BRAND GUIDELINES
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Contents
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07 About Lille Kaye 07 Mission Statement
09 Logo 12 Colors 14 Color &Monochromatic Usage 16 Proper spacing 17 Incorrect usage
19 Additional Mark 20 Corporate Pattern
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23 Typefaces
25 Logo & Branding Applications
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About Lille Kaye Lille Kaye Bakery (pronounced “lee-luh kay”) was created with one purpose - to create delicious, unique cupcakes. What defines our cupcakes as unique? The fact that you can request any kind of cupcakes! When we say any kind - we mean any kind. From Chocolate Chocolate to Buffalo Wing & Blue Cheese, we do it all! Nestled along the water in Port Clintion, Ohio, Lille Kaye is the perfect place to grab a quick, sweet snack or order large quantities of cupcakes for a party. Lille Kaye also sells their own brand of delicious, unique cake mixes. Remember, make cupcakes - not war.
Lille Kaye’s Mission Our mission is simple: provide a vast array of fresh and delicious products each and everyday. Each customer that purchases one of our decadent cupcakes contributes to Lille Kaye’s success. We work hard to ensure that each customer has a unique experience that will keep them coming back for more.
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Full color logo
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Logo variations
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The logo may be used without the “bakery� and line embellishments underneath. This version may be black, white, or any approved Lille Kaye color.
The logo may be put into a circle. If this logo is used, do not include “bakery� and line embellishments. This version may be black, white, or any approved Lille Kaye color.
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Corporate Colors
Dark Blue
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CMYK 70, 59, 43, 22 RGB 83, 90, 105 Hex #535A69
Light Blue
CMYK 45, 27, 24, 0 RGB 146, 166, 178 Hex #92A6B2
Tan
CMYK 15, 12, 21, 0 RGB 216, 212, 198 Hex #D8D4C6
Light Brown
CMYK 28, 25, 34, 0 RGB 187, 179, 165 Hex #BBB3A5
Dark Brown CMYK
48, 52, 61, 20 RGB 123, 105, 91 Hex #7B695B
Black
CMYK 0, 0, 0, 100 RGB 0, 0, 0 Hex #000000
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Correct Color & Monochromatic Usage
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All logo variations may be used in color, black, or white. If you are going to use any of Lille Kaye’s five approved colors, make sure to follow these guidelines: Logo on black Do not use any of the colors on top of black, only white. Logo in black Do not use black logo on top of any Lille Kaye colors. Black logo variations may be used on white or lightly colored pictures. Logo in white You may use white logo variations on top of Lille Kaye’s dark blue, light blue, light brown, dark brown, and black. Logo in dark blue This color may be used on white, tan, and light brown. Do not use on light blue, dark brown, or black. Logo in light blue This color may be used on white, dark blue, and black. Do not use on tan, light brown, or dark brown. Logo in tan This color may be used dark blue, light blue, dark brown, and black. Do not use on white, light blue, or light brown. Logo in light brown This color may be used on white, dark blue, tan, and dark brown. Do not use on black or light blue. Logo in dark brown This color may be used on tan, white, and light brown. Do not use on dark blue, light blue, or black.
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Correct logo spacing
The proper spacing around logo is relatively equal to the space between the highest and lowest point on the “e� of Kaye.
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Incorrect logo usage 01 02 03 04 05 06
Logo rotation Improper approved color usage Logo stretching Unapproved color usage Effects Improper location of logo elements
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The Cupcake This cupcake mark may be used on Lille Kaye promotional material. It should not be used in place of a logo, but as to further enhance the feel of the brand. It can be used in black, white, or any approved Lille Kaye colors (follow color instructions previously listed on page 13). The cupcake may also be enlarged and used as a faded background accent.
Do not
Stretch the mark Make smaller than 1 inch Use unapproved colors
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Corporate pattern There are three acceptable version of Lille Kaye’s pattern dark blue/light blue, light brown/tan, and dark brown/tan. While the color palette is set, it is acceptable to change the opacities of the pattern as long as they are consistent throughout a given body of work.
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Logo Typeface
abcdefghijklmnopqrstuvwxyz Secondary Typefaces
Roboto Slab
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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Logo Applications
Lille Kaye Bakery 2826 Easy Harbor Road
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Port Clinton, Ohio 43452
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Roberta Forman
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Owner/CEO
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567.763.0203
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roberta.forman@lillekaye.com
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2826 East Harbor Road Port Clinton, Ohio 43452
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