Roaming Hunger Sensory Marketing

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ROAMING HUNGER IS AN

EXPERIENTIAL MARKETING AGENCY SPECIALIZING IN

W E A C T I VAT E B R A N D E D C A M P A I G N S T H AT S T I M U L A T E A L L F I V E S E N S E S .


ABOUT ROAMING HUNGER ROAMING HUNGER IS THE HUB FOR GOURMET FOOD TRUCKS. WE EXECUTE BRANDED, EXPERIENTIAL MOBILE MARKETING AND ADVERTISING CAMPAIGNS. YOU’VE READ ABOUT US IN MASHABLE, GIZMODO, THRILLIST, EATER, CBS, INC. AND MORE. WE HAVE CONNECTED OVER 500 BRANDS AND AGENCIES TO CONSUMERS THROUGH FOOD TRUCKS. OVER 12.5 MILLION TRUCK VIEWS FROM OUR FOOD TRUCK APP AND WEBSITE.


WHY FOOD TRUCKS? $2.7 BILLION

IN 2017, THE FOOD TRUCK INDUSTRY IS EXPECTED TO EXCEED $2.7 BILLION

U.S. FOOD TRUCK REVENUE

$650 MILLION 2012

2017

24% of Americans have eaten from a food truck in the past 12 months 31% of people visit food trucks with their friends 61% of consumers say they have discovered food trucks by "just happening upon them" Food Trucks. 2013. Mintel, p. 50-52 National Restaurant Association, Emergent Research. 2012, “Food Trucks Motor into the Mainstream” Jed, E. 2011, “Techmonic: Food Truck Phenomenon Is No Passing Fad”


WHEN BRANDS APPEAL TO

MORE THAN THREE SENSES IMPACT INCREASE BY

ENGAGEMENT

MORE THAN 70%.

Hulten, B. and Broweus, N.[ and Van Dijk, M. (2009), Sensory Marketing: Palgrave Macmillan


CAPABILITIES WE CREATE STIMULATING, TURNKEY BRAND EXPERIENCES FROM INCEPTION TO EXECUTION.

OPTIMIZE EXPERIENCE ARCHITECTURE

STAFFING, TRAINING AND BRAND EDUCATION

TRANSLATE CREATIVE IDENTITY

FLEET CONSTRUCTION AND MANAGEMENT

DEMOGRAPHICALLY ALIGNED LOCATIONS

PERMITS & PERMISSIONS

CULINARY AND OLFACTORY DEVELOPMENT

LIVE SOCIALCASTING

SOCIAL MEDIA INTEGRATION

SWAG & COLLATERAL SOURCING


WE’VE COLLABORATED WITH SOME OF THE

WORLD’S MOST RECOGNIZABLE BRANDS CREATING UNIQUE SOLUTIONS TO BROADEN THEIR AUDIENCES.


MIRACLE-GRO STRATEGY How do you introduce the concept of “Garden to Table” to families attending

PROCESS

METRICS

7 DAY ACTIVATION SURROUNDING THE TOURNAMENT OF ROSES

COORDINATED AND TRAINED TRUCK STAFF

DEVELOPED CUSTOM MENU USING FRESH HERBS AND SPICES FROM MIRACLE-GRO’S “LIVING GARDEN WALL”

COORDINATED AND TRAINED BRAND AMBASSADORS TO SPEAK ON “GARDEN TO TABLE”

OVERSAW SOURCING OF ALL LOCAL INGREDIENTS

SECURED LOCAL PHOTOGRAPHER

HIRED AND TRAINED CHEF TO SPEAK WITH LOCAL MEDIA

SOURCED ECO-FRIENDLY SERVING WARES

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP

ENGAGED SOCIAL MEDIA FOLLOWERS BEFORE, DURING, AND AFTER EVENT

CONSUMER EDUCATION THROUGH COOKING DEMOS

CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

the 125th Tournament of Roses? Show families how easy, fun, and delicious a sustainable home-grown cooking lifestyle can be.

