b RIN G IN G VALUE TO T H E LIVES W E TOUC H AN D T H E COMMUNITIES W E SERVE
core values
t e a m | The power of ‘one’ results in a powerful team. Teamwork is expected at every level of our company b e l i e v e | We believe in people who believe in themselves. We believe in people who want to grow personally and professionally p a s s i o n | We have a passion for integrity, fairness and excellence. We succeed when we surpass our expectations. a t t r a c t | We strive to attract the best agents and staff. We provide our Realtors and clients the right technology, tools, services and marketing advantages to help them meet their goals. c u l t u r e | We believe in an environment of mutual respect and courtesy. We provide an environment of support and training. t r u s t | We trust our leadership to make decisions that are best for every level of our company.
services E X PERIENCE
RE/MAX Professionals agents average over 14 years of real estate experience, have obtained a dominant market share in our service areas, and our agents have sold 3 times more transactions than the average Denver metro agent.
BRAN D AN D MAR K ETIN G
RE/MAX Professionals has an image of quality and prides itself on stellar branding, advertising and marketing of your property. We leverage the strength of the most powerful real estate brand in the world, and add a level of prestige you can’t find in other RE/MAX franchises.
TEC H NOLO G Y
RE/MAX Professionals is the leader in real estate technology services with consumer and agent mobile services. Our state-of-the-art and exclusive web marketing and syndication system at www.homesbythepros.com attracts over 800,000 page views per month.
LOCAL K NO W LE D G E / NATIONAL STREN G T H
RE/MAX Professionals agents are experts of the local Denver real estate market are THE experts in their individual service areas. Our affiliation with nearly 100,000 RE/MAX Brokers worldwide gives your home an aggressive exposure that no other firm can offer.
COMMUNIT Y OUTREAC H
RE/MAX Professionals is actively engaged in giving back to the community by supporting Professionals Miracles Foundation, Children’s Miracle Network Hospitals, Habitat for Humanity, Susan G. Komen Foundation and K-9 Companions.
experience
There are three critical factors to consider about the marketing and sale of your home. RE/MAX Professionals are masters in all three:
THE MAR K ETIN G AN D SALE O F Y OUR H OME
experience
m y r o l e a s y o u r m a r k e t i n g PRO F ESSIONAL
Realtor® The term “REALTOR®” is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and
YOU
abides by its strict Code of Ethics. One of the most important choices you make in selling your home is your decision to obtain the services of a Realtor®; a professional that markets properties like yours for a living. At RE/MAX Professionals,
SELLER’S AGENT
BUYER’S AGENT
all of our agents are Realtors®! You have a choice in who represents you... and what your relationship with that person will be.
TRANSACTION BROKER when selling my listing
TRANSACTION BROKER when selling my listing
experience
M Y COMMITMENT TO Y OU IN REPRESENTIN G Y OUR H OME TO COMMUNICATE WITH YOU REGULARLY I pride myself on keeping you well-informed about the progress of the sale of your home. TO GET YOU TOP DOLLAR I’ll focus all my efforts on obtaining the highest realistic price with the least amount of hurdles, while best representing your financial interests and defending your equity. TO MEET YOUR TIMETABLE As the saying goes, ‘timing is everything.’ My goal is to exceed your expectations with regard to price, terms and time. TO PROVIDE YOU WITH ACCURATE MARKETING TRENDS Monthly market updates will give you a macro look at the real estate market in the Denver metro area. You and I will review your sub-market weekly.
experience
the
d i ff e r e n c e . . . #1 in market share #1 in agent productivity #1 in brand name awareness #1 in advertising #1 in lead generation #1 in professional education #1 in the minds of buyers and sellers
i am your partner
I wish to be your partner for your home selling and/or buying needs. I will spend time identifying your wants and needs while educating you about today’s real estate market. If you are selling your home, I will work with you to put together a detailed marketing plan so that we can price properly and market to the right buyers. If you are buying a home, I will investigate areas and provide you with everything you need to make a great buying decision. My clients are like family and our relationship will last beyond the closing table.
