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LETTER FROM THE DIRECTOR
Dear Supporters and Friends,
2020 was an unprecedented year. A global pandemic, economic downturn, political divides, and racial inequities tested us across our nation and globe. Like other organizations, we faced tremendous challenges and financial uncertainties. On March 13, 2020, we closed our doors to the public, and the Rubin remained shut for twenty-five weeks, until September 10, 2020. During our closure, and in the months after the reopening, our earned revenue decreased by 84% compared to 2019. Despite that, we came together as an organization to creatively inspire our communities during a time of need.
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Looking back, if feels particularly apt that we launched 2020 with offerings centered on the theme of impermanence, the notion that nothing stays the same. Through our exhibitions, programs, and Spiral magazine, we explored how to open ourselves up to change, broadened our perspectives on loss, and found healing and hope in the power of transformation. We took inspiration from Himalayan art and called upon artists, community organizers, scientists, and spiritual leaders to help guide us through the uncertainty.
We saw clearly how the art and ideas in our collection can empower us, teach us about compassion, and provide helpful tools for navigating challenging moments in our lives. While in-person activities came to a pause for six months and we collectively navigated a new reality, digital connection became more important than ever. During our closure, our multifaceted approach to engaging our communities—from a Digital Care Package, online meditation offerings, video stream of the Tibetan Buddhist Shrine Room, and more—advanced our mission of being a space for transformational moments and well-being through Himalayan art. We even broadcast our gala virtually for free, telling the story of our future education center, attracting thousands of viewers, and inspiring generosity near and wide.
All our endeavors in 2020, including our reopening in September 2020, would not have been possible without the many generous, dedicated, and creative individuals who collaborated, supported, and interacted with us to create the Rubin Museum community that we love, even with closed doors. As we continue to navigate the pandemic and the reopening of our cities and economy, the Rubin relies on supporters who share our vision. We invite you to deepen your participation by giving generously and sharing your ideas. We are grateful for your support and excited about what we can accomplish together.
Thank you for being part of the Rubin Museum family!
Jorrit Britschgi Executive Director