Recruiting Book

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Surround yourself with The Best



Why RE/MAX?

B R A ND / A D V ERTI S IN G RE/MAX is the No.1 brand in real estate. How would you like that brand recognition working for YOU on day one? Beware of the people that say brand doesn’t make a difference. It does! You can generate business and elevate your career by aligning with a brand. Make the right choice. Choose wisely and well. Choose RE/MAX.

learn what you want, when you want If you have a passion for education, you couldn’t find a better place to be. Through RE/MAX University®, you have 24/7 access to more than 1,000 online videos, covering virtually every aspect of real estate, which makes it easy for you to earn professional designations and certifications

leads and referrals m e a n m o r e b u s i n e ss RE/MAX Sales Associates are good at turning leads and referrals into closings and income. At RE/MAX, you tap into a powerful leadmanagement system, LeadStreet®, which turns remax.com traffic into leads for you, with no fees or strings attached. You also have the power to exchange referrals agent-to-agent, typically negotiating your own referral fees.

in everything from working with buyers (ABR) to helping seniors (SRES) to advanced sales skills (CRS).

A winning model At its core, RE/MAX is a place for entrepreneurs. RE/MAX Sales Associates are in business for themselves but not by themselves. Your entrepreneurial drive, combined with the support and power of the RE/MAX brand, positions you to win.


brand and marketing

Branding... It Comes Down To This Our competitors will tell you that national brand recognition does not matter. They tell you that because they don’t have it. You know who realizes that brand is important? Nike....McDonalds… RE/MAX….and now YOU!

Did you know...? Brand and name recognition are critical to getting you more business


OUR B R A ND

When people think real estate they think RE/MAX. The RE/MAX balloon represents the amazing lift our organization has had for more than 40 years. It was built by great Realtors® for Realtors®, and we continue to remain on the forefront of every consumer’s mind when people think about buying or selling a home. RE/MAX + Professionals = Unsurpassed market strength

Benefit from our brand... and share in our success!


brand and marketing

for over 25 years r e / m ax h as l e d t h e f i e l d in real estate sa l e s i n d e n v e r

$5,000

$4,500

21.60% Market Share

$4,000

$3,500

$3,000

$2,500

$2,000 8.02% Market Share

$1,500

7.68% Market Share 7.24% Market Share

$1,000

$500

3.93% Market Share


e xp e r i e n c e

T h e RE / M A X b r a n d b r i n gs t h e m o s t market strength 2012 RE/MAX National TV Advertising campaign made an estimated 1.07 Billion impressions, and reached 85% of our target market. 2012 RE/MAX National Radio Advertising campaign made an estimated 255 Million impressions, and reached 45% of our target market.


STATS

e xp e r i e n c e

RE/MAX vs. the industry 2013

RE/MAX is #1 in U.S. market share. Nobody sells more real estate than RE/MAX. U.S. RESIDENTIAL TRANSACTION SIDES1

TOTAL U.S. WEBSITE VISITS2 (Millions)

U.S. NATIONAL ADVERTISING3

COUNTRIES4

OFFICES WORLDWIDE4

AGENTS WORLDWIDE4

828,960

52.47

32.8%

89

6,331

89,008

663,826

28.23

24.0%

44

3,100

82,200

390,391

41.07

20.1%

61

5

7,060

100,300

107,775

2.42

0.2%

33

5

2,322

31,000

64,515

2.57

6.5%

35

5

659

12,900

40,810

2.44

2.0%

2

5

252

8,300

Not released

23.55

1.8%

5

700

76,662

Not released

5.57

6.8%

3

1,500

50,000

5

6

©2013 RE/MAX, LLC. Each RE/MAX office independently owned and operated. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC Form 10-K, Annual Report for 2012; Keller Williams and Prudential data is from information available at kw.com and prudentialrealestate.com, respectively. 1 Full-year 2012. 2 Experian Marketing Services Hitwise data, full-year 2012. 3 Full-year 2012 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 5.7%. 4As of year-end 2012 unless noted. 5 Based on lists of countries claimed at each franchisor website as of March 2013, excluding claimed locations that are not independent countries (i.e. territories, etc.). 6 Based on agent roster count at kw.com as of 2/13/13. 130229


technology

Internet exposure is critical.

