ROAMING HUNGER IS AN
EXPERIENTIAL MARKETING AGENCY SPECIALIZING IN
W E A C T I VAT E B R A N D E D C A M PA I G N S T H AT S T I M U L AT E A L L F I V E S E N S E S .
ABOUT ROAMING HUNGER ROAMING HUNGER IS THE HUB FOR GOURMET FOOD TRUCKS. WE EXECUTE BRANDED, EXPERIENTIAL MOBILE MARKETING AND ADVERTISING CAMPAIGNS. YOU’VE READ ABOUT US IN MASHABLE, GIZMODO, THRILLIST, EATER, CBS, INC. AND MORE. WE HAVE CONNECTED OVER 500 BRANDS AND AGENCIES TO CONSUMERS THROUGH FOOD TRUCKS. OVER 12.5 MILLION TRUCK VIEWS FROM OUR FOOD TRUCK APP AND WEBSITE.
WHY FOOD TRUCKS? $2.7 BILLION
IN 2017, THE FOOD TRUCK INDUSTRY IS EXPECTED TO EXCEED $2.7 BILLION
U.S. FOOD TRUCK REVENUE
$650 MILLION 2012
2017
24% of Americans have eaten from a food truck in the past 12 months 31% of people visit food trucks with their friends 61% of consumers say they have discovered food trucks by "just happening upon them" Food Trucks. 2013. Mintel, p. 50-52 National Restaurant Association, Emergent Research. 2012, “Food Trucks Motor into the Mainstream” Jed, E. 2011, “Techmonic: Food Truck Phenomenon Is No Passing Fad”
WHEN BRANDS APPEAL TO
MORE THAN THREE SENSES IMPACT INCREASE BY
ENGAGEMENT
MORE THAN 70%.
Hulten, B. and Broweus, N.[ and Van Dijk, M. (2009), Sensory Marketing: Palgrave Macmillan
SENSORY STRATEGY
BRAND CHALLENGE
UTILIZE SENSORY SCIENCE TO CRAFT AN EXPERIENTIAL STRATEGY
EXECUTE
CAPABILITIES W E C R E AT E S T I M U L AT I N G , T U R N K E Y B R A N D E X P E R I E N C E S F R O M I N C E P T I O N T O E X E C U T I O N .
OPTIMIZE EXPERIENCE ARCHITECTURE
STAFFING, TRAINING AND BRAND EDUCATION
TRANSLATE CREATIVE IDENTITY
FLEET CONSTRUCTION AND MANAGEMENT
DEMOGRAPHICALLY ALIGNED LOCATIONS
PERMITS & PERMISSIONS
CULINARY AND OLFACTORY DEVELOPMENT
LIVE SOCIALCASTING
SOCIAL MEDIA INTEGRATION
SWAG & COLLATERAL SOURCING
W E ’ V E C O L L A B O R AT E D W I T H S O M E O F T H E
WORLD’S MOST RECOGNIZABLE BRANDS
CREATING UNIQUE SOLUTIONS TO BROADEN THEIR AUDIENCES.
MIRACLE-GRO STRATEGY
PROCESS
METRICS
How do you introduce the
7 DAY ACTIVATION SURROUNDING THE TOURNAMENT OF ROSES
COORDINATED AND TRAINED TRUCK STAFF
Table” to families attending
DEVELOPED CUSTOM MENU USING FRESH HERBS AND SPICES FROM MIRACLE-GRO’S “LIVING GARDEN WALL”
COORDINATED AND TRAINED BRAND AMBASSADORS TO SPEAK ON “GARDEN TO TABLE”
Roses?
OVERSAW SOURCING OF ALL LOCAL INGREDIENTS
SECURED LOCAL PHOTOGRAPHER
HIRED AND TRAINED CHEF TO SPEAK WITH LOCAL MEDIA
SOURCED ECO-FRIENDLY SERVING WARES
fun, and delicious a
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP
ENGAGED SOCIAL MEDIA FOLLOWERS BEFORE, DURING, AND AFTER EVENT
cooking lifestyle can be.
