2014/2015 SPONSOR REPORT
CONTENTS
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3
Letter from the President
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Jazz at the Lincoln Center Orchestra October 1, 2014
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Dance Theatre of Harlem November 1, 2014
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Blues at the Crossroads February 28, 2015
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Preservation Hall Jazz Band March 29, 2015
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Habitat for Humanity Build August 22, 2014
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Give A Day April 21, 2015
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The Jazz at Lincoln Center Orchestra, led by Wynton Marsalis, is made up of 15 of the finest soloists, ensemble players, and arrangers in jazz music today. The mission of Jazz at Lincoln Center is to entertain, enrich and expand a global community for Jazz through performance, education and advocacy. JALC believes Jazz is a metaphor for Democracy. 4
Because jazz is improvisational, it celebrates personal freedom and encourages individual expression. Because jazz is swinging, it dedicates that freedom to finding and maintaining common ground with others. Because jazz is rooted in the blues, it inspires us to face adversity with persistent optimism. 5
PRINT & COLLATERAL
BROWN - FORMAN MIDNI TE R AMBLE
JAZZ
11 x 17 posters Distributed to local businesses and restaurants
AT
LINCOLN
CENTER
ORCHESTRA WITH
WYNTON
Business First Quarter page ad split with Dance Theatre of Harlem September 12, 2014
MARSALIS FEATURING MUSIC BY
Courier-Journal 2 column x 5” September 21, 2014
ART BLAKEY
2 column x 5”, Metro Section September 21, 2014
THELONIOUS MONK AND
THE MUSIC OF JAZZ AT LINCOLN CENTER
RADIO & TELEVISION:
OCT. 1
WMJM 30 second spots September 22 – 30, 2014 KET September split with Jackson Browne
M E M BE R S S AV E ON E V E RY T I C K E T P UR C H A S E D! C A L L 502.56 2.014 4 P R E S E N T E D B Y B R O W N - F O R M A N M I D N I T E R A M B L E , A D D I T I O N A L S U P P O R T P R O V I D E D B Y I D E A F E S T I VA L®
BROWN-FORMAN MIDNITE R AMBLE
JAZZ
AT
LINCOLN
CENTER ORCHESTRA WITH
WYNTON MARSALIS FEATURING MUSIC BY
THELONIOUS ART BLAKEY MONK AND
OCTOBER 1 THE KENTUCKY CENTER
WHITNEY HALL
PRESENTED BY BROWN-FORMAN MIDNITE RAMBLE, ADDITIONAL S U PP O R T PR OV I D E D BY I D E A F E S T I VA L®
THE MUSIC OF JAZZ AT LINCOLN CENTER B RO W N - F O R M A N M I D N I T E R A M B L E
DANCE THEATRE of HARLEM
Broadcast TV Focus on Sunday News programs 15 second spots 9/14, 9/21, 9/28
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WHITNEY HALL
An unforgettable performance by the finest soloists, ensemble players and arrangers in jazz music today.
Louisville Public Media WUOL Focus 10 and 15 second spots May 30, 2014 Louisville Public Media WUOL Focus 10 and 15 second on-sale June 2 – 8, 2014
THE KENTUCKY CENTER
Virginia Johnson, Artistic Director
45TH ANNIVERSARY SEASON
NOVEMBER 1 THE KENTUCKY CENTER
WHITNEY HALL Back by popular demand! Dance Theatre of Harlem redefines ballet in the 21st century.
INTERACTIVE MEDIA ECARDS Season PreSale eCard: dropped 8.11.2014 to KC Members and full eClub. 45k addresses. BEBOP promo eCard: dropped 9.24.2014 ADWORDS Display Network Campaign: Ran 9/9 9/16, targeting within 40 mile radius of Louisville, by long-term browsing interests related to Jazz, Wynton Marsalis, Monk and Art Blakey. Campaign generated 280k local targeted impressions, 737 clicks to KC website event detail page. Search/Display Network Select Campaign: Ran 9/18 - 9/28, targeting within 40 mile radius of Louisville by show-specific keywords. Generated 1727 local targeted impressions and 97 clicks to KC website event detail page. FACEBOOK Ad1/Photo: Ran 8.28 - 9.1.2014. Targeting by Interests related to performers and Louisville + 25 mile radius. 16.4k local targeted profiles reached, 22.1k impressions generated, 740 clicks to KC web event detail page Ad2/Video: Ran 9.10 - 9.25.2014. Targeting by Interests related to performers, Louisville + 25 mile radius. 26k local targeted profiles reached, 36.4k impressions generated, 685 clicks to KC web event detail page Ad3/Promotion: Ran 9.27 - 9.28.2014. Targeting by Interests related to performers, Louisville + 25 mile radius. 26.9k local targeted profiles reached, 32.4k impressions generated, 300 clicks to KC web event detail page (Screenshot in Huddle folder) TWITTER Paid tweet ran 9.24.2014. Targeting Metro Louisville, Kentucky Center Twitter followers + locals with Jazz interests. 4k local impressions generated, 114 Engagements (clicks to KC web event detail page, clicks to view our account or follow our account) 7
ATTENDANCE 2,033 audience members enjoyed this performance.