Understanding buyer’s behavior is integral to the

• Home buyers use the internet more than any other media

success of the real

to search for homes; 90% of home buyers reported using the

estate community.

internet for their search.

As technology’s

• Ninety-one percent of home buyers who used the Internet

influence has

to search for homes purchased their home through an agent. source of all data is NAR profile of home buyers and sellers 2012

expanded, the top methods of finding buyers has shifted.

REMAX.com is the #1 real estate branded site.

Your listings will be enhanced on REMAX.com, one of the most heavily-used real estate Web sites: 2 0 1 2 A v e r ag e M o n t h l y U n i q u e V i s i t o r s i n r e m ax . c o m : 3,032,956 2 0 1 2 A v e r ag e M o n t h l y L i s t i n g V i e w s i n R e M A X . c o m : 1,673,518


l o ca l k n o w l e d g e - w o r l d w i d e r e ac h

T h e w o r l d w i d e i n f l u e n c e o f RE / M A X h e l p s your local productivity.

RE/MAX around the world... Our international presence allows us to help home buyers and sellers everwhere!


Get the training you need, More than 50,000 RE/MAX agents have earned designations and certifications through RE/MAX University. These average RE/MAX earnings are one way to measure the value.

Expand Your Knowledge!

ABR $99,196 CCIM $138,838 CDPE Whether $110,338 Did you know that SUCCESS is faster and easier when your educational opportunities are abundant? it's CNHS $100,882 on your television or computer, in the classroom or through a webinar, RE/MAX University is your 24/7 source for the best ideas, training and real estate information in the industry. And the upgrade in video-delivery CLHMS platform $177,836 – replacing satellite television with online and on-demand TV – means our ever-expanding inventory CRS of educational $112,153 programming is now more timely, accessible and cost-effective than ever. ePro $95,483 SRES $99,240 RU On Your Computer Or Smartphone (Worldwide) The thousands of hours of RE/MAX University videos and webinars are available worldwide through the “Learn” area of RE/MAX Mainstreet. Videos are easily found by browsing channels and subchannels or via keyword search. Get your RU content on the go. Find out how to get RE/MAX University content on your smartphone. Mobile apps are available for Android, iPhone, iPad, and select models of BlackBerry.

Average 2009 earnings for agents with credential listed – with RE/MAX all of 2009.

when


All of our advertising efforts lead the consumer to...

RE/MAX.com Then to LeadStreet T h e n t o YOU ! With RE/MAX, you tap into our powerful lead-management system, Leadstreet, which turns remax.com traffic into leads for you, delivered to you, with no fees or strings attached. Plus, leads on your own listings come directly to you without interruption. LeadStreet has many great features, such as lead acceptance by email and text message, contact and listing management tools as well as customizable drip email campaigns. In addition, you’ll discover a variety of benefits, including: • Lead routing based on agent-chosen zip codes, giving Average Monthly Unique Visitors: 2.6 million Average Monthly Leads to RE/MAX Agents: 167,386 Average Daily Leads to RE/MAX Agents: 5,506

you complete control of the location of incoming leads • Several marketing features • An enhanced personal website And much more...


RE / M A X D e s i g n C e n t e r is an online marketing tool provided to all U.S. RE/MAX Associates. This valuable tool offers more than 2,000 professionally designed templates, over 700 of which are RE/MAX branded, with additional templates added regularly. With RE/MAX Design Center professional marketing pieces can be created quick and easily. Create: • Tri-fold Brochures

Products and Designs

• Flyers • Property Cards • Post Cards • Virtual Tours • Web Commercials • Electronic Greeting Cards • QR Code Postcards and Flyers • iPad Listing Presentations • And More! Once completed, materials can be printed via personal printer, sent directly to a professional printer, emailed to clients and or sent to Facebook or Twitter. Multimedia projects such as Virtual Tours, Slideshow Tours, and Express Vignettes can be hosted in an IDX compliant format for posting to MLS.