CONSUMER EDUCATION THROUGH COOKING DEMOS
CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM
concept of “Garden to
the 125th Tournament of
Show families how easy, sustainable home-grown
MEDIA IMPRESSIONS 10,000,000 DIRECT IMPRESSIONS 4,000 VISUAL IMPRESSIONS 1,000,000 TOTAL 11,004,000
BROOKLYN NINE-NINE PROCESS
OBJECTIVE How do you encourage
18-49 year-old prime time viewers in key media
markets to tune in to a new police comedy on FOX? Recruit viewers to the
police force with an official police breakfast and a
photo of themselves in action.
PRESS
LAUNCHED BRANDED FOOD TRUCKS IN 10 MAJOR MARKETS OVER A TWO DAY ACTIVATION SERVED OVER 70,000 NEW YORK INSPIRED BAGELS, GLAZED DONUTS, AND FRESH BREWED COFFEE SECURED PERMITS FOR 36 LOCATIONS DISTRIBUTED 30,000 COLLATERAL ITEMS COORDINATED STRATEGIC SOCIAL MEDIA ENGAGEMENT COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP COORDINATED AND TRAINED STAFF
METRICS MEDIA IMPRESSIONS 14,000,000 DIRECT IMPRESSIONS 100,000 VISUAL IMPRESSIONS 6,000,000 TOTAL 20,100,000
INTERACTIVE PHOTOBOOTH
DALLAS MORNING NEWS POPCULTURE INAGIST MY FOX PHILLY ENTERTAINMENT TOP NEWS D MAGAZINE
TOP CHEF OBJECTIVE
PROCESS
How do you generate buzz
VISITED HIGH TRAFFIC NEW YORK CITY LANDMARKS
a reality cooking show that
SERVED OVER 4,500 MEALS USING TOP-SECRET FAMILY RECIPES: HOMEMADE, NEW ORLEANSSTYLE BEIGNETS, JAMBALAYA, AND SMOKED SAUSAGE, SHRIMP, AND ROAST BEEF PO’BOYS
seasons?
CELEBRITY APPEARANCES FROM “TOP CHEF” JUDGES TOM COLICCHIO, PADMA LAKSHMI AND GAIL SIMMONS
with 18-49 year olds around has been on the air for ten
Bring viewers the signature flavors of The Big Easy to The Big Apple and give them an opportunity to mingle with the cast.
PRESS
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP SECURED DIFFICULT PERMITS WITH NYC CITY COUNCIL HIRED OFF-DUTY POLICE OFFICER FOR CROWD CONTROL
METRICS MEDIA IMPRESSIONS 15,000,000 DIRECT IMPRESSIONS 4,500 VISUAL IMPRESSIONS 800,000 TOTAL 15,804,500
FACILITATED STAFF TRAINING AND BRAND EDUCATION
AOL OK MAGAZINE NEW YORK MAGAZINE NEW YORK DAILY NEWS THE DAILY MEAL MOBILE CUISINE FOOD WORLD NEWS GRUBSTREET
SAKS FIFTH AVENUE PROCESS
OBJECTIVE
METRICS
How do you spark a new
4,500 MEALS SERVED AT 6 KEY SHOPPING LOCATIONS
SOURCED BRANDED CUPS AND DRINK SLEEVES
contemporary metropolitan
SERVED HOT COCOA, SPICED APPLE CIDER WITH CINNAMON STICKS, AND ICE COLD EGGNOG PAIRED WITH FRESH BAKED SUGAR COOKIES
STAFFED AND TRAINED BRAND AMBASSADORS ON THE FIFTH MAN BRAND
is over 100 years old?
SAKS FIFTH AVENUE MALE MODELS DISTRIBUTED PROMOTIONAL UMBRELLAS
FACILITATED STAFF TRAINING AND BRAND EDUCATION
Serve a nostalgic taste of
CREATED AND DESIGNED CUSTOM MENUS FOR EACH WEEKEND
SECURED LOCAL PHOTOGRAPHER
VISUAL IMPRESSIONS 2,200,000
shoppers in a social
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP
CREATED AND FEATURED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM
TOTAL 7,204,500
relationship between
shoppers and a brand that
holiday cheer and engage scavenger hunt.
