we have developed a Homeagineering Dashboard which is a Unique selling point. Something which Blokable and factory OS claim to do but do not, which Entekra does in off site panelised timber frame but who still do not fully integrate their production to a collaborative Customer origination process. Seksui House do a fully integrated process in Japan and hope to do the same with Urban Splash in the UK. Urban Splash are a small regional player which is very much a 3rd sector creature relying on Government sponsorship which explains attendant gaps in its skill set.

Also Rans.

Top Hat, Legal and General, ilke Homes and BokLok are very much also ran’s in their approach as are etopia and a number of factoryos/Blokable Wannabees. Each to differing degrees display an Absence of Vertically Integrated Sales driven and Collaborative Origination.

“occasionally something outside the Box ( SILO) comes along and seems obvious but no one saw it previously.

We think Home@ix is like that!”Roger Lewis.

The Opportunity Is to Establish a Generic Brand for Manufactured housing through a specialised Volume House-building organisation. Delivering to the Homemaker with a Self Build mind set, The Full Volume House-builder Skill set, augmented by adding the Paradigm shifted Digital dimension from Social Media, Virtual Reality, Collaborative Design, Cloud Computing, Internet of Things and smart assembly line supply chain maximisation.

Proof Of Concept.

Aecom and Rogers Stirk Harbour and partners have completed 3 proof of Concepts and also developed the original Concept with the Oxley Wood house. Our Construction Director John Gibson also Led the team at William Verry that won John Prescott’s £60,000 House competition. Our Delivery Model is based on the real world data generated by this Massive experience going back over 15 years, Home@tix is all set to become a 30 year overnight success.

Money into Property. The Importance of Credit Creation.

Home@ix is a Manufacturing and Customer Financing solution, enabling owner occupation for the Reluctant 10 per-centers.

“our product is aimed at what we call the reluctant 10 per-centers and what i mean by that is if you envisage the property ladder as 100 rungs, since 2009 home ownership has fallen from 75% of occupation to 65% so there were 25% of people in the rental sector across all types of rental property in 2009 now in 2020 there are 35 percent and it occurred to me that those 10%of people, that 10 rungs of the property ladder would rather buy than rent and so what we've addressed the reasons why they haven't been buying and have been renting instead”

Roger Lewis

Loanm@ix finance for Affordable housing

1. Home@tix is a Modular Residential Manufacturing System applying mass production Line supply chain and assembly line Technologies to the production of affordable homes. Founded by Roger Lewis a veteran urban regeneration expert with a long history in the Regeneration of London Docklands both as a consultant and principal.

2. The Crisis in affordable housing has been well known and increasingly acute since the Mid 1990’s. Provision of suitable housing has traditionally been through a mixture of Local Authority Provision, Private Landlords and Through Home ownership supported by Mortgage Society Home loans ( Mortgages) With the Liberalization of the UK housing market since the early 1980’s and light touch regulation of the finance sector the Financing of and distribution of types of housing has changed considerably.

3. Land use policy through the planning and regulation framework, Government policy and Regulation of Rent levels , financial firms and so forth, availability of land for development, demand for accommodation near employment opportunities. All these perspectives present a myriad of dynamic variables which are often treated as discrete problems within their own boundaries. Different sets of Experts and Agendas all explaining their estimation of the problem often pulling in opposing and contradictory directions.

4. There are two broad categories of Residential Property Homes for rental and Homes for Owner occupation. Rental homes for social housing provision exist as a fact of life for those without the means to become owner occupiers or as temporary longer term accommodation for people with a temporary need to be in a community for longer than a guest spell of time but shorter than justifying the costs of acquisition inherent in making a long term mortgage commitment.

5. Whether properties are built for Rent or for sale Finance plays a very large role in both funding development and providing long term mortgage finance

6. The Modern Property Market is based around the repayment of privately created debt money. This is distributed through the banking system Banking interests operate a cartel setting the terms and conditions for issuing fresh debt money short term for development and longer term for mortgages. This aspect of the Housing Market is usually looked at through the lens of Interest Rates and rarely with an appreciation of the Quantity of available credit being distributed by the Monopoly suppliers of that credit.

7. The system of Debt based Money creation and the System of Taxation operate in Tandem as set out in the Paper submitting evidence on tax policy to the Treasury Select committee on Tax Policy.

“Legitimate government spending generally provides infrastructure, services and welfare payments to resident people and businesses. To benefit from this government spending, a person must own or rent a home or operate a business in the area. The monthly amount people pay to occupy their homes is set in the marketplace, based upon location and the value of natural, commercial and government amenities provided. Landlords charge monthly for these location amenities while home sellers charge a lump sum.”