I ’ m S u r r o u n d e d By Th e B e s t I believe that we are all the average of the people we surround ourselves with. I am committed to growing a lifelong career in a business which is sometimes challenging and there is nothing more important than being surrounded by other committed agents.
STATS
experience
RE/MAX vs. the industry 2013 RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX.
U.S. RESIDENTIAL TRANSACTION SIDES1
TOTAL U.S. WEBSITE VISITS2 (Millions)
U.S. NATIONAL ADVERTISING3
COUNTRIES4
OFFICES WORLDWIDE4
AGENTS WORLDWIDE4
828,960
52.47
32.8%
89
6,331
89,008
663,826
28.23
24.0%
44
3,100
82,200
390,391
41.07
20.1%
61
5
7,060
100,300
107,775
2.42
0.2%
33
5
2,322
31,000
64,515
2.57
6.5%
35
5
659
12,900
40,810
2.44
2.0%
2
5
252
8,300
Not released
23.55
1.8%
5
700
76,662
Not released
5.57
6.8%
5
3
1,500
©2013 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller Williams and Prudential data is from information available at kw.com and prudentialrealestate.com, respectively. 1 Full-year 2012. 2 Experian Marketing Services Hitwise data, full-year 2012. 3 Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 5.7%. 4As of year-end 2012 unless noted. 5 Based on lists of countries claimed at each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6 Based on agent roster count at kw.com as of 2/13/13. 130229
Th e RE / MA X b r a n d brings the most market strength
6
50,000
2012 RE/MAX National TV Advertising campaign made an estimated 1.07 Billion impressions, and reached 85% of our target market. 2012 RE/MAX National Radio Advertising campaign made an estimated 255 Million impressions, and reached 45% of our target market.
experience
We sell 25% of our own listings ourselves.
Th i s s h o w s t h e p o w e r o f o u r o w n a g e n t s .
brand and marketing
Branding... I t C o m e s D o w n T o Th i s My competitors will tell you that national brand recognition does not matter. They tell you that because they don’t have it. You know who realizes that brand is important? Nike....McDonalds… RE/MAX….and now YOU!
Did you know...?
As Denver’s premier brokerage, we have achieved a dominant market share in our service areas. No one in the world sells more real estate than RE/MAX.
OUR BRAN D
When people think real estate they think RE/MAX. The RE/MAX balloon represents the amazing lift our organization has had for more than 40 years. It was built by great Realtors for Realtors, and we continue to remain on the forefront of every consumers mind when people think about buying or selling a home.
Benefit from our brand... and share in our success!
brand and marketing
Capturing buyers T H E BEST Y a r d S i g n s RE/MAX is a the most recognizable brand name in real estate, locally and nationally. Our easily recognized signs, featuring the RE/MAX balloon, will direct traffic to your home.
I n t e r n e t a n d O n l i n e Ex p o s u r e Home buyers use the Internet more than any other media to search for homes. Your listing is immediately syndicated and enhanced on some of the most heavily-trafficked real estate Web sites The RE/MAX Professionals Web site, www.homesbythepros.com, is a map-based property search engine. REMAX.com is the most visited brokerage site on the Web.
Other Brokerage Firms in our Area We market your home to our local professionals via our intranet and sales meetings. We also aggressively market to other brokerage firms, and facilitate their agents’ ability to show your home. We maximize their awareness of your home through open houses, email distributions, special feature flyer distributions, neighborhood canvassing, online displays, broker marketing sessions and wellplaced advertisements.
advantage advertising RE/MAX Professionals advertises an exclusive collection of traditional and luxury homes that drives buyers to us. Mass publications are distributed in the Sunday paper for maximum viewing and positioning of your home. Coupled with local advertising mediums that tie into our online exposure, we create a photo-centric scheme to draw the most buyers to your home.
brand and marketing
OUT O F TO W N BU Y ERS / RELOCATION RE/MAX Professionals has received national awards for client services. Our relocation team has helped us maintain contacts around the globe who send us buyer and seller leads. Our sales force is recognized internationally through the Realtor® organization based upon their participation in local, state and national positions in the National Association of Realtors®. Katherine Gunner, Relocation Director, has been relocating people in and out of the Denver area since 1984. Katherine has her GMS designation and is a member of the Employee Relocation Council and the Relocation Directors Council. Assisting families in making their move as seamless as possible is her #1 priority. RE/MAX Professionals receives hundreds of referrals a year. Our relocation department also offers area tours, rental assistance, temporary housing and van line discounts to relocation families.
