Trainual: Where vibrant work culture drives innovative products
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hen a company sets out to provide ground-breaking digital business solutions, having an innovative workplace in house is a must. Arizona-based Trainual thrives with a dynamic culture supporting its mission to help other businesses succeed. Trainual is an innovative digital platform that helps small businesses streamline onboarding and training. These repeatable and scalable systems support getting and keeping employees up to speed on key company information. The software is the answer to “who does what and why?” in any business. Every need-to-know bit of information is instantly accessible from anywhere in the world. According to Jami Hartmann, Trainual’s Director of Marketing, the world of small business was missing these documentation and training options when Trainual founder Chris Ronzio recognized the need for the product. Established in 2018, Trainual now helps more than 7,000 small businesses in 180 countries, helping entrepreneurs get “their businesses out of their brains.” Since Trainual goes beyond being an average training manual, it stands to reason that the company’s culture and employees are also unique. Headquartered in Scottsdale, Trainual has employees across the country. However, a vibrant, collaborative culture unites personnel, no matter where they work. “Trainual is truly a special place. I have never worked anywhere like this,” said Hartmann, whose resume spans workplaces from entertainment to real estate investing. She noted employees embrace the mission of providing value and resources to small businesses. “Our hyper-creative and collaborative employees are united by the goal of making more businesses successful,” Hartmann added. Transparency at Trainual supports the working culture. A standing meeting every other week that begins with engaging music and includes breakout sessions keeps co-workers connected. Key company metrics (including financials) are reviewed for the entire company to see. A culture of multidirectional feedback encourages openness. “There is not an air of closed doors; everyone has buy-in and a feeling of ownership,” Hartmann said.