MEDIA IMPRESSIONS 10,000,000 DIRECT IMPRESSIONS 4,000 VISUAL IMPRESSIONS 1,000,000 TOTAL 11,004,000



BROOKLYN NINE-NINE PROCESS

OBJECTIVE How do you encourage 18-49 year-old prime time

LAUNCHED BRANDED FOOD TRUCKS IN 10 MAJOR MARKETS OVER A TWO DAY ACTIVATION

viewers in key media

SERVED OVER 70,000 NEW YORK INSPIRED BAGELS, GLAZED DONUTS, AND FRESH BREWED COFFEE

markets to tune in to a new

SECURED PERMITS FOR 36 LOCATIONS

police comedy on FOX?

DISTRIBUTED 30,000 COLLATERAL ITEMS

Recruit viewers to the

COORDINATED STRATEGIC SOCIAL MEDIA ENGAGEMENT

police force with an official

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

police breakfast and a photo of themselves in action.

PRESS

COORDINATED AND TRAINED STAFF

METRICS MEDIA IMPRESSIONS 14,000,000 DIRECT IMPRESSIONS 100,000 VISUAL IMPRESSIONS 6,000,000 TOTAL 20,100,000

INTERACTIVE PHOTOBOOTH

DALLAS MORNING NEWS POPCULTURE INAGIST MY FOX PHILLY ENTERTAINMENT TOP NEWS D MAGAZINE



TOP CHEF OBJECTIVE

PROCESS

How do you generate buzz

VISITED HIGH TRAFFIC NEW YORK CITY LANDMARKS

with 18-49 year olds around

SERVED OVER 4,500 MEALS USING TOP-SECRET FAMILY RECIPES: HOMEMADE, NEW ORLEANSSTYLE BEIGNETS, JAMBALAYA, AND SMOKED SAUSAGE, SHRIMP, AND ROAST BEEF PO’BOYS

a reality cooking show that has been on the air for ten seasons?

CELEBRITY APPEARANCES FROM “TOP CHEF” JUDGES TOM COLICCHIO, PADMA LAKSHMI AND GAIL SIMMONS

Bring viewers the signature

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

flavors of The Big Easy to

SECURED DIFFICULT PERMITS WITH NYC CITY COUNCIL

The Big Apple and give them an opportunity to mingle with the cast.

PRESS

HIRED OFF-DUTY POLICE OFFICER FOR CROWD CONTROL

METRICS MEDIA IMPRESSIONS 15,000,000 DIRECT IMPRESSIONS 4,500 VISUAL IMPRESSIONS 800,000 TOTAL 15,804,500

FACILITATED STAFF TRAINING AND BRAND EDUCATION

AOL OK MAGAZINE NEW YORK MAGAZINE NEW YORK DAILY NEWS THE DAILY MEAL MOBILE CUISINE FOOD WORLD NEWS GRUBSTREET



SAKS FIFTH AVENUE PROCESS

OBJECTIVE How do you spark a new relationship between contemporary metropolitan

4,500 MEALS SERVED AT 6 KEY SHOPPING LOCATIONS

SOURCED BRANDED CUPS AND DRINK SLEEVES

SERVED HOT COCOA, SPICED APPLE CIDER WITH CINNAMON STICKS, AND ICE COLD EGGNOG PAIRED WITH FRESH BAKED SUGAR COOKIES

STAFFED AND TRAINED BRAND AMBASSADORS ON THE FIFTH MAN BRAND

SAKS FIFTH AVENUE MALE MODELS DISTRIBUTED PROMOTIONAL UMBRELLAS

FACILITATED STAFF TRAINING AND BRAND EDUCATION

CREATED AND DESIGNED CUSTOM MENUS FOR EACH WEEKEND

SECURED LOCAL PHOTOGRAPHER

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

CREATED AND FEATURED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

shoppers and a brand that is over 100 years old? Serve a nostalgic taste of holiday cheer and engage shoppers in a social

METRICS

scavenger hunt.