The Truth

D i sp e l l i n g t h e m y t h s ab o u t RE / M A X Competitors are very good at talking about what RE/MAX does and doesn’t do. But the fact is, much of it simply isn’t true.

MYTH #1

“I can’t afford the monthly fee at RE/MAX.”

Reality: Producers find RE/MAX Professionals more economical. Impact on your business: At RE/MAX Professionals we have developed a benefits and service package where you pay your fair share of office expenses and allowing you to keep more of your commission. RE/MAX Professionals allows you to control your financial investment and be in business for yourself but not by yourself.

MYTH #2 “There’s no support at RE/MAX.” Reality: You will receive several levels of support at RE/MAX Professionals and it’s actually the best of all worlds. Mike, Brad and Alan understand the market dynamics of your community and know how to help you create a competitive edge. At the same time, you enjoy the massive benefits that come from being aligned with a global network and the world’s No. 1 real estate brand. Impact on your business: Support comes in all forms, from office staff to education to marketing. You get it all at RE/MAX Professionals. What’s more, you also get the independence to run your business as you see fit. Could RE/MAX Professionals really produce as much as they do without support? How would that work? Nobody in the world sells more real estate than RE/MAX. Effective, efficient support is a big reason for that.


MYTH #3

“RE/MAX provides no education for its agents.” Reality: Let’s be clear about something: This one doesn’t even rise to the level of being called a myth. It’s just a flat-out lie. The RE/MAX Satellite Network (RSN) debuted in 1994 and was absolutely unmatched in the industry; nothing even came close. With changes in technology, RSN became RE/MAX University in 2007 and got even better. With a program mix that includes top coaches like Tom Ferry and Brian Buffini, relevant professional designation/ certification courses (ABR, CDPE, CLHMS, CRS and many others) and more than 1,000 ondemand videos in all, RE/MAX University has had a dramatic impact on the careers and lives of countless real estate professionals. Impact on your business: Most of RE/MAX University’s content comes at no additional charges. RE/MAX University programming is available 24/7, so you can obtain your education when and how you want. In fact, your education will fit your lifestyle and work style; it will support you and help you prepare to earn more. After all, the more you learn, the more you earn.

MYTH #4

“RE/MAX agents are sharks.” Reality: Yes they are. RE/MAX Professionals agents swim harder and faster. RE/MAX Professionals agents are hunters, not gathers. But we don’t eat our own, and we don’t harm one another. You will find that you are the average of those you rub shoulders with! We all become better by the colleagues we work with. RE/MAX Professionals agents combine the positive aspect of cooperation and competition. In other words, RE/MAX Professionals push themselves and each other because that leads to greater effort, greater service for consumers, and great results for everyone involved. Impact on your business: If you’re going to swim, why not swim with the best? One reason RE/MAX agents produce at such astonishing rates year after year is the company they keep. It’s no coincidence that when REAL Trends 500 ranked real estate brokerages by sides-peragent production last year, 44 of the top 50 firms were with RE/MAX. Yes, RE/MAX offices are filled with “sharks” who are always on the hunt for new business. But get to know them, and you’ll find friendly people who care deeply about their profession, contribute mightily to their communities and are always willing to share their ideas with their colleagues.

MYTH #5

“RE/MAX will nickel and dime me to death.” Reality: Your investment in your business is clear from day one. Impact on your business: By investing each month and knowing the total investment, you’re better equipped to make business decisions such as: • Where do I channel my advertising dollars? • What’s the greatest return on my marketing? • Where do I invest the most time in prospecting? • What’s the best way for me to better serve my sphere and increase my transaction count? RE/MAX Professionals allows you to become the hometown expert with our local knowledge combined with a world of experience – by tapping into global branding and networking, an agent-to-agent referral program and, most importantly, fee-free leads!