DRINK SPECIALS
The Kentucky Center would like to thank
• Reserve Your Center: Woodford Reserve, Pomegranate Juice, Lemonade, Cherry Garnish. • Fleur Delicious: Finlandia Raspberry Vodka, Grenadine, Lemonade, Cherry Garnish
TICKET SUBSIDIES $3.00 K-Cqard Tickets – The K-Card allows local community groups (and their constituents) that are a part of The Kentucky Center’s ArtsReach program to purchase tickets to select performances at The Kentucky Center for only $3.00 per ticket. The remainder of the ticket cost is subsidized through sponsors like BrownForman. The following groups/individuals purchased $3.00 K-Card tickets to Jazz at Lincoln Center Orchestra: • Hope Community Development Center • River City Drum Corps. • Shawnee Arts and Cultural Center • Individuals from Various Community Centers / Groups Participating in ArtsReach • TOTAL – 59 tickets
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for sponsoring this performance of
WITH WYNTON MARSALIS
ADDITIONAL OPPORTUNITIES & ACTIVITIES • This performance was not only the kick-off to this year’s
Brown-Forman Midnite Ramble series, but also served as an event for the 2014 IdeaFestival.
• An open pre-show sound check was offered for middle and
high school musicians, with approximately 90 in attendance.
• A meet and greet with Wynton Marsalis was held after the
show for a select number of guests, including 13 VIPs invited from Brown-Forman.
• After completing the meet and greet Wynton Marsalis
graciously welcomed around 12 young musicians backstage, even working with 5 in particular who had brought along their own trumpets.
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Dance Theatre of Harlem travels the world, inspiring audiences and celebrating diversity. Founded in 1969 by Arthur Mitchell, the first African-American principal dancer at New York City Ballet, and Karel Shook, DTH closed in 2004 to
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reorganize and audition a completely new troupe of dancers. On their first professional tour in ten years, this vibrant cultural organization takes on a new challenge – “to redefine ballet in the 21st century.�
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PRINT & COLLATERAL
11 x 17 posters Distributed to local businesses and restaurants Direct Mail Postcards
Business First Quarter Page, Split with Jazz at Lincoln Center September 12, 2014 Courier Journal 2 col x 5” 4C October 19, 2014 2 col x 5” 4C October 26, 2014 Voice Tribune QP, 4C; Split with So You Think You Can Dance October 9, 2014
RADIO & TELEVISION
Louisville Public Media 10 and 15 second spots October 24 - October 31, 2014 Septmeber 25 - September 28, 2014 WMJM-FM 30 second spots 10/22-10/31 Promotion (20 tickets) October 13 - October 19, 2014
BROW N - FOR M A N M I DN I T E R A M BL E
DANCE THEATRE of HARLEM
B ROW N - F O R M A N M I D N I T E R A M B L E
DANCE THEATRE of HARLEM Virginia Johnson, Artistic Director
45TH ANNIVERSARY SEASON
Virginia Johnson, Artistic Director
45TH ANNIVERSARY SEASON
NOV. 1 THE KENTUCKY CENTER
WHITNEY HALL
NOV. 1 THE KENTUCKY CENTER
Members save on every ticket purchased! Call 502.566.5144
WHITNEY HALL
WXMA-FM 30 second spots October 13 - October 19, 2014 TRADE - 10 tickets October 20 - October 31, 2014 WLOU-AM/FM 30 second spots 10/20-10/31 WHAS-AM 30 second spots 10/8-10/12 KET October Cable Television 30 second spots 10/9-10/12 and 10/23-10/26, Thur-Sun Focus LEO (Online) 300x250 10/13-10/19, 14,000 Impressions 10/27-10/31, 14,000 Impressions
Members save on every ticket purchased! Call 502.566.5144
INTERACTIVE MEDIA