8. Following the Financial Crisis of 2008 and the subsequent Sub Prime fall out the emphasis has been on Borrowers and their actions and motivations and not on the Lenders and the Dynamics surrounding Credit creation . This lacuna in analysis leads to a misdiagnosis of an affordability and allocation problem in The Housing market not a Supply Shortage(1)(2).

(1) https://theecologist.org/2008/aug/02/radical-carbon-tax-re

(2) TACKLING THE UK HOUSING CRISIS: IS SUPPLY THE ANSWER? P.38 Para 5. Home@ix

Build Back Better, CIL, Help to Buy and other Government / 3rd Sector interventions.

As a free market property developer The Hom@ix Company, Real Estate Land and developments Limited and our Stakeholders are interested in the framework within which we bid for Land and seek planning consent. Our mission is to provide Affordable Homes to Purchase for Homeagineers in London or locating to or living in other UK metropolitan Towns and Cities. Those who are on average incomes. We aim to deliver at a Budget price point, to an acceptable Standard with timely delivery and offering a best in class Value proposition for our customers. It is of great interest for our Shareholders then, that the Planning risks associated with the Community Infrastructure Levy and Mayoral Infrastructure levy's are both predictable and consistent both within specific Boroughs where we wish to serve our customers and across the Capital and country generally. Breathless headlines appeared after questions in the Houses of Parliament about the Westferry Print-works Development

Westferry Print-works a Case Study in competing political narratives.

The claims of Graft fluctuated widely from a favour to the tune of £30 millions up to a particularly fanciful £106m in the Sunday Times of 21st June 2020. To unravel the hysterics lets just go back to basics. Planning consents for developments over 100 square meters attract Community Infrastructure levy’s , Tower hamlets had released a revised charging rate up from 2015’s £200 per sq m to £280 per sq m, the charge is not a new thing and the potential increase is also effected by planning guidance on application of the charges weighed against the Affordable housing and other social and commercial benefits any particular Scheme offers to the community in which it is proposed. https://www.saffronforintermediaries.co.uk/section-106-cil-explained/

Help to Buy and other Schemes. Show me the Money?

Are we Looking for and have we been looking for solutions?

“In this response, it is assumed The Committee is seeking to further the public interest, even where this may conflict with the private interests which usually dominate the analysis and debate. This will pose a major challenge to those who have learned their analysis exclusively through channels devoted to promoting private interests, and must unlearn erroneous but pervasive assumptions and “unlearn” erroneous but pervasive assumptions and principles.” Dr Adrian Wrigley the distinction between Bank, Building society and Other lending in all the stats is key, followed up by the Distinction between, Mortgage for New or Existing homes as 1st Mortgages,Mortgages for Remortgages and finally mortgages for Letting investments. The other very important distinction is Mortgage Funds secured in the Money Markets and Mortgages originated as Bank credit. Northern Rock of course famously became a casualty of the former and The Market itself is in my opinion enslaved to the latter. One further Stratification category would be the Element of Value attributable to Site or Land Value.

“Evidence of a real housing shortage is absent. A real shortage would show up as overcrowding nationwide. People would be walking the streets in the hope of finding a room. Room prices would be high, and there would be no empty houses. We have a crisis of affordability and allocation. People are borrowing eight times their income to get on the housing ladder yet there are 700,000 derelict houses, 500,000 second homes, and hundreds of thousands of pensioners homes with at least three bedrooms spare. The overheated Spanish housing market shows that rapid building programs do not cure price bubbles.”Dr

Adrian Wrigley

For an Affordable Product to work the appropriate supply of newly created credit needs to be accessible for new first time buyers. It is the successive failure to solve or even address this piece of the puzzle that has led to the Market as we see it today. By some estimations ( Werner et al) the cause of the Gyrations we call the property cycle, is the availability of Credit, Bankers and Policy makers/regulators are to blame or thank depending on which side your bread is buttered..

https://homeatix.medium.com/homeatics-whats-the-affordable-modular-homes-brand-home-ix-allabout-573fc55085db workable solutions should all satisfy two provisos.

•1, Higher LTV lending

•2, Lending at Higher Joint income Multiples

This is a necessary combination if First Time buyers are to see sufficient credit allocation.

Frameworks and the Public Sector

One of our explanations of the lack of customer focus and collaborative origination of Communities stems from the technocratic and government/Third Sector dominance in the tackling of the so called “Housing Crisis”. Some of the dangers arising from this in-group Bias and group Think coziness are identified in the recent Construction Playbook, in this quote.

“Use of frameworks

Frameworks are an efficient method for government to procure public works, goods and services and can provide an opportunity for contracting authorities to access economies of scale. However, using frameworks inappropriately can have negative consequences for contracting authorities, markets and suppliers, and can unintentionally inflate prices.” https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/ 941536/The_Construction_Playbook.pdf