Past Customers and Clients We have had the privilege of providing real estate services to tens of thousands of clients in the Denver Metro Area since our inception. Our client satisfaction ratings far exceed our clients’ expectations, and we are proud that these clients continue to refer business to us for the excellent performance of our real estate professionals and systems.
brand and marketing
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The RE/MAX Professionals integrated marketing campaign is the most effective array of traditional and new media property marketing in Colorado, to capture the right buyer for your home.
All statistics are from Metrolist and are deemed reliable as of the printing of this article
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RE/MAX PRofEssionAls
www.TheREMAXCollection.com Each office independently owned and operated
Th e RE / MA X P r o f e s s i o n a l s p r i n t m a r k e t i n g We’ve sought out the best print publications in our service areas, to ensure our ads - and your listing - are seen by the buyers looking in your area. Our creative team has also developed industry leading print brochures and personalized marketing materials to have on-site at your home. A Traditional Gallery ad in the Denver Post, reaching over 1,000,000 each issue A Luxury Collection ad in the Denver Post Business Section, reaching over 1,000,000 each issue Our localized community advertising that reaches over 50,000 readers One-of-a-kind personalized marketing brochures that buyers keep to compare homes, neighborhoods, schools & more
brand and marketing
We know where the buyers are.
Understanding buyers’ behavior is integral to the success of the real estate community. As technology’s influence has expanded, the top methods of finding buyers has shifted.
t e c h n o l o gy
SOME O F OUR MAN Y t e c h n o l o g i c a l SOURCES Professionals Advanced Listing Service (PALS) Realtor.com Showcase Listing Unique Social Networking Campaign RE/MAX Mainstreet • RE/MAX LeadStreet • RE/MAX University • RE/MAX Design Center
Exclusive Intranet Portal: - Additional marketing materials. - Access to all Colorado Real Estate forms in case we have a hot buyer. - Access the RE/MAX Company Toolbox for resources to market and sell your
RE/MAX Professionals YouTube channel
property Distressed Property forms.
Social Media We utilize the latest
- Mobile Access and electronic signatures
social media outlets
Craig’s List
for all Colorado contracts. We are a
like Facebook, Twitter
Virtual Tours
green company.
and Linkedin to market your home to the new
Web View Sats
generation of buyers.
Property Websites
RE/MAX Mainstreet
Mobile Apps
If I need help from
RREIN
any of my 90,000 sales partners, I’ll log into my Virtual Business Center.
RE/MAX University Nothing contributes to success more than professional education. Through RE/MAX University I have access to many of the designation courses 24/7 through that portal!
t e c h n o l o gy
Th e RE / MA X P r o f e s s i o n a l s a d v a n c e d l i s t i n g s e r v i c e ( PALS ) At RE/MAX Professionals, we are committed to providing you with the best support services in the industry. Our PALS Team helps me maximize the visibility of your home to our target audiences in both traditional and new media spaces.
t r a d i t i o n a l TRANSACTION c o o r d i n a t o r Enter listing into Prime Access Upload property photos Upload virtual tour Create brochures Post property to online Collection of Homes/Buyers’ Guide - www.homesbythepros.com
media listing coordinator Enhance listing on Realtor.com - 25 photos, longer description & virtual tour link Manage property syndication - Zillow, Trulia, Frontdoor, Metrolist, etc. Manage property social media syndication - Facebook, Twitter, YouTube Posts listing on the RE/MAX Professionals YouTube channel for even better visibility Enhance listing on REMAX.com - 25 photos, longer description & virtual tour link Update listing to RREIN - text and QR code access to mobile property websites Syndicate listing across the Web via Listings Magic Update additional Web sites with property virtual tours Update listing’s online presence with price changes, listing refreshes, etc.
