P E R S O N A L PR OF I L E EDUC ATION AND QUALIFIC ATIONS 2017 - Present
BACHELOR ’S D EGR EE Cent ra l S a int M a r t in s, U n iversit y o f th e Ar ts Lo n d o n BA ( Ho n s) Gra p h ic Co m m u n ic at i o n D e s i gn
2014 - 2017
BACHELOR ’S D EGR EE ( HI GHER D IP LO MA E X IT ) Tech n o lo gica l a n d H igh er Ed u c ati o n I n s ti tu te o f H o n g K o n g H igh er Dip lo m a in Ad ver t isin g ( D i s ti n c ti o n )
2016
S T UD EN T EXCHA N GE PR OGR AM M E Na nya n g Po ly tec h n ic, S in ga p o re Dip lo m a in Visu a l Co m m u n icat i o n
2010 - 2014
HI G H S CHOOL HKICC Lee S h a u Kee S c h o o l o f Cre ati v i t y Ho n g Ko n g Dip lo m a o f S eco n d a r y Ed u c ati o n
WORK EXPERIENCE 2017
PA R T T I ME G R A PHI C D ES I GN ER C M R S Gro u p Ho n g Ko n g During the term break, I worked for a brand custodian group where enabling brand communication excellence in digital and social media space. I mainly focused on visual content creation of social media, websites, apps as well as printed advertisement in magazine.
2015 - 2017
D ES I GN I N T ER N S HI P La b by D im en sio n Plu s Ho n g Kon g I completed 3-year design internship at a digital fabrication laboratory. I assisted in developing products with digital fabrication machines, preparing promotional materials, organising creative workshops and maintain the exhibition space.
2015 - 2016
A S S I S TA N T D ES I G N ER M iscato Miscato is a social enterprise startup founded in 2015. My role was to recommend, design and execute a set of digital advertising solutions for Miscato. These solutions include responsive web design, social media ads, mobile ads and brochure.
AC ADEMIC ACHIE VEMENTS April 2016
OU TS TA N D I N G PER FOR MA N CE S C H O L ARS H IP Th e Ed u cat io n Bu rea u Ho n g Ko n g
September 2015
ACHI E V EMEN T S CHOL A R S HI P - T IE R 1 Tech n o lo gica l a n d H igh er Ed u c ati o n I n s ti tu te o f H o n g K o n g
September 2014
D EA N’S L I S T A N D PR ES I D EN T ’S L IS T Tech n o lo gica l a n d H igh er Ed u c ati o n I n s ti tu te o f H o n g K o n g
A K A S H I C L I EN T P R OJEC T
Copywriting and Typography 2015 | Posters, Magazine | A3, A4 Calligraphy is a unique combination of words, images and aesthetics. Akashi is whisky brand in Japan since 1984. The concept of my project is to reflect the brand’s history through a beautiful painted calligraphy work. Together with the lively story illustrated on the bottom of the posters, many would say they could see the quality of the brand and cold smell the rich oaky whisky. “純”, “淳” and “醇” are the traditional Chinese homophonic characters that represent the features of Akashi whiskies. “純正” means pure and sterling. It means the ingredients of Akashi’s whiskies are high quality and made in Japan. “淳厚” means honesty and kind. It can represent the spirit of Japanese, such as conscientious and humility. “醇 ⾹” means mellow whisky. It describes the taste of Akashi’s whisky like smoothness and delicate taste. Exhibitions 2016 Student Showcase, HKDI Gallery
T YP O G R A P HY D E SI GN
A K A S H I C L I EN T P R OJEC T
Character Design for Branding 2015 | Brand Merchandising, 3D-Modeling Skills Application Autodesk Maya, Adobe Illustrator, Photoshop The above characters are designed for Akashi, a Japanese whisky’s brand. During the development stage, we analysed the mascots design of the existing market leaders, sketch silhouettes with the different emotion, designed promotional materials, applied in brand merchandising and 3D-modeling. Character branding personalises the relationship between the individual consumer and branding through the dynamic personality of a character, which represents the brand’s service, enhances product’s values, as well as overall brand characteristic. In the project, the inspiration came from the nature ingredients of the Akashi whisky, such as green plum, wheat and corn.
