ROAMING HUNGER IS AN
EXPERIENTIAL MARKETING AGENCY SPECIALIZING IN
W E A C T I VAT E B R A N D E D C A M P A I G N S T H AT S T I M U L A T E A L L F I V E S E N S E S .
ABOUT ROAMING HUNGER ROAMING HUNGER IS THE HUB FOR GOURMET FOOD TRUCKS. WE EXECUTE BRANDED, EXPERIENTIAL MOBILE MARKETING AND ADVERTISING CAMPAIGNS. YOU’VE READ ABOUT US IN MASHABLE, GIZMODO, THRILLIST, EATER, CBS, INC. AND MORE. WE HAVE CONNECTED OVER 500 BRANDS AND AGENCIES TO CONSUMERS THROUGH FOOD TRUCKS. OVER 12.5 MILLION TRUCK VIEWS FROM OUR FOOD TRUCK APP AND WEBSITE.
WHY FOOD TRUCKS? $2.7 BILLION
IN 2017, THE FOOD TRUCK INDUSTRY IS EXPECTED TO EXCEED $2.7 BILLION
U.S. FOOD TRUCK REVENUE
$650 MILLION 2012
2017
24% of Americans have eaten from a food truck in the past 12 months 31% of people visit food trucks with their friends 61% of consumers say they have discovered food trucks by "just happening upon them" Food Trucks. 2013. Mintel, p. 50-52 National Restaurant Association, Emergent Research. 2012, “Food Trucks Motor into the Mainstream” Jed, E. 2011, “Techmonic: Food Truck Phenomenon Is No Passing Fad”
WHEN BRANDS APPEAL TO
MORE THAN THREE SENSES IMPACT INCREASE BY
ENGAGEMENT
MORE THAN 70%.
Hulten, B. and Broweus, N.[ and Van Dijk, M. (2009), Sensory Marketing: Palgrave Macmillan
CAPABILITIES WE CREATE STIMULATING, TURNKEY BRAND EXPERIENCES FROM INCEPTION TO EXECUTION.
OPTIMIZE EXPERIENCE ARCHITECTURE
STAFFING, TRAINING AND BRAND EDUCATION
TRANSLATE CREATIVE IDENTITY
FLEET CONSTRUCTION AND MANAGEMENT
DEMOGRAPHICALLY ALIGNED LOCATIONS
PERMITS & PERMISSIONS
CULINARY AND OLFACTORY DEVELOPMENT
LIVE SOCIALCASTING
SOCIAL MEDIA INTEGRATION
SWAG & COLLATERAL SOURCING
WE’VE COLLABORATED WITH SOME OF THE
WORLD’S MOST RECOGNIZABLE BRANDS CREATING UNIQUE SOLUTIONS TO BROADEN THEIR AUDIENCES.
MIRACLE-GRO STRATEGY How do you introduce the concept of “Garden to Table” to families attending
PROCESS
METRICS
7 DAY ACTIVATION SURROUNDING THE TOURNAMENT OF ROSES
COORDINATED AND TRAINED TRUCK STAFF
DEVELOPED CUSTOM MENU USING FRESH HERBS AND SPICES FROM MIRACLE-GRO’S “LIVING GARDEN WALL”
COORDINATED AND TRAINED BRAND AMBASSADORS TO SPEAK ON “GARDEN TO TABLE”
OVERSAW SOURCING OF ALL LOCAL INGREDIENTS
SECURED LOCAL PHOTOGRAPHER
HIRED AND TRAINED CHEF TO SPEAK WITH LOCAL MEDIA
SOURCED ECO-FRIENDLY SERVING WARES
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP
ENGAGED SOCIAL MEDIA FOLLOWERS BEFORE, DURING, AND AFTER EVENT
CONSUMER EDUCATION THROUGH COOKING DEMOS
CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM
the 125th Tournament of Roses? Show families how easy, fun, and delicious a sustainable home-grown cooking lifestyle can be.