ECARDS Season Presale eCard: DroppedAugust 11, 2014. No KCMS stats available at this time, not sure why. Assuming drop to approx. 45k addresses “LEGACY” Promo eCard: Dropped October 15, 2014. ADWORDS Display Network Campaign: Ran October 15 – October 26, 2014. Targeting Louisville + 40 mile radius, long-term browsing interests related to dance, ballet. Generated 72k local targeted impressions, 537 clicks to KC website event detail page Search/Display Select Campaign: Ran October 17– October 26, 2014. Targeting Louisville + 40 mile radius with showrelated keywords. 783 impressions, 112 click-thrus to KC web event detail page. FACEBOOK Event Boost: October 1 –October 6, 2014. Targeting our Page Fans/Friends within Louisville + 25 miles. 114k local targeted profiles reached, 283 impressions generated, 440 engagements Ad1: Photo: October 1 –October 6, 2014. Targeting “off” our Page; Louisville + 25 miles, Interests re: to Ballet, Alvin Ailey, Louisville Ballet, etc. 29k local targeted profiles reached, 44k impressions generated, 1525 clicks Ad2: Video: October 15 –October 18, 2014. Targeting Page Fans/Friends, Louisville + 25 miles. Included LEGACY promo. 36.8k local targeted profiles reached, 41k impressions generated, 166 clicks to KC website event detail page TWITTER Promoted tweet ran October 8 –October 9, 2014. Targeting our followers in Louisville Metro area + anyone with Dance interests. 15k local targeted impressions, 661 Engagements
ATTENDANCE 2,362 audience members enjoyed this nearly sold-out performance.
DRINK SPECIALS
The Kentucky Center would like to thank
• Reserve Your Center (2014-2015 Kentucky Center Specialty Cocktail) featuring Woodford Reserve, pomegranate juice, lemonade, and a cherry garnish
TICKET SUBSIDIES $3.00 K-Card Tickets – The K-Card allows local community groups (and their constituents) that are a part of The Kentucky Center’s ArtsReach program to purchase tickets to select performances at The Kentucky Center for only $3.00 per ticket. The remainder of the ticket cost is subsidized through sponsors like Brown-Forman. A record number of groups and individuals purchased $3.00 K-Card tickets to Dance Theatre of Harlem: • Dreams with Wings • Hope Community Development Center • Shively City Hall • Chestnut Street YMCA • Mattingly Center • Uspiritus • Keen Dance Theater • River City Drum Corp. • Louisville Metro Parks and Recreation • Maryhurst School • Shawnee Arts and Cultural Center • Individuals from Various Community Centers / Groups Participating in ArtsReach TOTAL – 248 tickets
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for sponsoring this performance of
ADDITIONAL OPPORTUNITIES & ACTIVITIES • On Thursday, October 30th, the
Dance Theatre of Harlem (DTH) kicked off their 3-day residency in Louisville with a Masterclass for 20 appreciative dance students at the Youth Performing Arts School.
• On the evening of October 30th,
several of the Dance Theatre of Harlem dancers held a movement workshop with 30 students in the ArtsReach Dance Ensemble. This ensemble was formed for ArtsReach participants several years ago in order to give more experienced dancers the opportunity to excel in dance. Students attend weekly classes at the Metro Parks Shawnee Arts & Cultural Center and perform several times a year.
• Dance Theatre of Harlem’s first
day of residency ended with The Kentucky Center partnering with IDEAS 40203 to present an introductory movement workshop for the congregation of Bates Memorial Baptist Church.
• IDEAS 40203 received a 2014
creative placemaking grant from ArtsPlace America that focuses on artist engagement in Louisville’s Smoketown neighborhood where Bates Memorial is located, meaning DTH’s interaction with Bates was not only impactful for those who were present, but that DTH also contributed to the overall energy
that is currently enhancing Smoketown through creative thinking and processes. This valuable partnership between IDEAS 40203 and The Kentucky Center is a direct result of the Brown-Forman Midnite Ramble Series bringing DTH to Louisville.