SILHOUET TES AND EXPRESSIONS
C H A R AC T E R TUR N A R OUN D
GRAPHIC DESIGN PROJECT
Hong Kong Water Race 2016 2016 | Promotional Materials In this project, I was responsible for designing the promotional materials of Water Race 2016, including MTR lightbox, poster, leaflet, registration form, backdrop, advertisements for magazine, minbus stop and newspaper. Hong Kong Water Race has been organised by Wofoo Social Enterprises, co-organized by Water Supplies Department, and sponsored by The Hongkong and Shanghai Banking Corporation Limited. Hong Kong Water Race strives to arouse public awareness of water crisis through a city orienteering event. Local Media Report (Produced by local media Roadshow) https://vimeo.com/249888727 Awards 2016 Water Race Student Design Award
GRAPHIC DESIGN PROJECT
MTR Collaborative Project 2016 | Passenger Educational Campaign Skills Application Adobe Illustrator The design studio is a good practice for me to execute my ideas into deliverables. It is collaborative projects with Mass Transit Railway (MTR). The objective of my project is to deliver the educational message and communicate with the passage as a campaign in the MTR station. I created a series of character design, static images and storyboards.
CHARAC TER DESIGN
DESIGN INTERNSHIP
Lab by Dimension Plus 2015 - 2017 | Digital Fabrication Skills Application Laser Cut, Letterpress, Vacuum Forming I completed 2-year design internship at a digital fabrication laboratory in Hong Kong. I assisted in developing products with digital fabrication machines, preparing promotional materials, organising creative workshops and maintain the exhibition space. During that period, I explored different possibilities of digital fabrication. I gain a good sense of materials by experimenting various woods, acrylics, plastics, leathers, papers and electronic components. Public Creative Workshops 2017 Hong Kong Department Store 2016 Milk Mart 2016 50th anniversary open house “House of Vans” 2015 the eslite “Summer Reading“
CO F F E E S T EN CI L WOR K S HOP
In 2016, Lab by Dimension Plus co-founded a space called common room & co. It is a maker space, gallery, coffee shop and book shop. Thus, we created different designs in order to respond the co-working space. Customers can customise their coffee by making a stencil, such as text and illustration.
REGULAR WORKSHOPS
360° BOOKBINDING WORKSHOP
Coptic Stitch Book Binding City Window was a collaborative project with a Japanese illustrator Yosuke Yamauchi. We designed a 360° book with a series of illustrations. We held laser cut and bookbinding workshops to teach people how to create a 360° book through laser cutter.
LE T T E R P R E SS W OR K SHOP
Acrylic Mould Making This project was about showing the possibilities of the laser cutter. We created a mould for Adana Letterpress machine with acrylic. We experimented the new ways of making letterpress design and encourage people to turn imagination into real items. People can make their mould within an hour.
PA P E R WA L L E T W O R K S H O P
Card Wallet This is one of my paper wallets designs. By choosing polypropylene and washable kraft paper, it is durable and waterproof. We built an open design platform for makers to open source their design. People can change different paper patterns by editing the laser cut file. Opendesign http://labbydimensionplus.co/hk/product-category/open-design/
M I N I TA BL E L AM P W OR K SHOP
Lasercut 101 x Mini Table Lamp Workshop Laser cut 101 was a workshop that teaches people how to use Adobe Illustrator and Laser Cutter. We went through the process of laser cutting, from engraving to cutting. Participant learnt about the difference between different materials and created their mini table lamp.
H O M E L E S S SHELTER
Environmental and Spatical Studies 2013 | Kraft Paper | 1200 x 2400 x 1000 mm This creation is a foldable shelter for homeless people in Hong Kong, which enables them to open or close the shelter without obstructing the road for pedestrians. I partially stuck strips of paper together to make hexagonal holes that let in sufficient light with excellent ventilation. It is made of Kraft paper which makes it affordable for the homeless people. Awards 2014 ROCCO Design Architects Scholarship 2013 Jackie Chan Charitable Foundation Scholarship For Creativity 2013 Pure Art Foundation Scholarship 2013 Creative Profession-Oriented Programme Best Human Scale and Sense in Material Best Team Work and Leadership Exhibitions 2014 Pure Art Foundation Grant Program 2012-2013 2014 Art Race HKSC Graduation Show 2014
P R I MA RY R E SEA R CH A N D SK E TCH ES
P R O J E C T D E VELOPM E N T Among my works, the Paper Folding Homeless Shelter is the most meaningful one. I know more about homeless people through fieldwork and interviews. As Hong Kong is famous for its high population density, there is not enough public housing for the low-income people. Some of them cannot even afford to pay a high property price and become homeless. My goal of this project is to improve their living environment. Providing enough space, light, and fresh air are the main elements of my design.