e xp e r i e n c e

the

difference... #1 in market share # 1 i n ag e n t p r o d u c t i v i t y # 1 i n b r a n d n a m e a w a r e n e ss #1 in advertising #1 in lead generation # 1 i n p r o f e ss i o n a l e d u ca t i o n #1 in the minds of buyers and sellers

we are your team

Did you know….

is most likely to be considered by consumers planning to buy • RE/MAX or sell, among national brands. agents make up less than 2 percent of real estate agents, • RE/MAX but account for nearly 10 percent of all agents’ sales. • RE/MAX Associates average more sales than other real estate agents. Many companies claim to be #1 but make sure to ask the question,

#1 in what? The most important thing to remember is that no one sells more real estate than RE/MAX.

C h e c k o u t j o i n r e m ax . c o m . . . . . . . S u r r o u n d y o u r s e l f w i t h T h e B e s t Get ready to plug into the power of the brand and discover the Unfair Advantage of RE/MAX!


Leadership Team With a combined 70+ years’ experience in the real estate industry, our leadership team knows what it takes to be successful. They have successfully cultivated RE/MAX Professionals into the third largest real estate company in Colorado, with the highest average per-agent productivity.

mike burns - Employing Broker, Owner Mike Burns started in real estate in 1989 with a large brand and has been a licensed broker since 1990. Mike joined RE/MAX Professionals in 1993 and has been a part of the administration or ownership since 1999. Mike is the Broker of Record for RE/MAX Professionals and has been since 2006. He is a member of the RE/MAX Hall of Fame, Platinum Club, 100% Club and has received the Lifetime Achievement Award, all for his outstanding sales achievements.

Brad Whitehouse - Managing Partner, Owner Brad Whitehouse has been a member of RE/MAX Professionals since 1999. He is a member of the 100% Club as well as the RE/MAX Hall of Fame. As a Speaker and Trainer for RE/MAX International, Brad has appeared nationally to discuss many of the major issues affecting the real estate industry, and worldwide on the RE/MAX Satelite Network (RSN). Brad has served as a board member of the South Metro Denver Realtors Association. alan smith - Managing Partner, Owner Alan J Smith spent 10 years with Century 21 Professionals and made the move to RE/MAX Professionals in 1994, where he became an owner in 2006. He has been a top producer consistently in the Top 5 in Real Estate Sales for RE/MAX Professionals and has earned the CRS and GRI designations. He is a member of the RE/MAX Hall of Fame, Lifetime Achievement Award and recently inducted into the RE/MAX International Circle of Legends.


About Us When it comes to real estate, RE/MAX Professionals simply sets the standard. Since 1983, RE/MAX Professionals has been successfully serving both our clients as well as our outstanding agents. With 8 locations serving the entire Denver Metro market, you are never far away from all the amenities of a RE/MAX Professionals office. Our owners, Mike Burns, Alan Smith and Brad Whitehouse, along with the entire leadership team, continually strive to improve systems and tools simply because we are committed to helping you achieve success. From our cutting edge technology to exceptional training and exchange of strategic marketing ideas, our environment promotes the positive individual growth that makes RE/MAX Professionals a very unique real estate agency. The personal performance and growth of each individual is our priority and it is our goal to create a place for all RE/MAX Professionals agents to excel in their pursuit of success.

Our Culture Our culture of caring, integrity and the committment to our agents is unparalelled by any other agency in the Denver Metro area. We continually strive to be the destination real estate agency providing only the highest quality of business practices, and it shows in the production levels of our agents. Happy agents naturally equals more production! We lead by example and strive to elevate those around us with our complete commitment to excellence. This in turn creates an environment where our agents can build a career where the pathway of success starts at our front doors. Whether its reaching out to our agents, to our clients, to the communities, RE/MAX Professionals is the Colorado brokerage where you really can have it all.


bRIN G IN G V A LUE TO THE LI V E S WE TOU C H A ND THE C OMMUNITIE S WE S ER V E

c o r e va l u e s

t e a m | The power of ‘one’ results in a powerful team. Teamwork is expected at every level of our company b e l i e v e | We believe in people who believe in themselves. We believe in people who want to grow personally and professionally pass i o n | We have a passion for integrity, fairness and excellence. We succeed when we surpass our expectations. a t t r ac t | We strive to attract the best agents and staff. We provide our Realtors and clients the right technology, tools, services and marketing advantages to help them meet their goals. c u l t u r e | We believe in an environment of mutual respect and courtesy. We provide an environment of support and training. t r u s t | We trust our leadership to make decisions that are best for every level of our company.