t e c h n o l o gy
Enhanced listing on REALTOR . c o m
Our PAL will upload everything necessary to enhance your listing on Realtor.com. More buyers go to online listings that have enhanced national presence through virtual
OPEN HOUSE - SUNDAY, APRIL 6, 2013 FROM 1-5
tours and video tours, meaning more buyers will see your listing and ultimately, you’ll get the highest realistic price.
Search engine optimized text
•
up to 25 photos
t e c h n o l o gy
Internet exposure is critical.
You will have preferred placement on the
• Home buyers use the internet more than any other media
results page when a
to search for homes; 90% of home buyers reported using the
user searches on our
internet for their search.
own Web site, www. homesbythepros.com.
• Ninety-one percent of home buyers who used the Internet to search for homes purchased their home through an agent. • 76% of home buyers who found a property of interest online drove by the home, while 62% walked through a home they
We know it’s successful, averaging over 800,000 hits per month.
had viewed online. • 84% of home buyers found photos very useful on websites. 79% of buyers found detailed information about the property very useful when searching for a home. 45% found virtual tours very useful and 41% found interactive maps very useful. s o u r c e o f a l l d a t a i s NAR p r o f i l e o f h o m e b u y e r s a n d s e l l e r s 2 0 1 2
Your home will also be featured on REMAX.com, one of the most heavily-used real estate Web sites: 2012 Average Monthly U n i q u e V i s i t o r s i n r e m a x . c o m : 3,032,956 2012 Average Monthly Listing Views in R e MA X . c o m : 1,673,518
t e c h n o l o gy
Web syndication When you list your home with me, it gets entered into our proprietary intranet system, where it then gets preferred placement on the homesbythepros.com property search site in Denver, www. homesbythepros.com. In addition, our PAL then syndicates your home on these prominent Web locations.
l o c a l k n o w l e dg e
When Interviewing Others, Ask What is their mission statement? Do they have a team, or is it just one agent? Will other agents help sell the property, and if so what is the per agent productivity of that team? Are they equipped with in house mortgage and title? Who will all the sign and advertising calls go to? Who handles the listing destiny as far as marketing and promotion? Do they have their own Design Team? Does a portion of their sale go to charity? Do they have an in-house university? Are they a top real estate firm when it comes to web searches? Are their listings showcased on the #1 Real Estate website, Realtor.com? Where does their company stand as far as getting important designations? Are they a profit sharing firm or are they committed solely to your best interests in the transaction? Does their firm help them generate business so that they can spend more of their day working on your listing? Do they have access to a Peak Performance Center or Virtual Business Center for ease of accessing other experts and marketing information? Are they spending more than $1 billion a year to remain first and foremost in the minds of consumers so that they are more likely to capture the interested buyer on your home?
l o c a l k n o w l e dg e - w o r l dw i d e
I’m here to help you and the people you care about most.
RE/MAX around the world... If you, or anyone you know is moving anywhere in the world, I can help!
COMMUNIT Y OUTREAC H
RE/MAX Professionals and Professionals Miracles Foundation have contributed on average $125,000 annually to Denver metro families to help improve the lives of children diagnosed with a lifethreatening illness, faced with a lifetime medical condition or are involved in tragic accidents. A portion of each closing I execute goes to Professionals Miracles Foundation and Children’s Miracle Network. The money I raise goes to our local Children’s Hospital and children in need.
COMMUNIT Y OUTREAC H
Since 1992, RE/MAX has been a proud supporter of Children’s Miracle Network Hospitals. Thanks to the collective efforts of tens of thousands of RE/MAX Associates who participate in the Miracle Home program by making donations with each real estate transaction, RE/MAX Associates have raised more than $115 million for kids across North America. Custom designed for RE/MAX offices and Associates, the Miracle System is your one-stop gateway to participation in the Miracle Home program. From signing up, to making a donation, to requesting an Honor Card for your clients, using the Miracle System is faster, easier, and more accurate than ever.