PA P E R F O L D I N G GOW N
Environmental and Spatical Studies 2012 | Paper | 1200 x 500 x 300 mm Throughout my schooling in HKICC Lee Shau Kee School of Creativity, I have been given a chance to learn a lot about origami. I first got some papers and folded them into various patterns, and then I joined them together to form a dress. I discovered the malleability of paper in this exploration.
R E P E AT PAT T E R N O F A CO C K AT I E L
I Don’t Know Her Name, But I Know Her Work Acetone transfer print on Japanese paper 297 x 420 mm (Image: 242 x 307 mm) Created in response to the ‘Penguins’ print by Margaret Calkin James, 1963
The concept of my work is to respond to Margaret Calkin James’s ‘Penguins,’ but with a cockatiel portrait print. I choose cockatiels because I have four and they are far away. The methodology of creating work today is different to that of 100 years ago. I use both digital and analog methods to develop my ideas.
I appreciate Calkin James’s simple, striking colour palette, geometrical style and repeat patterns. It inspired me to work with repetition and layers. Repetition is one of the most significant features of Calkin James’s works, and I use repetition to connect with her work.
R E P E AT PAT T E R N O F A CO C K AT I E L
‘Penguins’ is printed with three inks separately, so, I illustrated my work in three layers, and each layer contains one colour, yellow, orange and black. Through my work, I tried to express my feelings towards and observation of Margaret Calkin James and created this piece in homage to her work.
VI S UA L D I A RY
2014 - 2017 | Drawing Paper, Sketch Books The functions of my visual diaries are used to keep the inspirations, new things, ideas, testings and working developments. I love collecting things, such as impressive advertisements, posters, beautiful tickets, artrelated items, special name cards and stickers. There were many datas and thinking process recorded in my sketch books and visual diaries. I noted my observations, imaginations, thoughts, experiences, experiments and knowledges. It is very useful when I am organising concepts and working on my school projects.
WORK EXPERIENCE
CMRS Group 2016 | Social Media Campaign Skills Application Adobe Illustrator, Photoshop, After Effects, Premiere During the semester break, I worked for a brand custodian group where enabling brand communication excellence in both digital and social media space. My position was a part-time graphic designer in the creative team who work closely with copywriters and marketing team. My role was mainly focusing on the visual content creation of social media, websites, apps as well as the printed advertisement in the magazine.
V I S UA L CO N T E N T C R E AT I O N
V I S UA L CO N T E N T C R E AT I O N
C R E AT I O N O F E - WA S T E
Information and Commnication Technology 2010-2013 Electronic Wastes, LEDs, Solar Energy Collector Inappropriately disposing of electronic wastes can emit harmful matter which pollutes the environment. Therefore, I started collecting e-wastes and create household products to let these items become worthy again. Exhibitions 2013 Solar Energy x E-waste Artwork Exhibition 2012 Earth Techling | Mongkok Computer Centre 2011 Ennovator Exhibition Media 2011 U Magazine Vol.283 藝術創作 e-waste 的另類出路 Concept Store 2013 Fotanian Creative Market Hong Kong Culture Center
EXTRA-CURRICULAR AC TIVITIES
Artist Collaborative Project 2015 | Street Art It is a two-week collaborative project with a French artist Sautel Cago. Our artworks painted on the wall in a backstreet in Kwun Tong. We were supported by a social enterprise “RunOurCity�. I learnt to appreciate graffiti and skills of using a spray paint. 2016 | Origami Workshop Hong Kong Origami Society organised this workshop. We learnt how to create different forms and shapes through paper folding. I found that origami has many possibilities, it can bear the weight of light things. Therefore, I folded a nestle for my cockatiel. 2012 | Project Moon Project Moon is a project held by a shopping mall The Link. We helped to organise a traditional lantern workshop for the mid-autumn festival in Lok Fu Shopping Mall. Our school invited Paul Chan, the traditional lantern master. He taught us the skills of framing paper with bamboo strips and wires, paper pasting and decoration. A month later, we led residents to make their lantern.
