DESIGN
WORKS
PORTFOLIO 2013
RON MARCELINO
2015
WORKS
DESIGN
PORTFOLIO 2013
RON MARCELINO
Vol 1
2015
Hello there! Thank you for taking time to view my portfolio. These are just some of my selected works since 2013 to present. Hope you like it! For more info, feel free to contact me through my email.
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RNDM
WORKS PROFESSIONAL | PERSONAL | THESIS
2014 - 2015
Branding Advertising Package Design Photography Illustration Typography 3d Photography
PROJECT | LOGO DESIGN
ZEGEN FIVE TRADERS INC.
The task for this project was to create a logo identity for a startup local trading business named “ZEGEN FIVE TRADERS INC.”
I designed a 2 - five sided arrow facing towards each other that represent the flow of exchange. The arrow’s positive and negative shape shows the absolute and equal value of trade.
PERSONAL PROJECT | ILLUSTRATION • SHIRT DESIGN `
MAGNET URBAN CLOTHING DESIGN
Started out doodling irregular geometric shapes for fun. Turned to a conceptual shirt design for a non-existing brand.
PERSONAL PROJECT | ILLUSTRATION • BRANDING
HOW TO MAKE CAFFEINE
I’m a coffee lover. This inspired me to draw small patterns that are related to the art of brewing coffee. This was a fun excercise project. The patterns are related to the art of brewing hand crafted coffee. I applied these patterns to make a conceptual brand for a coffee shop. I downloaded mockups and applied the patterns to it. From coffee brewing, to the packaging design & logo.
Concept made from 100% Caffeine brain.
PERSONAL PROJECT | TYPOGRAPHY DESIGN
STEPHEN HAWKING QUOTE
I like experimenting with different illustration techniques. Geometric shapes entice me to create patterns and illustrations. I spend time learning new things and techniques for illustrations.
PERSONAL PROJECT | ILLUSTRATION
LOW POLY ABSTRACT
INTERN PROJECT | TRADEBOOTH DESIGN
MANILA WATER TRADEBOOTH
FRONT VIEW
This was an intern work for a water company based in the Philippines for their Asia Pacific Subsidiary. The new booth design was used at the Water Summmit 2015 in Yangon, Myanmar. The task here was to create a new booth for the company that would entice people to look around and actually roam inside the booth. Given space was 3m x 9m.
TOP VIEW
This part of the booth can be viewed at the point of entrance. From this side; the brand slogans of the company can be seen from this angle; placed on three different panels.
The spot provided for the booth was actually located beside (right) the entrance by the wall. The wall is a huge disadvantage for the booth since 1 side would be closed. The booth design was basically an interpretation of a water connection system. The colors and messages used was based from the company’s brand identity. Since the booth had a closed part disadvantage, I designed the booth to be “gallery”-like to give viewers an inviting presence where they can roam and walk inside. The booth has 3 flat screen LCD’s at 3 different parts of the booth. Inside pannels of the booth The booth won the “Most Innovative Booth Design” for the event.
BACHELOR’S THESIS | PACKAGE DESIGN • BRANDING • ADVERTISING
ANTONIO PUEO BARISTA SERIES
This project is my Bachelor’s Degree Thesis. I was tasked to create a re-branding campaign through package design from a chosen local brand. The redesigned packaging will be used to create collaterals and promotional materials for its conceptual advertising campaign. Antonion Pueo is a local brand that originally started to manufacture “cacao tableas” or chocolate tablets. A few years back they launched a series of Instant Iced coffee mix that would entice the market to make their own “coffee shop specialty drinks” made at home. Unfortunately; early 2014,the product was discontinued while I was in the progress of my thesis research but still I chose to continue it. In this study, we were required to create an ad campaign as well as provide a Brand & Package Design Manual; from the logo, colors used, dieline, secondary and primary packaging.
The logo of Antonio Pueo was used together with a new typeface of the Barista Series to give consumers a brand recognition of the corporate logo.
The Better Experience!
“The Better Experience” refers to the packaging’s “new experience” and better look as well as implying the products characteristics as a DIY type of drink where you experience the product as you prepare it.
TEASER ADS
INTRO AD
SUSTAINING ADS
BILLBOARD • SEASONAL AD
INSTITUTIONAL AD
COLLATERALS
PARALLAX SCROLLING WEBSITE (Uncoded)
RNDM
2013 2015
PHOTO GRA PHY
Chosen photos taken since 2013 to present. From all personal, professional, school
works;
including competition entries. This
part emphasizes on my
photography, composition, layout
SCHOOL
PERSONAL
PROFESSIONAL
and editing skills.
COMPETITION | PHOTOGRAPHY
INTERNATIONAL PHOTO AWARDS 2015
“Waiting In Line” SILVER AWARD • PEOPLE | SCHOOL CATEGORY
“Bata” BRONZE AWARD PEOPLE | CHILDREN
“Eyes of Hope” BRONZE AWARD PEOPLE | MOTHER
These photos were taken on the mountains of Mt. Tinio, Papaya, Nueva Ecija . The
school is in a remote part of the mountain where children would usually hike steep mountain trails for
atleast 3 hours.
AFTER THOUGHT A collection of photos from different places, seasons and events.
Documentation photos taken from a volunteer work at the United Nations Volunteer(UNV) together with a mountaineering charity group. This was part of the journey from my IPA 2015 entries.
UN COVERED A collection of Fine Art nude photography.
For my videography portfolio, kindly check my Vimeo account! Thank you for viewing my portfolio!