Interviews

Interview 1 Peter Szperski October 5, 2020 The first Zoom interview I conducted was with Peter Szperski, the VP of Engineering and Design. He has been with NewGen Surgical since 2017 and is an expert on the products. It was helpful to hear his perspective regarding the direction the brochure should take.

Interview 2 Robert Chase October 6, 2020 Robert Chase is the Founder and CEO of NewGen Surgical, so I wanted to make sure his input was taken into account before starting the brochure. In my 90 minute interview with him, he told me how and why he started this company, what he wanted to convey on the new brochure, and ideas in doing so.

Interview 3 Camilla Saufley October 22, 2020 I wanted to interview Camilla, the company’s graphic designer, to hear out her ideas before influencing her with mine. I got a sense of her history with NewGen Surgical, her design style, and changes she wanted to make going into this project before starting the execution phase.

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