• Two dancers from DTH led the
hour-long workshop for the approximately 20 participants who varied in age from young child to young adult. The workshop took place in the sanctuary of the church, allowing for more than 80 additional people to observe the workshop. The DTH dancers were generous with their time, staying after the workshop to perform a brief duet, take part in a Q&A session, and even sign a few autographs.
• On Friday, October 31st, the Dance Theatre of Harlem presented an 11:00am school matinee lecturedemonstration performance. Thanks to the support of BrownForman, these tickets were offered free of charge to 1900 students and chaperones from the following schools:
** Approximately 65% of students who attended the School Matinee performance are on Free and Reduced Lunch.**
• Atherton High School • Audubon Youth Development Center
• Blue Lick Elementary School • Bowen Elementary School • Brooklawn School • Camp Taylor Elementary School • Central High School MCA • Cochran Elementary School • Coleridge-Taylor Montessori • Jefferson County Traditional Middle School • Jeffersontown High School • Liberty High School • Lincoln Elementary School • Mary Ryan Academy • Maupin Elementary School • Noe Middle School • South Park TAPP • Western Middle School • Wheatly Elementary School • Youth Performing Arts School
• The ArtsReach Dance Ensemble
students who participated in the movement workshop were then given the exceptional opportunity to perform for a lobby full of patrons before DTH’s near sell-out public performance in Whitney Hall on Saturday, November 1st.
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This third installment of the popular Blues at the Crossroads concerts featured “The Soul Queen of New Orleans� Grammy-winner Irma Thomas, joined by vocalists Lee Fields and Alecia Chakour, guitarist Eric Krasno (Soulive), and The Dynamites. This performance of raw, wailing musical testimony included hits by
Otis Redding, Aretha Franklin, Booker T & the MG’s, Etta James, Sam & Dave, Bobby Womack and James Brown. 17
BROWN-FORMAN MIDNITE RAMBLE
BROWN-FORMAN MIDNITE RAMBLE
PRINT & COLLATERAL 11 x 17 posters Distributed to local businesses and restaurants Courier-Journal 2 column x 5” February 22, 2015
SATURDAY, FEBRUARY 28 BROWN THEATRE ON BROADWAY
LEO Weekly Quarter page ad February 4, 2015
SATURDAY, FEBRUARY 28 BROWN THEATRE ON BROADWAY
RADIO & TELEVISION: Louisville Public Media 10 and 15 second spots January 29 -February 1 February 19 - February 22 WHGL-FM 30 second spots February 23 - February 27 WHAS-AM 30 second spots February 16 - February 20 WLOU-AM 30 second spots February 21 - February 27 WMJM 30 second spots February 18 - February 27 Live promotion February 9 - February 20 KET February
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INTERACTIVE MEDIA ECARDS Season Presale eCard: Drop date 8.11.2014, no KCMS stats available. Estimated 45k addresses Save the Date eCard: Dropped 1.22.2015. 28k addresses (eClub: Blues + ticket buyers with email for relevant recent performances) Reminder eCard: Dropped 2.21.2015. Included $5 off CROSSROADS promotion. 26k messages sent. ADWORDS: Display campaign: Ran January 30 - Feb. 8, 2015. Targeting Louisville + 40 mile radius, per long-term browsing Interests related to art form and perfomers. 113k local targeted impressions generated, 817 clicks to KC web event detail page. Display campaign, phase II: Feb. 15 24, 2015. Targeting Louisville + 25 mile radius, per long-term browsing Interests related to art form and performers. 44.7k local targeted impressions generated, 641 clicks to KC web event detail page. FACEBOOK: Ad1: Irma - ran Jan. 26 - Feb. 1, 2015. Targeting Louisville + 25 miles per musical interests related to the show. 28k local targeted profiles reached, 41.5k impressions generated, 790 clicks to KC web event detail page. Ad2: Lee (video) - ran February 4 - 8, Louisville + 25 mile radius per musical interests related to the show, included CROSSROADS promo. 21.2k local targeted profiles reached, 31k impressions generated, 534 clicks to KC web event detail page
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ATTENDANCE
The Kentucky Center would like to thank
945 audience members enjoyed this uplifting performance.
