ABSTRACT T his proj e c t focuse s on re b ra nd i ng a nd marketi n g of T h e A n th e m Po e t r y S l a m at Cal Pol y S LO. T h e g oa l o f t hi s p ro j e c t was to a p pea l to th e ra ng e o f s t u d e nt s o n c ampus a n d ulti ma te l y co nne c t t he b ra nd image w i th th e fun , prog re s s i ve na t u re of this eve n t . B y i n crea si ng b ra nd e d collatera l to stud e n ts i n - p e rs o n a nd o nl i ne T he Anth e m sh oul d se e a n i nc rea s e i n event a tte n d a n ce .
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