PROBLEM STATEMENT T he existi n g bra n di n g a nd m a rke t i ng materia l s for th i s eve n t we re o u td a te d which di d n ot a ccura te l y p o r t ray t he progressi ve , fun , a n d e m p owe ri ng nature of th i s eve n t . B y re b ra nd i ng a nd inc reasi n g ma rke ti n g , the Ant he m s ho u l d see a b oost i n eve n t a tte nd a nce , o nl i ne ac tivity a n d ove ra l l kn ow l e d g e o f t he eve nt c ampus.
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