DRINK SPECIALS • Reserve Your Center (2014-2015 Kentucky Center Specialty Cocktail) featuring Woodford Reserve, pomegranate juice, lemonade, and a cherry garnish
for sponsoring the performance of
TICKET SUBSIDIES $3.00 K-Card Tickets – The K-Card allows local community groups (and their constituents) that are a part of The Kentucky Center’s ArtsReach program to purchase tickets to select performances at The Kentucky Center for only $3.00 per ticket. The remainder of the ticket cost is subsidized through sponsors like BrownForman. The following groups/individuals purchased $3.00 K-Card tickets to Blues at the Crossroads. • Dreams with Wings • Maryhurst School • Presbyterian Community Center • New Directions Housing • Highlands Community Ministries • Individuals from Various Community Centers / Groups Participating in ArtsReach TOTAL – 100 tickets
Join The Kentucky Center and Midnight Hour Sound System for an after party at Haymarket Whisky Bar following tonight’s performance! 331 E. Market Street – Must be 21 to Enter
Blues_Sponsor Sign.indd 2
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2/25/15 4:50 PM
ADDITIONAL OPPORTUNITIES & ACTIVITIES As a pre-show activity, local DJ duo Midnight Hour Sound System spun some soulful vinyl in the Frazier Lobby starting at 7 pm. Midnight Hour Sound System also performed at an after party at Haymarket Whiskey Bar following the performance.
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Preservation Hall Jazz Band derives its name from Preservation Hall, the venerable music venue located in the heart of New Orleans’ French Quarter, founded in 1961 by Allan and Sandra Jaffe. The band has traveled worldwide spreading their mission to nurture and perpetuate the art form of New Orleans Jazz. 22
Whether performing at Carnegie Hall or Lincoln Center, this music embodies a joyful, timeless spirit. Under the auspices of current director, Ben Jaffe, the son of founders Allan and Sandra, Preservation Hall continues with a deep reverence and consciousness of its greatest attributes in the modern day as a venue, band, and record label. 23
PRINT & COLLATERAL 11 x 17 posters Distributed to local businesses and restaurants LEO Weekly Quarter page ad March 14, 2015 Courier-Journal 2 column x 5� March 8, 2015
RADIO & TELEVISION Louisville Public Media 10 and 15 second spots February 6 - February 10, 2015 March 19 - March 22, 2015 WMJM 30 second spots March
likely move in during the summer of 2016. A goal for the capital campaign will be announced later. “The easy part is acquiring the building,� said Hallenberg, adding that LVAA did not have to borrow any money for the purchase. Westerman said the purchase price for the building was covered by two donors who requested anonymity. LVAA purchased the building from a group that included developer Gill Holland and George Parker Jr. That group had purchased the building for the Louisville Film Society, which had plans to fill the building with a multi-screen movie theater along with a cafe, office space and a beer garden. Holland is an LFS board member, and Parker is the organization’s former executive director. “At the end of the day, we were just too young as an organization to raise the needed funds,� Parker said. In recent years, Holland has jump-started an effort to raise about $24 million to revitalize the Portland neighborhood, where the median household income was $22,999, according to 2011 Census data, and Jefferson County Property Valuation Administrator data show that 1 in 10 Portland homes is vacant. He also had launched a design project for architects to create designs for the shotgun houses that are ubiquitous in the neighborhood. “It’s crucially key to have nonprofits involved in the Portland revitalization plan,� Holland said. Westerman said Parker called him late last year about selling the building to LVAA. And he said he hopes LFS could have a future in the building. Both have
critic’s picks
PHOTO BY SARAH KATHERINE DAVIS FOR LOUISVILLE VISUAL ART ASSOCIATION.
Since moving from the Water Tower in 2012, Louisville Visual Art Association has housed its art classes for children and adults at an education studio at the Clifton Center, 2117 Payne St.
‘‘
I look forward to supporting them and making connections like this in other parts of the community where there are at-risk and distressed neighborhoods.� CHRISTEN BOONE
PHOTO BY SARAH KATHERINE DAVIS FOR LOUISVILLE VISUAL ART ASSOCIATION.