S TO R Y T E L L I N G
愛從家開始 健康生活由我創 2014 | Animation Duration: 30 seconds Screen Size: 1920 x 1080 pixels Skills Application Adobe Affect Effect, Illustrator It is initiated and organised by Wofoo Social Enterprise. The animation is used to promote healthy life in Hong Kong. The theme of my story is about the healthy diet. The emotions are warm, love, care and positive. During the project, we learnt how to use a storyboard to present our stories, such as display of my camera, lighting and character setup. Animation https://vimeo.com/254951391
S TO R Y B O A R D
CO M P E T I T I O N F O R U N I V E R S I T Y S T U D E N T S
Project Campus 2017 This competition is for university students. It was organized by Cosmopolitan magazine and co-organized by Innisfree, PLAN International, United Overseas Bank and ete!. The whole competition took six months. Our team created four campaigns and applied advertising and marketing strategies we learnt from school. It was a valuable experience for us to practice and experience the real situation. During the competition, our team went through different stages, including briefing, researching, analysing, project planning, designing, budgeting, implementing, documenting and pitching. Promotional Videos Innisfree: https://vimeo.com/250054406 PLAN International: https://vimeo.com/250017025 ete!: https://vimeo.com/250013078 Publications Project Campus 2017 大學生實戰比賽 Cosmo Campus, Cosmopolitan HK, Issue 21, 22, 23
Awards 2017 Champion of Project Campus 2017 2017 Certificate of Excellence for UOB Task 2017 Certificate of Excellence for ete! Task
M U R A L A N D P O S T E R D E S I G N CO M P E T I T I O N
The Future of Child Health 2016 | Hoarding, Poster | 150m x 2.4m This competition was organized by National University Hospital Singapore and co-organized by Nanyang Polytechic. Mural and poster designs for the hoardings surrounding the construction site of NUHkids. The objective was to create an illustration which match NUHkids’ Vision and Mission. Following NUHkids’ four pillars, which is Social Responsibility, Education, Clinical Care and Research.
Awards 2016 Mural and Poster Design Competition First Runner-up
BAKERY HEARTS
Marketing Strategy 2016 | Creative Advertising Campaign Skills Application Adobe Illustrator, Photoshop Bakery Hearts is a social enterprise organised by the Ang Mo Kio Family Service Centre since 2010. They recruit ladies from low-income families and teach them baking and social skills. Proceeds from the sales of custom-made cookies go towards ladies from low-income families. It will supplement their household income and improve their quality of life. My concept is “Custom Make Your Own Cookies In 5 Minutes�. In this project, I created a cookies design generator. The customer can tailor made their cookies with the generator. Ang Mo Kio Family Service Centre can receive more orders through low-budget advertising plan. Online media channel can reduce cost and engage more people.
D E CO N S T R U C T
Snail Voice 2016 | Adobe Illustration, Google Sketch Up During my exchange studies in Singapore, I studied about snails for one and a half months. Snail Voice is a cooperation project of a one-month exhibition with Botanic Garden. The message is to ask people to slow down, explore and experience more like a snail. This project will help visitors to enhance their senses and views. After deconstructing snail into constituent parts, I found that snail are using other senses to feel our world which is good for us to understand things better. My objective is to create people’s interest towards snail. I enjoy the process of exploring snail and the nature environment. I appreciate the aesthetics of a snail, such as the spiral shape, pattern and structure.
I D E A S D E V E LO P M E N T
MODELLING
P O P CO R N PA C K A G I N G D E S I G N
Design Thinking 2013 | Paper, Cardboard, Plastic Professors taught me how to identify an existing problem, analyse and design a feasible solution in practice. The main objective of my project is to design a new packaging for popcorn. In order to improve the existing problems I tried to study the eating habit, material and fuctions. Then, I developed and tested my design solution with different typography, color, material and structural design. I have developed brainstorming, sketching and modelling skills.