HOW WE S ER V E E X P ERIEN C E

RE/MAX Professionals agents average over 14 years of real estate experience, have obtained a dominant market share in our service areas, and our agents have sold 3 times more transactions than the average Denver metro agent.

B R A ND A ND M A RKETIN G

RE/MAX Professionals has an image of quality and prides itself on stellar branding, advertising and marketing of our clients’ properties. We leverage the strength of the most powerful real estate brand in the world, and add a level of professionalism you can’t find in other RE/MAX franchises.

TE C HNOLO G Y

RE/MAX Professionals is the leader in real estate technology services with consumer and agent mobile services. Our state-of-the-art and exclusive web marketing and syndication system at www.homesbythepros.com attracts over 800,000 page views per month.

LO C A L KNOWLED G E / N A TION A L S TREN G TH

RE/MAX Professionals agents are experts of the local Denver real estate market and are THE experts in their individual service areas. Our affiliation with nearly 100,000 RE/MAX Brokers worldwide gives our clients’ homes an aggressive exposure that no other firm can offer.

C OMMUNITY OUTRE A C H

RE/MAX Professionals is actively engaged in giving back to the community by supporting Professionals Miracles Foundation, Children’s Miracle Network Hospitals, Habitat for Humanity, Susan G. Komen Foundation and Canine Companions For Independence.


e xp e r i e n c e

We sell 25% of our own listings ourselves.

Realtor® The term “REALTOR®” is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and abides by its strict Code of Ethics. One of the most important choices our clients make in selling their home is their decision to obtain the services of a Realtor®; a professional that markets properties for a living. At RE/MAX Professionals, all of our agents are Realtors®!

T h i s s h o w s t h e p o w e r o f o u r o w n ag e n t s and the power of our market share.


brand and marketing

Capturing leads p r o m i n e n t Ya r d S i g n s RE/MAX is the most recognizable brand name in real estate, locally and nationally. Our easily recognized signs, featuring the RE/MAX balloon, will direct traffic to your listing.

I n t e r n e t a n d O n l i n e Exp o s u r e Home buyers use the internet more than any other media to search for homes. Our clients’ listings are immediately syndicated and enhanced on some of the most heavily-trafficked real estate Web sites in the world.

O t h e r B r o k e r ag e F i r m s i n o u r A r e a We market homes to our local professionals via our intranet and sales meetings. We also aggressively market to other brokerage firms, and facilitate their agents’ ability to show our client’s home.

a d va n t ag e a d v e r t i s i n g RE/MAX Professionals advertises an exclusive collection of traditional and luxury homes that drives buyers to us. Mass publications are distributed in the Sunday paper for maximum viewing and positioning of your home. Coupled with local advertising mediums that tie into our online exposure, we create a photo-centric scheme to draw the most buyers to our client’s home.


Relocation Department We have an in-house, award-winning Relocation Director dedicated to g e t t i n g l e a d s and g r o w i n g y o u r b u s i n e ss ! OUT OF TOWN B UYER S / RELO C A TION RE/MAX Professionals has received national awards for client services. Our relocation team has helped us maintain contacts around the globe who send us buyer and seller leads. Our sales force is recognized internationally through the Realtor速 organization based upon their participation in local, state and national positions in the National Association of Realtors速. Katherine Gunner, Relocation Director, has been assisting our clients with the relocation process in and out of the Denver area since 1984. Katherine has her GMS designation and is a member of the Employee Relocation Council and the Relocation Directors Council. Assisting families in making their move as seamless as possible is her #1 priority. RE/MAX Professionals receives hundreds of referrals a year. Our relocation department also offers area tours, rental assistance, temporary housing and van line discounts to relocation families.


technology Y o u r RE / M A X P r o f e ss i o n a l s t r a n sac t i o n t e a m At RE/MAX Professionals, we are committed to providing you with the best support services in the industry. Our Transaction Team helps our agents maximize the visibility of homes to our target audiences in both traditional and new media spaces.