FOSTERED STRATEGIC SOCIAL MEDIA ENGAGEMENT

PRESS

ABC CHICAGO NOW MOBILE-CUISINE CHICAGOSHOPPING.COM ZIMBIO

MEDIA IMPRESSIONS 5,000,000 DIRECT IMPRESSIONS 4,500 VISUAL IMPRESSIONS 2,200,000 TOTAL 7,204,500



AMSTEL LIGHT STRATEGY How do you pump up summertime sales of Amstel Light in the Tri-State Area?

PROCESS VISITED OVER 100 LOCATIONS ON THE EAST COAST TO DRIVE INCREMENTAL VOLUME AT KEY RETAILERS

DIRECT IMPRESSIONS 11,000

SERVED OVER 10,000 BRAND INSPIRED GOURMET SLIDERS

VISUAL IMPRESSIONS 25,000,000

DEVELOPED AND DESIGNED AMSTEL LIGHT “BEER OF THE BURGER” MENU Create the perfect taste pairing for consumers at

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP

point of purchase while

COORDINATED AND TRAINED TRUCK STAFF

incentivizing retailers and

CORRESPONDED WEEKLY WITH HEINEKEN TO ALIGN ON GOALS AND OBJECTIVES

the internal salesforce.

METRICS

ADDED LOCATIONS MID-PROGRAM DUE TO SUCCESS CREATED EXCITEMENT WITH INTERNAL SALESFORCE

TOTAL

25,011,000



MARTHA STEWART WEB LAUNCH STRATEGY How do you thank key advertisers, drive new business, and encourage retention for a recently re-launched website? Reiterate relevance to advertisers by creating a hip, gourmet, and memorable lunch experience.

PROCESS ACTIVATED THREE MAJOR MARKETS SIMULTANEOUSLY

COORDINATED AND TRAINED BRAND AMBASSADORS

SERVED TOP LOCAL FAVORITES INCLUDING BREAKFAST BURRITOS AND GOURMET TACOS

DISTRIBUTED GOURMET COOKIES WITH MARTHASTEWART.COM BRANDING

VISITED TOP MEDIA PARTNERS AND AGENCIES TO SERVE EMPLOYEES

SECURED PHOTOGRAPHERS IN EACH MARKET

OPTIMIZED DESIGN FOR FULL, PARTIAL, AND INTEGRATED VEHICLE WRAP

ASSEMBLED AND DISTRIBUTED GIFT BAGS THAT INCLUDED BRANDED MATERIALS AND SOCIAL MEDIA INFO



AMERICAN WELL OBJECTIVE

PROCESS

How do you let people know

SERVED 1,200 MEALS IN HIGH TRAFFIC LOCATIONS DURING THE 3-DAY ACTIVATION

that when they are sick, help

INCENTIVIZE MOBILE APP DOWNLOADS BEFORE AND DURING PROMOTION

is just a tap away?

PARTNERED WITH POPULAR LOCAL RESTAURANT TO CREATE TASTY HOMEMADE CHICKEN SOUP Incentivize app downloads

SEINFELD’S SOUP NAZI WAS ON SITE FOR PHOTO OPPORTUNITIES AND MEDIA INTERVIEWS

METRICS MEDIA IMPRESSIONS 3,000,000 DIRECT IMPRESSIONS 1,200

the brand by serving

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

VISUAL IMPRESSIONS 1,800,000

homemade soup from

STRATEGIC SOCIAL MEDIA ENGAGEMENT

TOTAL

Seinfeld’s Soup Nazi.

COORDINATED AND TRAINED TRUCK STAFF

and create familiarity with

WORKED WITH LOCAL GOVERNMENT TO SECURE PERMITTING SECURED LOCAL PHOTOGRAPHER CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

4,801,200 APP MOVED TO TOP 25 IN CATEGORY ON APPLE APP STORE



CORY MURPHY DIRECTOR, NEW BUSINESS 949.735.6373 CORY@ROAMINGHUNGER.COM


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