A N I M AT E D G I F
Marketing Strategy 2016 | Design for Electronic Media Skills Application Adobe Photoshop, Illustrator In this assignment, we learnt how to create an animated gif banner through photoshop. I selected Sushi Express as my client. The theme of Japanese cuisine and Sushi Express’s mascots helped me to express my ideas. Animated GIF Banner https://giphy.com/gifs/3o84U7YP6wnCJqMGAw
RESPONSIVE WEB DESIGN
Artist Collaborative Project 2016 | Moodboard, Web Design Skills Application Adobe Dreamwaver, Justinmind, Photoshop Fung Siu-wah, a Chinese calligrapher in Hong Kong. He designed over 60 Hong Kong movie titles, such as Stephen Chow’s movie posters like “God of Cookery” and “King of Beggars” and most of Wong Kar-wai’s films including “2046” and his latest movie “The Grandmasters”. Chinese calligraphy is one of the most significant cultures in Hong Kong. The objective of the responsive web design is to promote local calligrapher. Only a few of Hong Kong people know who designed the typography for Neon Signs and movie posters. We decided to use black, white and red colours as it can represent Chinese calligraphy.
S O C I A L C E N T R E F O R E L D E R LY
Design and Applied Technology 2013 | Cardboard, Bush, Plastic Skills Application Google Sketch Up There are over one hundred thousand elderlies who living alone or as couples in Ngau Tau Kok. This project aims to provide them with a new social network and public spaces. These elderlies can participate or organise some activities in the social centre. Three passageways will be designed for those in need. Exhibitions 2014 School-based Assessment Exhibition Education Bureau
CO M M U N I T Y H U B
Environmental and Spatical Studies 2013 | Paper, Cardboard, Plastic In recent years, domestic disasters often happen within the families in Tin Shui Wai. The community planning is not good. Residents live in a remote area cannot get enough support. Therefore, I wanted to optimise the facilities in that district which can bring activities and entertainment to those residents. Exhibitions 2014 Art Race | HKSC Graduation Show 2014
PERFORMANCE
Multi-media Performing Arts Hong Kong School Drama Festival - Spotlight 2009 Award for Outstanding Stage Effect 2009 Award for Outstanding Cooperation Hong Kong School Drama Festival - Tuvalu 2010 Award for Outstanding Stage Effect 2010 Award for Outstanding Cooperation Go Into The Sea Sun Son Theatre Taiwan 2010 School of Creativity Multi-media Theatre
Poetry Festival 2010 HKICC Lee Shau Kee School of Creativity Drama Festival Dramatic Virulence Hong Kong 2010 School of Creativity Multi-media Theatre My Story Creative Profession-Oriented Programme 2011 School of Creativity Multi-media Theatre 2011 Performance Design Award
PERFORMANCE
Multi-media Performing Arts The Universe of “SHE” Exhibition Multi-media Fashion Performance 2011 School of Creativity Multi-media Theatre Offending The Audience 2011 School of Creativity Multi-media Theatre Beyond the Horizon FM Theatre Power 2011 School of Creativity Multi-media Theatre 2011 Black Box Theatre Shanghai
One Hundred Years of Solitude Zuni Icosahedron, Drama Box Singapore 2011 Grand Theatre, Hong Kong Cultural Centre 2012 School of The Art Singapore 2012 Esplanade Theatre, Singapore One Table Two Chairs Zuni Icosahedron, School of The Art Singapore 2012 School of The Arts Singapore
VIDEOGRAPHY
愛從家開始 健康生活由我創 2015 | Video Duration: 30 seconds Screen Size: 1920 x 1080 pixels Skills Application Adobe Premiere Pro In the pervious storytelling assignment, our group learnt how to communicate with each others by using a storyboard. In this project, we worked with a television commercial and narrative video. At first, tutors taught us the shooting techniques, such as camera movements and lighting design. Then, we are trained to use high-definition video equipments from camera-shooting to post-production to screening in Audio & Visual Workshop. Video https://vimeo.com/254951191
Domestic Violence 2015 | Video Duration: 3 minutes 46 seconds Screen Size: 1920 x 1080 pixels Skills Application Adobe Premiere Pro During the second assignment of the videography, our group had selected a social issue for our theme. addressed the problem of domestic violence and presented in a narrative way. Violence would only destroy the relationship between parents and children. Communication is important. Video https://vimeo.com/254950701