S u s a n G . K o m e n Foundation RE/MAX has always been a big supporter of the Susan G. Komen program as well. Our CEO, Margaret Kelly is a breast cancer survivor. In 2009 RE/MAX became a national sponsor of SGK.
RE/MAX is the only organization that reached over $100 million with donations from the workers, from agents, not from the consumer. I believe it’s important to work with companies that give back. That’s a big reason why I chose RE/MAX.
Ready... Set....... ..............GO!
We are Going to Discuss
• Setting the Market Mindset with Sellers
• Creating Expectations
• How do we determine this?
• Price, Price, Price &
• Willingness to Adjust Price based on Market Feedback
r e a dy . . . s e t . . . g o !
The Truth About Value Common perception
How does the market calculate value?
Beautiful floors
$ Your Neighbor’s house sold for
New Roof
Number of bank owned properties in the area
Big rooms
Time of year
Fenced In yard
Number of homes for sale in the area
Quiet street
Interest rates
Tiled kitchen
Number of home buyers shopping right now
Granite counters Lots of space Great Neighborhood
Value Can Change Daily –
You don’t set the price…
Up or Down – Depending on the Market.
I don’t set the price…
The market sets the price.
r e a dy . . . s e t . . . g o !
Who Determines Price? R e m e m b e r Th i s :
The Market.
We won’t know for seven to ten days whether the market is accepting our price. The price we list at today is not as important as how quickly we adjust it once the market has spoken.
r e a dy . . . s e t . . . g o !
Getting you the highest realistic price Positioning your home to get you top dollar: The three most critical factors to consider to maximize your proceeds from the sale are PRICE , CON D ITION and TIME . To balance these, my experience, and RE/MAX Professionals’s experience in the Denver market give you: • Current data to understand relevant market trends happening right now • Negotiation via pricing strategies with interested buyers, so you get the highest realistic selling price
Poor positioning of your home • makes your competitors look better • reduces your showings • lowers your ability to negotiate • costs you time • strips your competitive advantage
% sold to list price
• Creation of an image to highlight the aspects of your home your competition doesn’t have
[National Association of Realtors®]
time on market
r e a dy . . . s e t . . . g o !
Let’s talk groceries...
M Y J OB Is to make sure your home is at the check out isle…and that could mean that we have to readjust pricing weekly.
If w e H AVE NO s h o w i n g s IN T H E first 10 days We are at the back of the store, on the bottom shelf.
If w e H AVE s h o w i n g s b u t n o o ff e r s We are being seen…but shoppers don’t feel we’re offering value.
I’m Going to Do Everything in my power to make sure we are under contract quickly…and with a good buyer…your job each week will be to let me know if you are ready to move closer to the check out counter.
r e a dy . . . s e t . . . g o !
After 7-10 Days It’s time to have a conversation about price.
Steps to a Great Conversation.... Are you happy so far with the level of commitment I’ve shown to your listing? Do you still want to list your home at the Check Out line? Are you ready to move it closer to the check out line? We know the market is going to correct us even if we go too low, right?
H o w a gg r e s s i v e s h o u l d w e g e t ? A 10% reduction is super aggressive…you decide.
r e a dy . . . s e t . . . g o !
Together, we make a great team.
Seller’s Responsibilities: •Weekly review of pricing •Review and act upon agent feedback •Minimum 1% price reduction monthly •Make property available for 100% of showings •Keep property neat and clean for showings •Be candid when I ask for feedback
agent’s Responsibilities: •Weekly review of pricing •Review and act upon client feedback •Prepare and email Market Feedback Report •Market property where buyers are looking •Hold open houses at initial listing & after each price reduction (if seller desires) •Lean on other agents in my firm and in the market to get feedback on pricing and condition •Make sure buyers are qualified •Remain your trusted advisor
Thank you
for considering RE/MAX Professionals as your partner in selling your home.