Louisville Visual Art Association opened the gallery called PUBLIC at 131 W. Main St. after moving from the Water Tower in 2012.
had discussions about the younger organization renting space from LVAA. The purchase comes more than two years after LVVA had to abandon its home at the Water Tower on Zorn Avenue after the Louisville Water Co., which owns the structure, announced in July 2011 that it planned to install the WaterWorks Museum in the space. After LVAA left the building in late 2012, it opened a new gallery called PUBLIC the following January on Main Street and created an education studio for its art classes for children and adults at the Clifton Center on Payne
BRIAN BOHANNON, SPECIAL TO THE C-J
Louisville Visual Art Association board president Bob Hallenberg, left, vice president Steve Wilson, and executive director Shannon Westerman stand inside the building.
Street. “Working from multiple locations has been a
struggle, but we’ve been resilient,� said board member Steve Wilson, a
partner attorney at Bingham Greenebaum Doll and chair of the LVAA facility committee. In the intervening year, the loss of the Water Tower location has impacted the organization’s budget, said Hallenberg, who estimated that LVAA earned between $50,000 and $60,000 in revenue annually by renting out the space for special events. “Having this new home will give us an opportunity to take control of our own narrative and be visionaries,� Willson added. Westerman said LVAA had looked at two buildings in the NuLu district that includes East Market Street. However, LVAA was outbid by competitors after making offers. Those spaces, he said, weren’t nearly
regardless of their families’ financial background, who demonstrate high abilities in visual arts. Wilma Bethel, an LVAA board member and CFAC art teacher for 40 years, said the extra space in the building will help the organization improve its programs. “We’ll be able to do everything in one spot,� she said. “I think that operating in three different locations takes a toll on the administration.� Leaders also pointed out that LVAA already works in spaces throughout the community not only via its CFAC program but also its Open Doors Community Outreach Program that provides art-making experiences to under-served populations, including at-risk youth, refugees and immigrants, senior citizens and domestic abuse survivors. While the Louisville Fund for the Arts will not be involved in the capital campaign, Fund CEO Christen Boone said she is encouraged by the even stronger role that LVAA can play in community development by being located west of downtown. “I look forward to supporting them and making connections like this in other parts of the community where there are at-risk and distressed neighborhoods,� she said. Hallenberg said LVAA is now planning a precapital campaign cocktail party to show people the building. He said he and other leaders expect to have renderings from architects and other planning details by June 1. Reporter Elizabeth Kramer can be reached at (502) 582-4682. Follow her on Twitter at @arts_bureau.
Selected by arts writer Elizabeth Kramer
20TH CENTURY TEA PARTY
COURTESY LOCAL SPEED
On view with the Local Speed gallery’s exhibit “Teatime Chic� is “Tea and Coffee Service� designed by Jutta Sika (Austrian, 1877-1964) at the beginning of the 20th century and made of porcelain by Wiener Porzellanmanufaktur Josef Bock in Vienna. Gift of Dr. and Mrs. Lawrence Goldberg and Jeff Shankman.
Forget that fussy tea set you see on episodes of “Downton Abbey.� Many of the tea and coffee sets in the exhibit “Teatime Chic: Ceramics 1900-1960� at the Local Speed gallery reflect more modern sensibilities that evolved during the 20th century. While the sets served utilitarian purposes, they also helped their owners make strong statements about design in a rapidly changing world. WHEN: Through July 25. WHERE: Local Speed, 822 E. Market St. COST: Free admission INFORMATION: (502) 634-2700; changingspeed.org
LOUISVILLE LOUISVILLE Cinemark LOUISVILLE Cinemark Baxter Avenue 8 Mall St. Matthews & XD Tinseltown USA & XD Theatres (800) FANDANGO (800) FANDANGO (502) 459-2288 #3220 #1115
FROM COMPOSING TABLE TO CASINO Purdue University associate professor Richard Kopp teaches computer illustration, interactive media and video production at the Indiana university’s New Albany campus. But Kopp also is an artist who works in paint and printmaking and earned his master of fine arts degree from University of Delaware in 1989. Now, via the Arts Council of Southern Indiana’s “Art on the Road� program a group of Kopp’s works in an exhibit titled “Recompositions� are being shown at a gallery in the Horseshoe casino complex. WHEN: Thursday through July 31. Opening reception in the main hotel lobby, 8 to 9 p.m., Thursday. WHERE: Horseshoe Gallery, Horseshoe Southern Indiana, 11999 Casino Center Drive, SE, Elizabeth, Ind. COST: Free admission INFORMATION: (812) 949-4238; www.artscouncilsi.org and www.horseshoe-indiana.com
COURTESY ARTS COUNCIL OF SOUTHERN INDIANA
“Higgs-Boson-Search,� a work by artist Richard Kopp on view in the exhibit “Recompositions� at Horseshoe Gallery.