WHAT DOES MY TRANSACTION TEAM DO FOR ME? All of these services are included in your package: • • • • • • • •

Enter listing into Metrolist Upload property photos Create brochures Manage Files - contracts, under contracts, closings Order title work Track the views on your listings Assist with mailings Count down to moving day – mailed to your sellers & buyers to assist in the days leading up to moving • Order closing gifts • HUD letters – printed at year end for your buyers and sellers • Open House posted to websites – upon request

PALS EXTENDED VALUE PACKAGE (Professionals Advanced Listing Service) Provided by Listings Magic, our partner, for $199 per year. • Unlimited virtual tours • Enhance listing on Realtor.com photos, maximum description & virtual tour link • Craigslist postings • Single property website • Property video tours • Seller reports

YOUR TR A N S A C TION TE A M A T r e / m ax p r o f e ss i o n a l s p u b l i s h e s YOUR l i s t i n gs t o t h e w e bs i t e s today’s buyers are searching! HERE a r e j u s t a f e w . . .


REALTOR.COM Listings Showcase w e p r o v i d e y o u w i t h t h e ab i l i t y t o OPEN HOUSE - SUNDAY, APRIL 6, 2013 FROM

E n h a n c e y o u r bas i c l i s t i n gs o n RE A LTOR . c o m

Multiple lead forms - Collect buyer contact information • Buyers can call your cell phone directly with your contact information positioned next to your listings. Your contact information and portrait - Give buyers an easy connection to you Traffic Reports - Let your sellers know how their listing is performing on REALTOR.com® Post up to 25 jumbo size photos - grab the attention of buyers Open House Alerts - drive buyers through the door Additional listing promotion - Automatically displays teaser ads for up to 3 of your other listings • For agents with multiple listings, those listings will be automatically cross-promoted on your other listings. • The additional exposure will help generate even more buyer interest. Custom headlines and property descriptions - Paint a picture with words Full Motion Listing Videos - get more sellers to sign on the dotted line Powerful Icons on the search results page - stand out and encourage clicks to your listings


we’ve got you

covered Our affiliated b u s i n e ss e s provide you superior services at e xc e p t i o n a l prices


C OMMUNITY OUTRE A C H

RE/MAX Professionals and Professionals Miracles Foundation have contributed on average $125,000 annually to Denver metro families to help improve the lives of children diagnosed with a life-threatening illness, faced with a lifetime medical condition or are involved in tragic accidents. We encourage our clients to contribute as well. A portion of each closing executed goes to Professionals Miracles Foundation and Children’s Miracle Network. The money raised goes to our local Children’s Hospital and children in need.

RE/MAX has always been a big supporter of the Children’s Miracle Network, the Susan G. Komen Foundation and Canine Companions For Independence. We believe in giving back to the community in a big way!

Su san G. Komen Foundation


Turn Your Customers into Friends! G ENER A TE IN C OMIN G REFERR A L S EFFORTLE S S LY ! The secret to generating repeat business and referrals is to turn your customers into friends! Friends want you to succeed and are willing to help! Sending your customers these great monthly gifts will create a long-lasting relationship and lifetime loyalty to their friend in the real estate business. Exclusive to RE/MAX Professionals in the Denver Market, the From Your Friends program is an exciting and effortless tool to keep in constant contact with your past customers, sphere of influence and farm area with a monthly gift that will actually be anticipated and appreciated! Each month your clients will receive a free offer or discount at a local restaurant, entertainment venue or merchant as a gift from you – their friend in the real estate business. Your clients will appreciate these gifts, and are certain to remember you the next time they buy a home, sell a home or have the chance to refer their family and friends!