MEDIA IMPRESSIONS 10,000,000 DIRECT IMPRESSIONS 4,000 VISUAL IMPRESSIONS 1,000,000 TOTAL 11,004,000
BROOKLYN NINE-NINE PROCESS
OBJECTIVE How do you encourage 18-49 year-old prime time
LAUNCHED BRANDED FOOD TRUCKS IN 10 MAJOR MARKETS OVER A TWO DAY ACTIVATION
viewers in key media
SERVED OVER 70,000 NEW YORK INSPIRED BAGELS, GLAZED DONUTS, AND FRESH BREWED COFFEE
markets to tune in to a new
SECURED PERMITS FOR 36 LOCATIONS
police comedy on FOX?
DISTRIBUTED 30,000 COLLATERAL ITEMS
Recruit viewers to the
COORDINATED STRATEGIC SOCIAL MEDIA ENGAGEMENT
police force with an official
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP
police breakfast and a photo of themselves in action.
PRESS
COORDINATED AND TRAINED STAFF
METRICS MEDIA IMPRESSIONS 14,000,000 DIRECT IMPRESSIONS 100,000 VISUAL IMPRESSIONS 6,000,000 TOTAL 20,100,000
INTERACTIVE PHOTOBOOTH
DALLAS MORNING NEWS POPCULTURE INAGIST MY FOX PHILLY ENTERTAINMENT TOP NEWS D MAGAZINE
TOP CHEF OBJECTIVE
PROCESS
How do you generate buzz
VISITED HIGH TRAFFIC NEW YORK CITY LANDMARKS
with 18-49 year olds around
SERVED OVER 4,500 MEALS USING TOP-SECRET FAMILY RECIPES: HOMEMADE, NEW ORLEANSSTYLE BEIGNETS, JAMBALAYA, AND SMOKED SAUSAGE, SHRIMP, AND ROAST BEEF PO’BOYS
a reality cooking show that has been on the air for ten seasons?
CELEBRITY APPEARANCES FROM “TOP CHEF” JUDGES TOM COLICCHIO, PADMA LAKSHMI AND GAIL SIMMONS
Bring viewers the signature
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP
flavors of The Big Easy to
SECURED DIFFICULT PERMITS WITH NYC CITY COUNCIL
The Big Apple and give them an opportunity to mingle with the cast.
PRESS
HIRED OFF-DUTY POLICE OFFICER FOR CROWD CONTROL
METRICS MEDIA IMPRESSIONS 15,000,000 DIRECT IMPRESSIONS 4,500 VISUAL IMPRESSIONS 800,000 TOTAL 15,804,500
FACILITATED STAFF TRAINING AND BRAND EDUCATION
AOL OK MAGAZINE NEW YORK MAGAZINE NEW YORK DAILY NEWS THE DAILY MEAL MOBILE CUISINE FOOD WORLD NEWS GRUBSTREET
SAKS FIFTH AVENUE PROCESS
OBJECTIVE How do you spark a new relationship between contemporary metropolitan
4,500 MEALS SERVED AT 6 KEY SHOPPING LOCATIONS
SOURCED BRANDED CUPS AND DRINK SLEEVES
SERVED HOT COCOA, SPICED APPLE CIDER WITH CINNAMON STICKS, AND ICE COLD EGGNOG PAIRED WITH FRESH BAKED SUGAR COOKIES
STAFFED AND TRAINED BRAND AMBASSADORS ON THE FIFTH MAN BRAND
SAKS FIFTH AVENUE MALE MODELS DISTRIBUTED PROMOTIONAL UMBRELLAS
FACILITATED STAFF TRAINING AND BRAND EDUCATION
CREATED AND DESIGNED CUSTOM MENUS FOR EACH WEEKEND
SECURED LOCAL PHOTOGRAPHER
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP
CREATED AND FEATURED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM
shoppers and a brand that is over 100 years old? Serve a nostalgic taste of holiday cheer and engage shoppers in a social
METRICS
scavenger hunt.