TICKETS 502.584.7777 | GROUPS 502.566.5152 | MEMBERS 502.566.5144 kentuckycenter.org
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LOUISVILLE Stonybrook 20 + IMAX (502) 499-6658
INTERACTIVE MEDIA ECARDS Presale eCard dropped 2.2.2015 to 13k addresses. Reminder eCard dropped 3.21.2015, 18k addresses. ADWORDS Search/Display Select Campaign: Ran March 16-25, 2015. Targeting Louisville + 40 mile radius by showrelated keywords. 1.6k local targeted impressions generated, 59 clicks to KC website event detail page. Display Campaign: Ran Mar. 20-25, 2015. Targeting Louisville + 40 mile radius by long-term browsing interests related to Jazz and New Orleans. 125 local targeted impressions generated, 1246 clicks to KC web event detail page. FACEBOOKÂ Event Listing Boost - Ran March 13-15, 2015. Targeting Louisville + 25 miles, anyone with interests related to Jazz. 17k local targeted profiles reached, 318 clicks to KC web event detail page. Ad: Photo - Ran March 19-22, Louisville + 25 miles, targeting Jazz interests. 21.6k local targeted profiles reached, 37k impressions generated, 317 clicks to KC web event detail page.
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ATTENDANCE
The Kentucky Center would like to thank
615 audience members enjoyed this nearly sold out performance.
DRINK SPECIALS
for sponsoring this performance of
• Reserve Your Center (2014-2015 Kentucky Center Specialty Cocktail) featuring Woodford Reserve, pomegranate juice, lemonade, and a cherry garnish
TICKET SUBSIDIES $3.00 K-Card Tickets – The K-Card allows local community groups (and their constituents) that are a part of The Kentucky Center’s ArtsReach program to purchase tickets to select performances at The Kentucky Center for only $3.00 per ticket. The remainder of the ticket cost is subsidized through sponsors like BrownForman. The following groups/individuals purchased $3.00 K-Card tickets to Blues at the Crossroads. • River City Drum Corp. • New Directions Housing • YMCA Safe Place • Individuals from Various Community Centers / Groups Participating in ArtsReach TOTAL – 33 tickets
PHJB sponsor sign.indd 1
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3/25/15 10:08 AM
ADDITIONAL OPPORTUNITIES & ACTIVITIES On Sunday, March 29th, The Kentucky Center worked with the artists of Preservation Hall Jazz Band (PHJB) to facilitate an open sound check and Q&A session with approximately 40 attendees, most of whom were young music fans from YMCA Safeplace (an ArtsReach site) and AMPED (Academy of Music Production Education and Development). Afterward, PHJB performed to a nearly sold out Bomhard Theater. Louisville Free Public Library was also on hand, displaying books about jazz and New Orleans culture.
THE KENTUCKY CENTER VOLUNTEERS FOR
HABITAT FOR HUMANITY
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On Friday, August 22nd, 2014, eleven Kentucky Center staff members spent their day volunteering at Brown-Forman’s annual Habitat for Humanity Build. Our group helped clean up the work-site, started work on the front porch framing, completed chalk lines to help with siding, worked on blocking for the basement, and unloaded a shipment of OSB board. Our group was incredibly fortunate to have Yolanda Beals, the homeowner, at the site with us all day. Yolanda was a complete joy and a very hard worker. The Kentucky Center is looking forward to participating in Brown-Forman’s Habitat Build again in July of 2015!
On Tuesday, April 21st, 2015, ten Kentucky Center staff members partnered with Brown-Forman and Republic National Distributing Company on a service project at Bernheim Arboretum and Research Forest. The group landscaped, moved mountains of mulch, and planted shrubs along the pathway to Mr. Bernheim’s resting spot. The Kentucky Center was honored to partner with Brown-Forman on this project for the Mayor’s Week of Service. Thank you for including our staff. It was a beautiful day and an incredibly rewarding experience for all involved.
THE KENTUCKY CENTER VOLUNTEERS FOR
MAYOR’S GIVE A DAY
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Photo credit Rachel Neville
kentuckycenter.org 501 West Main Street | Louisville, Kentucky 40202