Stats@... Stats@ is a valuable tool exclusive to RE/MAX Professionals agents. Designed to provide our agents with the most up to date Denver Metro market data, you will be at the top of your game when you take this data along to both listing and buyer presentations. Compare yourself, your office or your company to any other agent, office or company in regards to production and market share. Comparisons can be made by county, city and even subdivision/neighborhood. In short, you will have the ability to demonstrate the RE/MAX Professionals difference to your clients! It’s easy to use! Just send an email to stats@rmprohomes.com with request for info.

NEIGHBORHOODS OFFICE ACTIVITY MARKET SHARE COMPETING AGENTS ACTIVITY MARKET TRENDS and much more!


Agent

RREIN

Keeping in contact with your clients and prospects is vital to your business but, you may feel that you don’t have time.

RREINAgent Made available to you through your broker’s exclusive Membership in RISMedia’s Real Estate Information Network® (RREIN), you now have access to RREINAgent, a robust, direct-to-consumer, information, content and mobile SMS/text messaging delivery platform that will help differentiate you from your competition! RREINAgent offers unmatched resources of consumer engagement tools to help you stay connected with your sphere and beyond, as well as today’s leading-edge mobile marketing technology solution for real estate professionals, all with powerful lead-generating components!

What Do You Get? Resource Center for Your Website The RREINAgent consumer content offering includes an online Resource Center for your website, which offers weekly consumer videos and daily consumer-focused articles on relevant, timely real estate topics that will directly address your clients’ real estate pursuits and interests. Home Matters Monthly e-Newsletter for Your Clients and Prospects RREINAgent also includes a monthly consumer-direct newsletter titled, Home Matters, which offers relevant and timely consumer-facing real estate articles, as well as customizable aspects of the contact information and navigation links sections. You will find a user-friendly subscriber upload function in your RREINAgent portal.

RREINAgent Mobile SMS/Text Messaging Platform The RREINAgent mobile SMS/text messaging platform allows buyers to access property information, pictures and your contact info directly on your mobile phone via text message. Powerful Lead Capture Features Both the Resource Center on your website and the Home Matters monthly consumer e-Newsletter also include “content lead generation” features, which are designed to provide you an additional source of leads via several consumers forms.


Monthly Market Data Active Listings, under contract and sold data interpreted and provided directly to you in various medium each month for distribution to your clients.


Training and Education P E A K P RODU C ER S KEY S TO S U C C E S S

Every Thursday from 9-11 am We are fully committed to meeting each of your training needs! So... we’re taking “Time Out” to new heights. Join us for Keys To Success every Thursday. Sessions will vary from Technology, Listings, BuyersContracts, Time/Task Management & Business Building. You’ll learn from the best in the business!

Buffini and Company In just 12 weeks, you will... • Generate more leads • Close more sales • Navigate price reductions like a pro • Get every buyer off the fence • Become and excellent negotiator • Get organized once and for all! Peak Producers gives you a step-by-step action plan to overcome peaks and valleys in your income and

t o m f e r r y ~ yourcoach.com If you are interested in becoming a real estate professional and are committed to producing incredible results, our coaching is for you. If you are a top producer

produce at a consistent high level. Whether you’re a 16-year veteran or a brand new agent, this 12-week training program gives you the strategies to build a rock-sold real estate business.

or new to the game as an agent, broker, manager, or mortgage professional, we know the business inside and out and know how to help you succeed. Maybe you’re in a slump during this “tough” market, perhaps you’re getting burned out, or perhaps you’re competitive and hungry for more success - looking for that edge. Whatever motivates your drive for success...we’ll provide

RE/MAX University is your 24/7 source for the best ideas, training and real estate information in the industry.

you with the tools, strategies and connections to attain the life and business of your dreams.

And so much more!