PRESS
FOSTERED STRATEGIC SOCIAL MEDIA ENGAGEMENT
ABC CHICAGO NOW MOBILE-CUISINE CHICAGOSHOPPING.COM ZIMBIO
MEDIA IMPRESSIONS 5,000,000 DIRECT IMPRESSIONS 4,500
AMSTEL LIGHT STRATEGY How do you pump up summertime sales of Amstel Light in the Tri-State Area?
PROCESS VISITED OVER 100 LOCATIONS ON THE EAST COAST TO DRIVE INCREMENTAL VOLUME AT KEY RETAILERS SERVED OVER 10,000 BRAND INSPIRED GOURMET SLIDERS DEVELOPED AND DESIGNED AMSTEL LIGHT “BEER OF THE BURGER” MENU
Create the perfect taste
pairing for consumers at point of purchase while
incentivizing retailers and the internal salesforce.
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP COORDINATED AND TRAINED TRUCK STAFF CORRESPONDED WEEKLY WITH HEINEKEN TO ALIGN ON GOALS AND OBJECTIVES ADDED LOCATIONS MID-PROGRAM DUE TO SUCCESS CREATED EXCITEMENT WITH INTERNAL SALESFORCE
METRICS DIRECT IMPRESSIONS 11,000 VISUAL IMPRESSIONS 25,000,000 TOTAL
25,011,000
MARTHA STEWART WEB LAUNCH STRATEGY
PROCESS
How do you thank key advertisers, drive
ACTIVATED THREE MAJOR MARKETS SIMULTANEOUSLY
COORDINATED AND TRAINED BRAND AMBASSADORS
for a recently re-launched website?
SERVED TOP LOCAL FAVORITES INCLUDING BREAKFAST BURRITOS AND GOURMET TACOS
DISTRIBUTED GOURMET COOKIES WITH MARTHASTEWART.COM BRANDING
Reiterate relevance to advertisers by
VISITED TOP MEDIA PARTNERS AND AGENCIES TO SERVE EMPLOYEES
SECURED PHOTOGRAPHERS IN EACH MARKET
OPTIMIZED DESIGN FOR FULL, PARTIAL, AND INTEGRATED VEHICLE WRAP
ASSEMBLED AND DISTRIBUTED GIFT BAGS THAT INCLUDED BRANDED MATERIALS AND SOCIAL MEDIA INFO
new business, and encourage retention
creating a hip, gourmet, and memorable lunch experience.
AMERICAN WELL OBJECTIVE How do you let people know
that when they are sick, help is just a tap away?
PROCESS SERVED 1,200 MEALS IN HIGH TRAFFIC LOCATIONS DURING THE 3-DAY ACTIVATION INCENTIVIZE MOBILE APP DOWNLOADS BEFORE AND DURING PROMOTION PARTNERED WITH POPULAR LOCAL RESTAURANT TO CREATE TASTY HOMEMADE CHICKEN SOUP
METRICS MEDIA IMPRESSIONS 3,000,000 DIRECT IMPRESSIONS 1,200
Incentivize app downloads
SEINFELD’S SOUP NAZI WAS ON SITE FOR PHOTO OPPORTUNITIES AND MEDIA INTERVIEWS
the brand by serving
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP
VISUAL IMPRESSIONS 1,800,000
STRATEGIC SOCIAL MEDIA ENGAGEMENT
TOTAL
and create familiarity with homemade soup from Seinfeld’s Soup Nazi.
COORDINATED AND TRAINED TRUCK STAFF WORKED WITH LOCAL GOVERNMENT TO SECURE PERMITTING SECURED LOCAL PHOTOGRAPHER CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM
4,801,200 APP MOVED TO TOP 25 IN CATEGORY ON APPLE APP STORE
C O RY M U R P H Y DIRECTOR, NEW BUSINESS 949.735.6373 C O RY @ R O A M I N G H U N G E R . C O M