FOSTERED STRATEGIC SOCIAL MEDIA ENGAGEMENT
PRESS
ABC CHICAGO NOW MOBILE-CUISINE CHICAGOSHOPPING.COM ZIMBIO
MEDIA IMPRESSIONS 5,000,000 DIRECT IMPRESSIONS 4,500 VISUAL IMPRESSIONS 2,200,000 TOTAL 7,204,500
AMSTEL LIGHT STRATEGY How do you pump up summertime sales of Amstel Light in the Tri-State Area?
PROCESS VISITED OVER 100 LOCATIONS ON THE EAST COAST TO DRIVE INCREMENTAL VOLUME AT KEY RETAILERS
DIRECT IMPRESSIONS 11,000
SERVED OVER 10,000 BRAND INSPIRED GOURMET SLIDERS
VISUAL IMPRESSIONS 25,000,000
DEVELOPED AND DESIGNED AMSTEL LIGHT “BEER OF THE BURGER” MENU Create the perfect taste pairing for consumers at
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP
point of purchase while
COORDINATED AND TRAINED TRUCK STAFF
incentivizing retailers and
CORRESPONDED WEEKLY WITH HEINEKEN TO ALIGN ON GOALS AND OBJECTIVES
the internal salesforce.
METRICS
ADDED LOCATIONS MID-PROGRAM DUE TO SUCCESS CREATED EXCITEMENT WITH INTERNAL SALESFORCE
TOTAL
25,011,000
MARTHA STEWART WEB LAUNCH STRATEGY How do you thank key advertisers, drive new business, and encourage retention for a recently re-launched website? Reiterate relevance to advertisers by creating a hip, gourmet, and memorable lunch experience.
PROCESS ACTIVATED THREE MAJOR MARKETS SIMULTANEOUSLY
COORDINATED AND TRAINED BRAND AMBASSADORS
SERVED TOP LOCAL FAVORITES INCLUDING BREAKFAST BURRITOS AND GOURMET TACOS
DISTRIBUTED GOURMET COOKIES WITH MARTHASTEWART.COM BRANDING
VISITED TOP MEDIA PARTNERS AND AGENCIES TO SERVE EMPLOYEES
SECURED PHOTOGRAPHERS IN EACH MARKET
OPTIMIZED DESIGN FOR FULL, PARTIAL, AND INTEGRATED VEHICLE WRAP
ASSEMBLED AND DISTRIBUTED GIFT BAGS THAT INCLUDED BRANDED MATERIALS AND SOCIAL MEDIA INFO
AMERICAN WELL OBJECTIVE
PROCESS
How do you let people know
SERVED 1,200 MEALS IN HIGH TRAFFIC LOCATIONS DURING THE 3-DAY ACTIVATION
that when they are sick, help
INCENTIVIZE MOBILE APP DOWNLOADS BEFORE AND DURING PROMOTION
is just a tap away?
PARTNERED WITH POPULAR LOCAL RESTAURANT TO CREATE TASTY HOMEMADE CHICKEN SOUP Incentivize app downloads
SEINFELD’S SOUP NAZI WAS ON SITE FOR PHOTO OPPORTUNITIES AND MEDIA INTERVIEWS
METRICS MEDIA IMPRESSIONS 3,000,000 DIRECT IMPRESSIONS 1,200
the brand by serving
COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP
VISUAL IMPRESSIONS 1,800,000
homemade soup from
STRATEGIC SOCIAL MEDIA ENGAGEMENT
TOTAL
Seinfeld’s Soup Nazi.
COORDINATED AND TRAINED TRUCK STAFF
and create familiarity with
WORKED WITH LOCAL GOVERNMENT TO SECURE PERMITTING SECURED LOCAL PHOTOGRAPHER CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM
4,801,200 APP MOVED TO TOP 25 IN CATEGORY ON APPLE APP STORE
CORY MURPHY DIRECTOR, NEW BUSINESS 949.735.6373 CORY@ROAMINGHUNGER.COM