You have 8 office locations to work from! In the Denver metro area, a great real estate company is easy to find as o n e o f o u r b r o k e r s , y o u ca n u t i l i z e a n y o f o u r 8 o f f i c e s

C ITY P RO P ERTIE S

L A KEWOOD

3870 Tennyson Street Denver, Colorado 80212 303 455 3300

390 Union Boulevard Lakewood, Colorado 80228 303 985 4555

Denver 242 Milwaukee Street Denver, Colorado 80206 303 322 2202

LITTLETON 8500 Bowles Avenue Littleton, Colorado 80123 303 973 3313

KEN C A RYL 10135 W San Juan Way Littleton, CO 80127 303 972 9999

DEN V ER TE C H C ENTER 9200 East Panorama Circle Englewood, Colorado 80112 303 799 9898

HI G HL A ND S R A N C H 1745 Shea Center Drive Highlands Ranch, Colorado 80129 303 268 8800

C A S TLE P INE S 7501 Village Square Drive Castle Rock, Colorado 80108 303 688 0548


Events: TENNY S ON S TREET W A LK First Fridays, May through September. Live music, food and beverages for the entire family.

Rockies Night Enjoy an evening at the Rockies! Bring your family, clients and friends.

annual golf tournament a n d e v e n i n g ga l a This event benefits our own Professionals Miracle Foundation.

Fa l l r e t r e a t C o m m u n i t y A pp r e c i a t i o n Da y Fall Festival • Tethered hot air balloon rides • Pancake Breakfast • Free Pumpkins • Face painting • Jump castle • Fun for the whole family

r e v e r s e P o p - b y Thanksgiving pies This is a great opportunity for you to reach out to your clients and thank them for their business.

a n n u a l c h r i s t m as pa r t y MO V IE NI G HT Invite your clients and their families to a private screening of today’s most popular movies.

E d u ca t i o n a l c l ass e s f o r y o u a n d y o u r c l i e n t s Informational classes from experts in the industry


Ready... Set....... ............GO!

Are you READY to join the best of the best where nobody sells more real estate? As a RE/MAX Professional, you will be SET in motion to achieve your goals. Its time to make the decision to invest in yourself, in your future. So, LETS GO!

RE/MAX Professionals is Your Pathway to Higher Productivity


l o ca l k n o w l e d g e

When Interviewing Others, Ask Do their claims of superior services and training coincide with their level of production?

What is the average tenure of their agents?

What are their training opportunites?

What is the average income of full-time agents per year?

Where do my internet listings/sign leads go?


ready...

Your R.O.I. with RE/MAX

set... go!

Ask yourself this question: If you joined RE/MAX and the following programs were available to you for your use, just how many additional transactions would these programs create from you? Avg. Income/ Sale $_________________

Advantage

Projected # of Transactions

Avg. Income/Sale

$ Dollar Value

1. Certified Distressed Property Expert

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10. Sales Power for RE/MAX

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ツョ

11. Peak Producers

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12. ______________________________

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Total

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(Average income w/ CDPE $133,605)

2. RE/MAX University (Learn and Earn Designations/Courses)

3. remax.com (www.Google.com/Trends)

4. MyRU (Online/On Demand Training 24/7)

5. National Advertising (Nearly 60% Share of Voice)

6. RE/MAX Design Center (Website, Brochures, Personal Marketing)

7. RE/MAX LeadStreet (10% Conversion窶年AR)

8. RE/MAX Name Brand Recognition (The powerful RE/MAX Brand)

9. Direct calls to Listing Agent (Web tools, brochures, professional marketing)

Now ask yourself the question: What would you do with that extra money?


“Dear Brad, Alan and Mike, I just wanted to say thank you for all you do for us agents. I have implemented the tools you have provided and have seen tremendous success since joining RE/MAX Professionals. Just this week, I have listed 4 properties, 2 of which have gone under contract which meant that I needed to find homes for those clients as well. That’s 6 transactions just this week and its not even Friday! On top of that, one of those listings will be part of an HGTV series about a family relocating from Long Island. In addition, I was named one of 5280’s Realtor of the year. You all rock, and I love being on the RE/MAX Pros team. -Ed Robinson RE/MAX Professionals


Call us today...

Making the move to RE/MAX Professionals will be the smartest business decision you can make in your career.

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